I cook spring_2011

1. IDAS iCOOK Spring 2011 Talking about Food by Prof. Designer Andrea Dichiara Wednesday, March 23, 2011

2. Food Design Food Design is an emerging discipline, so young that its meaning is too often misinterpreted. Food Design is a discipline that developed in the last decade. Recently it developed quite quickly in Italy, thanks to the Salone Internazionale del Mobile (international furniture exhibition in Milan), and to the effort and interest of universities as the Polytechnics of Turin and Milan, the ADI Associazione per il Disegno Industriale (association for the industrial design) and the OneOff Studio, with the Food Design® competition. Food Design bases its rules on the application of norms deriving from visual arts, cooking knowledge, Graphic Design, Product Design and multisensory research. All of this is concentrated with the only aim to reach an aesthetic expression able to create an aesthetic experience. The technological research linked to Design and to the shape of some products, guaranteed the fortune of Food Design: from the traditional Swiss chocolate Toblerone, whose architecture invites a particular gesture to break the pieces; to the more recent Pringles, a chemical-physical- morphological device where the chip is designed in an ergonomic shape that perfectly lies on the tongue, releasing its flavour and enhancing the tasting experience. These chips are designed not only to create a strong flavour experience, but also to let it last as long as possible. This is the reason for their shape that perfectly fits in the mouth, but also for the smart packaging that preserves the ‘whole chip’ shape. The problem with the term Food Design, is that right now it encompasses too many different kinds of product. These products are so different from each other, in terms of methodology, concepts and materials that, with a thorough analysis, seem impossible to be categorized in same term. That is why this term became confusing, and used inthe wrong circumstances. The term Food Design implies many different categories of products because this discipline is approached by many different categories of professionals. To better understand the meaning of the concept Food Design, see the page Subcategories where a possible sub-categorization of the concept Food Design is listed. This Sub-categories group together products deriving from the same design methodologies and belonging to the same categories of products. Wednesday, March 23, 2011

3. the role and the relationship of food with lifestyle in the world Wednesday, March 23, 2011

4. the food in the art, fashion & DESIGN Wednesday, March 23, 2011

5. Wednesday, March 23, 2011

14. Acting with food Wednesday, March 23, 2011

32. The Cook, the Thief, His Wife and Her Lover Wednesday, March 23, 2011

40. Mise en Place Wednesday, March 23, 2011

45. Designing with food Wednesday, March 23, 2011

82. Design exibitions Wednesday, March 23, 2011

83. foodesign Guzzini October 2010 Seoul Wednesday, March 23, 2011

118. Japan Design 2011 Seoul Wednesday, March 23, 2011

134. look into the world of food Wednesday, March 23, 2011

188. Wrong way to eat !! Wednesday, March 23, 2011

192. COOK at home for enjoy with a friends Wednesday, March 23, 2011

202. Good way to eat !! Wednesday, March 23, 2011

203. Cooking Class Wednesday, March 23, 2011

206. Eat in the nature Wednesday, March 23, 2011

220. Products by Italian design furniture companies Wednesday, March 23, 2011

238. Street food Wednesday, March 23, 2011

246. TABLEWARE KITCHENWARE COOKWARE Wednesday, March 23, 2011

347. Simple good DESIGN Wednesday, March 23, 2011

348. Complicate noise DESIGN Wednesday, March 23, 2011

421. miscellaneus of more images from some diferent kind of design products Wednesday, March 23, 2011

455. ichiro iwasaki design x AU Kiddi mobile phone company - Tokyo Wednesday, March 23, 2011

471. MORE and MORE Wednesday, March 23, 2011

495. The Masters of Design essence DIETER RAMS PIERO LISSONI NAOTO FUKASAWA Wednesday, March 23, 2011

496. Dieter Rams Wednesday, March 23, 2011

501. Piero Lissoni Wednesday, March 23, 2011

513. Naoto Fukasawa Wednesday, March 23, 2011

532. 2 in Asia designed provocative packaging for CROWN company in to 2010 for a exibition Wednesday, March 23, 2011

536. Sample how to show me the executive project Wednesday, March 23, 2011

540. Kansahapnida Wednesday, March 23, 2011

I cook spring_2011

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