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#NHChalkTalk




A Look Into the Evolving World of Sports Social Media Apps


       By: Allie Ayres, HyoJeong Olivia Cho, Tim Doehler, Julia Wilner
Tim Doehler                   Allie Ayres



   @tjdoehler
 Klout Score: 57              @ayres_allie
                   Meet the   Klout Score: 48

Olivia Cho          team!     Julia Wilner




 @oliviahjcho                 @Julia_Wilner
Klout Score: 49               Klout Score: 49
Table of Contents
•   Background
     o Stats and Info
•   Team Usage
     o Social Media
     o Team Apps
•   Event-Centered Usage
•   Arena/ In-Game Usage
•   Player-Fan Engagement
     o Shnarped
     o What's Next?
•   Fan Influence-Based Apps
•   Sport Marketing App
•   Tips
•   The Future
•   Questions?
Apps Covered:



Heineken Champions 2013                              Shnarped Hockey




                          Barclays Center App




        Fancred                                 NCAA March Madness Live
Please Download:
•Background
  Sports fans are consuming news and other content via
    social media and mobile devices more than ever



•   26% of sports fans used social media to follow leagues,
    teams and players in 2012

    o   15% in 2011



•   22% of sports fans queried said they used connected
    mobile devices to get breaking sports news

    o   13% in 2011
source: http://www.webpronews.com/
#NHChalkTalk Presentation
#NHChalkTalk Presentation
#NHChalkTalk Presentation
#NHChalkTalk Presentation
#NHChalkTalk Presentation
How Teams Use Social Media




                http://mashable.com/2012/11/02/digital-sports-fan-infographic/
How Teams Use Social Media


           "Fans are spending less time seeking out team websites
           and spend more time following your team via social media.
           So we need to be constantly providing news and
           information to fans on Facebook and Twitter because that’s
           where they are spending and increasing amount of their
           time online." -Peter Stringer (@peterstringer); Boston
Klout 66
           Celtics's Senior Director of Interactive Media




                 http://www.briansolis.com/2012/06/inside-look-how-the-boston-celtics-win-in-social-media/
How Teams Use Social Media
But How Have Teams Engaged
Themselves in the World of Apps?
How Teams Use Social Media:
Team-Based Apps
•   Atimi's mobile sports framework

•   Features that maximize app usage
    o   Push notifications for events that the end user cares
        about
    o   Real-time scores
    o   Off season or other content to engage between
        games or seasons
    o   Unique content
    o   Motivated users, who are fans of the teams year
                        http://www.sporttechie.com/2012/11/09/the-ultimate-mobile-experience-talking-
        round           sports-apps-with-atimi-software-vp-scott-michaels/
How Teams Use Social Media:
Team-Based Apps
The Best Way to Use Apps in the
Sports Social Media World?




 Klout 65


 "Truth be told, there is no 'best' way. Use sports social media
 apps however you find value. Personally, the big trend I currently
 see is people longing for community. Everyone feels some
 sense of connection to their team, and they want to easily find
 others who share their level of fandom." -Landon Howell
 (@landonhowell); Head of Strategy & Content, Fancred
The Best Way to Use Apps in the
Sports Social Media World?




  Klout 55

   "Don’t just use an app just because everyone else is doing
      it. If a large group of people are using App X, and you
      have no reason or value to use it, then no one is forcing
      you to use it. Think about what value the app brings to
      you, how and why you should use it, then make a
      decision whether to use it or not." -Tariq Ahmad
      (@tariq_ahmad); #smsports Chat Co-Host
The Best Way to Use Apps in the
Sports Social Media World?




  Klout 46


  "For me, the best way to use the apps is to stay up to date
     with sports news and content on the go. This definitely
     helps me run the social media for Sport Techie." -Taylor
     Bloom (@taylorhbloom); Social Media Director for
     @SportTechie
Let's Take a Look at a Few of the
Most Popular Ways Apps are used in
   Sports Social Media World...
Event-Based App:
NCAA March Madness LIVE
Event-Based App:
NCAA March Madness LIVE
•   On-the-go action (Cable/Satellite subscription
    required to watch some games)
•   More than just video
    o Option for "Upset Alert" push notifications w/ button
      to "Watch Live Now"
    o Scores, Schedules, Box Score, Team Stats, Game
      Recap
    o Tweet and post to Facebook
    o Bracket feature
Event-Based App:
NCAA March Madness LIVE
Event-Based App:
NCAA March Madness LIVE
•    Set new all-time marks garnering 36.6 million live video
     streams & 10 million+ hours of live video consumption across
     digital platforms
•    #1 sports app in the Apple App Store and Google Play
•    #1 free app across all categories in the Apple App Store during
     the opening weekend of the tournament
*All statistics taken from opening week of the tournament
#NHChalkTalk Presentation
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In-Game Experience App:
Barclays Center App
In-Game Experience App:
 Barclays Center App

