SlideShare uma empresa Scribd logo

Building Brand Community via Social Media

•Transferir como PPT, PDF•
•
Anandan Pillai
Anandan Pillai

A detailed presentation exhibiting key aspects of building brand community on social media platforms.

NegóciosTecnologia
1 de 19
Anandan Pillai FPM Scholar Management Development Institute Gurgaon
Courtesy: Chlorophyll
Comparison of Brand Community Platforms 1 – Very low, 7 – Very High Brand Community Offline Online Social Media Home Website Host website Ownership 3 7 4 5 Investment 7 6 4 4 Subsequent investment 7 4 4 3 Reach 2 4 5 6 Member Acquisition Cost 6 6 4 2 Content Generation (Frequency) 3 4/5 4/5 7 Cost of a visit 7 6 4 3 Content Lifetime 3 7 7 7
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Content Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About product/service About concept/industry General engagement 80 10 10 50 25 25 60 20 20 70 20 10
[object Object],[object Object]
Building Brand Community via Social Media

Recomendados

Demystifying qualitative research
Demystifying qualitative researchDemystifying qualitative research
Demystifying qualitative researchAnandan Pillai
 
Demystifying Social Media
Demystifying Social MediaDemystifying Social Media
Demystifying Social MediaAnandan Pillai
 
Social CRM: A Function or a Business Strategy
Social CRM: A Function or a Business StrategySocial CRM: A Function or a Business Strategy
Social CRM: A Function or a Business StrategyAnandan Pillai
 
Social media: A Stakeholder View
Social media: A Stakeholder ViewSocial media: A Stakeholder View
Social media: A Stakeholder ViewAnandan Pillai
 
Reflections on & Lessons from: My Research Journey
Reflections on & Lessons from: My Research JourneyReflections on & Lessons from: My Research Journey
Reflections on & Lessons from: My Research JourneyAnandan Pillai
 
Introduction to Digital Marketing Session at Banasthali University
Introduction to Digital Marketing Session at Banasthali UniversityIntroduction to Digital Marketing Session at Banasthali University
Introduction to Digital Marketing Session at Banasthali UniversityAnandan Pillai
 
New Directions for Digital Branding and Marketing
New Directions for Digital Branding and MarketingNew Directions for Digital Branding and Marketing
New Directions for Digital Branding and MarketingAnandan Pillai
 
Display Marketing and Video marketing
Display Marketing and Video marketingDisplay Marketing and Video marketing
Display Marketing and Video marketingAnandan Pillai
 

Recomendados

Demystifying qualitative research
Demystifying qualitative researchDemystifying qualitative research
Demystifying qualitative researchAnandan Pillai
 
Demystifying Social Media
Demystifying Social MediaDemystifying Social Media
Demystifying Social MediaAnandan Pillai
 
Social CRM: A Function or a Business Strategy
Social CRM: A Function or a Business StrategySocial CRM: A Function or a Business Strategy
Social CRM: A Function or a Business StrategyAnandan Pillai
 
Social media: A Stakeholder View
Social media: A Stakeholder ViewSocial media: A Stakeholder View
Social media: A Stakeholder ViewAnandan Pillai
 
Reflections on & Lessons from: My Research Journey
Reflections on & Lessons from: My Research JourneyReflections on & Lessons from: My Research Journey
Reflections on & Lessons from: My Research JourneyAnandan Pillai
 
Introduction to Digital Marketing Session at Banasthali University
Introduction to Digital Marketing Session at Banasthali UniversityIntroduction to Digital Marketing Session at Banasthali University
Introduction to Digital Marketing Session at Banasthali UniversityAnandan Pillai
 
New Directions for Digital Branding and Marketing
New Directions for Digital Branding and MarketingNew Directions for Digital Branding and Marketing
New Directions for Digital Branding and MarketingAnandan Pillai
 
Display Marketing and Video marketing
Display Marketing and Video marketingDisplay Marketing and Video marketing
Display Marketing and Video marketingAnandan Pillai
 
Twitter Advertising
Twitter AdvertisingTwitter Advertising
Twitter AdvertisingAnandan Pillai
 
