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- 1. ` ‘Pitch Your Business into Orbit’ 1
- 2. “If a potential customer has made time to meet you, this means they have a problem to solve or a project in mind and they expect that you are not simply coming to tell them what you do, but that you have put some real thought into how you are going to help them solve their problem” - Deirdre McPartlin Enterprise Ireland Düsseldorf 2
- 3. ` The Sales - Template Are? ett er? B Problem Solved? DO ? 3
- 4. ` The Funding-Template Bett Are er? ? Ask ? £ Problem DO? Solved? ? Te am Sell? C M 4
- 5. ` My Contact Details email: andrew@aristo.ie twitter: @aristoc2g web: www.aristo.ie phone: 01 8208552 http://ie.linkedin.com/in/andrewkeogharisto 5
- 6. ` My Contact Details email: andrew@aristo.ie twitter: @aristoc2g web: www.aristo.ie phone: 01 8208552 http://ie.linkedin.com/in/andrewkeogharisto 5
Notas do Editor
- Preparation: Know your audience and who in particular you wish to pitch to! (Terry Wogan; he spoke to an old guy in Birmingham making his breakfast not to 8 million listeners) Delivery: 1 -Start with Problem Solved (tell a story) including attention grabbing headline Do: Tell us what you do (the solution i.e. product) Better: The pitch must finish my telling the listener how they will be better (create desire) This should never be a list. Be specific, focus on the one key point that is critical to your listener. The Lightening Bolt = Create an opening headline that gets attention in the first 20 words or 7 seconds.
- Preparation: Know your audience and who in particular you wish to pitch to! Delivery: 1 -Start with Problem Solved including attention grabbing headline The order for the rest of the planets circling the problem should be chosen in a way that shows you in the best possible light Do: Tell us what you do (the solution i.e. product) Sell: Have you customers? Or tell audience who you expect to be sending invoices to? Team: Tell me about your teams commercial achievements? Ask: The biggest failing of people who pitch is that their ASK is not clear. Tell your audience what it is you want and what you plan to do if you get what you are looking for? Better: The pitch must finish my telling the listener how they will be better (create desire) This should never be a list. Be specific focus on the one key point that is critical to your audience. C = Competition- Tell us how they are and how you are better? M = Milestones – What have you achieved so far? (boast) £ = Finances – 5 year forecast or our product costs £xxxx and we will sell Y this year and Y x 10 in 2 years time The Lightning Bolt = Create an opening headline that gets attention in the first 20 words or 7 seconds.