Make sure to attend Varrow Madness - a one of a kind technology conference on March 20 at the Westin in Charlotte - http://madness.varrow.com for more details and to register. Let me know on Twitter or via email (amiller @ varrow . com) if would like the file to send to people inside your organization.

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March 20, 2014  Charlotte, NC

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The Westin - Charlotte

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• 30 Sponsors - Most Ever!
• Over 700 registrants – Up 57% over last year this time!
• Leading Industry Speakers
• BYOD/Hang Space with labs from VMware and EMC
• Genius Bar – One Industry and One Varrow
• Birds of a Feather Session – Lowe, Nash, Chad, Rick
• 2 Keynotes
• Shawn Achor – Work life balance speaker
• Jeremiah Cook – 3rd Platform
Shawn Achor
Highlights

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Sponsors

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• VMware HoL’s – Project NEE
• vCAC, VDI, NSX, vCOPS
• EMC HoL’s - vLabs
• ViPR, XtremIO, VMAX, ScaleIO
• BYOD – Bring your own device!
• Chill space with beanbags, charging stations,
and TV’s
Hands on Labs

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Bring your toughest technical question
to Varrow Madness!
We will have leading industry experts
at our Genius Bar!
• VMware VCDX’s
• Varrow Industry Experts
• Cisco CCIE’s
Highlights
Genius Bar

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Sean Achor
Life Coach – GoodThinkInc
Blog: http://http://goodthinkinc.com/speakers/shawn-achor/ Twitter: @shawnachor
Shawn Achor is the winner of over a dozen distinguished teaching awards at Harvard
University, where he delivered lectures on positive psychology in the most popular
class at Harvard. Shawn has become one of the world’s leading experts on the
connection between happiness and success. His research on happiness made the cover
of Harvard Business Review, his TED talk is one of the most popular all time with over
4 million views, and his lecture airing on PBS has been seen by millions. Shawn teaches
for the Advanced Management Program at Wharton Business School, and collaborates
on research with Yale and Columbia University.
In 2007, Shawn founded GoodThinkInc to share his research with the world.
Subsequently, Shawn has lectured or researched in more than 50 countries, speaking to
CEOs in China, school children in South Africa, doctors in Dubai, and farmers in
Zimbabwe. He has spoken to the Royal Family in Abu Dhabi, doctors at St. Jude
Children’s Hospital, and worked with the U.S. Department of Health to promote
happiness.
Varrow Madness Session: Work Life Balance

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Cloud Sessions
The Future of Cloud Networking is VMware NSX
The adoption of cloud computing technologies and operational models is changing enterprise IT. In this presentation,
we'll take a technical look at why a new networking model is needed, and how VMware NSX is the right choice for
that new model. And while this description sounds heavy on marketing, rest assured the presentation will have
plenty of technical content.
Scott Lowe, VMware
Disaster Recovery: Business & Technology Both Needed
Join us for an end-to-end survey of what’s involved in true Disaster Recovery — starting with determining what’s
involved from a business level and continuing to technology.
Andrew Miller, Varrow
Powerful, Agile, and Reliable Hadoop Solutions from EMC- Technical Review
Learn how a combined Greenplum HD and Isilon solution can help your organization harness your data assets to gain
new insights and identify new opportunities to accelerate your business.
Rob Peglar, Isilon

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Virtualizing Microsoft SQL Server
In this session we will cover the “do’s” and “don’ts” of virtualizing MS SQL workloads in particular, but
database and other tier 1 workloads in general. From performance optimization to backup and recovery,
we will cover the entire virtual stack for MS SQL.
Kyle Quinby & Tony Pitman, Varrow
Should I Stay or Should I Go? Assessing Apps and Workloads for the Cloud
With VMware private cloud technologies, vCHS for hybrid cloud, Amazon AWS and other public cloud offerings, there are
more opportunities, and more pressure, than ever to move workloads “to the cloud”. How do you make good decisions about
what to put where, when, to meet business requirements and position you for success? This session will review best practices
for cloud transition planning.
Paul Penny, Varrow
vCHS Deep Dive
What do you get when you take two VCDX’s, a small group of customers, and enough time to really kick the tires on VMware’s
new cloud service offering? You get smarter! Join VMware’s Chris Colotti and he will discuss common use cases for vCHS, run
through live demos, share configuration examples, and answer questions. He will also provide an update on new features that
have been added to vCHS since the initial announcement and provide a preview on the forthcoming DRaaS and DaaS offerings.
Chris Colotti, VMware
vLab as a Service
Chris Hendrick, EMC

