Social Media Summer Workshops. Workshop 1: Social Networking and Collaboration
. Jubilee Graduate Centre, University of Nottingham. 26 July 2012, 12.00-2.00pm.

1. Social Media Summer Workshops
Image erules123 http://www.flickr.com/photos/thesingingsailor/

2. Social Media Summer Workshops
Workshop 1: Social Networking and Collaboration26 July, 12.00-2.00pm
Social media cultures and academic practices
Digital identity
Networking, information sourcing and collaborative working – Twitter, SNS, wikis &
online community sites
Workshop 2: Sharing and Managing Work Online2 August, 12.00-2.00pm
Informal dissemination and sharing of work – blogging and content sharing sites
Managing content – social bookmarking, referencing & bibliographies, curation
tools & RSS

4. SOURCE, MANAGE
NETWORKING
& SHARE RESOURCES
COLLABORATIVE
DISSEMINATION
WORKING

5. SOURCE, MANAGE NETWORKING
& SHARE RESOURCES & DISCUSSION
RSS Readers
Facebook
Social Bookmarking LinkedIn
Twitter
& Referencing Google+
Facebook Groups
Content Sharing Sites
‘Ning’ Sites
MOOCs
Wikis Blogs
COLLABORATIVE Google Docs
DISSEMINATION
WORKING

6. Toolbox

7. Space

8. Contexts

9. Individual Practice / Research Group /
Professional Development Department
Research Events &
Project Conferences

10. #1
Social media
are
interrelated.
Technically,
commercially
and culturally

11. #2
Social media
do not exist in
isolation

12. #3
Social media
constitute a
contested
space

13. #4
Both
participatory
and
broadcast
metaphors
apply

14. #5
Academic
reputations
and
hierarchies
are
transferred

15. #6
Practices are
emergent,
contested
and culturally
situated

16. Barriers to adopting social media?

17. Time-consuming
Lack of knowledge / awareness / ‘best practices’
Insignificant and frivolous
Egocentric, opinionated and self-publicising
Not trustworthy, unreliable content
Lack of academic rigour
Not formally recognised / rewarded by institution
Lack of institutional / departmental support or incentive
Institutional constraints or regulations
Compromises formal publication opportunities
Threats to representation (self, institution, research)
Risks of disclosure (research design, findings etc.)
Technophobia
Low initial rewards
Low regard of contribution – “I’ve nothing to say”
Exposure of academic naivety
Compromises lecturer / student relationships
Compromises existing personal / recreational use and online identity
Potential misinterpretation and misappropriation
Commercial imperative (non-institutional / non-academic)
Issues of privacy
Ownership, copyright and IP issues

18. NETWORKING

19. Social Network Sites (SNS)
Facebook
General / recreational social networking
‘Friending’ metaphor (reciprocal)
Status updates
Commenting, messaging and live chat
Facebook Groups, events and pages
LinkedIn
Professional networking – business-orientated
‘Connections’ metaphor (reciprocal)
Status updates and messaging
Professional profiling
Job seeking and listing facilities

20. Image http://blog.linkedin.com/2012/07/16/introducing-a-simpler-homepage/

21. Social Network Sites (SNS)
Academia.edu
Dedicated academic network
‘Following’ metaphor (non-reciprocal)
Replicates hierarchical and institutional categorisations
Status updates and messaging
Searchable research interests
Content sharing – papers etc.
Google+
General / recreational social networking
‘Following’ metaphor (non-reciprocal)
Circles – organisation of followers and privacy settings
Hangouts – group video chat facility
Integration with other Google apps. and services

22. Twitter
Microblogging site
‘Following’ metaphor (non-reciprocal)
Tweets (maximum 140 characters)
Retweeting, direct messaging, and replying
Lists and favourites
Twitter Technology
Third-party clients, apps. and services:
Interfaces (content support and filtering) – e.g. TweetDeck
Groups – e.g. Twibes
Tracking and documentation – e.g. Tweetdoc
Live streams and visualisation – e.g. Visible Tweets
Back up – e.g. BackupMyTweets
Interconnectivity with other social media – e.g. Delicious Facebook
Twitter alternatives – e.g. FriendFeed

23. Twitter: Academic Practices
Knowledge / resource sharing – posting, accessing and ‘retweeting’
microcontent
Self-promotion – new blog posts etc.
Notification – new publications, events, call for papers, announcements etc.
‘Crowdsourcing’ – asking questions, making enquiries
Real-time discussion
Real-time search engine
Hashtag communities and networks e.g. #phdchat
Events and conferences – the ‘backchannel’ and remote conferencing

24. Twitter: Tips
‘Getting’ Twitter – reaching the ‘aha’ moment
‘Information overload’ – people as ‘filters’
Negotiating the signal-noise ratio
Network building – followers’ followers
Amplification – Links!

