1. CREATIVE
FOOD Andrew
Millar
FEBRUARY
2013
A
mixed
bag
of
stuff
we
like
for
you
to
feed
on

2. On the menu:
INTERNET MAP •
HOTEL OFFERING HOMELESS
EXPERIENCE • CHECK THIS • FORM
FOLLOWS FUNCTION • SPIDERMAN
WASHES WINDOWS • GTA4 STREET VIEW •
APP THAT APPROPRIATES THE NEWS FOR KIDS •
REAL-LIFE MARIO KART • DUREX: SOS CONDOMS
FEBRUARY 2013
HELP: MY FRIEND GAVE ME THE FLU • CENT UP •
BLACKBERRY Z10 INTERFACE STORY • THE
SKETCHBOOK PROJECT • CITY HALL TO GO •
BANG WITH PROFESSIONALS • THE SCIENCE
OF STORYTELLING • OPEN SOURCE
PROSTHETIC HAND • ARTLENS •
RAINWATER AGGREGATION
IN YEMEN
CREATIVE
FOOD:
FEBRUARY
2013

3. Hotel offers
a homeless
experience
One-­‐of-­‐a-­‐kind
hotel
in
Gothenburg
that
offers
places
to
sleep
that
are
popular
amongst
the
city’s
homeless
people.
An
emoRonally
driven
campaign
by
Swedish
charity
magazine
Faktum
–
in
conjuncRon
with
media
agency
Forsman
&
Bodenfors
–
that
looks
to
raise
awareness
of
Gothenburg’s
homeless
community.
Users
book
a
‘room’
much
like
they
would
in
a
normal
hotel
and
can
be
giZed
to
friends
via
email
or
social
channels.
Rooms
cost
10
euros
a
night,
in
which
revenue
goes
towards
Faktum’s
charitable
iniRaRves.
hJp://popupcity.net/2013/02/new-­‐swedish-­‐concept-­‐hotel-­‐
offers-­‐homeless-­‐experience/
CREATIVE
FOOD:
FEBRUARY
2013

4. Checkthis –
Social Posters
Checkthis
allows
users
to
post
‘social
posters’
that
they
can
share
via
major
social
channels.
As
people
interact
with
the
‘posters’,
the
site
aggregates
all
comments
in
the
form
of
a
Rmeline
that
sits
alongside
the
post.
Provides
an
opportunity
to
reach
out
to
a
very
broad
community
without
being
restricted
by
social
channels.
hJp://checkthis.com/discover
CREATIVE
FOOD:
FEBRUARY
2013

5. Internet Map
Virtual
map
of
the
internet.
Every
website
is
represented
by
a
circle
on
the
map,
in
which
traffic
determines
the
size.
PotenRally
a
useful
tool
for
quick
analysis.
hJp://internet-­‐map.net/
CREATIVE
FOOD:
FEBRUARY
2013

6. Form Follows
Function
Wading
in
to
a
long
fought
debate
in
the
design
industry
as
to
whether
form
should
follow
funcRon
(or
vice
versa).
This
website
contains
various
creaRve
development
experiments,
each
challenging
the
way
we
interact
with
digital
experiences.
hJp://fff.cmiscm.com/#!/main
CREATIVE
FOOD:
FEBRUARY
2013

7. Spiderman
Washes Windows
of Children’s
Hospital
A
small
window
cleaning
firm
in
Memphis
decided
to
surprise
the
local
children’s
hospital
by
donning
super
hero
oueits
to
clean
the
windows.
A
great
example
of
unexpectedly
delighRng
customers,
in
turn
the
company
has
been
rewarded
with
overwhelmingly
posiRve
press
exposure.
hJp://www.boredpanda.org/window-­‐washers-­‐spiderman-­‐
chldren-­‐hospita/
CREATIVE
FOOD:
FEBRUARY
2013

8. AR app that
appropriates the
news for kids
Brilliantly
simple
augmented
reality
app
that
updates
news
arRcles
to
be
child
friendly,
by
simplifying
the
language.
The
app
encourages
children
to
engage
with
current
affairs,
appealing
to
them
with
the
use
of
popular
characters
and
technology.
Children
are
also
rewarded
with
character
stamps
once
they
have
read
the
arRcle.
hJp://www.springwise.com/media_publishing/augmented-­‐
reality-­‐app-­‐japanese-­‐newspaper-­‐engaging-­‐kids/
CREATIVE
FOOD:
FEBRUARY
2013

