More Related Content More from Social Ana Social Media More from Social Ana Social Media (20) Affiliate management copy 12. #1: Know What You Want
Before your choose an
affiliate system, make sure
you know what you want.
Write a list of what you want
your affiliate program to be
able to do and seek out the
right solution.
Ana Lucia Novak© www.socialana.com
3. #2: Affiliate Networks Aren’t For Everyone
Affiliate networks offer a full
service package and will often
attract new affiliates for you.
However, they can be quite
costly. Evaluate whether your
company can afford this
service or not as changing
later can be even more costly.
Ana Lucia Novak© www.socialana.com
4. #3: Variety in Promo Tools
Make it easy for your affiliates
to promote you. Regularly
provide a variety of tools like
graphics, text ads, videos,
landing pages, pay-per-click
ads, product reviews, social
media updates and more.
Ana Lucia Novak© www.socialana.com
5. #4: Actively Recruit
Don’t expect super affiliates
to just come to you. Make a
recruitment strategy to get
new affiliates on board.
Ana Lucia Novak© www.socialana.com
6. #5: Provide Training
There are many website
owners who know how to
attract an audience and have
great influence in their market.
But just because they have an
audience, doesn’t mean they
have the product marketing
skills they need…so provide
them with training.
Ana Lucia Novak© www.socialana.com
7. Tip #6: Competitive Commissions
Never promise more than you
can afford, but be competitive
with your commissions and
offer other incentives to attract
affiliates.
Ana Lucia Novak© www.socialana.com
8. #7: Pay Regularly And On Time
One of the best ways to
get affiliate loyalty is to
pay regularly and to pay
on time.
Ana Lucia Novak© www.socialana.com
9. #8: Give Them Freedom
While you want to monitor your
affiliates for unscrupulous
practices, you also want ensure
they have freedom to market your
product.
Don’t be too restrictive or you’ll lose
out on some great affiliates.
Ana Lucia Novak© www.socialana.com
10. #9: Stay in Touch Regularly
Your affiliates are busy, so
stay in touch and provide new
tools regularly.
If you keep giving them good
stuff, they’ll keep promoting.
Ana Lucia Novak© www.socialana.com
11. #10: Reward Good Performers
Pay attention to who is doing
well in your affiliate program.
Reward them with bonus
commissions and other great
perks.
Ana Lucia Novak© www.socialana.com
12. Ready to Set Up Your Affiliate Program?
Ana Lucia Novak© www.socialana.com
Tighten up your social media
strategies, Improve Your Online
Presence or Need Help Managing
Your Social Media Programs?
Schedule a time with me here:
http://meetme.so/analuciaand
complete the assessment form:
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Editor's Notes Things they might consider: Ability to pay $ per sale, % per sale, tracking capability, PayPal mass payment, emailing affiliates, multimedia promo tools, set different commissions for certain products and affiliates, etc.