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1.galvea lelly join the facebook movement. power to the people!
1.
Facebook: It’s all about people
2.
GALVEA KELLY
BBLS, MBS, QFA, Diploma Online Marketing & Advertising
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38
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52% of Online Population
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26,219,500 Facebook Fans
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What do fans
do on Facebook?
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Beverage Industry
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Diageo Approach
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Diageo Results 3.5 million
fans 400 million friends of these fans 20% increase in sales
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Financial Services
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Results 30
million people reach 5,500 people watching 20,000 fans
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2 week Advertising
Campaign
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Results
33,000 samples delivered to target 528,000 fans base growth
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Sample Conversation Calendar
70.
68% of CMO’s
feel unprepared for Social Media
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72.
Facebook Best Practices
1. Have a plan and strategy 2. Use custom tab applications 3. Emphasise interaction 4. Social Media response rates 5. Measure analytics 6. Be flexible
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Don’t forget: stay
connected! ☺ Galvea.Kelly@mercury360.ro
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