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Andrew Grill
Andrew Grill

The document discusses the importance of social media for businesses. It states that social media is a necessary tool that is not just for kids. Marketing through social media helps set expectations, create demand, and differentiate businesses. It also notes that social media requires delivering on expectations to avoid negative conversations. The document provides tips for businesses on using social media effectively through conversation not just advertising, creating shareable content, and measuring results.

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Social media is not just for Kids …it’s the must have tool for your business @Andrew Grill - Fasken Martineau Magic Circle Event London, 20th January 2011
Social media is just like real life!
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[object Object],[object Object],[object Object],Dave Evans http://lc.tl/gap
[object Object],[object Object],[object Object],Jonathan Salem http://lc.tl/truth Failing to deliver and sustain truth will be indicators of broader operational weaknesses “ ”
[object Object],http://lc.tl/tax “ When you promote your online social monitoring you’re agreeing to pay the tax for the failures of your company’s operators to do their jobs.”
Social media in the hotel industry “”
 
Social media in the hotel industry “”
 
Things to consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What makes a good social campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://lc.tl/meerkat
 
 
 
Oldspice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://lc.tl/tippex
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Why is social media now so important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Free advice to agencies & brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From hearing to listening ,[object Object],[object Object],[object Object],[object Object],[object Object],http://lc.tl/fedex “ If you’re not open to feedback, you’re not ready to play”
The future ,[object Object],[object Object],[object Object],[object Object],[object Object],http://lc.tl/ad2020
One to watch - Foursquare http://lc.tl/4
When do people visit my store?
What should I do next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You also need to monitor social media http://lc.tl/vt
@ AndrewGrill Contact via http://lc.tl/c Slides http://lc.tl/fasken +44 788 198 6694

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Fasken Magic Circle Event Andrew Grill

Notas do Editor

  1. Jonathan Salem says… People are having conversations these days, only not "with" brands but "about" them. I'd like to suggest that we're at the start of something big -- something bigger than simple engagement or entertainment, and something that goes far beyond the merits of friends and followers on social technology platforms: The ultimate purpose of conversation is to produce a shared understanding of truth. The Competitive Advantage of Truth Failing to deliver and sustain truth will be indicators of broader operational weaknesses. As marketers we have given consumers such a gap that they have gone in search of the truth (via SM) and are starting to uncover the truth