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Crowdmapping 
International Aid 
Ana Brandusescu and Renée Sieber 
Open Data for Development Challenge, Montréal 2014 
Défi données ouvertes pour le développement
Haiti Earthquake 
1
Crowdsourcing 
The process of obtaining needed 
information by soliciting contributions 
from a large group of volunteers. 
Individuals are largely non-experts and 
are not formally organized. 
2
3 
1 
4 
5 
6 
7 
8
Top 3 Benefits of 
Crowdsourcing
‘Anytime, anywhere’ reporting 
Health 
Education 
Foreign 
Aid 
Human 
Rights 
Environment 
9
A rapid response to 
technology 
10
Analytics 
4 
4
Top 3 Challenges of 
Crowdsourcing
Crowd sustainability 
4 
4
Changing technologies 
12 13 
11 
14
Technology literacy and use 
SMS 
Email # 
Twitter 
App
Thank you! 
Questions? 
Email: ana.brandusescu@mail.mcgill.ca 
Twitter: @anab 
Skype: ana.brandusescu
Image Bibliography 
[1] Ushahidi Haiti Project. 
[2] Crowdsourcing logo. http://blog.hbs.edu/hbsinov8/?p=1652 
[3] Ushahidi logo designed by Erik Hersman. 
http://whiteafrican.com/2008/01/09/ushahidicom-report-incidents-of-violence-in-kenya/ 
[4] Acadia Park Spaces logo designed by Lisa Chen-Wing. 
https://acadiaparkspaces.crowdmap.com 
[5] Saine Alimentation. https://scenealimentation.crowdmap.com 
[6] Power Cuts in India. http://powercuts.in/ 
[7] Harass Map. http://harassmap.org/ 
[8] Uchaguzi. https://uchaguzi.co.ke/ 
[9] Designed by Ana Brandusescu. Inspired by Care. http://care.ca/ 
[10] Ushahidi. Featured in The Next Web. 
http://thenextweb.com/apps/2010/08/09/ushahidi-brings-crisis-mapping-to-the-cloud-with- 
crowdmap/ 
[11] Ushahidi. http://thenextweb.com/apps/2010/08/09/ushahidi-brings-crisis-mapping-to- 
the-cloud-with-crowdmap/#!sFmQC 
[12] Nokia phone featured in Extra GSM. http://www.extragsm.com/nokia-3310-phone-gallery- 
991.html 
[13] Ushahidi & iPhone featured in Kongossa Alive. http://kongossalive.com/2010/04/ 
[14] Ushahidi Allocation of Time designed by Chris Blow. 
http://blog.ushahidi.com/2010/05/19/allocation-of-time-deploying-ushahidi/
4
4 
4 
4

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Crowdmapping International Aid

  • 1. Crowdmapping International Aid Ana Brandusescu and Renée Sieber Open Data for Development Challenge, Montréal 2014 Défi données ouvertes pour le développement
  • 3. Crowdsourcing The process of obtaining needed information by soliciting contributions from a large group of volunteers. Individuals are largely non-experts and are not formally organized. 2
  • 4. 3 1 4 5 6 7 8
  • 5. Top 3 Benefits of Crowdsourcing
  • 6. ‘Anytime, anywhere’ reporting Health Education Foreign Aid Human Rights Environment 9
  • 7. A rapid response to technology 10
  • 9. Top 3 Challenges of Crowdsourcing
  • 12. Technology literacy and use SMS Email # Twitter App
  • 13. Thank you! Questions? Email: ana.brandusescu@mail.mcgill.ca Twitter: @anab Skype: ana.brandusescu
  • 14. Image Bibliography [1] Ushahidi Haiti Project. [2] Crowdsourcing logo. http://blog.hbs.edu/hbsinov8/?p=1652 [3] Ushahidi logo designed by Erik Hersman. http://whiteafrican.com/2008/01/09/ushahidicom-report-incidents-of-violence-in-kenya/ [4] Acadia Park Spaces logo designed by Lisa Chen-Wing. https://acadiaparkspaces.crowdmap.com [5] Saine Alimentation. https://scenealimentation.crowdmap.com [6] Power Cuts in India. http://powercuts.in/ [7] Harass Map. http://harassmap.org/ [8] Uchaguzi. https://uchaguzi.co.ke/ [9] Designed by Ana Brandusescu. Inspired by Care. http://care.ca/ [10] Ushahidi. Featured in The Next Web. http://thenextweb.com/apps/2010/08/09/ushahidi-brings-crisis-mapping-to-the-cloud-with- crowdmap/ [11] Ushahidi. http://thenextweb.com/apps/2010/08/09/ushahidi-brings-crisis-mapping-to- the-cloud-with-crowdmap/#!sFmQC [12] Nokia phone featured in Extra GSM. http://www.extragsm.com/nokia-3310-phone-gallery- 991.html [13] Ushahidi & iPhone featured in Kongossa Alive. http://kongossalive.com/2010/04/ [14] Ushahidi Allocation of Time designed by Chris Blow. http://blog.ushahidi.com/2010/05/19/allocation-of-time-deploying-ushahidi/
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Editor's Notes