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IT Transformation/IT as a Service
Chad Sakac, EMC
SCBT’s Datacenter Relocation: A Success Story
In late 2013 South Carolina Bank and Trust relocated both of their primary datacenters. The SCBT
environment is predominantly virtualized on VMware vSphere and Cisco UCS, with EMC storage and critical
SAN-attached mainframe systems. This session will discuss the technologies and methods SCBT used to be
successful and minimize impact to their customers, and lessons learned during the process.
Tony Pittman, Varrow & Chris Voravudhi, SCBT
Birds of a Feather Panel
One of the highest rated sessions at VMworld is coming to Charlotte! Ask The
Experts LIVE! will be at Varrow Madness, hosted by VMwareTips (VCDX #21) Rick
Scherer. Come ask your questions to a live panel of industry experts, which include VMware
Certified Design Experts, World Famous vBloggers and people that have lived and breathed the
Software-Defined Data Center. Come prepared with your questions and we hope to see you in
Charlotte!
Rick Scherer, EMC; Chad Sakac, EMC; Scott Lowe, Vmware; Jason Nash, Varrow & Chris Horn,
Varrow

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Mobility Sessions
XenDesktop 7 – Cool New Features and Product Update
If you manage XenDesktop and/or XenApp then this session is for you. We will cover all the new features of XenDesktop 7 and
how it will help you in your day to day management of these environment. If you are new to XenDesktop this is also for you.
Come join us to get some great information on the power of XenDesktop 7.
Derek Cassese, Citrix
Achieving High Availability with vSphere Metro Storage Clusters and EMC VPLEX
This session will focus on the fundamentals behind what makes up a VMware configuration known as vMSC, or vSphere Metro
Storage Clusters. Under pinning this configuration is EMC VPLEX, an Active/Active storage virtualization technology. The
requirements and components of each will be established to build the story behind stretched clusters; the industry term for this
configuration. We'll also cover some recommended practices around implementation and design, rounding out the session with
deployment models and failure scenarios.
Joe Kelly, Varrow
Horizon Enterprise Computing
In this session you'll learn deep technical insights of the VMware Horizon View™ 5.3 Reference Architecture - a validated virtual
desktop solution for hosted virtual desktops. Horizon View introduced many new features such as Content-Based Read Cache (CBRC),
SE Sparse disks, 10,000 desktops per vCenter Server, 3D Software and Hardware rendering and more. Hyper-Convergence is a radical
paradigm shift that empowers enterprises of any size to employ the same datacenter transformations that allowed companies like
Google, Facebook and Ebay to achieve high performance and massive scales utilizing an efficient solution that can easily adapt to
today’s dynamic business environment.
Andre Leibovici, VMware

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Cisco Application Centric Infrastructure Deep Dive
This technical seminar will provide a detailed discussion of Cisco’s new Application Centric Infrastructure (ACI).
The rapid evolution of data center architecture, driven by increasing application demands, has exposed a gap
between the way applications are designed and the way they are deployed.
Jim French, Cisco
Managing Your Enterprise with Microsoft System Center Configuration Manager 2012 R2
Use SCCM 2012 R2 to collect hardware and software inventories, push Windows Updates, automatic installation of
applications, applications as a service, Operating System Upgrades from XP, Operating System Deployment (PXE
boot) and imaging, control of user profile data, remote management, Endpoint Protection, Mobile Device
Management and using Branch Cache.
Tracy Wetherington, Varrow
Image Management Solutions In A Citrix Environment MCS/PVS
This session will discuss and compare the single image management technologies of MCS & PVS for deploying Citrix
XenDesktop or XenApp. Attend this session to learn more about both of these technologies, how they can make you
manage your Citrix environment easier and more cost-effectively and how to choose the right one for your needs.
Phillip Jones, Varrow

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XtremIO
Flash is profoundly changing the enterprise data center. Much more than a way to drive more storage IOPS, flash is an
enabler for entirely new storage architectures that simply were not possible in the past. In this session we’ll explore the
technology inside the XtremIO all-flash array and how it uniquely leverages flash to deliver superior performance,
economics, endurance and easy of use. We’ll show why XtremIO arrays are changing the landscape of VDI, virtual data
centers and database applications through customer case studies.
Josh Goldstein, EMC
Consolidate Data and Servers without Compromising Application Performance
Performance demands and WAN issues often complicate the consolidation of server and storage infrastructure.
Countering the gamut of common problems, Riverbed Granite™ appliances enable you to consolidate and centrally
manage remote servers and storage, streamline data protection, continue operations even during network outages,
improve security, and still give end users the LAN performance they crave.
Kevin Mahoney, Riverbed
VMware Horizon Mirage
Are you struggling to manage the physical PC endpoints in your environment? Discover how to
streamline your physical desktop deployment, backup, and recovery with VMware Mirage. This session
will discuss the many use cases of VMware’s newest addition to their Horizon Suite, including live
demos of several key features.
Thomas Brown & Luke McCleary, Varrow

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Monitor and Support the NetScaler
How to use the free tools that Citrix offers to support and monitor your NetScaler environment.
Many customers aren’t aware they can use these tools to be notified when something reaches an
alarm threshold is triggered.
Rob Hoover & Art Harris, Varrow
VMware VSAN: Deep Dive and Best Practices
VSAN is a new scalable node-based software defined storage offering from VMware. Throughout the session
attendees will learn the proper use cases, design recommendations, requirements, deployment and management
processes and other necessary information for a successful implementation.
Jason Nash, Varrow
Accelerating Virtual Application Performance with PernixData FVP
In this session, you will get an in-depth look (and demo) of how PernixData’s Flash Virtualization
Platform can accelerate the read and write performance of your application workloads in vSphere.
Charlie Gautreaux, Pernix Data & Tom Queen, Varrow