YouTube Advertising
YouTube Advertising YouTube Advertising
YouTube Advertising Anandan Pillai
 
LinkedIn Advertising
LinkedIn AdvertisingLinkedIn Advertising
LinkedIn AdvertisingAnandan Pillai
 
Facebook Advertising
Facebook AdvertisingFacebook Advertising
Facebook AdvertisingAnandan Pillai
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingAnandan Pillai
 
Search Engine Marketing
Search Engine Marketing Search Engine Marketing
Search Engine Marketing Anandan Pillai
 
Fundamentals of Paid Media
Fundamentals of Paid MediaFundamentals of Paid Media
Fundamentals of Paid MediaAnandan Pillai
 
Keyword Research
Keyword ResearchKeyword Research
Keyword ResearchAnandan Pillai
 
Google My Business - Local Marketing
Google My Business - Local MarketingGoogle My Business - Local Marketing
Google My Business - Local MarketingAnandan Pillai
 
Ford #DiscoverMoreInYou Campaign
Ford #DiscoverMoreInYou CampaignFord #DiscoverMoreInYou Campaign
Ford #DiscoverMoreInYou CampaignAnandan Pillai
 
Swiggy's email marketing campaign
Swiggy's email marketing campaignSwiggy's email marketing campaign
Swiggy's email marketing campaignAnandan Pillai
 
Introduction to Digital Marketing and Media Planning
Introduction to Digital Marketing and Media PlanningIntroduction to Digital Marketing and Media Planning
Introduction to Digital Marketing and Media PlanningAnandan Pillai
 
Nuances of Media Planning in New Media Age
Nuances of Media Planning in New Media AgeNuances of Media Planning in New Media Age
Nuances of Media Planning in New Media AgeAnandan Pillai
 
Nuances of Digital Media Planning
Nuances of Digital Media PlanningNuances of Digital Media Planning
Nuances of Digital Media PlanningAnandan Pillai
 
Media Planning Approach in Employer Branding Context
Media Planning Approach in Employer Branding ContextMedia Planning Approach in Employer Branding Context
Media Planning Approach in Employer Branding ContextAnandan Pillai
 
Digital Marketing for Healthcare Industry
Digital Marketing for Healthcare IndustryDigital Marketing for Healthcare Industry
Digital Marketing for Healthcare IndustryAnandan Pillai
 
Facebook Carousel Ads - 33 Case Studies
Facebook Carousel Ads - 33 Case StudiesFacebook Carousel Ads - 33 Case Studies
Facebook Carousel Ads - 33 Case StudiesAnandan Pillai
 
10 Tips for Managing Teams
10 Tips for Managing Teams10 Tips for Managing Teams
10 Tips for Managing TeamsAnandan Pillai
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 

Mais conteúdo relacionado

Mais de Anandan Pillai

Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingAnandan Pillai
 
Search Engine Marketing
Search Engine Marketing Search Engine Marketing
Search Engine Marketing Anandan Pillai
 
Fundamentals of Paid Media
Fundamentals of Paid MediaFundamentals of Paid Media
Fundamentals of Paid MediaAnandan Pillai
 
Google My Business - Local Marketing
Google My Business - Local MarketingGoogle My Business - Local Marketing
Google My Business - Local MarketingAnandan Pillai
 
Ford #DiscoverMoreInYou Campaign
Ford #DiscoverMoreInYou CampaignFord #DiscoverMoreInYou Campaign
Ford #DiscoverMoreInYou CampaignAnandan Pillai
 
Swiggy's email marketing campaign
Swiggy's email marketing campaignSwiggy's email marketing campaign
Swiggy's email marketing campaignAnandan Pillai
 
Introduction to Digital Marketing and Media Planning
Introduction to Digital Marketing and Media PlanningIntroduction to Digital Marketing and Media Planning
Introduction to Digital Marketing and Media PlanningAnandan Pillai
 
Nuances of Media Planning in New Media Age
Nuances of Media Planning in New Media AgeNuances of Media Planning in New Media Age
Nuances of Media Planning in New Media AgeAnandan Pillai
 
Nuances of Digital Media Planning
Nuances of Digital Media PlanningNuances of Digital Media Planning
Nuances of Digital Media PlanningAnandan Pillai
 
