1. Research Title -
Mobile
Commerce
Author –
Anamika Pundir
Research Id –
ICBT 368

2. M-commerce, or Mobile Commerce, is the next
generation of E-Commerce.
This allows the buying and selling of goods through
wireless hand-held devices such as mobile phones and
PDA’s.

3. MCOMMERCE
E-
T-COMMERCE
COMMERCE
BUSINE
SS
MOBILE INTERNET
T –COMMERCE – COMMERCE BY TELEPHONE
E – COMMERCE – COMMERCE BY INTERNET

4. HISTORY
Born in 1997 when 2 mobile phones enabled Coca Cola
vending machines were installed in Finland relying on
SMS messaging to send payment instructions.
1998 – first digital content sales as downloadable
ringtones in Finland
1999 – first national commercial platforms using m-
payment systems – Smart Money in the Philippines & I-
Mode mobile internet platform by NTT DoCoMo Japan

5. WORKING
M-commerce is enabled
by using the mobile
phone to access the
Internet to surf for and
make purchases - just
like e-commerce.
This means that you
need to use WAP-
enabled mobile phones.
WAP, of Wireless
Application Protocol, is
a technology that allows
mobile handsets to
connect to the Internet
and read specifically-
coded pages (coded in
wml, rather than the
html of normal web
pages).

6. Payment Mechanism
 Software Electronic
Coins
( money in file format
)
 Hardware Electronic
Coins
( money on smart
card )
 Background Account

7. USE OF MOBILE DEVICE & MOBILE
COMMERCE (in various departments )
PRODUCTION FINANCE MARKETING HUMAN
RESOURCE
Order place Bank Alerts Advertising Vacancies
Intimation
Order Intimations of due dates Customer Check on
Confirmation Relationship employees
Check Status Updating from Various Free Assistance Provide
Departments Information
Order Review SMS Alerts Various Offers & Meeting Calls
Schemes
Problem Reminders Reminders Task Details
Intimation
Inventory Updates Progress Report/Market Target Status Performance
Reports Review

8. Common Uses
 Mobile Ticketing
 Mobile Vouchers & Coupons
 Content Purchase and Delivery
 Location-Based services
 Information Services
 Mobile Banking
 Mobile Brokerage
 Auctions
 Mobile Shopping
 Mobile Marketing and Advertising
 Mobile Entertainment

10. USES OF MOBILE COMMERCE
Mobile Accounting
MOBILE BANKING Mobile Brokerage
Mobile Financial Information
Mobile Gaming
Download of Music and Ring Tones
MOBILE ENTERTAINMENT
Download of Videos and Digital Images
Location-based Entertainment Services
Current Affairs (Financial, Sport and other News)
MOBILE INFORMATION SERVICES Travel Information
Tracking Services (Persons and Objects)
Mobile Search Engines and Directories
Mobile Couponing
Direct (context-sensitive) Marketing
MOBILE MARKETING
Organization of Events
Mobile Newsletters
MOBILE SHOPPING Mobile Purchasing of Goods and Services
Public Transport
Sport- and Cultural Events
MOBILE TICKETING
Traffic
Mobile Parking
Remote Diagnosis and Maintenance of Vehicles
TELEMATIC SERVICES Navigation Services
Vehicle Tracking and Theft Protection
Emergency Services

11. APPLICATIONS OF M COMMERCE
B2C BUSINESS TO CONSUMER
APPLICATION
Advertisement of product
Promotion of product
Store location
Information & Extended packaging
Coupons & other scheme
Recall
Catalogue
B2B BUSINESS TO BUSINESS
APPLICATION
Business Proposal
Ordering
Delivery Confirmation
Stock control
Supply chain information

12. C2B CUSTOMER TO BUSINESS APPLICATION
 This category includes individuals who sell products and services to
organizations For example; www.monster.com is a Web site on which a
consumer can post his bio-data for the services he can offer. Any
business organization that is interested in deploying the services of the
consumer can contact him and then employ him, if suitable. province of
large companies.
 Elance was one of the first web sites to offer this type of transactions. It
allows sellers to advertise their skills and prospective buyers to advertise
projects. Similar sites such as Peopleperhour and Guru work on the
same basis.
C2C CUSTOMER TO CUSTOMER APPLICATION
The C2C model involves transaction between consumers. Here, a
consumer sells directly to another consumer. In case of E-MOBILE
COMMERCE eBay and www.bazee.com are common examples of
online auction Web sites
For Example Mr. X has a laptop and he want to sell it then he use his