"StadiumVision"
   o   Live video stream
   o   Unique camera angles - slam cam, sideline, replay
Order food from your seat!
   o Purchase and pay for food from the app
   o Pick it up at your convenience

Scoreboard Texts
   o   See your message displayed in real time on a video
       board                          Source: Espn.go.com
In-Game Experience App:
Barclays Center App
In-Game Experience App:
Barclays Center App




                      source: espn.go.com
In-Game Experience App:
Barclays Center App
Player-Fan Engagement App:
Shnarped Hockey
Player-Fan Engagement App:
Shnarped Hockey
Player-Fan Engagement App:
Shnarped Hockey
What's Next?
•   Will in-game player/fan interaction happen through
    social media apps?




    Klout 65




    "Most leagues have rules against this sort of activity. I think part of the
    reason that in-game conversations don't occur is because there is too
What's Next?
•   Will in-game player/fan interaction happen through
    social media apps?




    Klout 55




    "I see this happening either on a one-time case, or as a trial run during
    preseason games. Although it would be nice to see some SM use from the
Fan Influence-Based App:
Fancred
Fan Influence-Based App:
 Fancred
Build your own sports credibility:
• Follow your teams
• Connect with fans
• Score (1-100) measures your activity and
  engagement as a sports fan
Features:
• Community
• Clarity
• Personalization
                                     source: fancred.com
Fan Influence-Based App:
Fancred
Fan Influence-Based App:
Fancred
Sports Marketing App:
Heineken Champions 2013
Sports Marketing App:
Heineken Champions 2013
Sports Marketing App:
Heineken Champions 2013
•   Heineken appeals to larger audiences:
    o   International
    o   Soccer
    o   20+ apps on the Apple App Store
Some Tips SM & Sports
Integration...
• Stay as up-to-date as possible


• Create value for fans that they can not get elsewhere


• Give fans/consumers a sense of community
   o fans & fans
   o fans & players
   o fans & team
The Future
•   Where will this specific industry of sports social media
    apps eventually go?




    Klout 65




    "Successful apps will think beyond the app, and think more about being a
    business. There's a difference between having an app and having a
The Future
•   Where will this specific industry of sports social media
    apps eventually go?




     Klout 55




    "With gamification becoming a hot commodity in the past three years, there
    will definitely be more sports/social media apps for people to use. The key
The Future
•   Where will this specific industry of sports social media
    apps eventually go?




    Klout 46




    "More social and more video. Looking at March Madness so far, video
    apps such as Vine have been huge for spreading content. Fans demand
Questions or Comments?