9. GTA4: Google
Street View
A
Google
Street
view
version
of
Liberty
City
has
been
created
for
fans
to
explore
the
streets
of
Grand
TheZ
Auto.
Very
simple
idea
that
really
brings
the
world
of
Grand
TheZ
Auto
to
life
in
the
run
up
to
the
release
of
the
fiZh
Rtle.
hJp://www.gta4.net/map/
CREATIVE
FOOD:
FEBRUARY
2013

10. Real-life Mario
Kart – using
RFID tags
A
real-­‐life
adaptaRon
of
Mario
Kart,
in
which
users
collect
‘item
boxes’
as
they
race
through
the
course.
Each
item
collected
contains
an
RFID
tag,
in
which
onboard
electronics
respond
accordingly
to
the
item
being
used.
The
results
are
a
fun
transformaRon
of
go-­‐kart
racing,
which
is
highly
appealing
to
nostalgic
fans
of
the
Mario
Kart
series.
hJp://blog.makezine.com/2013/01/20/real-­‐life-­‐mario-­‐kart-­‐
with-­‐rfid-­‐tagged-­‐special-­‐items/
CREATIVE
FOOD:
FEBRUARY
2013

11. Durex: SOS
condom service
Product-­‐service
app
that
promotes
Durex
as
a
brand
and
as
a
product,
currently
available
in
Dubai.
The
app
locates
the
user,
allowing
them
to
select
the
product
required,
in
which
delivery
is
received
in
various
discreet
guises.
A
simple
social
media
campaign
accompanies
the
new
service,
canvasing
users
to
vote
for
the
service
to
expand
to
their
city.
Currently
Paris
is
in
the
lead
(it’s
the
city
of
love
aZer
all)
closely
followed
by
London
in
second
place.
A
fun
and
engaging
campaign,
strengthened
by
a
service
that
responds
to
a
common
consumer
need.
hJp://www.sos-­‐condoms.com/
CREATIVE
FOOD:
FEBRUARY
2013

12. Help: Facebook
app to see who
made you sick
A
Facebook
applicaRon
that
uRlises
API
data
to
formulate
‘prime
suspects’
for
who
may
have
made
the
user
sick.
The
app
also
‘quaranRnes’
other
friends
by
esRmaRng
who
may
be
next
to
catch
the
flu.
Another
interesRng
use
of
social
media
data
being
applied
in
a
useful
manner.
This
follows
on
from
Facebook’s
recent
research
work
to
predict
suicide
risk
amongst
users.
hJps://www.facebook.com/helpremedies/
app_177924539013408
CREATIVE
FOOD:
FEBRUARY
2013

13. Cent Up
Cent
Up
is
a
proposed
app,
in
which
a
donaRon
buJon
will
be
created
to
sit
along
social
channel
buJons,
in
order
to
encourage
social
sharing.
InteresRng
idea,
with
potenRal
to
bring
the
Kickstarter
model
to
all
websites,
also
encouraging
charitable
donaRons.
hJp://centup.org/
CREATIVE
FOOD:
FEBRUARY
2013

14. BlackBerry Z10 –
interface story
Personalised
brochureware
that
demonstrates
the
new
BlackBerry
Z10
by
pupng
the
user
at
the
centre
of
the
narraRve.
A
personalised
way
to
introduce
users
to
the
new
BlackBerry
Z10
interface,
demonstraRng
how
the
device
can
benefit
them
throughout
their
daily
lifestyle.
hJp://blackberryz10.com/
CREATIVE
FOOD:
FEBRUARY
2013

15. The Sketchbook
Project
Crowd-­‐sourced
public
art
project,
in
which
contributors
donate
a
completed
sketchbook
to
become
part
of
the
exhibiRon.
The
completed
exhibiRon
then
goes
on
tour
to
help
drive
interest
for
future
exhibiRons.
Discounts
for
large
and
educaRonal
groups
makes
the
collaboraRon
aJracRve
for
local
communiRes.
The
parRcipatory
event
also
encourages
engagement
with
local
creaRve
iniRaRves.
hJp://www.sketchbookproject.com/
CREATIVE
FOOD:
FEBRUARY
2013

