1. Address: Hvitfeldtsgatan 9
SE 411 20 Göteborg
Sweden
Phone: +46 (0)31 - 713 94 22
Cell: +46 (0)708 - 570 224
E-mail: andreas.bg.johansson@gmail.com

2. Mission: Contribute to prosperity - i.e. enhance quality
of life by satisfying peoples needs, wants and desires with
tools and perspectives from a creative morphing of
design, innovation, branding and communication.
Our obvious, but complex, task is to turn challenges into
profitable, innovative, sustainable and most important
desirable solutions.
My passion is to work with these strategic issues.
Which for me means to: listen, provoke, interpret,
combine and implement.
I truly believe, from my own experience that there are
a lot of interesting things yet to be done!
Challenge Co-create Communicate

3. Business & Design Lab (2006-)
My Role(s):
• Advisory board chairman g products.
“switch board operator” My role is to
act as an interface towards companies and
organizations to foster collaboration with the
Master Programme in Business & Design.
• Research Associate - involved in many
research project e.g. about the value of
design in high selling products. (2006-2007)
• Project Manager - Working with a team of
designer and brand strategists to induce
brand driven innovation in High Tech
start ups. (2006-2007)
BDL is a platform and meeting point for
integration of the field of strategic design with
different management areas such as strategy,
marketing, leadership, and accounting.

4. Design Management in SME:s (2003-2004)
Goal: Contribute to a raised degree of
innovation in the Swedish Automotive
Industry.
Means: A (temporary) multi-disciplinary team
of designers, strategist, entrepreneurs etc
My Role(s):
• Recruiting the team
• Team building
• Project Management
• Sales
The team consisted of:
• Professor & Senior Designer
• The Former Purchasing Manager (Scania)
• Serial Entrepreneur
• Senior Design Manager

5. Design Management in SME:s - Movimento
20M
Between 2003-2007 Movimento grew
exponentially and the CEO has “testified” on
many occasions that me and my colleagues
work were a key factor in his success.
15M
10M
5M
0M
2003 2004 2005 2006 2007
Annual Turnover
(US Dollar)

6. Design Management in SME:s - Movimento
20M
Between 2003-2007 Movimento grew
exponentially and the CEO has “testified” on
many occasions that me and my colleagues
work were a key factor in his success.
15M
10M
5M
0M
2003 2004 2005 2006 2007
Annual Turnover
(US Dollar)

7. Design Studio Management (2003)
Goal: Contribute to a raised degree of
innovation in the Swedish Automotive Industry.
Means: A (temporary) multi-disciplinary team
of internationally experienced designer.
My Role(s):
• Recruiting designers, 9 were chosen from
large amount of applicants.
• Team building
• Education on designs’ role in Business
• Project Management
• Sales
Clients:
Volvo Cars (Accessories)
Saab Automobile (Accessories)
Calix
Thule

8. Design Studio Management (2003)
Goal: Contribute to a raised degree of
innovation in the Swedish Automotive Industry.
Means: A (temporary) multi-disciplinary team
of internationally experienced designer.
My Role(s):
• Recruiting designers, 9 were chosen from
large amount of applicants.
• Team building
• Education on designs’ role in Business
• Project Management
• Sales
Clients:
Volvo Cars (Accessories)
Saab Automobile (Accessories)
Calix
Thule

9. Design Studio Management (2003)
Goal: Contribute to a raised degree of
innovation in the Swedish Automotive Industry.
Means: A (temporary) multi-disciplinary team
of internationally experienced designer.
My Role(s):
• Recruiting designers, 9 were chosen from
large amount of applicants.
• Team building
• Education on designs’ role in Business
• Project Management
• Sales
Clients:
Volvo Cars (Accessories)
Saab Automobile (Accessories)
Calix
Thule

10. Design Studio Management (2003)
Goal: Contribute to a raised degree of
innovation in the Swedish Automotive Industry.
Means: A (temporary) multi-disciplinary team
of internationally experienced designer.
My Role(s):
• Recruiting designers, 9 were chosen from
large amount of applicants.
• Team building
• Education on designs’ role in Business
• Project Management
• Sales
Clients:
Volvo Cars (Accessories)
Saab Automobile (Accessories)
Calix
Thule

