Financial Services Marketing Strategy

Strategy to Market Financial Services in Springfield, MO and Kansas City, MO/KS Submitted by Andrew Pappas

My Clientele is out there. How am I differentiating myself from my competition?

Here’s my plan to FIND them…

Building a Client Base ,[object Object]

Use the Latest Technologies Internet GPS & Mapping PC's & PDAs Cellular

Use Demographic Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Utilize local area Chambers of Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Network Away! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Utilize Public Records and local Business Journals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Join Trade Associations ,[object Object],[object Object]

Target Clientele ,[object Object],[object Object],[object Object],[object Object],[object Object]

How am I staying in front of my customer – the lifeblood of my business – with a value message that postures me as different and superior to my competition? Here’s my plan to KEEP them…

Spread the WORD! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Spread the WORD some more! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Financial Services Marketing Strategy

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