This slide set was prepared for graduate students to create awareness for how video communication in the web is different from traditional video production. Much of the material is taken from Michael Wesch's anthropological studies of YouTube. The slides also tell my story, how I got started to user-generate video content and to finally "tube". Thank you: http://rebell.tv, who got me going.

1. HSG-Kurs (Holm Keller)
Handlungskompetenz:
Videoblogging
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Mo 1. April 2009
Seite 1
Insights from a Blogger‘s
Studio and Mind
Prof. Dr. Andrea Back
IWI-HSG / Prof. Dr. Back

2. HSG-Kurs (Holm Keller)
From Vision to Visuality:
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
How Far is the Reach of Your Vision?
Mo 1. April 2009
Seite 2
From 1.0 via 2.0 to Cyberpunk
http://www.zeit.de/online/ © http://www.flickr.com/photos/
2008/01/bg-blogger?5 coilhouse/1544736898/sizes/o/
Andreas Chudowski ©
Sascha Lobo, Blogger
IWI-HSG / Prof. Dr. Back

3. HSG-Kurs (Holm Keller)
Not the First to Predict Totally Wrong
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Mo 1. April 2009
Seite 3
… to Kevin Kelly presenting on the Future Web
taken from M. Wesch: An anthropological introduction to YouTube
http://mediatedcultures.net/mediatedculture.htm
ABC started broadcasting 1948, 60 years ago
IWI-HSG / Prof. Dr. Back

4. HSG-Kurs (Holm Keller)
… Today‘s Reality
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Mo 1. April 2009
Seite 4
What does Kevin Kelly Say Today?
Prof. M. Wesch
IWI-HSG / Prof. Dr. Back

5. HSG-Kurs (Holm Keller)
Visuality – The New Literacy
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Mo 1. April 2009
Seite 5
IWI-HSG / Prof. Dr. Back

6. HSG-Kurs (Holm Keller)
„… we thought it would be TV, but better“
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Mo 1. April 2009
Seite 6
IWI-HSG / Prof. Dr. Back

7. Stefan M. Seydel, Social Worker
HSG-Kurs (Holm Keller)
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
Did not stop to nudge me, until …
(Guest Lecture)
Mo 1. April 2009
Seite 7
IWI-HSG / Prof. Dr. Back

8. HSG-Kurs (Holm Keller)
… I asked for a tutorial to get me on board
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
(Jan. 2006)
Mo 1. April 2009
Seite 8
Yes, I can !
IWI-HSG / Prof. Dr. Back

9. HSG-Kurs (Holm Keller)
First Vlogs: Playful, Stories Fun
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
(rather an authentic amateur, than a failing profi)
Mo 1. April 2009
Seite 9
My First Vlog on Air:
LearningWaves from Hong Kong
on rebell.tv ? 1Q 2006 (wednesdays)
Later re-published on my Blog
www.learningwaves.unisg.ch
IWI-HSG / Prof. Dr. Back

10. Award Winning rebell.tv Today
HSG-Kurs (Holm Keller)
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Mo 1. April 2009
Seite 10
… upcoming book on/by them
myContribution:
Web-DNA Analysis of Rebell.tv
IWI-HSG / Prof. Dr. Back

11. HSG-Kurs (Holm Keller)
The Channel: Intro - On My Way to the First
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Video Shooting for Business 2.0 (why the hat ?)
Mo 1. April 2009
Seite 11
… findable in open platforms, embed in „your“ web site
… subscribable (channel, „cast“) and social-net-able
IWI-HSG / Prof. Dr. Back

12. HSG-Kurs (Holm Keller)
I ask you: How much 2.0 is this ?
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
It is in a data base, and it is professional video
Mo 1. April 2009
Seite 12
How much does better video quality add to the user
experience, and to the utility?
http://web.iwi.unisg.ch/org/iwi/iwi_web_2.nsf/webVlog/7D9A6CCC10A7CD00C1257508003A16D0?OpenDocument
IWI-HSG / Prof. Dr. Back

13. HSG-Kurs (Holm Keller)
I ask You: How much more 2.0 is having
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
your own (Youtube) Channel ?
(Guest Lecture)
Mo 1. April 2009
Seite 13
Article is
citing M. Wesch
and
http://www.youtube.com/user/UniversitaetSG
Jay Cross
IWI-HSG / Prof. Dr. Back

14. HSG-Kurs (Holm Keller)
2.0 it is not traditional TV style:
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
You meet Prof. M. Wesch and his class
Mo 1. April 2009
Seite 14
taken from M. Wesch: An anthropological introduction to YouTube
http://mediatedcultures.net/mediatedculture.htm
… it is about connecting to people
IWI-HSG / Prof. Dr. Back

15. HSG-Kurs (Holm Keller)
Production Contexts (e.g. personal vlog)
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
What will be your Production Tools ?
Mo 1. April 2009
Seite 15
You and your Web-Cam:
„Context Collapse“
taken from M. Wesch: An anthropological introduction to YouTube
http://mediatedcultures.net/mediatedculture.htm
IWI-HSG / Prof. Dr. Back

16. HSG-Kurs (Holm Keller)
So you want a dialogue: What to expect ?
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Mo 1. April 2009
Seite 16
taken from M. Wesch: An anthropological introduction to YouTube
http://mediatedcultures.net/mediatedculture.htm
IWI-HSG / Prof. Dr. Back

