1. MXit
Advertising Tools
By
Herman Heunis
Founder & CEO
MXit Lifestyle
Mount Nelson Hotel
28 January 2009
Copyright MXit Lifestyle (Pty) Ltd

2. History
Launched in May 2005
y
Self funded
RSA operation profitable since Sep 2006
Pure viral marketing was used – still used
Shareholding change in Jan 2007
Copyright MXit Lifestyle (Pty) Ltd

3. MXIT DEMOGRAPHICS
Today
Copyright MXit Lifestyle (Pty) Ltd

4. MXIT ADVERTISING OPTIONS
(Internal & External)
1. Splash Screens
2.
2 Skinz
3. BOTS
4. Tradepost/Info
5. Sponsored Content
6. WEB/WAP Advertising
7. SMS Advertising
8. Scratch Cards
9. Other
Copyright MXit Lifestyle (Pty) Ltd

5. SPLASH SCREENS
Login : ± 17,000,000 per day
Non-intrusive / not spam
Picture displayed for 5 seconds in full colour
Use for advertising – internal and external
g
Click through options
Brand principles dictate relevant advertising
Inexpensive
Targeted
T td
Perceived as MXit endorsing content
Able to deliver high volumes (millions) of images a day
Copyright MXit Lifestyle (Pty) Ltd

6. SPLASH SCREENS
External Use
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7. SPLASH SCREENS
External Use
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8. SPLASH SCREENS
External Use
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9. SPLASH SCREENS
Internal Use
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10. SPLASH SCREENS
Stats
Period : 1 week
Views : +- 7 million
Result
R lt : 258% IIncrease i revenue per week
in k
Period : 1 week
Views : +- 7 million
Result : 172% Increase in revenue per week
Period : 1 week
Views : +- 7 million
Result : 129% Increase in revenue per week
p
Period : 1 day
Views : +-1 million
Result : 129% Increase in revenue of ALL Skinz for the week
Copyright MXit Lifestyle (Pty) Ltd

11. SKINZ
User to tailor “look-and-feel”
of Mxit
Aspects to tailoring
Wallpaper
Fonts and colour
Sounds
Emoticons
More
Advantages
In the face
Copyright MXit Lifestyle (Pty) Ltd

12. SKINZ
Copyright MXit Lifestyle (Pty) Ltd

13. SKINZ
Viral Marketing
Copyright MXit Lifestyle (Pty) Ltd

14. SKINZ
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15. BOTS
3rd Party portal in Mxit
Belongs to 3rd party
Ability by 3rd party to:
Advertise
Ad ti productsdt
Extract information from users
Provide information
Reward users
Examples:
Ster Kinekor
MobMix
Cell
C ll C
Copyright MXit Lifestyle (Pty) Ltd

16. OTHER OPTIONS
Tradepost
Promote internal and external initiatives
Redeem vouchers
Sponsored Content
Content “Brought to you by ....”
Web Advertising
Normal website advertising opportunities
SMS Advertising
Message waiting
Invites
Copyright MXit Lifestyle (Pty) Ltd

17. TRADEPOST MESSAGE
Stats
Date : 14 Feb 2008 (Valentines Day)
Duration : 24 hours campaign
Advertised
Ad ti d : A new version of MXit Cli t
i f Client
Result : +-500,000 additional downloads over 5 days
Copyright MXit Lifestyle (Pty) Ltd

18. THANK YOU
Copyright MXit Lifestyle (Pty) Ltd