  1. Today I will present the potential for crowdmapping of international aid by using the Crowdmap platform.
  2. The Haiti earthquake is a good introduction to crowdmapping. As soon as the earthquake happened – 3 step process. 1. A bunch of people from all over the world got together and built a new base map of damaged roads and infrastructure; 2. Some volunteers developed an application, based on a platform developed by the Kenyan nonprofit organization called Ushahidi. 3.That application allowed for affected people to report, via text, twitter, or email conditions on the ground. This information comes with locational information, which is then mapped.
  3. Crowdmapping derives from a broader term, crowdsourcing. Crowdsourcing is the process of obtaining needed information by soliciting contributions from a large group of volunteers. These volunteers are largely non-experts and tend are not formally organized.
  4. Ushahidi started in crisis mapping. In 2010, it created Crowdmap, a less technical version of the platform for users to make projects in other fields. As a Geography student, I have used the platform to make applications for community development research in Montreal and Vancouver with Professor Renee Sieber as my advisor. International development applications have also been made where people can report issues with infrastructure, sexual harassment and promote voting transparency.
  5. From my applications of Crowdmap, I found three top main benefits to crowdsourcing…
  6. The first is the benefit of ‘anytime, anywhere’ reporting of relevant information, which supports citizen engagement and participation. Contributors are not constricted by a physical space or by a particular type of technology, which brings me to my second point…
  7. A rapid response technology. This occurs in application development, by building a base map and gaining input. Crowdmap integrates multiple technologies, which speaks to heterogeneity. You don’t need a smartphone to contribute, a simple cellphone will do.
  8. And third, analytics are created as a result of the aggregation of reports. These reports are transformed into quality data that would have been sparse, or not even have existed otherwise. The data gathered on Crowdmap can improve accuracy of information in low-resource settings on the basis of the ‘wisdom of the crowd’.
  9. There are three main challenges…
  10. First, although crowdsourcing encourages participation, it’s difficult to sustain it. It is important to know the motivation for participation, whether it be civic activism, transparency or pride of place. When introducing new technologies the ongoing advertising of projects is absolutely key.
  11. Second, even though it is good that we have a variety of technologies to choose from to communicate important issues in international development, the rapid pace of changing technologies can sometimes be overwhelming for participants.
  12. Third, as much as these technologies encourage social inclusion, social exclusion is still a lingering challenge due to their novelty and inconsistent adoption. So, much work remains to be done. However, the use of crowdsourcing for international development is a significant step to engage affected individuals to contribute information and should be continued.
  13. [Just in case: during Q & A] I have applied Crowdmap in projects for community development in Montreal and Vancouver. This is Acadia Park Spaces, where residents were able to report on places they loved to places they want changed (housing, social spaces, green spaces) (‘All Categories’ tab). This screenshot is of the home page of the website I created. The blue circles with numbers are clusters of messages sent to this website. Crowdmap allows the people in affected areas to send messages via text messages, email, Twitter, web reports, and smartphones. This can all be mapped.
  14. [Just in case: during Q & A] Crowdmap allows you to zoom in and click on a cluster of reports. These reports appear and you can further click on a report to see all the details.