11. Design Studio Management (2003)
Goal: Contribute to a raised degree of
innovation in the Swedish Automotive Industry.
Means: A (temporary) multi-disciplinary team
of internationally experienced designer.
My Role(s):
• Recruiting designers, 9 were chosen from
large amount of applicants.
• Team building
• Education on designs’ role in Business
• Project Management
• Sales
Clients:
Volvo Cars (Accessories)
Saab Automobile (Accessories)
Calix
Thule

12. Bio Composites redefined (2002-2004)
Starting point:
• A group of enthusiasts in Bräcke wanted us to
explore the possibilities of using Bio
Composites in, for them, unimaginable ways.
My Role(s):
• Create a method to pick out the relevant
competencies as-well as creating the name and
communication platform for the project.
• Create a business model for Bio Composites
applied in Automotive, Furniture, Housing etc.
Results:
• The “Prologue” in Bräcke with approx. 20
people:
• Architects
• Designers
• Senior Corporate Management
• Researches in Bio Composites, AI etc
• 4 marketable concepts - a starting point
for a bigger development project.

13. Bio Composites redefined (2002-2004)
Starting point:
• A group of enthusiasts in Bräcke wanted us to
explore the possibilities of using Bio
Composites in, for them, unimaginable ways.
My Role(s):
• Create a method to pick out the relevant
competencies as-well as creating the name and
communication platform for the project.
• Create a business model for Bio Composites
applied in Automotive, Furniture, Housing etc.
Results:
• The “Prologue” in Bräcke with approx. 20
people:
• Architects
• Designers
• Senior Corporate Management
• Researches in Bio Composites, AI etc
• 4 marketable concepts - a starting point
for a bigger development project.

14. Bio Composites redefined (2002-2004)
Starting point:
• A group of enthusiasts in Bräcke wanted us to
explore the possibilities of using Bio
Composites in, for them, unimaginable ways.
My Role(s):
• Create a method to pick out the relevant
competencies as-well as creating the name and
communication platform for the project.
• Create a business model for Bio Composites
applied in Automotive, Furniture, Housing etc.
Results:
• The “Prologue” in Bräcke with approx. 20
people:
• Architects
• Designers
• Senior Corporate Management
• Researches in Bio Composites, AI etc
• 4 marketable concepts - a starting point
for a bigger development project.

15. Co Founder of Considerate Design (2000-2003)
Starting point:
• Contacted by the Västra Götaland Region to help out
initiating and inspire a Environmental Project.
• My contribution was to introduce the concept of
“universal design” and stress the fact that a sustainability
project must have a balance of “people (users &
consumers), profit (business) and planet.”
Aim:
To align public environments and services with the current
and future needs of the inhabitants.
My Role(s):
• Representative in the Steering Committee
• Lecturer on (universal) Design & Business
• Project Management
Results:
Once Sweden's largest design project that now is
a regular part of the Västra Götaland Regions work.
A variety of public environments and services have been challenged
and recreated with multidisciplinary design teams of which many have been
inspired by me.

16. Master Thesis (2000)
About the Project:
• Literature Review on Design Management
• Title: “What is Design Management?”
Results:
• Internship with Swedish Industrial Design Foundation
• Started dialogue to create a Master Programme in
• design management at the Business school.
• Appointed Head Teacher of Brand, Identity and
Strategy at School of Design and Crafts, Göteborg
University.
My studies at School of Economics, Business and
Commercial Law at Göteborg University included:
• Major in Business Administration
• Cultural Geography
• Intercultural Communication

17. High End Audio Company (1996-2001)
Vision: Enhance quality of life - by fulfilment
of the need for relaxation by experiencing the
creativity of others (i.e. music and movie
makers).
Mission: Design and develop the best audio
equipment within the reach of regular
consumers.
My Role(s):
• Co Founder
• Design of products and total communication
• Consultancy work with
• Advantage and Swedish Audio Technology.
Perception Audio collaborated
intensively with US-based Coolaudio.com
(during the dot.com-era) to find new business
and experience models for the US market.