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06/05/2014
1
AllergyAction©2014
Living with allergies
Hazel Gowland
Food Adviser – Anaphylaxis Campaign
allergytraining.com
AllergyAction©2014
Hazel Gowland: Allergy Action
•Peanut and nut allergy as a baby
•Working for and with the Anaphylaxis Campaign since 1994
•Develop and delivering effective allergy training since 1995
•Work with food suppliers, regulators, caterers, schools, nurseries
•Consumer Research for FSA on food labelling and shopping
•Research into food allergy deaths and ‘near misses’
06/05/2014
2
AllergyAction©2014
Which foods are people avoiding?
AllergyAction©2014
Which foods are also avoided in the UK?
06/05/2014
3
AllergyAction©2014
Hospital Episodes England: 2002 - 2011
AllergyAction©2014
• Is my baby likely to be
allergic?
• Can I do anything to prevent
or reduce this?
Pregnancy
06/05/2014
4
AllergyAction©2014
How many threads are on
Mumsnet about allergies?
Interactive question
1: 0-99
2: 100-199
3: Over 200?
AllergyAction©2014
How many threads are on Mumsnet about allergies?
06/05/2014
5
AllergyAction©2014
How does sensitisation happen?
AllergyAction©2014
Foods used in non-foods
06/05/2014
6
AllergyAction©2014
Living with eczema
AllergyAction©2014
Early diet
06/05/2014
7
AllergyAction©2014
Diagnosis
AllergyAction©2014
Atopic disease
06/05/2014
8
AllergyAction©2014
•In date
•Correct for weight
•Appropriate needle length
•Very familiar with technique?
•Trainers available?
•On-line learning?
Adrenaline auto-injectors
AllergyAction©2014
Avoidance / Anxiety
06/05/2014
9
AllergyAction©2014
Child care and Nurseries
AllergyAction©2014
Management Plan
06/05/2014
10
AllergyAction©2014
School
AllergyAction©2014
Games and PE
06/05/2014
11
AllergyAction©2014
Dinner ladies
AllergyAction©2014
Bullying
06/05/2014
12
AllergyAction©2014
New allergies
AllergyAction©2014
Eating out
06/05/2014
13
AllergyAction©2014
Expectations
AllergyAction©2014
Young people
06/05/2014
14
AllergyAction©2014
Leaving home
AllergyAction©2014
Travel
06/05/2014
15
AllergyAction©2014
Parties
AllergyAction©2014
Special occasions
06/05/2014
16
AllergyAction©2014
Unexpected Ingredients
AllergyAction©2014
Legibility
06/05/2014
17
AllergyAction©2014
Labelling – EU style pre new regulation
AllergyAction©2014
Severe allergic reaction: May 2013
Milk not identified when caterer checked it
06/05/2014
18
AllergyAction©2014
Text size for ingredients
AllergyAction©2014
Labelling after December 2014?
06/05/2014
19
AllergyAction©2014
Was she misled
by these tiny
symbols on a
takeaway
website?
Emma Egerton died in Manchester 2010
AllergyAction©2014
‘May contain’ Labelling
Time: +39%
Cost: +11%
Choice: -18%
Missed warning labels: 10%
06/05/2014
20
AllergyAction©2014AllergyAction©2014
Zero Risk
06/05/2014
21
AllergyAction©2014
FSA: Consumer guidance
AllergyAction©2014
Conference: May 22nd 2014
Portland Place, London
http://www.rsph.org.uk/en/courses-conferences-and-events/events/index.cfm/allergies-on-a-plate
06/05/2014
22
AllergyAction©2014
ALLERGY ACTION allergytraining.com
Hazel Gowland
Expert in food allergy risks
Food Adviser – Anaphylaxis Campaign
hazel@allergyaction.org
+44 1727 855294
@AllergyAction

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Gowland living with allergy ac liverpool may 2014