Multiplatform Game Opportunities in Asia -- John Goodale, Vice President, Asia, Unity (The White Nights: Mobile Games Conference http://www.wnconf.com/)

1. Multiplatform
Game
Opportunities
in Asia
John Goodale
Vice President Asia
June 28, 2013
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2. What is Unity?
• #1 game engine & development tools.
• 1,900,000+ users worldwide.
– More importantly: 450,000+ monthly active.
• 53%+ of mobile games today Unity-powered.
• More platforms than any other engine.
– Yesterday just announced MS Windows Store,
MS Windows Phone and Xbox One – will now be on
all next-gen consoles as well as most mobile platforms.
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(and more coming…)

3. Unity Editor Usage – May 2013
3
8.3 million Unity editor sessions.
More than 6 million hours!!!
Growing each month.
Top Countries:
1. United States
2. China
3. South Korea
4. Japan
5. United Kingdom
6. Russia
7. Brazil
8. Taiwan
9. Canada
10. Germany

4. Game Trends in Asia
Disclaimers:
“Asia” very diverse.
Exceptions to every rule.
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5. Japan: Game Trends
• Flight from console to mobile gaming.
• Driven by popularity of SNS gaming.
– GREE, DeNA and other social network services.
• “Unite Japan” (April 2013) attended by 1,500+
and has become Japan’s second largest game
developer conference.
• Unity-powered games dominate mobile scene.
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6. Japan: Game Trends (movie)
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7. Korea: Game Trends
• Flight from client-based MMORPGs to mobile.
– Within a 5km radius of our Gangnam office, there
have been 2,500 industry layoffs in last 12 months.
• Many have been rehired in new mobile divisions.
• Many new indie studios have launched.
– Android dominance has unified community.
• Unity-powered games dominate mobile scene.
– 45% of Kakao’s games powered by Unity.
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8. Korea: Game Trends (movie)
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9. China: Game Trends
• Flight from client-based MMORPGs to
web games.
– This year, 30+ high-profile Unity Web Player games
to launch in China (that we know of).
• Mobile games explosion imminent.
– Lining up for that market now is the smart move.
• The numbers are staggering:
– 420 million mobile netizens.
• 286 million active mobile gamers.
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55.5%
21.2%
1.6%
6%
15.7%
Non classified

10. Southeast Asia: Game Trends
• Unity very active in the region:
– Thailand, Singapore, Vietnam, Indonesia,
Philippines, Malaysia.
• Mostly emerging markets:
– Difficult to monetize, but poised for growth.
• Market keen on experimentation:
– Strong BlackBerry penetration with unique
business models.
– Keen interest in Tizen.
• Steady, strategic investment pays dividends.
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11. Unity & You in Asia: Tools
• Author once, deploy everywhere.
• Unity will continue to support relevant platforms.
• As demonstrated recently by
recent partnership
announcements with:
– Tizen.
– BlackBerry.
– Qualcomm.
– Microsoft.
– More to come…
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(and others)

12. Unity & You in Asia: Services
• With offices/staff throughout Asia, Unity may
be able to help get your content distributed in
most markets throughout Asia.
• Unity has already helped publish 25+ games in
China through 20+ distribution channels.
– Just launching similar services in Korea.
– Japan content services likely to spin up in 2014.
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13. Union China: Overview
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development support porting & testing services commercialization
1 2 3
China core service offerings

14. Union China: A Case Study
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• “Ballistic” Unity-powered iOS premium game:
– Our Nanjing-based team took this game and:
• …ported it to Android.
• …turned it in to a
freemium game.
• …did Mandarin
translation.
• …added local payment
options.
• …QA’d it across dozens of local devices.
• …commercialized the game across several “vortals.”

15. Unity Community
In Asia and beyond, as the
Unity community grows,
we’ll be happy to help you
move forward.
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16. THANK YOU
John Goodale
Vice President Asia
Unity Technologies
U.S. Cell: +1 (208) 921-0108
Japan Cell: +81 (80) 3913-9208
Korea Cell: +82 (10) 3083-5757
john@unity3d.com
Skype: johncgoodale
QQchat: 2208723497
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17. Smartphone Explosion
• 1.5 billion worldwide today.
• 6 billion by 2018.
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36 years (1976-
2012) for PC to
reach
peak of 1.5
billion.
Just 10 years
(2003-2013) for
smartphones to
reach 1.5
billion.
15 years to
reach 4x that
number.