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Growing your mobile
games with Facebook

            Akin Babayigit
             akin@fb.com


  EMEA Gaming Partnerships
                Facebook
The Power of the Platform
5 of top 10
games developers on Facebook
    are from EMEA
App discovery and loyalty are a challenge
Big on Facebook = Big on Mobile


  facebook.com    Native apps and mobile web
Big on Facebook = Big on Mobile
            Google Play               iOS




USA                       USA

Japan                     Japan

UK                        UK

Australia                 Australia

Germany                   Germany

Canada                    Canada

France                    France
Success Stories
Supercell: Amazing Facebook apps on iOS
Slotomania: Big on Facebook, Big on Mobile
Success stories: Facebook users stay engaged
and monetize better




    65%
    Facebook users play
                               8X
                          Facebook users 8x more
                                                      70%
                                                   70% of revenue comes from
    65% more sessions         likely to spend      connected Facebook users
Value of a Facebook user is much higher
Bingo Blitz         On average Facebook users make up 55% of total revenue from all devices, including
(Buffalo Studios)   iPad, iPhone, Android, and Kindle.


Family Feud &       63% of daily players connect with Facebook, and retention of Facebook users is
Friends             double the retention of those who sign in with guest mode.


Slots Journey       Weekly retention rate of Facebook connected users is 322% higher than stand alone users


Storm 8             Within Storm8’s mobile gaming network, Facebook users are three times more likely
                    to come back and play again


Top Eleven          78% of Android users connect with Facebook and 79% of iOS users connect with
                    Facebook.


DragonPlay          People who sign in with Facebook are 274% more likely to convert to a paying
                    users. On average, Facebook users spend 85% more
Facebook Mobile - Best practices

  Must have        Integrate with our latest SDK




                   Cultivate your pages presence
  Marketing        Use Mobile ads for distribution




                   Facebook login in your game
                   Permissions
  Viral Channels   Requests / Invites
                   Open graph publishing
                   App center
Use FB mobile app install ads to drive mobile
distribution
Mobile app install ads perform VERY well




   1 in 4
     Of time spent
                       23%
                     Of total FB ad revenue
                                              40%
                                              cheaper
Examples
The Power of the Platform
Thank you

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The Power of the Platform

  • 1. Growing your mobile games with Facebook Akin Babayigit akin@fb.com EMEA Gaming Partnerships Facebook
  • 3. 5 of top 10 games developers on Facebook are from EMEA
  • 4. App discovery and loyalty are a challenge
  • 5. Big on Facebook = Big on Mobile facebook.com Native apps and mobile web
  • 6. Big on Facebook = Big on Mobile Google Play iOS USA USA Japan Japan UK UK Australia Australia Germany Germany Canada Canada France France
  • 9. Slotomania: Big on Facebook, Big on Mobile
  • 10. Success stories: Facebook users stay engaged and monetize better 65% Facebook users play 8X Facebook users 8x more 70% 70% of revenue comes from 65% more sessions likely to spend connected Facebook users
  • 11. Value of a Facebook user is much higher Bingo Blitz On average Facebook users make up 55% of total revenue from all devices, including (Buffalo Studios) iPad, iPhone, Android, and Kindle. Family Feud & 63% of daily players connect with Facebook, and retention of Facebook users is Friends double the retention of those who sign in with guest mode. Slots Journey Weekly retention rate of Facebook connected users is 322% higher than stand alone users Storm 8 Within Storm8’s mobile gaming network, Facebook users are three times more likely to come back and play again Top Eleven 78% of Android users connect with Facebook and 79% of iOS users connect with Facebook. DragonPlay People who sign in with Facebook are 274% more likely to convert to a paying users. On average, Facebook users spend 85% more
  • 12. Facebook Mobile - Best practices Must have Integrate with our latest SDK Cultivate your pages presence Marketing Use Mobile ads for distribution Facebook login in your game Permissions Viral Channels Requests / Invites Open graph publishing App center
  • 13. Use FB mobile app install ads to drive mobile distribution
  • 14. Mobile app install ads perform VERY well 1 in 4 Of time spent 23% Of total FB ad revenue 40% cheaper