If you want more sales, happier customers, more engaged employees, and better brand awareness, you need to start creating a Culture of Content. It's the first step to creating a brand voice that stands out in a crowded marketplace.
3. It starts when you build a
Culture of Content.
@andreagoulet
#cultureofcontent
4. What is a Culture of Content?
Culture: a shared set of
beliefs and behaviors.
Content: any piece of
printed, digital, or verbal
communication that is
created with a purpose.
@andreagoulet
#cultureofcontent
13. Step 7: Archetypes
Save time by story-hacking.
!
12 Major Archetypes:
Caregiver
Citizen
Creator
Explorer
Hero
Innocent
Jester
Lover
Magician
Rebel
Sage
Sovereign
Suggested Reading: Archetypes in Branding by Margaret Hartwell and Joshua Chen
19. Define Your Tone Scenarios
Voice: who you are.
This rarely changes.
Tone: your adapted
voice that is situationally
appropriate.
Suggested Reading: VoiceAndTone.com by MailChimp
20. Enjoyed This? Stay in Touch!
Culture of Content: How to Win in
Business Through Prose, People,
and Process
!
by Andrea Goulet Ford
!
Sign up for updates at
cultureofcontent.com
Follow along at @Content_Culture