13. M-Commerce Services
 Portal Services
 Entertainment Services
 Financial Services
 E-Tailing Services
 Directory Services
 Information Services
 Distribution Services
 Monitoring Services
 Social Services
 Security Services:
 Emergency Services:
 Micropayment Services
 Access Services

14. 3E BOON TO BUSINESS
EASY
M
C
O
M
EFFECTIVE
M
E
R
C
ECONOMIC
E

15. EASY
 Simple connectivity
 Flexible accessibility
 Location based sale
 Easy Internationalization of product ( No
language problem)
 Online tracing
 Location based marketing
 Recall / Reminder
 User friendly

16. EFFECTIVE
 Time efficient
 Personalization
 Strong relationship
 Convenience
 Direct Sell
 Customer satisfaction
 Instant messages (solution giving)
 Accessibility (24*7)
 Environment friendly (no paper wastage)

17. ECONOMIC
 Eliminate third party cost
 Prompt payment
 Low development cost
 More business opportunities
 Competitive edge
 Online services ( assistant to customer)
 Unlimited shelf / place for products
 Low operating cost (international market)

18. CONTRIBUTION
IN
DIFFERENT
INDUSTRIES

19. HOSPITALITY INDUSTRY
Mobile boarding passes
Mobile bar-code hotel room activation
Mobile payments for on-site charges
Real time weather update on arrival
Mobile valet service
Mobile airport pick-ups
Discount coupons
Reservation confirmation
Inquiries
Special weekend events or offers announcement

20. BANKING INDUSTRY
 Mobile Accounting
 Mobile Brokerage
 Mobile Financial Information
 Branches and ATM locations
 Helpline and emergency contact
 Information on the completion status

21. RETAIL INDUSTRY
 Advertising & Promotion
 Store Location
 In-store Navigation
 Comparison Shopping
 Information & Extended Packaging
 Authentication
 Payment
 Coupons
 Catalogue Shopping

22. M-COMMERCE NEWS
 The mobile phone, using a technology called Near field
communication (NFC), communicates with a device in the
bus and the amount is debited from your bank account.
 Bharti Airtel launched prepaid cash cards in India, the Airtel
Money service. The service, which allows customers to use
their mobile phones to make payments, is now available in
Gurgaon and Airtel plans to launch it across the country.
 Approximately 72 per cent of the world’s population is
estimated to be “unbanked”. The mobile phone, which is
becoming ubiquitous even in the developing countries, offers
an excellent platform to take banking to them.
 Eko, a mobile banking technology provider, has tied up with
SBI and ICICI banks. It helps people create a bank account
and perform basic transactions at local Kirana shops.

23. HURDLES IN M-COMMERCE
 Security Issue
 No Physical Experience
 Small Screen
 Technical Issues
 Non Friendly User
 Limited Graphics
 Legal Formalities
 Changing Technology

24. CONCLUSION
Mobile phones have a higher penetration rate than the
Internet in India and majority of the population are ready
to accept m-commerce in a big way.
The mobile penetration is at ten times of the PC
penetration and is expected to become 1 bn by 2014.
In India, Mobile Commerce is still in the development
phase as the use of mobile phones for carrying out
transactions is very limited.
Security and knowledge are the key word for success
Today mobile phones have become a powerful real-
time tool to expand the reach of your business, improve
your communications, and maximize profits.
It is a dual A concept – Anywhere & Anytime. So the
future of M-commerce is very bright in India as
customer save time and money both .

25. REFERNCES
BOOK
Bhusry , Mamta . E-Commerce , Firewall Media
PAPER
Rajeswari, R .M-commerce & its Applications
Zeeshan, Saira , Cheng Yen & Scheeper Helana . Developing a collaborative
organizational mobile commerce model
WHITE PAPER
Mobile Commerce – Opportunities & Challenges – GS1 mobile White Paper , Feb
2008 Edition
Singh , Vinnet( Nov 2010) . Mobile Marketing for Hospitality Industry ,hamburg
University Press
RESEARCH PROJECT
Tiwari, Rajnish & Buse, Stephan. The Mobile Commerce Prospects A Strategic
Analysis of Opportunities in the Banking Sector , Hamburg University Press
WEBSITES
www.ecommercetimes.com
www.mobilecommercedaily.com

26. THANK YOU