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#NHChalkTalk Presentation

  • 1. #NHChalkTalk A Look Into the Evolving World of Sports Social Media Apps By: Allie Ayres, HyoJeong Olivia Cho, Tim Doehler, Julia Wilner
  • 2. Tim Doehler Allie Ayres @tjdoehler Klout Score: 57 @ayres_allie Meet the Klout Score: 48 Olivia Cho team! Julia Wilner @oliviahjcho @Julia_Wilner Klout Score: 49 Klout Score: 49
  • 3. Table of Contents • Background o Stats and Info • Team Usage o Social Media o Team Apps • Event-Centered Usage • Arena/ In-Game Usage • Player-Fan Engagement o Shnarped o What's Next? • Fan Influence-Based Apps • Sport Marketing App • Tips • The Future • Questions?
  • 4. Apps Covered: Heineken Champions 2013 Shnarped Hockey Barclays Center App Fancred NCAA March Madness Live
  • 6. •Background Sports fans are consuming news and other content via social media and mobile devices more than ever • 26% of sports fans used social media to follow leagues, teams and players in 2012 o 15% in 2011 • 22% of sports fans queried said they used connected mobile devices to get breaking sports news o 13% in 2011
  • 13. How Teams Use Social Media http://mashable.com/2012/11/02/digital-sports-fan-infographic/
  • 14. How Teams Use Social Media "Fans are spending less time seeking out team websites and spend more time following your team via social media. So we need to be constantly providing news and information to fans on Facebook and Twitter because that’s where they are spending and increasing amount of their time online." -Peter Stringer (@peterstringer); Boston Klout 66 Celtics's Senior Director of Interactive Media http://www.briansolis.com/2012/06/inside-look-how-the-boston-celtics-win-in-social-media/
  • 15. How Teams Use Social Media
  • 16. But How Have Teams Engaged Themselves in the World of Apps?
  • 17. How Teams Use Social Media: Team-Based Apps • Atimi's mobile sports framework • Features that maximize app usage o Push notifications for events that the end user cares about o Real-time scores o Off season or other content to engage between games or seasons o Unique content o Motivated users, who are fans of the teams year http://www.sporttechie.com/2012/11/09/the-ultimate-mobile-experience-talking- round sports-apps-with-atimi-software-vp-scott-michaels/
  • 18. How Teams Use Social Media: Team-Based Apps
  • 19. The Best Way to Use Apps in the Sports Social Media World? Klout 65 "Truth be told, there is no 'best' way. Use sports social media apps however you find value. Personally, the big trend I currently see is people longing for community. Everyone feels some sense of connection to their team, and they want to easily find others who share their level of fandom." -Landon Howell (@landonhowell); Head of Strategy & Content, Fancred
  • 20. The Best Way to Use Apps in the Sports Social Media World? Klout 55 "Don’t just use an app just because everyone else is doing it. If a large group of people are using App X, and you have no reason or value to use it, then no one is forcing you to use it. Think about what value the app brings to you, how and why you should use it, then make a decision whether to use it or not." -Tariq Ahmad (@tariq_ahmad); #smsports Chat Co-Host
  • 21. The Best Way to Use Apps in the Sports Social Media World? Klout 46 "For me, the best way to use the apps is to stay up to date with sports news and content on the go. This definitely helps me run the social media for Sport Techie." -Taylor Bloom (@taylorhbloom); Social Media Director for @SportTechie
  • 22. Let's Take a Look at a Few of the Most Popular Ways Apps are used in Sports Social Media World...
  • 24. Event-Based App: NCAA March Madness LIVE • On-the-go action (Cable/Satellite subscription required to watch some games) • More than just video o Option for "Upset Alert" push notifications w/ button to "Watch Live Now" o Scores, Schedules, Box Score, Team Stats, Game Recap o Tweet and post to Facebook o Bracket feature
  • 27. Set new all-time marks garnering 36.6 million live video streams & 10 million+ hours of live video consumption across digital platforms • #1 sports app in the Apple App Store and Google Play • #1 free app across all categories in the Apple App Store during the opening weekend of the tournament *All statistics taken from opening week of the tournament
  • 32. In-Game Experience App: Barclays Center App "StadiumVision" o Live video stream o Unique camera angles - slam cam, sideline, replay Order food from your seat! o Purchase and pay for food from the app o Pick it up at your convenience Scoreboard Texts o See your message displayed in real time on a video board Source: Espn.go.com
  • 34. In-Game Experience App: Barclays Center App source: espn.go.com
  • 39. What's Next? • Will in-game player/fan interaction happen through social media apps? Klout 65 "Most leagues have rules against this sort of activity. I think part of the reason that in-game conversations don't occur is because there is too
  • 40. What's Next? • Will in-game player/fan interaction happen through social media apps? Klout 55 "I see this happening either on a one-time case, or as a trial run during preseason games. Although it would be nice to see some SM use from the
  • 42. Fan Influence-Based App: Fancred Build your own sports credibility: • Follow your teams • Connect with fans • Score (1-100) measures your activity and engagement as a sports fan Features: • Community • Clarity • Personalization source: fancred.com
  • 47. Sports Marketing App: Heineken Champions 2013 • Heineken appeals to larger audiences: o International o Soccer o 20+ apps on the Apple App Store
  • 48. Some Tips SM & Sports Integration... • Stay as up-to-date as possible • Create value for fans that they can not get elsewhere • Give fans/consumers a sense of community o fans & fans o fans & players o fans & team
  • 49. The Future • Where will this specific industry of sports social media apps eventually go? Klout 65 "Successful apps will think beyond the app, and think more about being a business. There's a difference between having an app and having a
  • 50. The Future • Where will this specific industry of sports social media apps eventually go? Klout 55 "With gamification becoming a hot commodity in the past three years, there will definitely be more sports/social media apps for people to use. The key
  • 51. The Future • Where will this specific industry of sports social media apps eventually go? Klout 46 "More social and more video. Looking at March Madness so far, video apps such as Vine have been huge for spreading content. Fans demand