Media Planning Approach in Employer Branding Context
Media Planning Approach in Employer Branding ContextMedia Planning Approach in Employer Branding Context
Media Planning Approach in Employer Branding ContextAnandan Pillai
 
Digital Marketing for Healthcare Industry
Digital Marketing for Healthcare IndustryDigital Marketing for Healthcare Industry
Digital Marketing for Healthcare IndustryAnandan Pillai
 
Facebook Carousel Ads - 33 Case Studies
Facebook Carousel Ads - 33 Case StudiesFacebook Carousel Ads - 33 Case Studies
Facebook Carousel Ads - 33 Case StudiesAnandan Pillai
 
10 Tips for Managing Teams
10 Tips for Managing Teams10 Tips for Managing Teams
10 Tips for Managing TeamsAnandan Pillai
 

Mais de Anandan Pillai (18)

Twitter Advertising
Twitter AdvertisingTwitter Advertising
Twitter Advertising
 
YouTube Advertising
YouTube Advertising YouTube Advertising
YouTube Advertising
 
LinkedIn Advertising
LinkedIn AdvertisingLinkedIn Advertising
LinkedIn Advertising
 
Facebook Advertising
Facebook AdvertisingFacebook Advertising
Facebook Advertising
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Search Engine Marketing
Search Engine Marketing Search Engine Marketing
Search Engine Marketing
 
Fundamentals of Paid Media
Fundamentals of Paid MediaFundamentals of Paid Media
Fundamentals of Paid Media
 
Keyword Research
Keyword ResearchKeyword Research
Keyword Research
 
Google My Business - Local Marketing
Google My Business - Local MarketingGoogle My Business - Local Marketing
Google My Business - Local Marketing
 
Ford #DiscoverMoreInYou Campaign
Ford #DiscoverMoreInYou CampaignFord #DiscoverMoreInYou Campaign
Ford #DiscoverMoreInYou Campaign
 
Swiggy's email marketing campaign
Swiggy's email marketing campaignSwiggy's email marketing campaign
Swiggy's email marketing campaign
 
Introduction to Digital Marketing and Media Planning
Introduction to Digital Marketing and Media PlanningIntroduction to Digital Marketing and Media Planning
Introduction to Digital Marketing and Media Planning
 
Nuances of Media Planning in New Media Age
Nuances of Media Planning in New Media AgeNuances of Media Planning in New Media Age
Nuances of Media Planning in New Media Age
 
Nuances of Digital Media Planning
Nuances of Digital Media PlanningNuances of Digital Media Planning
Nuances of Digital Media Planning
 
Media Planning Approach in Employer Branding Context
Media Planning Approach in Employer Branding ContextMedia Planning Approach in Employer Branding Context
Media Planning Approach in Employer Branding Context
 
Digital Marketing for Healthcare Industry
Digital Marketing for Healthcare IndustryDigital Marketing for Healthcare Industry
Digital Marketing for Healthcare Industry
 
Facebook Carousel Ads - 33 Case Studies
Facebook Carousel Ads - 33 Case StudiesFacebook Carousel Ads - 33 Case Studies
Facebook Carousel Ads - 33 Case Studies
 
10 Tips for Managing Teams
10 Tips for Managing Teams10 Tips for Managing Teams
10 Tips for Managing Teams
 

Último

Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxtrishalcan8
 

Último (20)

Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
 

Building Brand Community via Social Media

  • 1. Anandan Pillai FPM Scholar Management Development Institute Gurgaon
  • 3.
  • 4. Comparison of Brand Community Platforms 1 – Very low, 7 – Very High Brand Community Offline Online Social Media Home Website Host website Ownership 3 7 4 5 Investment 7 6 4 4 Subsequent investment 7 4 4 3 Reach 2 4 5 6 Member Acquisition Cost 6 6 4 2 Content Generation (Frequency) 3 4/5 4/5 7 Cost of a visit 7 6 4 3 Content Lifetime 3 7 7 7
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15.
  • 16. About product/service About concept/industry General engagement 80 10 10 50 25 25 60 20 20 70 20 10
  • 17.
  • 18.