25. #phdchat
Twitter Hashtag – informal community / network of PhD students
Synchronous chat – weekly sessions themed
Theme – online poll
Asynchronous notification – inclusion of hashtag in relative posts
Supporting sites – e.g. Wiki Facebook Group
Tweetups – local ‘offline’ meetings

27. Digital Identit(y/ies)
Image Jens Hesse | Woman (African) | oil on corduroy (2011) http://www.jenshesse.com

28. Digital
Identity “
“ The persona an individual presents
across all the digital communities in
which he or she is represented
http://thisisme.reading.ac.uk

29. Digital
Beetham, H., McGill, L., & Littlejohn, A. (2009). Thriving in the 21st century: Literacies
Literacies
for the digital age (LLiDA Project). The Caledonian Academy. JISC.
“ (R)ecognising technology practice as
diverse and constitutive of personal
identity, including identity in different
peer, subject and workplace
communities, and individual styles of
participation.
Beetham et al. (2009:3)
“

30. Digital Identity: Practice
Contexts
Identity as socio-technical and virtual constructs
Identity is ‘multiphrenic’ (Gergan, 2000)
Identity as reified forms of social and cultural practice
Social interactions are increasingly distributed – 'networked individualism’
Multi-membership of communities of practice
Identity Dichotomies
Public & Private
Work & Leisure
Professional & Personal
Formal & Informal

31. Identity is…
Modernist Postmodernist
Determined by dominant Socially constructed and
structures culturally mediated
Stable Flexible and in flux
Singular and developmental Multiple and fragmentary
Unified across multiple Diversified across multiple
contexts contexts

32. Digital Identity: Representations
Profiles
Professional / institutional pages
Site registrations – personal profiles
Self-publishing e.g. blogs – "About” page
Professional Development
Digital / online CVs
E-Portfolios
Identity Control
Access and privacy
Password management – e.g. Open ID

33. Digital Identity: Transactions
Modality
Verbal, textual etc.
Multimedia – images, video etc.
Activities
Social interaction and participation
Social production and repurposing
Artifacts
Formal academic content and references
Records of social interaction – blog posts, tweets, forum discussions etc.
Permanence and transience

34. Digital Identity: Visibility and Reputation
Visibility
New channels of academic discourse and research dissemination
Web presence – ‘Digital footprint’
Web-based academic / professional networking
Reputation
New models of academic peer review
Activities and artifacts are increasingly searchable / traceable
Individual control, ownership and intellectual property
Openness, transparency and trust

35. COMMUNITY BUILDING

36. Community Sites
‘Ning’-type Sites
Multifunctional platforms
Specialist themes or community-based
Features
Member Profiling
Discussion (forums)
Blog posting
Content sharing – repositories
Examples: Ning SocialGo BuddyPress

37. Collaborative Tools
Wikis
Asynchronous text-editing platform for multiple users
History – documentation of text revisions
Examples: Mediawiki Wikispaces
Google Docs.
Suite of office tools
Synchronous editing for multiple users
Dropbox
Secure file sharing

38. Social Annotation
Social Text Annotation
Social and collaborative annotation of texts
Fine-grained – by paragraph
e.g. Commentpress
Social Multimedia Annotation
Social and collaborative annotation of multiple forms of media
Presentations, images, video
Text, audio and video comment
e.g. VoiceThread

40. http://voicethread.com/book.swf?b=8863

41. Web Conferencing (Webinars)
Integrated Teleconferencing Platform
Public and private chat
Whiteboard – presentation slides / annotation tools
Audio and video
Polling
Content sharing
Recording and playback facility
Examples: Eluminate Big Blue Button

43. Massive Open Online Course (MOOC)
Centralised
Flexible course-base structures / curricula
Accredited / non-accredited participatory model
Synchronous and asynchronous interaction
Content sharing – repositories
Distributed
Multiple participant platforms – blogs etc.
Use of RSS, tagging etc. to connect distributed contributions

44. Research Practices 2.0
http://www.nottingham.ac.uk/graduateschool/resources/socialmedia/index.aspx

45. Martin Weller
The Digital Scholar: How
Technology Is Transforming
Scholarly Practice
Bloomsbury Academic
(2011)
http://www.bloomsburyacademic.com/view/DigitalScholar_9781849666275
/book-ba-9781849666275.xml

46. http://alternativeto.net/

47. Thanks
Andy Coverdale
Blog: http://www.phdblog.net
Twitter: @andycoverdale