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Making It Work:
Best Practices for Deploying
Microsoft OCS w/ SIP Trunking

May 11, 2010

Matt Edic                                 Prepared for:
Vice President
Enterprise Business Development & Sales
medic@intelepeer.com
+1 720.889.9519
Transformation
                                                    Cloud-based, Universal Availability,
                                                    IP Peering Network


                                                           Connectivity
                                                    On-demand, Software API-driven



                                                              Value
                                                    Cost Savings, Transition from Capital
                                                    Intensive to Usage-based Model


Copyright © 2010 IntelePeer™, Inc. All rights reserved.                                     Page 2
On-demand scalable Cloud Communications
                   infrastructure connecting anyone,
                        anywhere on any device.




                  API

Self Service
Web Portal




  Copyright © 2010 IntelePeer™, Inc. All rights reserved.   Page 3
IntelePeer’s Voice Peering Network
 Triple redundant,
  geographically dispersed, all
  IP network                                           IntelePeer Carrier-grade
 High quality,scalable,software                        Voice Peering Network
  driven network
 Comprehensive jitter, latency,
  and security controls                                                                                             New York
                                                       HQ – Silicon Valley     NOC - Denver     Chicago
                                                       (San Mateo)
 Direct access to 349M TNs in                                                                                                 EMEA
                                                APAC
  North America                                                  Los Angeles
                                                                                                          Atlanta
                                                                                                                                London
                                                                                       Dallas

 Private and Public internet                                   POP & Office
                                                                Locations
  access                                                        Private IP (GigE)




 Enhanced Network for
  services beyond voice                                      60 + Peering Partners
 Supports TDM and VoIP
  network interoperability



IntelePeer, Inc. Proprietary and Confidential   www.intelepeer.com                                                             Page 4
World Class Relationships
             Customers                                    Peering Partners




Copyright © 2010 IntelePeer™, Inc. All rights reserved.                      Page 5
Voice Peering Services
                                                                        TM
                                                              AppworX
                                 Communications-enabled applications & Web API


                                        Origination                   Termination
Web                             • Toll Free                        • U.S. In-state
                                    •   Interstate
Portal                              •   In-state
REST API                            •   Number Assignment          • U.S. Interstate
                                    •   Enhanced Routing
SIP                                                                • International
Public or                       • Local/DID
Private                             •   Number Assignment          • Short Duration
                                    •   Number Porting
                                    •   U.S. Directory Listing
TDM                                 •   Caller ID / Caller Name    • Pricing by
                                                                         • Flat Rate
                                                                         • OCN/LATA
                                                                         • NPA/NXX




    Copyright © 2010 IntelePeer™, Inc. All rights reserved.                            Page 6
IntelePeer Direct Peering
                      Delivering Significant Cost Savings
 Traditional Routing Uses 4+ Hops
                                                                      PSTN not
                                                                     designed for
                                                                      video / IM


                                                            New Paradigm of Communications


  Peering enables                                         Peering                  Peering
  voice / video / IM                                      Partner                  Partner




Copyright © 2010 IntelePeer™, Inc. All rights reserved.                                 Page 7
SIP Trunking Compatibility


Enabling
Transformation
Microsoft Qualification

 Qualification Process
       –    ~10 providers worldwide (6 U.S. based)
       –    Run by 3rd party testing organization
       –    Approximately 200 test cases
       –    Includes: Security, Hold, Transfer, ISDN Mapping, Media Handling,
            error conditions


 Technical Support Alliance Network (TSANet)
       –    Membership required by Microsoft
       –    Cooperative Multi-Vendor Support
       –    Focus on Customer Satisfaction
       –    Members of all sizes participate




Copyright © 2010 IntelePeer™, Inc. All rights reserved.                         Page 9
Reference Architecture




           Your                                           Public IP /
          Network                                         Private IP
                           Mediation
                            Server

                                                                        Peering
                                                                         Peering
                                                                        Peering
                                                                        Partners
                                                                         Partners
                                                                        Partners
                                       SIP Trunk                        (or PSTN)




Copyright © 2010 IntelePeer™, Inc. All rights reserved.                             Page 10
Common Activation Issues

 Mediation Server Challenges
       –    Private/Public IP settings
       –    Use G.711 codec
       –    Single trunk first….then add redundancy
       –    Add security setting AFTER initial call success


 Firewall Challenges
       – Double-check Network Address Translation (NAT)
       – Symptoms are 1-way audio, clipping, signaling timeouts that lead to fast busy


 Test Using
       –    1 DID for Auto-Attendant
       –    1 DID for Voice Mail Access
       –    1 DID for Conference Bridge
       –    2 DID for Users


