In the dating game of the web, you need more than just a pretty (inter)face and a winning smile. You need to woo your users in a complex ritual of seduction and delight. Only then will you win their hearts, minds and registration details. Sadly, too many sites focus purely on the chase, adding each new conquest into their little black book of registered users (moleskines presumably) before moving on to their next victim. While one-night log-ins can be exciting, they aren't particularly satisfying. It's the quality rather than quantity of your relationships that count. A truly meaningful relationship takes time, understanding and sacrifice. The best relationships are born from a sense of shared ideals; they are supportive, caring and fun. Using examples from the real world, this session will look at the various tips, tricks and techniques you can use to make your users fall in love with your product or service. So dim the lights, put Barry White on the stereo and get ready for a lesson in the fine art of user seduction.

1. Seductive Design
@andybudd
@clearleft

2. Seductive Design
@andybudd
@clearleft

3. “The Graduate”

4. “Casanova”

5. Original Sin

6. Seductive Design
http://www.flickr.com/photos/richardmscott/

7. Seductive Interfaces

9. The Fine Art of User Seduction

10. Stage 1: The Approach

11. Create an immediate reaction

12. The Halo Effect

13. Unboxing your iPod

14. Looks count

15. Status and Security
Attractiveness boosters

16. Get a gimmick

17. Pick up lines

18. Be a little mysterious

19. What is beautiful is good

21. Which site would you buy
a used car from?

22. Make a good first impression

23. And be easy to get along with

24. Trust indicators

25. Differentiate

26. Have a gimmick

27. It makes people think you’re interesting

28. Be friendly and personable

29. Generate interest through curiosity

30. and through playful disclosure

31. A good date starts with a good first impression

32. Stage 2: Rapport

33. Shared interests and values

34. Familiarity breeds attractiveness

35. Get in with his/her friends

36. Liking

37. Don’t be needy

38. Attitude similarity effect

39. Testimonials

40. Testimonials

41. Testimonials

42. Testimonials

43. Show how popular you are

44. Virb do this well

45. Virb do this well

46. Common interests

47. Not fun doing it on your own

48. Make it easy to invite friends

49. Stage 3: Desire

50. Be funny

51. Flirting and Playfulness

52. Be cheeky

53. Seductive language

54. Give a hint of more to come

55. But then play hard to get

58. Be a little mysterious

59. And know when to make the move

60. Generate interest through curiosity

61. Sexy interfaces

62. Sexy interfaces

63. Frivolous

64. Carousels

65. Get a personality

66. Cheeky

67. Fun(ctional)

68. Dopplr toys

69. Fun and games

70. Poking

71. Seductive language

72. Be a little mysterious

73. and play hard to get

74. Limiting supply can drive desire

75. Stage 4: Commitment

76. Proximity

77. Praise

78. Don’t be afraid to admit your mistakes

79. Social exchange theory

80. Attachment

81. Rubin Scale

82. Liking Indicators

83. 1. I feel that Andy is a very stable person.
2. I have confidence in Andy’s opinions.
3. Most people would react very favourably
to Andy after a brief acquaintance.
Liking Indicators

84. 1. I feel that flickr is a very stable person.
2. I have confidence in flickr’s opinions.
3. Most people would react very favourably
to flickr after a brief acquaintance.
Liking Indicators

85. Love Indicators

86. 1. I feel strong feelings of possessiveness
towards Andy.
2. I find it easy to ignore Andy’s faults.
3. It would be hard for me to get along
without Andy.
Love Indicators

87. 1. I feel strong feelings of possessiveness
towards Twitter.
2. I find it easy to ignore Twiter’s faults.
3. It would be hard for me to get along
without Twitter.
Love Indicators

88. Find reasons to (legitimately) get in touch

89. Rewards

90. Reasons to enguage

91. Unlocking new abilities

92. Amazon knows my taste in books

93. LastFM knows my taste in music

94. Interfaces that grow with you

95. Interfaces that grow with you

96. Help people become experts

97. Admit your mistakes

98. Fail Whale

100. @andybudd
@clearleft

101. So where are the web examples?