Andrea Phillips talks about a few things she's learned from her work in transmedia.

1. Some Stuff I’ve Learned
15 Lessons from Ten Years of Transmedia Storytelling

2. The Beast

3. The Beast

4. The Beast
This stuff is awesome, you guys

5. The Beast
This stuff is awesome, you guys
An immersive component can make
the core narrative even better

6. The Beast
This stuff is awesome, you guys
An immersive component can make
the core narrative even better
An interactive story can use a
larger palette of emotions

7. Perplex City

8. Perplex City

9. Perplex City
This stuff isn’t as much fun as it looks

10. Perplex City
This stuff isn’t as much fun as it looks
(It’s even more fun than that)

11. Perplex City
This stuff isn’t as much fun as it looks
(It’s even more fun than that)
The longer one story goes, the harder it is
for new audience members to jump in

12. Perplex City
This stuff isn’t as much fun as it looks
(It’s even more fun than that)
The longer one story goes, the harder it is
for new audience members to jump in
Freelancers and contractors aren’t eligible
for unemployment benefits

13. Routes

14. Routes

15. Routes
You can use a blend of live/responsive
and predetermined content

16. Routes
You can use a blend of live/responsive
and predetermined content
The audience doesn’t care if it isn’t
completely realistic

17. Routes
You can use a blend of live/responsive
and predetermined content
The audience doesn’t care if it isn’t
completely realistic
Responsive now, replayable later

18. 2012

19. 2012

20. 2012
There are some... ethical concerns
to transmedia storytelling

21. 2012
There are some... ethical concerns
to transmedia storytelling
More resources bring more limitations

22. America 2049

23. America 2049

24. America 2049
You can create the feeling of a fragmented
transmedia narrative in a single frame

25. America 2049
You can create the feeling of a fragmented
transmedia narrative in a single frame
Make sure scope is in your contract

26. Floating City

27. Floating City

28. Floating City
The fewer lawyers there are,
the more fun you can have

29. Floating City
The fewer lawyers there are,
the more fun you can have
Budget doesn’t matter nearly
as much as passion does

30. About Me
Andrea Phillips
@andrhia
andrhia@gmail.com
http://www.deusexmachinatio.com
(or just andreaphillips.com)
Buy my book! A Creator’s Guide to Transmedia
Storytelling will be out in June 2012.