SlideShare uma empresa Scribd logo
1 de 12
Baixar para ler offline
1,[object Object],Reflective Learning,[object Object],A platform for science-based change and self-improvement.,[object Object],Our Mission: We inspire people to be happier and more resilient.,[object Object],Doug Hensch,[object Object],President & COO,[object Object],doug@happier.com,[object Object],703-930-9637,[object Object]
Problem,[object Object],Rates of depression are up 10x in last 50 years,[object Object],Indirect costs are said to be about $80 billion/yr ,[object Object],Depressed employees use 4x more medical services,[object Object],Self-improvement books are selling more than ever,[object Object],Lower levels of happiness over last 40 years,[object Object],Existing solutions are expensive, ineffective, time-consuming, and very inconvenient,[object Object],2,[object Object]
Marketing Trends,[object Object],3,[object Object]
Market Overview,[object Object],4,[object Object]
Solution,[object Object],happier.com  - A personal trainer for your happiness,[object Object],Personalized data analysis and tracking,[object Object],Confidential online access,[object Object],Instant, personalized feedback,[object Object],Monthly subscription,[object Object],iPhone app,[object Object],5,[object Object]
Public Beta: happier.com,[object Object],6,[object Object],Registered Users,[object Object],15% of all new visitors register,[object Object],Almost 10% of registered users converting to paid subscriptions,[object Object],Lifetime revenue estimated over $100 per sub,[object Object],Practitioners paying $199.99/yr for listings,[object Object],25% of Webinar attendees pay for subscriptions,[object Object],B2B Clients include:,[object Object],Paychex,[object Object],New Extended Warranty (NEW),[object Object],UC Davis,[object Object],Google,[object Object],$99.99,[object Object],(lifetime),[object Object],$4.99/mo,[object Object],$29.99/6 mos,[object Object]
Management Team,[object Object],7,[object Object],Richard Peterson, CEO,[object Object],35 years of experience in consulting and risk management. Former CEO of Penn Capital Insurance Co.,[object Object],Exclusive Advisor, Dr. Martin Seligman: ,[object Object],Robert A. Fox Leadership Professor of Psychology at the University of Pennsylvania, and the founder of the field of Positive Psychology.  Dr. Seligman is also a best-selling author, including books such as The Optimistic Child, Learned Optimism, and Authentic Happiness.  ,[object Object],Doug Hensch, President & COO,[object Object],Almost 20 years in product development and human resources consulting at Nextel, AT&T, & Sprint.,[object Object],Andrew Rosenthal, VP - Mktg,[object Object],Background in research and business development at the University of Pennsylvania.,[object Object]
Marketing & Growth Strategy,[object Object],Focus on consumers,[object Object],SEM contextual,[object Object],Email marketing,[object Object],Paid blogs,[object Object],Corporate customers & affiliates,[object Object],Health insurance,[object Object],EAPs,[object Object],Affinity groups,[object Object],National PR efforts,[object Object],Expand B2B offerings,[object Object],Go mobile,[object Object],8,[object Object]
Competition,[object Object],9,[object Object]
Financial Projections,[object Object],10,[object Object]
Funds Requested & Use of Proceeds,[object Object],Series A – $2 million,[object Object],Product development – focus on UX,[object Object],Marketing – expand programs and continue testing,[object Object],Marketing and product development headcount,[object Object],11,[object Object]
Joan in Rowayton, CT,[object Object],12,[object Object],“I just love happier.com. My clients achieve results much more quickly and easily when they make even minor adjustments in attitude, to brighten their perspectives on life.”,[object Object]

Mais conteúdo relacionado

Último

Deutsche EuroShop | Company Presentation | 03/24
Deutsche EuroShop | Company Presentation | 03/24Deutsche EuroShop | Company Presentation | 03/24
Deutsche EuroShop | Company Presentation | 03/24Deutsche EuroShop AG
 
Deutsche EuroShop | Preliminary Results FY 2023
Deutsche EuroShop | Preliminary Results FY 2023Deutsche EuroShop | Preliminary Results FY 2023
Deutsche EuroShop | Preliminary Results FY 2023Deutsche EuroShop AG
 
Terna Capital Markets Day 2024 Presentation
Terna Capital Markets Day 2024 PresentationTerna Capital Markets Day 2024 Presentation
Terna Capital Markets Day 2024 PresentationTerna SpA
 
Advancing Discovery New Craigmont Project’s High-grade Copper Potential
Advancing Discovery New Craigmont Project’s High-grade Copper PotentialAdvancing Discovery New Craigmont Project’s High-grade Copper Potential
Advancing Discovery New Craigmont Project’s High-grade Copper Potentialnicola_mining
 
