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SIP	
  still	
  connecting	
  the	
  Islands
                 Richard	
  Shockey
         Chairman	
  Board	
  of	
  Directors	
  SIP	
  Forum

                  Shockey	
  Consulting
                 2427	
  Silver	
  Fox	
  Lane
                   Reston,	
  VA	
  20291
                 richard@shockey.us
                Voice	
  +1	
  703	
  593	
  2683
      Skype/AIM/LinkedIn/Facebook	
  –	
  rshockey101
 Background
• Founded	
  in	
  2000
• Leading	
  Non-­‐Profit	
  IP	
  Communications	
  Industry
  Association
• Membership	
  comprised	
  of	
  Corporate	
  “Full	
  Members”
  that	
  support	
  the	
  Forum	
  and	
  pay	
  annual	
  dues,
  Academic	
  Institutions	
  and	
  Individual	
  “Participant”
  Members	
  (free	
  membership	
  category)
• Help	
  make	
  SIP	
  work	
  better
SIP	
  Forum	
  Full	
  Member	
  Companies
Progress ?
The	
  Evolution	
  of	
  Enterprise	
  VoIP
• First	
  :	
  Replace	
  the	
  RJ-­‐11
     – Immediate	
  gains	
  in	
  CAPEX	
  as	
  single	
  wiring	
  harness	
  simplifies	
  campus
       management.
     – Greenfield	
  ROI	
  –	
  NO	
  Brainer
• Second	
  :	
  Replace	
  the	
  TIE	
  Lines
     – Integrate	
  Enterprise	
  wide	
  Dial	
  Plan	
  Management	
  into	
  single	
  IP
       Network.	
  Immediate	
  OPEX	
  gains.
• Third	
  :	
  Replace	
  the	
  PRI	
  (Today)	
  SIP	
  Trunking
     – All	
  IP	
  E2E
• Fourth	
  :	
  Direct	
  Peering	
  with	
  Business	
  Partners
     – The	
  40-­‐40-­‐20	
  rule
• Fifth	
  :	
  Seamless	
  Campus/Mobility	
  Integration
     – Its	
  not	
  fixed	
  Mobile	
  Convergence	
  its	
  Substitution
PBX	
  to	
  SIP	
  Service	
  Provider	
  (SSP)
                    SIP	
  Trunking
•    Increasing	
  progress.
•    Market	
  awareness	
  increasing	
  monthly	
  ..
       • Better	
  Faster	
  Cheaper
       • ROI	
  is	
  clearly	
  demonstrable
       • 40%	
  savings	
  increasingly	
  reported
•    SIPforum’s	
  SIPconnect	
  	
  1.0	
  and	
  soon	
  1.1
      • http://www.sipforum.org/sipconnect

•    Carrier	
  support	
  increasing	
  among	
  Incumbents,	
  CLEC’s	
  and
     particularly	
  MSO’s	
  (Good	
  numbers)

• So	
  Long	
  as	
  	
  PSTN	
  (PRI’s)	
  is	
  used	
  as	
  the	
  inter-­‐VOIP	
  “default”
  network	
  service	
  will	
  be	
  degraded	
  as	
  it	
  must	
  transverse
  multiple	
  networks
Why	
  SIPconnect?
	
  	
  SIP	
  is	
  nearly	
  150	
  individual	
  “Request	
  for	
  Comments”	
  standards
    from	
  the	
  IETF
     – Nearly	
  100	
  more	
  are	
  in	
  the	
  pipeline
•   Industry	
  needed	
  a	
  standard	
  implementable	
  “profile	
  of	
  SIP”
•   Users	
  needed	
  brand	
  awareness	
  of	
  SIP	
  Trunking	
  features	
  and
    benefits
•   Maintain	
  “Voice	
  Centric”	
  focus
•   Strengthen	
  MUST	
  vs	
  SHOULD	
  ‘requirements	
  to	
  implement’
    for	
  both	
  PBX	
  and	
  Service	
  providers
•   Create	
  forum	
  for	
  interoperability	
  compliance
SIP	
  Service	
  Provider	
  to	
  SIP	
  Service
              Provider	
  	
  SIP	
  Trunking
• Class 5 is dying ( its about time) though the FCC
  hasn’t been told yet. Title 4?
• Collapse of Nortel has put Carriers on notice
     • So what are you going to do with those DMS 250 / 500’s
     – End of Life letters for 5ESS?
• SIP	
  networks	
  are	
  still	
  being	
  “Dumbed	
  Down”	
  at	
  the	
  point	
  of
  carrier	
  interconnection
• Considerable progress however.
Service	
  Provider	
  to	
  Service	
  Provider
                SIP	
  Trunking
• GSM Operators (IPX/Pathfinder) – International
  Interconnects (i3Forum) and the North American Cable
  Operators (CableLabs) are in general technical
  agreement.
• Conversion held up due to substantial capital constraints.
   – The economics in Telecoland not healthy even in
     mobility.
       • CAPEX trap. Mobile Data Backhaul dominates.
• TN routing data Carrier ENUM initiatives are the looming
  issues
   – SIPD base routing still dominates ( Who is the Carrier of Record?)
FAX
• Ongoing issue
• Contrary to popular opinion FAX is still a
  essential communications service and is actually
  increasing in popularity due to regulatory
  requirements ( HIPAA – SOX )
• Sort of works with G.711 – G.729 (no way) or
  with any HD voice codec.
• SIPforum Fax task group coordinating with
  i3Forum.
E.164	
  resolution
• This	
  is	
  not	
  a	
  ENUM	
  lecture	
  ..	
  	
  

•   Advanced service delivery based on E.164
    numbering will not occur without killing off
    TCAP/SS7 eventually.

