SlideShare a Scribd company logo

The SWOT of Social Media

•Download as PPTX, PDF•
•
Amy Grace Wells
Amy Grace Wells

This was presented to a group of county commissioners and county judges to provide them the pros and cons of social media. The goal was to show them the benefits of using it to reach customers in the county, especially by state extension agents.

TechnologyBusiness
1 of 16
The SWOT of #SocialMedia Amy Grace Wells, Texas A&M AgriLife Communications amy.wells@tamu.edu December 2011
Social Media in 2011 • 50% of the world’s population is under 30. These people are growing up with technology and integrating it into their lives daily. • Smartphone owners are twice more active on social media as non-smartphone owners. • 90% of consumers trust peer recommendations. Only 14% trust advertisements. Sources: Social Media Revolution: http://youtu.be/x0EnhXn5boM The World of Social Media: http://youtu.be/H61WvxOm1AM
Facebook • Facebook has surpassed Google for weekly traffic in the U.S. • If Facebook were a country it would be the 3rd largest. • 50% of users log onto Facebook daily. • The average user has 130 friends.
Twitter, LinkedIn, YouTube, Flickr  The average Twitter user has 115 followers.  A new member joins LinkedIn every second.  YouTube is the second largest search engine in the world.  More video is uploaded to YouTube in 60 days than the 3 major U.S. networks created in 60 years.  3500 photos are uploaded each second on Flickr.
What does this mean for your organization? Image source: wikipedia.org/wiki/Swot_analysis
Strengths  Provides venue to communicate directly with stakeholders  Allows for easy distribution of information and news  Provides for brand building
Weaknesses  Confidentiality issues (FERPA, HIPPA, legal, proprietary)  Staff turnover and ongoing training  Facebook pages admins linked to personal accounts  Maintenance and technology upgrades  Constantly emerging new media outlets
Opportunities  Provides a listening venue  Positioning as experts (#agchat)  Crisis Communications  Expand your network/sharing expertise with other counties and states  Reach people where they are (farmers and ranchers in the field)
Threats  Spammers  Rant-ers  Abuse by employees (rare)
Recommendations  Don’t be afraid of Social Media because of the cons or seemingly lack of control. The positives of its use outweigh any negatives.  Utilize web resources for training and maintenance.  Create an editorial calendar.  Trust employees. Set expectations and then let them self monitor.
Questions? Amy Wells, Texas A&M AgriLife Communications amy.wells@tamu.edu

Recommended

Social Media on Business - Marketing
Social Media on Business - MarketingSocial Media on Business - Marketing
Social Media on Business - MarketingAnastasia Bishop
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyVanina Delobelle
 
Social networking
Social networkingSocial networking
Social networkingathiya salagram
 
Swot analysis on social media marketing
Swot analysis on social media marketingSwot analysis on social media marketing
Swot analysis on social media marketingKaviarasan Selvaraj
 
The Impact of Social Media on Business
The Impact of Social Media on Business The Impact of Social Media on Business
The Impact of Social Media on Business CaylinBeLow
 
Facebook marketing
Facebook marketingFacebook marketing
Facebook marketingPriyanka Gautam
 
social networking sites
social networking sitessocial networking sites
social networking sitesAnant Agarwal
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)mudit agrawal
 

Recommended

Social Media on Business - Marketing
Social Media on Business - MarketingSocial Media on Business - Marketing
Social Media on Business - MarketingAnastasia Bishop
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyVanina Delobelle
 
Social networking
Social networkingSocial networking
Social networkingathiya salagram
 
Swot analysis on social media marketing
Swot analysis on social media marketingSwot analysis on social media marketing
Swot analysis on social media marketingKaviarasan Selvaraj
 
The Impact of Social Media on Business
The Impact of Social Media on Business The Impact of Social Media on Business
The Impact of Social Media on Business CaylinBeLow
 
Facebook marketing
Facebook marketingFacebook marketing
Facebook marketingPriyanka Gautam
 
social networking sites
social networking sitessocial networking sites
social networking sitesAnant Agarwal
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)mudit agrawal
 
Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small BusinessStrategyWorks
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social MediaPaul Marsden
 
Social media challenges
Social media challengesSocial media challenges
Social media challengesDr A.K. Sharma
 
Brand Identity and Social Media
Brand Identity and Social MediaBrand Identity and Social Media
Brand Identity and Social MediaSimone Moriconi
 
Digital marketing plan - Digital marketing strategy for business
Digital marketing plan - Digital marketing strategy for businessDigital marketing plan - Digital marketing strategy for business
Digital marketing plan - Digital marketing strategy for businessGaurav Tripathi
 
Advertising on you tube
Advertising on you tubeAdvertising on you tube
Advertising on you tubeJuan Pittau
 
The negative impact of social media
The negative impact of social mediaThe negative impact of social media
The negative impact of social mediaProe24
 
LinkedIn Marketing PPT
LinkedIn Marketing PPTLinkedIn Marketing PPT
LinkedIn Marketing PPTSoftProdigy - We know software!
 
