2. Ana ADI
Doctoral Researcher – University of the West of Scotland, UK
PR Consultant
http://anaadi.wordpress.com
At the end of the New Media course, the 17 participating students were asked to
take a survey in order to evaluate the New Media course together with the lecturer’s
method, approach and enthusiasm. The evaluation survey was accessible online
leaving students with the option of taking it at their own pace and in the absence of
the lecturer. To avoid bias, students were asked to submit their answers before their
final grades were delivered. All 17 students took the survey, offering responses from
100% of the course participants.
The survey’s structure of the previous semesters has been maintained.
All overall categories indicated for evaluation were marked by students with “very
good” and “excellent” qualifiers. More than third of the class deemed the teaching
effectiveness to be excellent, while more than a half of the students found the class
to be very good content and experience wise.
1. Overall course evaluation results
Asked to evaluate specific aspects of the course or the teaching process, the
students responses confirm the high evaluations of the overall course. While there
are some categories were students evaluation rests within the “good” category, the
majority of the evaluations are to be found within the “excellent range”. The
lecturer’s organization of the course, the lecturer’s use of examples, the lecturer’s
use of technology and the lecturer’s availability to offer extra help are just some of
the categories that obtained the “excellent” mark from more than 60% of the
students.
4. Ana ADI
Doctoral Researcher – University of the West of Scotland, UK
PR Consultant
http://anaadi.wordpress.com
Among other aspects of the course evaluated were the use of the class time (47.06%
good), the relevance and usefulness of the course content (41.06% excellent and
41.18% very good) and the reasonableness of the assigned work (52.94% very good).
Taking into account that the course is an intensive one and that more than 60% of
the students grade relies on daily, in class work and projects that need to be
delivered within very strict deadlines, the very good mark is a reflection of a
balanced organization of the course.
4. Other course dimensions evaluated
With regards to presence, most students attended all classes and their expected
grades range between 70‐100%.
Three qualitative questions were part of the survey as well. They aimed to determine
the areas that students most liked or disliked as well as identify elements that
students would have wanted the course to cover. Even with the course covering 8
sessions and therefore 24 hours of contact, some students suggested the course to
take even longer.
8. Ana ADI
Doctoral Researcher – University of the West of Scotland, UK
PR Consultant
http://anaadi.wordpress.com
Observations and Conclusions:
All the answers given to the questions asked are in the higher positive range – from
good to excellent.
The areas marked the students as being excellent (obtaining also the majority vote)
were:
• The lecturer’s use of technology (76.47%)
• The lecturer’s use of examples and illustrations (70.59%)
• The relevance and usefulness of the course content (52.94%)
The practical aspects of the course were mentioned as strong points of the course
and good learning experiences. It should be noted that this semester featured two
individual assignments and two team‐work assignments, apart from the final team‐
project all other projects having as deadline the end of the day’s class time. To
showcase the student’s assignments the following platforms were used:
http://kathonewmedia.wordpress.com
http://kathonewmedia.posterous.com
http://kathonewmedia.pbworks.com
These spaces were also used to showcase the student’s final practical projects.
It is notable that many of the students indicate as an important factor the lecturer’s
enthusiasm and support. As with previous semesters, this shows reiterates the
potential, if not the need, for courses to be delivered in a more interactive way
where students are constantly given challenges to solve together with the lecturer.
When it comes to the use of technology, even three years since the course was first
offered, the online live video guest lectures obtained still a very positive evaluation
even from a group who is accustomed to using online live video streaming platforms
for personal uses. The responses indicate that the transfer of knowledge, dialogue as
well as learning objectives could be achieved regardless of the presence in class of
the lecturer. Furthermore, the good evaluation the online live video lectures
received show that students appreciate contact with industry experts. It also
presents a potential for application in other courses and other environments as a
short‐term yet cost‐effective solution.
Recommendations and suggestions:
9. Ana ADI
Doctoral Researcher – University of the West of Scotland, UK
PR Consultant
http://anaadi.wordpress.com
Taking into account the students’ observations and in an attempt to make a link to
the areas determined in the course evaluation as having a potential for improvement
it is suggested:
• An expansion and diversification of the social media curriculum from
general topics such as the one suggested by this course to more
platform/use oriented ones such as design or branding.
• An expansion of the New Media course to local students as well (not
necessarily in the same classroom).
• To attempt selecting students prior to begging of class (submission of online
resume and Skype interview would allow the lecturer to interact first hand
with the students and ensure interest, motivation and preparation are high).
This will enable the visiting lecturer to search and negotiate short‐term
projects with small and medium companies that would benefit from the work
and feedback of the students. Moreover, it will ensure that the content
delivered meets the students specialization needs.
• To continue emphasizing on the practical aspects of new media.
• To liaise with commercial clients and thus offer the students the opportunity
to work on projects with real impact on business actors.
• To liaise with other educational institutions within and outside of Belgium
enabling students to collaborate and interact with their peers in short‐term
projects.
• To continue to have guest lecturers from different universities joining via
online live video.
• To continue emphasizing on short‐deadline assignments as a means of
preparing students to thrive in their future working environments.
• To offer the course to returning students (if they want to), their assignment
being to develop an online communication strategy or campaign for a
product/company of their choice or to work on new media aspects that could
relate to their honour’s degrees for their home institutions .