•   Good	
  news	
  its	
  in	
  the	
  field,	
  well	
  supported	
  and	
  it	
  works.
    MMS	
  success	
  story

•   The future of SIP and the teleco industry is
    tied to making the Voice Service relevant. HD
    voice needs a new signaling model.
OSS/BSS	
  problems
• Architecture is sexy billing systems are not.
• Carriers are Spending Millions to accommodate SIP
  Trunking and in the process canalizing existing revenue.
• Number Routing Databases not standardized
   – Provisioning IP data in intra vs inter carrier routing tables.
• In general operational issues related to OSS/BSS are
  being lost in the shuffle.

• CONCLUSION : We still have a long way to go.
The	
  real	
  industry	
  problem	
  is	
  Layer	
  8
                   (financial)

                                         	
  	
  	
  ARPU




   • Money is the answer what is the question ?

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10 fn s12

  • 1. SIP  still  connecting  the  Islands Richard  Shockey Chairman  Board  of  Directors  SIP  Forum Shockey  Consulting 2427  Silver  Fox  Lane Reston,  VA  20291 richard@shockey.us Voice  +1  703  593  2683 Skype/AIM/LinkedIn/Facebook  –  rshockey101
  • 2.  Background • Founded  in  2000 • Leading  Non-­‐Profit  IP  Communications  Industry Association • Membership  comprised  of  Corporate  “Full  Members” that  support  the  Forum  and  pay  annual  dues, Academic  Institutions  and  Individual  “Participant” Members  (free  membership  category) • Help  make  SIP  work  better
  • 3. SIP  Forum  Full  Member  Companies
  • 5. The  Evolution  of  Enterprise  VoIP • First  :  Replace  the  RJ-­‐11 – Immediate  gains  in  CAPEX  as  single  wiring  harness  simplifies  campus management. – Greenfield  ROI  –  NO  Brainer • Second  :  Replace  the  TIE  Lines – Integrate  Enterprise  wide  Dial  Plan  Management  into  single  IP Network.  Immediate  OPEX  gains. • Third  :  Replace  the  PRI  (Today)  SIP  Trunking – All  IP  E2E • Fourth  :  Direct  Peering  with  Business  Partners – The  40-­‐40-­‐20  rule • Fifth  :  Seamless  Campus/Mobility  Integration – Its  not  fixed  Mobile  Convergence  its  Substitution
  • 6. PBX  to  SIP  Service  Provider  (SSP) SIP  Trunking • Increasing  progress. • Market  awareness  increasing  monthly  .. • Better  Faster  Cheaper • ROI  is  clearly  demonstrable • 40%  savings  increasingly  reported • SIPforum’s  SIPconnect    1.0  and  soon  1.1 • http://www.sipforum.org/sipconnect • Carrier  support  increasing  among  Incumbents,  CLEC’s  and particularly  MSO’s  (Good  numbers) • So  Long  as    PSTN  (PRI’s)  is  used  as  the  inter-­‐VOIP  “default” network  service  will  be  degraded  as  it  must  transverse multiple  networks
  • 7. Why  SIPconnect?    SIP  is  nearly  150  individual  “Request  for  Comments”  standards from  the  IETF – Nearly  100  more  are  in  the  pipeline • Industry  needed  a  standard  implementable  “profile  of  SIP” • Users  needed  brand  awareness  of  SIP  Trunking  features  and benefits • Maintain  “Voice  Centric”  focus • Strengthen  MUST  vs  SHOULD  ‘requirements  to  implement’ for  both  PBX  and  Service  providers • Create  forum  for  interoperability  compliance
  • 8. SIP  Service  Provider  to  SIP  Service Provider    SIP  Trunking • Class 5 is dying ( its about time) though the FCC hasn’t been told yet. Title 4? • Collapse of Nortel has put Carriers on notice • So what are you going to do with those DMS 250 / 500’s – End of Life letters for 5ESS? • SIP  networks  are  still  being  “Dumbed  Down”  at  the  point  of carrier  interconnection • Considerable progress however.
  • 9. Service  Provider  to  Service  Provider SIP  Trunking • GSM Operators (IPX/Pathfinder) – International Interconnects (i3Forum) and the North American Cable Operators (CableLabs) are in general technical agreement. • Conversion held up due to substantial capital constraints. – The economics in Telecoland not healthy even in mobility. • CAPEX trap. Mobile Data Backhaul dominates. • TN routing data Carrier ENUM initiatives are the looming issues – SIPD base routing still dominates ( Who is the Carrier of Record?)
  • 10. FAX • Ongoing issue • Contrary to popular opinion FAX is still a essential communications service and is actually increasing in popularity due to regulatory requirements ( HIPAA – SOX ) • Sort of works with G.711 – G.729 (no way) or with any HD voice codec. • SIPforum Fax task group coordinating with i3Forum.
  • 11. E.164  resolution • This  is  not  a  ENUM  lecture  ..     • Advanced service delivery based on E.164 numbering will not occur without killing off TCAP/SS7 eventually. • Good  news  its  in  the  field,  well  supported  and  it  works. MMS  success  story • The future of SIP and the teleco industry is tied to making the Voice Service relevant. HD voice needs a new signaling model.
  • 12. OSS/BSS  problems • Architecture is sexy billing systems are not. • Carriers are Spending Millions to accommodate SIP Trunking and in the process canalizing existing revenue. • Number Routing Databases not standardized – Provisioning IP data in intra vs inter carrier routing tables. • In general operational issues related to OSS/BSS are being lost in the shuffle. • CONCLUSION : We still have a long way to go.
  • 13. The  real  industry  problem  is  Layer  8 (financial)      ARPU • Money is the answer what is the question ?