I'm putting the finishing touches on my new white-paper titled "The importance of brick-and-mortar stores in an omnichannel world" that you will be able to download on my blogsite http://www.gaia-matrix.com very soon. […just to be crystal-clear: it’s a white-paper, it’s free, I’m not selling anything…] While you wait, please don't hesitate to download its companion: this short, valuable slide-deck. Stay tuned... Andy Cavallini - http://www.gaia-matrix.com

1. Andy
Cavallini
1

2. Retail:Retail:
AroundAround 90%* of sales90%* of sales
areare completedcompleted …what’s…what’s left takes placeleft takes place
110%0%
OFFLINEOFFLINE
ONLINEONLINE
areare completedcompleted
inin--store,store,
(the brick(the brick--andand--mortarmortar
store!)store!)
…what’s…what’s left takes placeleft takes place
onlineonline,, thorugh ecommercethorugh ecommerce
sites orsites or mobilemobile applicationsapplications
*: in the US (…and abroad?...trust me, it doesn’t change so much…)
990%0%
2

3. Retail:Retail:
AroundAround 90%* of sales90%* of sales
areare completedcompleted …what’s…what’s left takes placeleft takes place
110%0%
OFFLINEOFFLINE
ONLINEONLINE
areare completedcompleted
inin--store,store,
(the brick(the brick--andand--mortarmortar
store!)store!)
…what’s…what’s left takes placeleft takes place
onlineonline,, thorugh ecommercethorugh ecommerce
sites orsites or mobilemobile applicationsapplications
*: in the US (…and abroad?...trust me, it doesn’t change so much…)
990%0%
3

4. 4

5. The new sales process
requires several changes, and
the main one is
omnichannelomnichannel
integrationintegration, a
transformation that
extensively impacts
The purchase-process is evolving, it’s definitely and
significantly different compared to the
purchase-process of 10 years ago.
Accordingly, dear Retailers, your sales process needsyour sales process needs
toto changechange too!too!
extensively impacts
processes, people and
tools – all at the same time.
A growing number of
interactions now occurs out
of the physical store, in the
online world.
5

6. Andy
Cavallini
6