3. Andreia Kumpera | 2017
1995 2006 2008
MY STORY
1999
Data
Process
AMS
oPlaneta.com
MedMundo.com
1997 2001 2005
Com
puterScience
ge
Scrum
M
aster
Scrum
M
aster
Coach
/Product
O
w
ner
globo cloud
Delivery
M
anager
Entrepreneur...
2016
I.M
.
Business
School
Developer
Formal Education Companies
6. Andreia Kumpera | 2017Andreia Kumpera | 2017
Wtf???
@#
&%?!
Hey!!!
Huh?
This doesn’t scale
Piece of cakeStill not so hard, right?What's the problem here?
7. Andreia Kumpera | 2017
Misalignment
#@?!&
%#@ˆ%!
How can we cross the river?How can we cross the river?
8. Andreia Kumpera | 2017
Misalignment
WTF! You guys
are building a
TUNNEL?????
WTF! You guys
are building a
Bridge?????
15. Andreia Kumpera | 2017
What you are working on, and why?
We
are working on X
because Y said it's
important
We're
done when Y is OK
with it
We
are working on X
because we feel
like it
We're done
when we don't feel
like it anymore
We're working on X
because we think it's
going to impact Y, which
matter to the company
because of Z
We're done
when the metrics
have move
What's the purpose, here?
What's the direction?
We understand how success looks!
16. Andreia Kumpera | 2017
The 3 types of Alignment
We're working on
the same product
We're
working for the
same company!
We're
working on the
same feature
•Team
•Department
•Company
17. Andreia Kumpera | 2017
Chain of purpose … so that we make life
easier for everyone!
… so that we can connect
the two village
… so that people can cross
the river
We need find a permanent way to cross the river!
… so that we can
build a bridge
We're
gathering wood
We're
creating a
foundation
19. Andreia Kumpera | 2017
Spotify Strategy Framework Company
beliefs
North Star
2y goal
Company Bet
Beliefs
Insights
Data
• X active users
• World class employer
• Hire a bunch of mobile devs
• Train a bunch of our desktop
devs into mobile devs
• WTF were optimized for the
wrong thing!
• For a long term survival, we
need to became mobile-first
• Mobile is overtaking desktop as
primary music gadget!
• We have few mobile devs
compared to desktop
25
50
Desktop Mobile
How people listen
to music
How we’re staffed
Dev Mobile
Dev Desktop
20. Andreia Kumpera | 2017
Data Insights Beliefs Bets
Data: Qualitative or
quantitative information
that informs a perspective.
This should not be
interpretation
Insights: What is your
interpretation of the data?
What have you learned?
Beliefs: Based on the
interpretation, which
beliefs have you formed
about the problem space
you are working on?
Bets: Based on your
beliefs, what are the bets
you believe we should
make?
Metrics: What does success look like?
21. Andreia Kumpera | 2017
Spotify Company Bets Board
Visible to
everyone
22. Andreia Kumpera | 2017
How early can you notice this
happening?
WTF! You guys
are building a
TUNNEL?????
WTF! You guys
are building a
Bridge?????
23. Andreia Kumpera | 2017
Dependency Board
Early detection of dependency problems
A centralized
view to enable
decentralized
behavior
Who need
what from
whon & when?
24. Andreia Kumpera | 2017
Squad dependencies
With multiple squads there will always be dependencies. Dependencies are not necessarily bad - squads
sometimes need to work together to build something truly awesome. Nevertheless, our goal is to have
squads be as autonomous as possible, especially minimizing dependencies that are blocking or slowing a
squad down.
To aid in this, we regularly ask all our squads which other squads they depend on, and to what extent those
dependencies are blocking or slowing the squad down. Here’s an example:
We then discuss ways to eliminate the problematic dependencies, especially blocking and cross-tribe
dependencies. This often leads to reprioritization, reorganization, architectural changes or technical
solutions.
6/14
Squad dependencies
27. Andreia Kumpera | 2017
Agile = homing missile
Assumptions:
•The customer discovery what he wants
•The developers discovery how to build it
•Things change along the way
36. Andreia Kumpera | 2017
High-Medium-Low =
a broken way of prioritizing
High
Medium
Low
Launch in
Country A
Build new
product
capability B
Build
infrastructure
for D
56. Andreia Kumpera | 2017
Sometimes we like to pretend we have no leaders
57. Andreia Kumpera | 2017
Leaderphobia(n)
• Irrational fear of leaders
and leadership
• The mistaken belief that all
leaders are evil and all
leadership is bad
?