Copyright © 2010 IntelePeer™, Inc. All rights reserved.                             Page 11
Building With Quality

  Interconnection
        –    Use Public Internet first to validate call flow
        –    Move to VPN or Private IP connection, if needed


  Mediation Server
        –    SIP Trunk Redundancy (avoid maintenance downtime)
        –    Use 2 mediation servers or domain name server (DNS) for multiple trunks


  Security Considerations
        –    Virtual Private Network (VPN)
        –    Transport Layer Security (TLS) for signaling
        –    Secure Real Time Protocol (SRTP) for media


  Quality Considerations
        –    Utilize provider trial/interop period….is your network really ready?
        –    SIP Trunk provider quality reporting
        –    Answer Seizure Ratio, Post Dial Delay, PESQ/MOS



Copyright © 2010 IntelePeer™, Inc. All rights reserved.                                Page 12
Keys To Evaluate Providers
 Geographic Coverage
       –    No single carrier provides 100% geographic coverage
       –    Make sure you ask about expected coverage areas upfront
       –    More challenging with centralized architectures

 Caller ID (CID) / Caller Name (CNAM)
       –    Support varies by provider

 Ask about SLAs & Turn Around Times
       –    SIP trunk turn up
       –    Adding Phone Numbers
       –    Moving Numbers to New Providers

 Moving Numbers To New Providers
       –    Local Number Portability (LNP) & Responsible Organization (RespOrg)
       –    Letter of Authorization (LOA)…signature matters!
       –    Copy of last phone bill to prove ownership

 E911 Support
       –    Need “Wave 14” / Microsoft Communications Server 2010 to fully support
       –    Support for 911 solutions available, but check state-level requirements




Copyright © 2010 IntelePeer™, Inc. All rights reserved.                               Page 13
Fast Start Program
                     SIP Trunking for Microsoft OCS 2007 R2

 Inbound & outbound services; providing DIDs, Toll Free Numbers, U.S. and International Long
   Distance

 30 day evaluation period (no cost, non-binding) to ensure IntelePeer is the right fit
     – 10 DIDs provided for OCS auto-attendant, voice mail access, conference bridge, and direct numbers for
        testing
     – 10 simultaneous call paths
     – For evaluation, connect via SIP trunk over public internet using OCS Mediation Server
     – Connect to our production network…not a lab environment


 Next steps for evaluation are to sign IntelePeer Mutual NDA and Evaluation Agreement




                              IntelePeer SIP Trunking for Microsoft OCS 2007 R2
                         http://www.intelepeer.com/MicrosoftPartner/business-value.php
                                                Email: SIP@intelepeer.com
                                                          1-877-336-9171



Copyright © 2010 IntelePeer™, Inc. All rights reserved.                                                  Page 14
Thank You
                                                   Matt Edic
                                               +1 (720) 889-9519
                                             medic@intelepeer.com




Copyright © 2010 IntelePeer™, Inc. All rights reserved.             Page 15

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Making SIP Trunking Work for OCS Deployments

