1. Why we all need to Reboot
The idea of Reboot… of refurbished products is just not about VALUE
products but about passing VALUES to next generation. It is about the
ethos of green, of using environmentally friendly products and ensuring
optimum utilisation of minimum available resources.
For a true inclusive growth and to become corporate ambassadors, we all
need to look at frugal ways of building our companies, our products and
ultimately the nation. The economically challenging times will not just crop
once in couple of years but would become a perpetual part of our calendar
if we do not necessitate cautious and thoughtful movement towards
consumerism, towards the future.
A large population in the advanced worlds already feels that we will not
only pass lesser resources to our next generation but they would also be
economically less better-of then us today - they will be much poorer then
what we are today. There is a mass reduction in the middle class segment
in these countries. The rich are getting richer, few have the magic portion
out of the economic churning….. like the Hindu mystical story of
“Samundra Manthan” where the venom that came out was far greater then
the “Amrita” and unfortunately we have no Mahadev to absorb the poison.
Green is no more a fashion word, it is here, it is here to stay and it is the
reality.
It is time to get conscious, to awake and re-kindle the next industrial
revolution. To move towards smarter products that consume less, to move
towards products that see optimum utilisation. We need to get out of the
habit of discarding old because new is better - we need to discard when the
utility is over and in a manner that the consumer chain down the line can
still use it - Products don’t die just because new are born but they die when
they have no use for the consumer even at the lowest bottom of the
pyramid.
A newer generation needs to be taught the difference between “Best in the
market ~ Best for you”
About the Author:

2. Anand Tater is the Founder & Director of “Reboot” - a PC Refurbishing company, working towards
inclusive digitalisation – trying to make technology available to one and all. Reboot is a Microsoft Registered
Refurbisher, and has partnership with a large silicon valley based company, which is one of the leading Stress-
test (Refurbishing) technology developer in the world, providing refurbishing assistance through soft-test.
The Reboot Model of Refurbishing and Re-marketing, in fact, has been covered by few
Academia’s in Hyderabad and world over as it had won the coveted ISB-Ivey Global Case Study
Award - http://goo.gl/owcGGO for its “Frugal Innovation” concept.
He can be reached at anand@reboot.co.in