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Social Media: Opening Business Opportunities for Women

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Andrea Vahl
Andrea Vahl

This was a presentation I did for the World Islamic Economic Forum in London on October 31st, 2013. I talked about ways that women (and really anyone) can use social media to connect to people, forge new joint ventures, and grow your business.

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Social Media: Opening Business Opportunities for Women Presented by: Andrea Vahl
About me • • • • Social Media Consultant, Strategist and Speaker Co-author of Facebook Marketing All-in-One for Dummies Community Manager for Social Media Examiner – 2 yrs Grandma Mary
Agenda • Types of Opportunities – Business Owner – Employment – Networking and Joint Ventures • Optimizing Facebook, Twitter, LinkedIn • Social Media Do’s and Don’ts • Positioning for the Future
Social Media = Farming
Social Media is a Woman’s World
Business Owners • Extend Reach • Top of Mind Awareness • Targeted connections
Employment • LinkedIn Contacts • Forums and Networking • Online work
Networking • Connections and friendships – Twitter chats • Joint Ventures
Optimizing Your Social Sites • Fill out profile completely • Update regularly – 1-2x per day Facebook – 3-10x per day Twitter – 1x per day LinkedIn • Talk with others
Use ALL areas of Facebook • Facebook Page • Facebook Personal Profile – Can Friend or open Subscribe/Follow button • Facebook Groups – Natural groups – Local groups – Private groups as a “forum”
Setting Your Page Up Right • Engaging Profile pic 180 x 180 px • Well-designed cover photo 851 x 315 px – Now can have: – Contact info (web, address, phone) – Call to action (Like us, click this tab) – Price info (40% off) • Keyword rich About Page!!!
Make New Connections • LinkedIn – People You May Know – http://www.linkedin.com/people/pymk • Twitter – Who to Follow – https://twitter.com/who_to_follow/suggestions • Facebook – Find friends – https://www.facebook.com/find-friends/browser/ • Pinterest – Find friends • http://www.pinterest.com/find_friends/
Social Media Do’s • • • • • • Share good content Post regularly Ask questions Participate on other’s pages Use tools to make your life easier Have fun!
Social Media Don’ts • • • • Don’t oversell – 80-20 rule Don’t try to do too much Don’t spam others Don’t be boring
My Favorite Tools • Hootsuite • BufferApp • SproutSocial
Positioning for the Future • Social Media Marketing + Email Marketing • Add Content – Visual – Audio/Video – Useful and Consistent
Thank You • Connect with me at www.AndreaVahl.com • Q&A

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Social Media: Opening Business Opportunities for Women

  • 1. Social Media: Opening Business Opportunities for Women Presented by: Andrea Vahl
  • 2. About me • • • • Social Media Consultant, Strategist and Speaker Co-author of Facebook Marketing All-in-One for Dummies Community Manager for Social Media Examiner – 2 yrs Grandma Mary
  • 3. Agenda • Types of Opportunities – Business Owner – Employment – Networking and Joint Ventures • Optimizing Facebook, Twitter, LinkedIn • Social Media Do’s and Don’ts • Positioning for the Future
  • 4. Social Media = Farming
  • 5. Social Media is a Woman’s World
  • 6. Business Owners • Extend Reach • Top of Mind Awareness • Targeted connections
  • 7.
  • 8. Employment • LinkedIn Contacts • Forums and Networking • Online work
  • 9.
  • 10. Networking • Connections and friendships – Twitter chats • Joint Ventures
  • 11. Optimizing Your Social Sites • Fill out profile completely • Update regularly – 1-2x per day Facebook – 3-10x per day Twitter – 1x per day LinkedIn • Talk with others
  • 12. Use ALL areas of Facebook • Facebook Page • Facebook Personal Profile – Can Friend or open Subscribe/Follow button • Facebook Groups – Natural groups – Local groups – Private groups as a “forum”
  • 13. Setting Your Page Up Right • Engaging Profile pic 180 x 180 px • Well-designed cover photo 851 x 315 px – Now can have: – Contact info (web, address, phone) – Call to action (Like us, click this tab) – Price info (40% off) • Keyword rich About Page!!!
  • 14.
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  • 18.
  • 19. Make New Connections • LinkedIn – People You May Know – http://www.linkedin.com/people/pymk • Twitter – Who to Follow – https://twitter.com/who_to_follow/suggestions • Facebook – Find friends – https://www.facebook.com/find-friends/browser/ • Pinterest – Find friends • http://www.pinterest.com/find_friends/
  • 20. Social Media Do’s • • • • • • Share good content Post regularly Ask questions Participate on other’s pages Use tools to make your life easier Have fun!
  • 21. Social Media Don’ts • • • • Don’t oversell – 80-20 rule Don’t try to do too much Don’t spam others Don’t be boring
  • 22. My Favorite Tools • Hootsuite • BufferApp • SproutSocial
  • 23. Positioning for the Future • Social Media Marketing + Email Marketing • Add Content – Visual – Audio/Video – Useful and Consistent
  • 24. Thank You • Connect with me at www.AndreaVahl.com • Q&A