Social Media Marketing

1. Boot Camp 4
Entrepreneurs
Session 3:
June 11, 2012
5-6:30
Amy Sauers, Ph.D.
Catch the Social Media Marketing Wave
For Your Biz!

2. How to Do Social Media Marketing
Grow
Invite Thank
Virally
Build a Tribe/Gather ‘Round Your Campfire
Target Your Niche Market Refer-a-Friend
Great Social Media Tools (FB, twitter,
Constant Contact, Pinterest, Instagram)
Geek Out: Provide Information/Knowledge
Interview Target Customers on Key Interests Loyalty Rewards
Share a Funny Picture
Know the Customer Pain Point Nurture Your Garden/Maintenance
Ask Questions… And Answer
Hold a Contest/Give Coupons
Strategic Solution Statement Call to Action!
Event Planning/Charitable Connections
2

3. Target Your Niche
• Win the target customer
• Listen to the customer pain point
• Bowl over the first bowling pin
• Celebrate the niche target market
3

4. Interview Target Customers
Age/Family Stage Ethnicity
Income/SES
Generation
Aspirations
Gender
Location
4

5. Customer Pain Point
Target •Care
Customer •Listen
Pain
5

6. Solution Statement
•Right the wrong
Strategic •What
Solution movement are
you starting?
6

7. Build Your Tribe
Right the
wrong
Authentic
communi- Read up!
cation Gather ‘Round
the Campfire!
Trade Share our
helpful tips stories
7

8. Great Social Media Tools
Facebook
Instagram
Tribal
Campfire
Pinterest Hubs Twitter
Constant
Contact
8

9. Geek Out
Share Follow Others
Knowledge in the
on Key Interest Area
Interests
Tribal
Provide Social
Hubs Read Up!
Information
Find and
Share
YouTube’s
9

10. Be Friendly
Share a Funny
Picture/Video
Show Up! Link to Ask
• Chamber events
Your Other Questions…
• Trade Shows Links And Answer
Give Coupons
& Free Gifts
10

11. Throw a Party – Invite Customers!
Have a
Hold a Contest Event Planning Charitable
Connection
Tweet: Post your
Relate to
favorite late-nite Link When
movement
photo!
If you’re photo is
chosen for our Link Where Local
video…
You’ll receive
coupons for a free Help those tribe
Link How
latte every day all cares about
year!
Link Who – Pics!
11

12. Refer-a-Friend
12

13. Loyalty Club Rewards
13

14. Nurture your Garden
A front-page story published
May 20 in the St. Petersburg-
based Tampa Bay Times:
"The farm is a field of grass and
dirt and no vegetables are
evident," the story reported.
Then and now… A cautionary tale.
14

15. Nurture your Garden
Contact Contact Info: Phone # Address Customer USP Date Start Means of
Name Email Need – End Communication
Phil
Pat
Bob
Lucy
Keep track.
15

16. Call to Action
Ask for sign up or buy now.
16

17. Conclude: Do Social Media Marketing
Grow
Invite Thank
Virally
Build a Tribe/Gather ‘Round Your Campfire
Target Your Niche Market Refer-a-Friend
Great Social Media Tools (FB, twitter,
Constant Contact, Pinterest, Instagram)
Geek Out: Provide Information/Knowledge
Interview Target Customers on Key Interests Loyalty Rewards
Share a Funny Picture
Know the Customer Pain Point Nurture Your Garden/Maintenance
Ask Questions… And Answer
Hold a Contest/Give Coupons
Strategic Solution Statement Call to Action!
Event Planning/Charitable Connections
17