Facebook algorithm
Facebook algorithm Facebook algorithm
Facebook algorithm YumnaHafeez
 
Impact of Social Media
Impact of Social MediaImpact of Social Media
Impact of Social MediaMohammad Ashfaq Ur Rahman
 
The Future of Twitter
The Future of TwitterThe Future of Twitter
The Future of TwitterMary Hall
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessPresentation Advisors
 
Impact of Social Media on Businesses.
Impact of Social Media on Businesses. Impact of Social Media on Businesses.
Impact of Social Media on Businesses. MadisonHedges
 
Social media metrics & analytics social media metrics & analytics
Social media metrics & analytics social media metrics & analyticsSocial media metrics & analytics social media metrics & analytics
Social media metrics & analytics social media metrics & analyticsFabby4
 
DMC Network Social Networking Presentation
DMC Network Social Networking PresentationDMC Network Social Networking Presentation
DMC Network Social Networking Presentationguest6e94f8
 
Social media
Social mediaSocial media
Social mediaFasiha Nilofar
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on businessN V Jagadeesh Kumar
 
Social Media Marketing presentation
Social Media Marketing presentationSocial Media Marketing presentation
Social Media Marketing presentationChidi Okereke
 
Facebook | Facebook Marketing | Facebook Monetization
Facebook | Facebook Marketing | Facebook MonetizationFacebook | Facebook Marketing | Facebook Monetization
Facebook | Facebook Marketing | Facebook MonetizationMujeeb Riaz
 
Chapter 8 (social commerce)
Chapter 8 (social commerce)Chapter 8 (social commerce)
Chapter 8 (social commerce)Jawad Chaudhry
 
Social Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park UniversitySocial Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park UniversityDave Tinker, CFRE
 
BOLO2010 Lawrence
BOLO2010 LawrenceBOLO2010 Lawrence
BOLO2010 LawrenceBOLOlivestream
 

More Related Content

What's hot

Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small BusinessStrategyWorks
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social MediaPaul Marsden
 
Social media challenges
Social media challengesSocial media challenges
Social media challengesDr A.K. Sharma
 
Brand Identity and Social Media
Brand Identity and Social MediaBrand Identity and Social Media
Brand Identity and Social MediaSimone Moriconi
 
Digital marketing plan - Digital marketing strategy for business
Digital marketing plan - Digital marketing strategy for businessDigital marketing plan - Digital marketing strategy for business
Digital marketing plan - Digital marketing strategy for businessGaurav Tripathi
 
Advertising on you tube
Advertising on you tubeAdvertising on you tube
Advertising on you tubeJuan Pittau
 
The negative impact of social media
The negative impact of social mediaThe negative impact of social media
The negative impact of social mediaProe24
 
Facebook algorithm
Facebook algorithm Facebook algorithm
Facebook algorithm YumnaHafeez
 
The Future of Twitter
The Future of TwitterThe Future of Twitter
The Future of TwitterMary Hall
 
Impact of Social Media on Businesses.
Impact of Social Media on Businesses. Impact of Social Media on Businesses.
Impact of Social Media on Businesses. MadisonHedges
 
Social media metrics & analytics social media metrics & analytics
Social media metrics & analytics social media metrics & analyticsSocial media metrics & analytics social media metrics & analytics
Social media metrics & analytics social media metrics & analyticsFabby4
 
DMC Network Social Networking Presentation
DMC Network Social Networking PresentationDMC Network Social Networking Presentation
DMC Network Social Networking Presentationguest6e94f8
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on businessN V Jagadeesh Kumar
 
Social Media Marketing presentation
Social Media Marketing presentationSocial Media Marketing presentation
Social Media Marketing presentationChidi Okereke
 
