1. Reputation Management / Marketing
For Auto Dealers
Andrew Ward
Chief Trust Officer
Trust FX
award@trustfx.com
201.606.8110 Ext. 1

2. The Internet Plays A Major Role
In Most Vehicle Purchases:
85% of all car buyers research their purchase online.*
83% of first time buyers purchased a vehicle from a
dealership that responded to their online
request.*
63% of all consumers spend a week or more pre-
shopping dealerships before they step foot onto
your lot.**
* R. L. Polk & Co, Consumer Expectations for Internet Lead Marketing, May 2008
** Yahoo Search Marketing Survey, 2007

3. Your Online Reputations Is Now Critical
•Google’s business is to help people find relevant
information.
•They are better at this than all of their competitors
combined.
•Google knows that people are influenced more by
what your customers say than what your website says.
•Recent changes by Google link 3rd party consumer
reviews with your listing.
* R. L. Polk & Co, Consumer Expectations for Internet Lead Marketing, May 2008
** Yahoo Search Marketing Survey, 2007

4. Visibility On the Internet Is Key But It’s No
Longer Enough!
You can have a great website and a highly
effective Internet marketing strategy, but if your
Online Reputation is poor - good prospects
ready to buy will drive past your dealership.
* R. L. Polk & Co, Consumer Expectations for Internet Lead Marketing, May 2008
** Yahoo Search Marketing Survey, 2007

5. An Actual Example
This is a basic
Google search.
Notice how 3rd party
reviews are tied to
listings.
Google
Places
Reviews
Ouch! Is this
helping
Open Road
Honda ?

6. Another Example
And if we searched
for Open Road
Honda directly, their
online reputation is
very visible!
They have a
good web
presence but
their Online
Reputation is
costing them
customers

7. 65% of Consumers Shop For A Dealer
Here is a search for
Honda dealers in
NJ. A third of
consumers will
travel over 20 miles
to buy a car.*
Again online
reputations are
prominently
displayed.
* Yahoo Search Marketing Survey, 2007

8. Your Online Reputation Is a
Competitive Differentiator
•Consumers are more informed than ever before.
•Consumers have more control than ever before.
•What your customer say about your dealership
has more influence than what you say
•Your Online reputation is a point of differentiation.

9. Trust FX – Designed for Business Use
Trust FX is the easiest and fastest way to build a robust
and credible online reputation.
•High Authenticity – Trusted key process prevents gaming.
•High Customer Participation – Up to 49%.
•Control – You select what reviews to publish.
•Visibility – We publish your reviews across multiple sites.

10. Our Trusted Key Insures Authenticity
•A key is required to give
feedback.
•The Trusted key can take many
forms including digital or printed
but includes a unique single use
code that allows customers to
anonymously rate the dealer that
they purchased or had their car
service by.

11. Participation is Key
•Happy customers will give feedback when there is
something in it for them!
•Trust FX will serve a dealer’s incentive to each customer
who gives feedback. We have seen participation rates
reach 49%.
•Incentives drive incremental service business and higher
customer loyalty.

12. Control is Key
•With Trust FX, dealers get to preview all reviews and
select which ones to publish.
• This is identical to testimonials.
•A “natural” option is also available where dealers give up
their ability to filter reviews but can respond to negative
ones.

13. Visibility / Credibility is Key
•We publish approved reviews across all of the major
review sites creating visibility and credibility not possible
with a single site.
•This creates a balanced online reputation.
•A dealer may have a great reputation on a single site like
DealerRater but have disproportionally negative reviews
on other sites – this looks suspicious to consumers.

14. Trust FX Is Easy to Integrate
If you serve the automotive market place with an
application, website design or Internet marketing, we
want to speak with you about integrating or reselling
Trust FX to your customers.

15. Trust FX is your best solution for
building the most robust and the
most authentic online reputation in
the shortest amount of time.
Andrew Ward
201.606.8110 ext.1
www.trustfx.com
award@trustfx.com
http://blog.trustfx.com