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Exploring opportunities for  cross channel integration 15 January 2008
Some key elements of the Panasonic  european web guidelines
Typography
Colour palette Small primary colour palette  Very flexible secondary colour palette
Object shapes
Product imagery
Standard example pages
Special promotional variations
What could be done to integrate more Sharing of a key graphical elements - Colours - Typography  - Flat colours  - Shapes? Apply the same art direction to product presentation  (enhance 3-dimensional feel through shadows and reflections) Introduction of a modular system encouraging diversity Share the same core concept (Scrunch, Blink of an eye, Everything matters… etc)
Visual exploration  Version A Note the following examples are not meant to be final layouts. they are simply a visual experimentation
 
 
 
 
 
 
 
 
 
 
Visual exploration  Version B
 
 
 
 
 
 
 
 
 
 

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