  • 1. Making It Work: Best Practices for Deploying Microsoft OCS w/ SIP Trunking May 11, 2010 Matt Edic Prepared for: Vice President Enterprise Business Development & Sales medic@intelepeer.com +1 720.889.9519
  • 2. Transformation Cloud-based, Universal Availability, IP Peering Network Connectivity On-demand, Software API-driven Value Cost Savings, Transition from Capital Intensive to Usage-based Model Copyright © 2010 IntelePeer™, Inc. All rights reserved. Page 2
  • 3. On-demand scalable Cloud Communications infrastructure connecting anyone, anywhere on any device. API Self Service Web Portal Copyright © 2010 IntelePeer™, Inc. All rights reserved. Page 3
  • 4. IntelePeer’s Voice Peering Network  Triple redundant, geographically dispersed, all IP network IntelePeer Carrier-grade  High quality,scalable,software Voice Peering Network driven network  Comprehensive jitter, latency, and security controls New York HQ – Silicon Valley NOC - Denver Chicago (San Mateo)  Direct access to 349M TNs in EMEA APAC North America Los Angeles Atlanta London Dallas  Private and Public internet POP & Office Locations access Private IP (GigE)  Enhanced Network for services beyond voice 60 + Peering Partners  Supports TDM and VoIP network interoperability IntelePeer, Inc. Proprietary and Confidential www.intelepeer.com Page 4
  • 5. World Class Relationships Customers Peering Partners Copyright © 2010 IntelePeer™, Inc. All rights reserved. Page 5
  • 6. Voice Peering Services TM AppworX Communications-enabled applications & Web API Origination Termination Web • Toll Free • U.S. In-state • Interstate Portal • In-state REST API • Number Assignment • U.S. Interstate • Enhanced Routing SIP • International Public or • Local/DID Private • Number Assignment • Short Duration • Number Porting • U.S. Directory Listing TDM • Caller ID / Caller Name • Pricing by • Flat Rate • OCN/LATA • NPA/NXX Copyright © 2010 IntelePeer™, Inc. All rights reserved. Page 6
  • 7. IntelePeer Direct Peering Delivering Significant Cost Savings Traditional Routing Uses 4+ Hops PSTN not designed for video / IM New Paradigm of Communications Peering enables Peering Peering voice / video / IM Partner Partner Copyright © 2010 IntelePeer™, Inc. All rights reserved. Page 7
  • 9. Microsoft Qualification  Qualification Process – ~10 providers worldwide (6 U.S. based) – Run by 3rd party testing organization – Approximately 200 test cases – Includes: Security, Hold, Transfer, ISDN Mapping, Media Handling, error conditions  Technical Support Alliance Network (TSANet) – Membership required by Microsoft – Cooperative Multi-Vendor Support – Focus on Customer Satisfaction – Members of all sizes participate Copyright © 2010 IntelePeer™, Inc. All rights reserved. Page 9
  • 10. Reference Architecture Your Public IP / Network Private IP Mediation Server Peering Peering Peering Partners Partners Partners SIP Trunk (or PSTN) Copyright © 2010 IntelePeer™, Inc. All rights reserved. Page 10
  • 11. Common Activation Issues  Mediation Server Challenges – Private/Public IP settings – Use G.711 codec – Single trunk first….then add redundancy – Add security setting AFTER initial call success  Firewall Challenges – Double-check Network Address Translation (NAT) – Symptoms are 1-way audio, clipping, signaling timeouts that lead to fast busy  Test Using – 1 DID for Auto-Attendant – 1 DID for Voice Mail Access – 1 DID for Conference Bridge – 2 DID for Users Copyright © 2010 IntelePeer™, Inc. All rights reserved. Page 11
  • 12. Building With Quality  Interconnection – Use Public Internet first to validate call flow – Move to VPN or Private IP connection, if needed  Mediation Server – SIP Trunk Redundancy (avoid maintenance downtime) – Use 2 mediation servers or domain name server (DNS) for multiple trunks  Security Considerations – Virtual Private Network (VPN) – Transport Layer Security (TLS) for signaling – Secure Real Time Protocol (SRTP) for media  Quality Considerations – Utilize provider trial/interop period….is your network really ready? – SIP Trunk provider quality reporting – Answer Seizure Ratio, Post Dial Delay, PESQ/MOS Copyright © 2010 IntelePeer™, Inc. All rights reserved. Page 12
  • 13. Keys To Evaluate Providers  Geographic Coverage – No single carrier provides 100% geographic coverage – Make sure you ask about expected coverage areas upfront – More challenging with centralized architectures  Caller ID (CID) / Caller Name (CNAM) – Support varies by provider  Ask about SLAs & Turn Around Times – SIP trunk turn up – Adding Phone Numbers – Moving Numbers to New Providers  Moving Numbers To New Providers – Local Number Portability (LNP) & Responsible Organization (RespOrg) – Letter of Authorization (LOA)…signature matters! – Copy of last phone bill to prove ownership  E911 Support – Need “Wave 14” / Microsoft Communications Server 2010 to fully support – Support for 911 solutions available, but check state-level requirements Copyright © 2010 IntelePeer™, Inc. All rights reserved. Page 13
  • 14. Fast Start Program SIP Trunking for Microsoft OCS 2007 R2  Inbound & outbound services; providing DIDs, Toll Free Numbers, U.S. and International Long Distance  30 day evaluation period (no cost, non-binding) to ensure IntelePeer is the right fit – 10 DIDs provided for OCS auto-attendant, voice mail access, conference bridge, and direct numbers for testing – 10 simultaneous call paths – For evaluation, connect via SIP trunk over public internet using OCS Mediation Server – Connect to our production network…not a lab environment  Next steps for evaluation are to sign IntelePeer Mutual NDA and Evaluation Agreement IntelePeer SIP Trunking for Microsoft OCS 2007 R2 http://www.intelepeer.com/MicrosoftPartner/business-value.php Email: SIP@intelepeer.com 1-877-336-9171 Copyright © 2010 IntelePeer™, Inc. All rights reserved. Page 14
  • 15. Thank You Matt Edic +1 (720) 889-9519 medic@intelepeer.com Copyright © 2010 IntelePeer™, Inc. All rights reserved. Page 15