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Jack Daniel's Barbecue Sauce - Marketing Plan
- 2. US sauce market: US$ 19 bill/year
9% of it: spicy sauce - US$ 540 mill
AMERICAN PEOPLE
SPICY SAUCES
- 5. BBQ in the
USA isn’t just a
cooking
method – it’s
part of the
local identity
- 8. S: globally recognized brand;
W: already has a lot of sauces,
including BBQ;
O: new market segment;
T: Unilever owns 10% of the share
now.
- 14. “To do common things uncommonly will
bring sucess”
Henry Heinz, founder of Heinz