How your business deal with digital (internet and mobile) era in Indonesia in the year of 2012 ? It is a helicopter view for entrepreneur , executives,

1. Digital 2012
How you deal with digital era in Indonesia ?
Andrias Ekoyuono - @andrias98
VP Business Development, Ideosource
Tuesday, July 24, 12

2. Tuesday, July 24, 12

3. Tuesday, July 24, 12

4. Tuesday, July 24, 12

5. Tuesday, July 24, 12

6. the rise of middle class
Tuesday, July 24, 12

7. Indonesian GDP has reach
USD 3.000 per capita
GDP per capita
4,978
4,568
4,190
3,848
3,469
2,974
2,237 2,327
1,918
2007 2008
2009
2010
2011
2012
2013
2014
2015
Source: Nielsen
Tuesday, July 24, 12

8. n GDP Indonesian GDP has reach
esia
Indon USD 3.000 per capita
GDP per capita
4,978
4,568
4,190
3,848
3,469
2,974
2,237 2,327
1,918
2007 2008
2009
2010
2011
2012
2013
2014
2015
Source: Nielsen
Tuesday, July 24, 12

9. There will be a new
The Middle Class Consumers
• When 3000 point reached, there
will be a new class in citizen:
The Middle Class Consumers
• Recently Indonesia is a country
with the third biggest middle
class in the world after China and
India
Source: Nielsen
Tuesday, July 24, 12

10. iddle There will be a new
e of M ers
e Ris onsum
Th s C The Middle Class Consumers
Clas
• When 3000 point reached, there
will be a new class in citizen:
The Middle Class Consumers
• Recently Indonesia is a country
with the third biggest middle
class in the world after China and
India
Source: Nielsen
Tuesday, July 24, 12

11. the internet era is here
Tuesday, July 24, 12

12. 4.5
hours 2 hours 34 minutes 1.5 hours
TV/day in weekdays radio/day newspaper/day internet/day
in weekdays
Source: Nielsen
Tuesday, July 24, 12

13. s
Clas g
Middle endin
ia Sp
Med
4.5
hours 2 hours 34 minutes 1.5 hours
TV/day in weekdays radio/day newspaper/day internet/day
in weekdays
Source: Nielsen
Tuesday, July 24, 12

14. 43 million facebook users
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15. Tuesday, July 24, 12

16. 1.25 million LinkedIn users
Tuesday, July 24, 12

17. mobile is BIG
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18. mobilephone is embedded into daily life
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19. 200 million mobile phone subscribers
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20. smartphone sales have increased significantly
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21. Tuesday, July 24, 12

22. digital for
your business
Tuesday, July 24, 12

23. new path to purchase
Tuesday, July 24, 12

24. web, search, social media
Tuesday, July 24, 12

25. mobile
Tuesday, July 24, 12

26. Let’s Think in a BIGGER Picture
Tuesday, July 24, 12

27. helicopter view
Tuesday, July 24, 12

28. who are your stakeholders ?
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29. what is your strategy
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30. what are your campaigns ?
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31. what are your campaigns’ goals ?
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32. awareness
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33. adoption
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34. addiction / loyalty
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35. sales
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36. It’s Integrated
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37. digital and traditional
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38. comprehensive cross channel strategy
Tuesday, July 24, 12

39. online
Search
advertising
Social Media
digital media
Tuesday, July 24, 12

40. Not Really Sure ?
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41. bring it to small stage first
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42. leverage it
Tuesday, July 24, 12

43. maximize the ROI
Tuesday, July 24, 12

44. Think about WOMM
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45. create the story
Tuesday, July 24, 12

46. that talkable
Tuesday, July 24, 12

47. ANDRIAS EKOYUONO
VP Business Development, Ideosource
andrias@ideosource.com
andrias@gmail.com
@andrias98
http://andri.blogdetik.com
You don’t have to like me, I am not a Facebook status
Tuesday, July 24, 12