Marketing Services

Infogroup Marketing Solutions

Email Marketing

Infogroup offers 2.5 million business We also offer email appends – let us match
and more than 60 million consumer your customer files to our database and add
email addresses, plus: email addresses where available.
• 1.2 million U.K. business email addresses Already have email addresses?
• 140,000 Canadian business email addresses
• More than 80,000 U.S. churches and religious organizations
Create campaigns using your own list
• 200,000 physicians and surgeons and 50,000 dentists with Email Direct:
• Build your list – Instantly view how many email addresses
Every email address is CAN-SPAM compliant and are available on every search. You can also run retention
permission-based. We can also provide contact information campaigns using your own database.
… great for follow-up marketing!
• Design your email – Use our custom-designed templates
and personalize it with your own copy, logo, artwork or links.
Need an email campaign? We design, You can even upload your own design.
we email, we track! • Manage your campaign – Schedule your campaign and
send a follow-up campaign.
• We can help you compile your email list
• Our expert designers will create an HTML email creative • View the results – See how your audience responded and
designed to deliver and get you results use that knowledge to create more effective campaigns.
• We will test your creative and broadcast your campaign
• We provide tracking so you can see how your audience
responded

Call Amy Shafer at 402.537.6716 or
email: amy.shafer@infousa.com


Direct Mail

Need a customized piece?
Our experts can design, print and mail your direct mail piece for
you. Our creative solutions include:
• Full-color postcards in a variety of sizes – perfect for special
events, announcements, and special offers and discounts
• Personalized letters and envelopes – ideal for educating or
explaining, telling a story or personalizing your message
• Full-color brochures and self-mailers – an affordable way to
create pieces that involve and interest your customers
• Updates to your existing pieces – Our experienced design
team can give your marketing piece a fresh look

We do it all
We take care of the legwork while you run your business.
• We design – Let our knowledgeable staff help you put together
the right piece.
• We print – Why hassle with shopping for prices, learning the
language and sending out files? We’ll take care of it all for you.
• We mail – We’ll handle the mailing requirements and get it out
on time.



Database Processing & Customer Analysis

• Postal processing – Is your customer mailing list outdated? Once you know your customers characteristics, you can apply
We can help update and provide your customers current that knowledge toward finding the most profitable prospects in
mailing address. This will save you money on undelivered your market area.
mail pieces.
• Business and consumer data appends – Have a name That’s what our Customer Analysis Service is all about. We
and address, but need their number? We can do that. We will analyze your customers to identify their common
also have more than 130 demographic selections and more characteristics. We’ll them match your customer records
than 50 business selects available. against our database and provide a report that clearly shows
your best prospects based on market penetration.
• Email appends – Enhance your existing customer file by
adding accurate and deliverable email addresses. This
service can also append corresponding names and
Customer analysis helps you become a
addresses to your email file. more effective marketer by:
• File suppressions – Don’t want to purchase data or mail to • Targeting more intelligently
your current customers? No problem, we can suppress them • Identifying who stopped buying and who’s at risk of leaving
from your new lists. • Knowing who should be contacted, when, how and with
what offer
Customer Analysis • Increasing response performance and ROI
Understanding your best customers – their attitudes, • Distinguishing between unique market segments
purchase patterns and demographic profiles – is the key to • Achieving consistent, repeatable results
building effective marketing and customer relationship
management programs.



InfoLeads & ExpressUpdateUSA

InfoLeads
Every single day, millions of people search the Internet. Just imagine how many of those people you could convert into new
customers if your business could be found online.

Advertise your business online, get customers with InfoLeads
InfoLeads is a simple “set and forget” solution for online lead generation. From creating your ad to delivering quality leads,
we handle everything so you can focus on growing your business.

It’s easy – just tell us a little about your business and we will:
• Create an online ad for your business
• Place your ad across major search engines such as Yahoo!, Google
and Bing
• Drive business to your ad
• Build a specialized Web page detailing your products and services
• Provide monthly reports so you can measure performance and
track growth

InfoLeads is the simple, instant and profitable way to connect with
new customers online.

ExpressUpdateUSA
ExpressUpdateUSA makes it simple to include and update your
business information in the Infogroup database. The result?
Your business gets maximum exposure to
Internet search engines, in-car
navigation and mobile devices.

Experience the
ExpressUpdateUSA advantage:
• Express – Your business information is quickly included in the Infogroup database
• Accurate – We verify your information to ensure it’s accurate and up-to-date
• Enhanced – We add valuable details such as hours of operation, credit cards accepted, URLs, etc.
• Reach – Your business information is distributed to hundreds of Infogroup partners reaching millions of consumers online, on the
road and on the go!



Text Messaging

Consumers love to text Launch your campaign today
On average, text message campaigns have an 80% open rate. Infogroup’s Text Messaging Service is a simple, cost-effective
Since your subscribers have agreed to receive your offers and way to reach millions of consumers anywhere – at work, at
messages, you know they are interested in your business. home, in the car. Launch a standalone mobile campaign and
quickly reach more than 62 million consumers.
It’s flexible Or combine your text message campaign with direct mail or
email to build brand recognition, promote new products and
With text messages sent and received within minutes of
services, complete short polls, or build your own opt-in
starting your campaign, you can use this channel to offer
database.
quick specials, such as driving traffic to your store on a slow
Monday afternoon or announcing specials just before the
lunch hour. Our text messaging service is:
• Effective – Text message campaigns have more than an
It’s immediate 80% open rate
Just like email, text messages are delivered within seconds • Fast – Campaign can be completed in 3-5 days
of sending it. Since the majority of cell phone users carry • Measurable – Responses can be tracked
their phones with them at all times, your
message has a greater chance of being read. • Affordable – Mobile marketing is
cost-effective compared to traditional
marketing channels
It’s measurable
• Permission-based – Mobile phone
Because delivery can be tracked, campaigns numbers available for text messaging
can be monitored in real-time. campaigns are 100% opt-in


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