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Infrastructure Migration Strategies – Structured Cabling Strategies for Today, Tomorrow and Beyond
This session will look at emerging standards, technologies and next generation cabling infrastructure solutions to
include IP sensing and lighting, in-building wireless, intelligence, and DCIM support.
Steve Schmerber, CommScope
Citrix XenMobile: Get Mobile Devices, Applications, and Data Under Control
Join Citrix as we look closely at mobile device, application, and data management and examine XenMobile
Enterprise in a technically focused, demo led webinar.
Geremy Meyers, Citrix
Automating vSphere Host Deployment with Image Builder and Auto Deploy
Learn how to deploy stateless vSphere hosts by leveraging ESXi Image Builder, Auto Deploy and Host Profiles to
customize, deploy, and configure new vSphere hosts. Covers objectives 5.1, 9.1, and 9.2 on the VCAP-DCA 5
blueprint. This two part session consists of a brief presentation giving attendees an overview of the Auto
Deploy process from end to end followed by a live lab demonstration.
Bill Gurling, Varrow

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Security Sessions
Vision Roadmap for EMC Data Protection and DR
Mike Zolla, EMC
Providing Proactive Protection Against Threats in your Network
Cisco ISE (Identity Service Engine) combined with Cisco TrustSec are the winning combination in providing role based
segmentation and access control from edge to the data center. The solution is unique in reducing the scope of regulatory and
compliance requirements for all verticals including retail, health care and enterprises. This session explains how to tag traffic and
perform security policy for BYOD, line of business segmentation and change of authorization. All achieved with the centralized
and push button solution - Cisco ISE.
Aaron Woland, Cisco
Understand the Impact of Advanced Threats
Discuss what advanced threats are, why it’s becoming main method of data exfiltration, recent trends, impact of
advanced threats to corporate networks and what security controls to consider to reduce risk. Provide a lab
demonstration showing a spear phishing attack and how proper security controls could prevent it.
Jose Ferreira, Varrow

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Securing Modern Data Centers with Next Generation Firewalls
While organizations have gained operational flexibility and lowered DC costs by deploying virtualization
solutions, the promise of a secure, agile, and flexible private cloud remains elusive. One of the key barriers is the
ability to deploy security services at the same pace as compute resources without compromising the required
protection. Palo Alto Networks and its partners have developed solutions to address these challenges.
Jason Wessel, Palo Alto
Disaster Recovery to the Cloud
Compare and contrast different services for recovering Virtual Workloads in the Cloud. Products
including Zerto and vCloud Hybrid Service. Best Practices.
Greg Camp & Josh Williams, Varrow
Hacking 2014: With No Brain, Cause A Lot Of Pain
Join Laura Maio from Trend Micro, who will reveal the underground economy fuelling targeted attacks and the only
defense effective at protecting against the hacking class of 2014.
Laura Maio, Trend Micro

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Application Acceleration with the Next Generation of Cisco UCS
With the acquisition of WHIPTAIL, Cisco is evolving the UCS architecture by integrating data acceleration capability into the
compute layer. Integrating WHIPTAIL's solid state memory systems into the computing fabric of UCS will simplify customers' data
center environments by delivering the required performance in a fraction of the data center floor space with unified management
for provisioning and administration.
Chris Twigg, Cisco
The Next Generation Security Operations Center
In the face of sophisticated advanced threats, prevention is no longer the best defense. Today’s goal has to be to improve detection
and remediation, in order to reduce an attacker’s ‘free time’ in your infrastructure and limit the damage they can do. In this
session, you’ll receive an exclusive introduction to a new way of thinking about security monitoring and analytics; and hear
directly from our specialist who’ll share his knowledge and on-the-ground experience.
Carlos Bonet, Jr., RSA
Preventing the Next Wave of Cyber-Attacks and Advanced Threats
Understanding the current trends in the evolution of cyber-attacks is a must when protecting your users. Join Kaspersky Lab in a
discussion of some of these threats along with mitigation techniques that will help you simplify protection of your environment
using Kaspersky's unique protection platform. This unified platform makes it easy for you to see your risk across all your systems
and endpoints, apply your policies consistently, and bring your security posture in line with your business objectives on both
physical, and virtual endpoints.
Jamil Mneimneh, Kaspersky
DR Strategies in a Cloudy World
This session will consider the costs of misalignment of DR and the business. It will explore some of the technologies available
today. We will discuss how the changing technology landscape affects DR planning.
Tom Cornwell, Varrow

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Are You Ready For
For more information and to register, go to:
madness.varrow.com
March 20, 2014  Charlotte, NC