My presentation to Dublin Web Summit Oct 2010

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Definitions
• Innocuous: not harmful or offensive
• Innovative: Make changes to something
already existing as by introducing new
methods, ideas or products.
• Inrush: sudden inward rush or flow

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Pitch Masterclass for Start-ups!
(Create Messages that Stick)
Andrew C. Keogh
Aristo
Connect 2 Grow

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Aristo Philosophy
Stop delivering
• Speeches (no audience)
• Lectures (boring)
• Sermons (churches empty)
• Presentations (uninteresting)

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Have a Conversation (Chat)
• Aristo promotes the art of
extended conversation
• Have a conversation be it with
1-5-50 or 500 people

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Speak the Language of Audience

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The Basics:
• OPEN:
(Connect in 20 words or 7 sec.)
• BODY:
(Concentration ON-OFF-ON-OFF-ON-OFF-
ON OFF ON OFF-ON-OFF)
• CLOSE:
(If they remember your take home
message you are a success)

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Memorable Pitch Structure
Remember the mind picture from earlier

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Connect 2 Grow

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Confidence to Connect

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Build Relationships

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Create Trust

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Connect 2 Grow

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This is the judgement your listener
is continually making;
Do I believe / trust this person?
My final piece of advice to you is;
• Speak from your life’s experience
• Speak with energy and enthusiasm
• Speak in terms of your listeners interest
And they will!

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‘Pitch your Business Ideas to
Increase Sales’
24th November
Ryan Academy
Citywest Business Campus
The cost which is funded by Skillnets is only €100
Visit: www.aristo.ie for more
www

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My contact details:
andrew@aristo.ie
http://ie.linkedin.com/in/andrewckeogh
01 8208552
@aristoc2g