2. ONLINE – OFFLINE | OFFLINE - ONLINE
• Generate online buzz about offline event.
• Live tweet conversation during event.
• Location based applications.
• Offline activations that lead to social media.
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3. TYPES OF OFFLINE DIGITAL ENGAGEMENT
• Database acquisition.
• Soft message within activation.
• Bonus for point of purchase.
• Information spread in social media.
• Future of commerce?
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5. Virtual Shoe Fitting by Goertz. User may browse
many shoes and test them virtually. User may also
scan the shoe’s QR Code info to purchase the item
directly.
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6. Samsung with NFC technology. Just tap to receive
or transfer data.
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11. Attach QR Code for each different Levi’s jeans
style. When users scan each code, they will be
redirected to galleries of people wearing that jeans
style.
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19. Tweet with #ArthursDay hashtag to fill Guinness
glass. Visitors will get a free flow for each time the
glass is full.
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20. Each tweet with #cupoffaith hashtag and each
additional likes on Facebook will be converted to a
cup of rice. Users may also live tweet to see their
tweets appear on the screen.
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21. Register with Facebook Connect and receive RFID
wristband. Tap the wristband on photo booth, and
automatically publish the photo to Facebook.
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22. Create a photo, put some texts or ornaments, and
publish the photo to Facebook.
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