The Talk me and Andy Clarke gave at SXSW 2006

1. Andy
Andy
The
Malarkey
Buddman
web design
how to be a
Starring
aka
And
as
Modfather
Clarke
Budd
superhero
SXSW INTERACTIVE MARCH 2006
images from andy budd and andy clarke
www.alexrossart.com

2. Q
who is coolest,
web designer
or superhero?

3. 1 % %
14
85 % a 85% replied that
superheroes are
cooler than web
designers
apparently a survey of 100 people asked

4. to survive in a modern
world, web designers
must be superheroes

5. Learn what it takes to
become a web design
superhero

6. what makes a
superhero?

7. EVERY HERO
HAS AN ORIGIN
A RADIOACTIVE SPIDER BIT
PETER PARKER, BRUCE
BANNER WAS BLASTED BY
GAMMA RADIATION AND THE
FANTASTIC FOUR WERE
BATHED IN COSMIC RAYS

8. superheroes have a
strong moral code,
risking all for the
greater good
web design
superheroes have
strong morals,
strong code and a
strong moral code

9. superheroes are
selfless as they fight
crime and keep the world
safe from danger
web design
superheroes
share their skills
and information
freely

10. superheroes have
special motivations
many web design
superheroes have
special motivations
such as promoting
usability or web
standards

11. superman is clark kent,
spiderman is peter parker,
many web designers too
lead a secret, double life
you may have seen a web design
superhero’ s work, but do you
know what they look like?
are they sitting next to you?

12. superheroes often
retreat to a secret
hideaway
a secret hideaway is a
source of inspiration,
somewhere to store
super gadgets

13. superheroes are easily
identified by their
costumes and logos

14. web designers also require
a great logo to set them
apart from the crowd

15. and a super website

16. superheroes often
have a mundane job by
day and exercise their
super powers by night
many web design
superheroes are the
same, exercising their
skills by night on
personal projects

17. sometimes superheroes
group together to
form powerful teams
adaptive path
happy cog
clear:left

18. some superheroes dont
have superpowers, relying
instead on gadgets and
special abilities
the best designers
are skilled their with
tools and have a
utility belt full of
useful stuff: fonts,
icons and images

19. many superheroes have a
trademark weapon
web designers also
need a weapon of
choice, be that
photoshop, flash or
the humble text editor

20. a superheros main
defining feature is their
super power
what super powers do
you need to become a
web design superhero?

21. superpowers

22. super speed
to keep pace to react when a
with new client says ’’ i want
trends and it tomorrow!’’
technologies

23. invulnerability
sometimes bullets do fly in the
comments of design galleries or on
design forums

24. x-ray vision
the ability to see through visual
presentation to the underlying
semantics, to avoid making
presentational markup and css

25. invisibility
where ARE the
women in web
design?

26. elasticity
an ability to stretch ones self very
thin, particularly close to a
looming deadline

27. mind control
an ability to convince a client that
he does not need a flash splash
screen or pages of content nobody
will read

28. telepathy and clairvoyance
an ability to see into a clients mind
and understand what he means by
’’i want it easy to use’’ and other
such vaguerisms

29. empathy
an ability to understand users,
their goals and problems

30. precognition
an ability to see into the future
and anticipate new trends

31. danger Sense
Ability to See problems
sense problem and rectify
projects or them before
clients they happen

32. illusion and photokinesis
an ability to manipulate light to
make beautiful, elegant designs

33. alongside many
superheroes is a sidekick
batman has robin,
superman has jimmy
ollson, lois lane
and krypto the
super dog

34. every superhero needs a pal
superman s pal the boy wonder
jimmy olsen robin

35. every superhero needs a villain
superman has lex
luthor, spiderman has
the green goblin

36. every superhero needs a villain
evil genius who green goblin
plans to take over
the world

37. who are your heroes?
Superman zeldman
wonder woman molly holzschlag
daredevil jeff veen
captain fantastic dave shea
spiderman doug bowman
the green lantern shaun inman
captain america cameron moll
flash joshua davis
supergirl veerle peiters
hulk john oxton

38. Q
which
superpowers
would you
choose and why?

39. andy budd .pdf
andy budd .com / sxsw 2006 / super
andy clarke / sxswi .pdf
stuffandnonsense .co.uk / downloads
all images are copyright of their original owners and all
copyrights, trademarks and ownerships recognised. this
images from presentation is for educational purposes only
www.alexrossart.com