1. A smart solution for your business take-off problems.

2. StartApp Team
Andrea Trinetti – Planner & Business Controller – Milan, Italy
Eclectic and ever sated by new experiences, expert in planning and control, but lover of everything that's
unconventional. I divide my self between the more pragmatic issues of economy and the most abstract world of
innovative marketing and new media, constantly accompanied by my many passions.
Skilled in:
- KPI analysis
- Business planning
- Budget & mid-term plan definition
- Mid-term forecasts
- Monthly reporting
- M&A scenarios definition
it.linkedin.com/in/andreatrinetti
Riccardo Fano – Digital Designer – Milan, Italy
Art, graphic and communication lover. Curious about everything's new and unexplored. A full time Digital Designer
and a part time dreamer.
Skilled in:
- Web & print graphic design
- Packaging design
- Image identity
- Logo design
- Web interfaces design
it.linkedin.com/in/riccardofano

3. What?
In an economic environment increasingly dynamic and full of new business
initiatives, is basilar for a startupper to translate ideas into a structured plan, but
that’s not so easy to realize without a professional advice.
No matter if you just want to start a business in your garage or a little craft shop.
StartApp lets you create your personal business plan for small commerce.
Why?
This application will be developed as an easily understood tool by all those users
which wants to approach the business world with their ideas, but don't have the
technical means to build a complete business plan.
How?

4. Business Proposition
Our idea will be developed as a mobile application for tablet devices,
exploiting the simple usability and the large diffusion of the App Store and
Google Play Store.
The intuitive wireframe and the tactile interface will be the plus of this
product.
The user experience will be focused on a playful framework that makes
sure that the app is perceived as very friendly by any kind of user, from
professionals to dummies.
The revenue model will be based on advertising revenues for the free
version and download revenues coming from the downloads of the “ad-
free version” app and from the "in app" add on modules downloads.Download
Adv

5. Market Insights
We will address to the “Mobile Apps for Tablet” market. Our Customers will be
adults between 18y and 45y who use tablets as a professional support for their
business activities too and are planning to start a new business initiative.
Numbers says that:
“today 18% of adults own a
tablet computer and 77% of
tablet owners use their tablets
every day”
“21% of owners of the new iPad
say they use it in a work situation
and the 13% of all iPad owners
says the same.” (CIRP)
“Today 5% of tablets are used
mainly for professional use and
41% for both personal and
professional use.” (Accenture)

6. Project roadmap
Y1 Y2 Y3 Y4 Y5
Development Break-even Enhancement Consolidation Sell-out
Y1: Starting founds used for technical development and database purchase
Y2: Revenues covering period costs that are focused on marketing push
Y3: App enhancement with a new graphic release and more features
Y4: Market consolidation with specific marketing initiatives
Y5: Sell-out to a potential investor, like a professional software enterprise

7. Economic Forecast
y1 y2 y3 y4 y5
downloads 3.000 5.000 15.000 25.000 50.000
Adv Revenues 1.991 7.907 52.688 55.852 81.783
Download Revenues 5.705 8.910 17.805 29.676 59.351
Total Revnues 7.696 16.817 70.494 85.527 141.134
Development Costs 10.000 2.500 9.000 2.500 2.500
Marketing Costs 7.500 6.000 7.000 12.000 12.000
IT Costs 1.500 2.000 3.000 2.000 2.000
Other Costs 6.000 2.000 2.000 2.000 2.000
EBITDA -17.304 4.317 49.494 67.027 122.634

8. User Experience

9. To give a complete
description of your project,
you will start to input some
information about your
business idea.
StartApp will guide you
with some input fields
where you can give a simple
description of your team
(WHO), write a short
abstract of your project
(WHAT), explain what is the
meaning of your business
idea (WHY), etc.
Business description

10. After a qualitative
description of the
business idea, the app
experience continues
with an intuitive “wonder
wheel” that allows you to
scroll the macro
categories of commerce
and choose the referral
category of your startup.
Let’s try with FOOD!
The Wonder Wheel

11. From the selection in
the first wonder wheel
you will land in a sub
category wheel, that
helps you to choose
your business niche.
For example you can
try to plan the opening
of a bakery shop.
Select sub-categories

12. In each business
category you will find a
list of sample products.
You can choose some of
them or add new
products.
After that, the products
that you have chosen
will be collected in the
project database.
Then you will be able to
input the products
direct costs to define
the first block of your
economic plan.
Product mix

13. Every product that you
have chosen must be
edited entering in the
specific fields the
description
(MATERIALS), the
quantity needed for the
single product (QT), the
measure unit used
(M/U) and the unit price
(U/P).
Those informations will
converge to the
economic database and
will be used to define
the direct costs amount.
Product editor

14. When the data entry
process is complete
(direct and indirect
costs, capex, revenue
model), your project is
ready to be
transformed into a
smart presentation.
You can choose your
favorite template from
a lot of preset models.
Then the app will melt
all the data previously
entered and you will be
able to generate your
presentation.
Template selection

15. At the end of the
process you could
choose if save your
work for future
amendments or export
your project as a pdf
file, ready to be used as
a professional
presentation for your
stakeholders.
Export / Save project

16. App navigation map
BUSINESS
DESCRIPTION
WONDER
WHEEL
SUB CATEGORY
WHEEL
PRODUCT
B
SELECT
PRODUCTS
EDIT
REVENUES
DIRECT
COSTS
INDIRECT
COSTS
EDIT
IND. COSTS
CAPEXEDIT
CAPEX
EXECUTIVE
SUMMARY
EXEPORT/
SAVE
PRODUCT
A
PRODUCT
N
REVENUE
MODEL
BUSINESS
PLAN
SELECT
TEMPLATE
EDIT
PRODUCTS
This map represents
the basic architecture
behind all stages of the
project creation
process.
The user can navigate
back and forth within
the various steps to
correct or change the
entered values, before
generating the final
presentation or saving
only certain phases of
the process.
This is just a general
wireframe that could be
enhanced during the
software development
process.

17. Thank you.