Nicola Mining Inc. Corporate Presentation March 2024
Nicola Mining Inc. Corporate Presentation March 2024Nicola Mining Inc. Corporate Presentation March 2024
Nicola Mining Inc. Corporate Presentation March 2024nicola_mining
 
WWW.SOFTSOP.COM PITCH DECK PRESENTATION.PDF
WWW.SOFTSOP.COM PITCH DECK PRESENTATION.PDFWWW.SOFTSOP.COM PITCH DECK PRESENTATION.PDF
WWW.SOFTSOP.COM PITCH DECK PRESENTATION.PDFMichael Claudio
 
Osisko Gold Royalties Ltd - Corporate Presentation, March 2024
Osisko Gold Royalties Ltd - Corporate Presentation, March 2024Osisko Gold Royalties Ltd - Corporate Presentation, March 2024
Osisko Gold Royalties Ltd - Corporate Presentation, March 2024Osisko Gold Royalties Ltd
 

Último (7)

Deutsche EuroShop | Company Presentation | 03/24
Deutsche EuroShop | Company Presentation | 03/24Deutsche EuroShop | Company Presentation | 03/24
Deutsche EuroShop | Company Presentation | 03/24
 
Deutsche EuroShop | Preliminary Results FY 2023
Deutsche EuroShop | Preliminary Results FY 2023Deutsche EuroShop | Preliminary Results FY 2023
Deutsche EuroShop | Preliminary Results FY 2023
 
Terna Capital Markets Day 2024 Presentation
Terna Capital Markets Day 2024 PresentationTerna Capital Markets Day 2024 Presentation
Terna Capital Markets Day 2024 Presentation
 
Advancing Discovery New Craigmont Project’s High-grade Copper Potential
Advancing Discovery New Craigmont Project’s High-grade Copper PotentialAdvancing Discovery New Craigmont Project’s High-grade Copper Potential
Advancing Discovery New Craigmont Project’s High-grade Copper Potential
 
Nicola Mining Inc. Corporate Presentation March 2024
Nicola Mining Inc. Corporate Presentation March 2024Nicola Mining Inc. Corporate Presentation March 2024
Nicola Mining Inc. Corporate Presentation March 2024
 
WWW.SOFTSOP.COM PITCH DECK PRESENTATION.PDF
WWW.SOFTSOP.COM PITCH DECK PRESENTATION.PDFWWW.SOFTSOP.COM PITCH DECK PRESENTATION.PDF
WWW.SOFTSOP.COM PITCH DECK PRESENTATION.PDF
 
Osisko Gold Royalties Ltd - Corporate Presentation, March 2024
Osisko Gold Royalties Ltd - Corporate Presentation, March 2024Osisko Gold Royalties Ltd - Corporate Presentation, March 2024
Osisko Gold Royalties Ltd - Corporate Presentation, March 2024
 

happier.com capital call presentation

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.

Notas do Editor

  1. Avg size of house has doubledAlmost 50% more kids go to collegeWealthier than any society at any time…
  2. Major brands like best buy and coke are getting into the gameZappos bought b/c of focus on happinessInvited andrewrosenthal out to their campus to meet with his training and marketing people
  3. Opportunity to bring several markets togetherSelf-improvement alone will be a $10B marketplace in 2010A growing market that has NOT been transformedPeople: books, coaches, weight watchers meetings, & 3-day seminarsAlready proven: less expensive, personalize, and MORE convenient
  4. Meet demand with personal trainer for happiness?Platform: measure, track, improve30 yrs of research for suite of toolsSafe, simple way to practice techniquesThe more you use the site, the happier you get.Instead of $150 for visit to therapist or $25 for a book…
  5. 15% of new visitors and 38kCharging in april and getting 6%Monetizing paid listingsb2b
  6. Successful with large organizationsFocus helping subs find low-cost channels for customer service; teams and individualsAR – workhorse on minimum budget; saw opportunity to commercialize; thought leaders
  7. While we are seeing revenue today, we expect rapid growth and profitability to come in the fourth quarter of 2010 as optimize our return on marketing and PR. Over 40,000 paying subscribers by that time will make that possible. Years 3, 4, & 5 will show more rapid growth in revenue due to an increase spend on marketing, product, and PR along with improved efficiency. And, of course, this a subscription revenue model.Our 2009 goals are well within reach. We started charging in late April and we are already 1/3 of the way to our 2009 revenue goal.
  8. To make all of this happen, we are looking for an additional $2-4MM in funding.We will engage in parallel efforts to improve the product and increase the reach and effectiveness of our marketing. In addition, we expect to hire two additional people to work in these areas.Finally, we see our organization as an attractive acquisition target for companies like WebMD, Weight Watchers, and even one of Blue Cross-Blue Shield companies.