16. City Hall To Go –
civil service on
wheels
Inspired
by
the
recent
rise
of
‘Food
Trucks’,
Boston
City
Hall
have
launched
a
‘City
Hall
To
Go’
truck,
bringing
civil
services
directly
to
local
communiRes.
The
greater
Boston
area
stretches
50
square
miles,
and
as
a
result
consRtuents
oZen
have
difficulty
travelling
to
City
Hall.
‘City
Hall
To
Go’
reaches
out
to
residents
by
offering
a
regulated
service
that
covers
a
wide
range
of
local
regions,
ensuring
that
all
communiRes
have
the
opportunity
to
express
themselves.
hJp://popupcity.net/2013/02/bostons-­‐city-­‐hall-­‐on-­‐wheels/
CREATIVE
FOOD:
FEBRUARY
2013

17. Bang With
Professionals
A
response
to
busy
working-­‐lifestyles
that
allows
users
to
express
romanRc
interest
anonymously
within
their
working
network
on
LinkedIn.
The
iniRaRve
has
proved
popular,
and
in
turn
spawned
‘Bang
With
Friends’
that
uRlises
users
Facebook
contacts.
hJps://beta.bangwithprofessionals.com/
CREATIVE
FOOD:
FEBRUARY
2013

18. The Science of
Storytelling
InteresRng
arRcle
that
advocates
storytelling
as
the
most
effecRve
way
to
sell
ideas
by
acRvaRng
our
brains.
“When
we
are
being
told
a
story
things
change
drama5cally.
Not
only
are
the
language
processing
parts
in
our
brain
ac5vated,
but
any
other
area
in
our
brain
that
we
would
use
when
experiencing
the
events
of
the
story
are
too”
hJp://lifehacker.com/5965703/the-­‐science-­‐of-­‐storytelling-­‐
why-­‐telling-­‐a-­‐story-­‐is-­‐the-­‐most-­‐powerful-­‐way-­‐to-­‐acRvate-­‐
our-­‐brains
CREATIVE
FOOD:
FEBRUARY
2013

19. Open source
prosthetic hand
A
collaboraRon
over
the
internet
–
between
a
special
effects
arRst
from
Washington
and
a
woodworker
in
South
Africa
–
to
create
a
prostheRc
hand
for
a
five
year-­‐old.
The
resulRng
product
was
pieced
together
using
a
3D
printer,
various
bits
of
cable,
bungee
cords,
and
repurposing
rubber
thimbles.
The
soluRon
has
been
made
open
source,
launching
a
fund
raising
campaign.
Already,
the
open
source
‘Robohand’
soluRon
has
been
updated
with
several
improvements.
A
great
example
of
digital
being
a
collaboraRve
facilitator,
and
a
lovely
story.
hJp://io9.com/5982552/two-­‐hobbyists-­‐create-­‐a-­‐diy-­‐
prostheRc-­‐hand-­‐for-­‐a-­‐5+year+old-­‐boy-­‐in-­‐south-­‐africa
CREATIVE
FOOD:
FEBRUARY
2013

20. Artlens
Tablet
applicaRon
designed
specifically
for
visitors
of
the
Clevelend
Museum
of
Art.
The
app
allows
users
to
curate
their
own
virtual
art
galleries,
which
they
can
share
with
the
gallery
for
other
visitors
to
follow.
The
app
also
acts
as
a
gallery
accompaniment,
in
which
users
can
explore
works
of
art
in
more
detail
and
follow
tours
created
by
other
users.
This
is
a
significant
step
beyond
recorded
headset
tours
currently
available
in
most
major
galleries.
Augmented
reality
is
used
effecRvely
to
immerse
the
use
in
the
work,
explaining
composiRons,
meanings,
and
history
behind
major
pieces.
hJp://www.clevelandart.org/artlens
CREATIVE
FOOD:
FEBRUARY
2013

21. Rainwater
aggregation in
Yemen
Simple
and
effecRve
soluRon
for
a
major
problem
–
Yemen
regularly
has
water
shortages
and
boJled
water
is
expensive,
which
results
in
local
results
resorRng
to
polluted
water
sources.
Long
term
Yemen
resident
Sabrina
devised
an
innovaRve
soluRon,
aZer
noRcing
the
pool
shaped
rooZops
were
perfect
for
collecRng
water
for
filtraRon.
Water
is
then
accessed
through
pumps
at
street
level.
Although
the
soluRon
is
seemingly
simple,
it
would
have
been
potenRally
overlooked
if
the
problem
was
tackled
from
an
outside
source
that
did
not
understand
the
local
area.
hJp://www.meaningfulinnovaRon.philips.com/Awards-­‐
Summary-­‐Page/Sabrina-­‐Project/
CREATIVE
FOOD:
FEBRUARY
2013

22. COME
AGAIN
SOON
CREATIVE
FOOD:
FEBRUARY
2013