17. HSG-Kurs (Holm Keller)
M. Wesh: „I was working alone …“
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
collaborating with …“ Sharing is Gaining
Mo 1. April 2009
Seite 17
taken from M. Wesch: An anthropological introduction to YouTube
http://mediatedcultures.net/mediatedculture.htm
IWI-HSG / Prof. Dr. Back

18. HSG-Kurs (Holm Keller)
The Age of Prohibitions:
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
We contstantly live against the law
Mo 1. April 2009
Seite 18
(TED Talks, 2007, Lawrence Lessing)
„In a Democracy we ought to do better“
A Poetic Statement on Youtube by Lim
(see references)
taken from M. Wesch: An anthropological introduction to YouTube
http://mediatedcultures.net/mediatedculture.htm
IWI-HSG / Prof. Dr. Back

19. HSG-Kurs (Holm Keller)
Getting Attention and Conversation:
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
What makes your video move around the web?
Mo 1. April 2009
Seite 19
(will it be viral?)
DIGG – User Generated Filtering
Del.icio.us – User Generated Organization
RSS feeds – User Generated Distribution
Blogosphere – User Generated Commentary
taken from M. Wesch: An anthropological introduction to YouTube
http://mediatedcultures.net/mediatedculture.htm
… – User Generated Translation
IWI-HSG / Prof. Dr. Back

20. HSG-Kurs (Holm Keller)
What is on Youtube? Will you tube?
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
What makes you understand the culture?
Mo 1. April 2009
Seite 20
Participation !!!
Participant Observation !!!
taken from M. Wesch: An anthropological introduction to YouTube
http://mediatedcultures.net/mediatedculture.htm
IWI-HSG / Prof. Dr. Back

21. HSG-Kurs (Holm Keller)
Your Video is out there – somewhere:
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Remixed – perhaps Ridiculed - Rearranged –
Mo 1. April 2009
Seite 21
Recent Direct Messages to Twitter ABack
IWI-HSG / Prof. Dr. Back

22. HSG-Kurs (Holm Keller)
Engaging Others in Video Conversation &
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Collaboration: e.g. MadV
Mo 1. April 2009
Seite 22
taken from M. Wesch: An anthropological introduction to YouTube
http://mediatedcultures.net/mediatedculture.htm
IWI-HSG / Prof. Dr. Back

23. HSG-Kurs (Holm Keller)
Not to Forget: Strategy & Management
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Vision – Values - Goals - Measurement
Mo 1. April 2009
Seite 23
See: http://www.business20.ch/2007/12/27/meine-
personliche-blog-strategie-entwickeln/
IWI-HSG / Prof. Dr. Back

24. HSG-Kurs (Holm Keller)
New Niches for Productive Fun:
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Realtime Video-Storytelling in Class – Beta
Mo 1. April 2009
Seite 24
radikal schnelles Autho-
ring, kontinuierlich Beta
geringste Anfangs- und
Herstellkosten
Copyleft macht
Wissen frei
Host-it & Mash-it-up:
Kreative bedient euch
„Innovation in
Assembly“
Your CEO says: „Get as much insider knowledge as you can. Contact these
pioneering people and managers who are personally involved in these web-
based customer co-creation initiatives. Talk to them. „
IWI-HSG / Prof. Dr. Back

25. HSG-Kurs (Holm Keller)
What Competency Level to Achieve?
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Visuality Toddler – Visuality Elementary School
Mo 1. April 2009
Seite 25
I‘d say, I am in Elementary School,
and look like this ☺ And You?
http://www.zeit.de/online/
2008/01/bg-blogger?5
Andreas Chudowski ©
Sascha Lobo, Blogger
IWI-HSG / Prof. Dr. Back

26. HSG-Kurs (Holm Keller)
Videoblogging – Enjoy ☺
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Mo 1. April 2009
Seite 26
Quelle: Dr. Andreas Goeldi via twitpic
Insights from the Blogger‘s
Studio and Mind – Now the Web is Yours
IWI-HSG / Prof. Dr. Back

27. HSG-Kurs (Holm Keller)
References
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Mo 1. April 2009
Seite 27
Must see:
M. Wesch: An anthropological introduction to YouTube
http://mediatedcultures.net/mediatedculture.htm
this talk references:
• Soulja Boy Phenomenon; K. Driscoll
• Antrophology of Youtube: Anthrovlog
• Lim: http://www.youtube.com/user/blimvisible
• Larry Lessing: TED – How Creativity is Strangled by the Law
• MadV: http://www.youtube.com/user/MadV
• M. Wesch: The Machine is Us/ing Us:
http://www.youtube.com/watch?v=NLlGopyXT_g
IWI-HSG / Prof. Dr. Back

28. HSG-Kurs (Holm Keller)
Is it real – authentic – made up - fake?
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Mo 1. April 2009
Seite 28
A reflection of everyone, of how we interact
IWI-HSG / Prof. Dr. Back

29. HSG-Kurs (Holm Keller)
A culture extending into the real world
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Mo 1. April 2009
Seite 29
taken from M. Wesch: An anthropological introduction to YouTube
http://mediatedcultures.net/mediatedculture.htm
IWI-HSG / Prof. Dr. Back

30. HSG-Kurs (Holm Keller)
„… we thought it would be TV, but better“
Handlungskompetenz:
Artistic Practice: From Vision
to Visualization
Prof. Dr. Andrea Back
(Guest Lecture)
Mo 1. April 2009
Seite 30
IWI-HSG / Prof. Dr. Back