Facebook | Facebook Marketing | Facebook Monetization
Facebook | Facebook Marketing | Facebook MonetizationFacebook | Facebook Marketing | Facebook Monetization
Facebook | Facebook Marketing | Facebook MonetizationMujeeb Riaz
 
Chapter 8 (social commerce)
Chapter 8 (social commerce)Chapter 8 (social commerce)
Chapter 8 (social commerce)Jawad Chaudhry
 

What's hot (20)

Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small Business
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social Media
 
Social media challenges
Social media challengesSocial media challenges
Social media challenges
 
Brand Identity and Social Media
Brand Identity and Social MediaBrand Identity and Social Media
Brand Identity and Social Media
 
Digital marketing plan - Digital marketing strategy for business
Digital marketing plan - Digital marketing strategy for businessDigital marketing plan - Digital marketing strategy for business
Digital marketing plan - Digital marketing strategy for business
 
Advertising on you tube
Advertising on you tubeAdvertising on you tube
Advertising on you tube
 
The negative impact of social media
The negative impact of social mediaThe negative impact of social media
The negative impact of social media
 
LinkedIn Marketing PPT
LinkedIn Marketing PPTLinkedIn Marketing PPT
LinkedIn Marketing PPT
 
Facebook algorithm
Facebook algorithm Facebook algorithm
Facebook algorithm
 
Impact of Social Media
Impact of Social MediaImpact of Social Media
Impact of Social Media
 
The Future of Twitter
The Future of TwitterThe Future of Twitter
The Future of Twitter
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Impact of Social Media on Businesses.
Impact of Social Media on Businesses. Impact of Social Media on Businesses.
Impact of Social Media on Businesses.
 
Social media metrics & analytics social media metrics & analytics
Social media metrics & analytics social media metrics & analyticsSocial media metrics & analytics social media metrics & analytics
Social media metrics & analytics social media metrics & analytics
 
DMC Network Social Networking Presentation
DMC Network Social Networking PresentationDMC Network Social Networking Presentation
DMC Network Social Networking Presentation
 
Social media
Social mediaSocial media
Social media
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on business
 
Social Media Marketing presentation
Social Media Marketing presentationSocial Media Marketing presentation
Social Media Marketing presentation
 
Facebook | Facebook Marketing | Facebook Monetization
Facebook | Facebook Marketing | Facebook MonetizationFacebook | Facebook Marketing | Facebook Monetization
Facebook | Facebook Marketing | Facebook Monetization
 
Chapter 8 (social commerce)
Chapter 8 (social commerce)Chapter 8 (social commerce)
Chapter 8 (social commerce)
 

Similar to The SWOT of Social Media

Social Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park UniversitySocial Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park UniversityDave Tinker, CFRE
 
Fundraising and Social Media - Davethecfre at CLPGH Foundation Center
Fundraising and Social Media - Davethecfre at CLPGH Foundation CenterFundraising and Social Media - Davethecfre at CLPGH Foundation Center
Fundraising and Social Media - Davethecfre at CLPGH Foundation CenterDave Tinker, CFRE
 
Why Social Media
Why Social MediaWhy Social Media
Why Social Media3rdstreet
 
AFP WPA Social Media and Fundraising
AFP WPA Social Media and FundraisingAFP WPA Social Media and Fundraising
AFP WPA Social Media and FundraisingDave Tinker, CFRE
 
Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Nicole Lampe
 
Why Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsWhy Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsBrittany Smith
 
You have a friend request for nspra12
You have a friend request for nspra12You have a friend request for nspra12
You have a friend request for nspra12Jen Woodley
 
Iowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessIowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessNathan Wright
 
Pharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
Pharmaceutical Companies Are Not Yet a Meaningful Part of the ConversationPharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
Pharmaceutical Companies Are Not Yet a Meaningful Part of the ConversationOlivier LAURENT
 
Effects of Social Media on Youth
Effects of Social Media on YouthEffects of Social Media on Youth
Effects of Social Media on YouthKamlesh Thakur
 
Leveraging Social Media with Peter and KiKi
Leveraging Social Media with Peter and KiKiLeveraging Social Media with Peter and KiKi
Leveraging Social Media with Peter and KiKiKiKi L'Italien
 
Social Media for Public Affairs
Social Media for Public AffairsSocial Media for Public Affairs
Social Media for Public AffairsMike Panetta
 
Connecting with Customers Through Social
Connecting with Customers Through SocialConnecting with Customers Through Social
Connecting with Customers Through SocialDon Lafferty
 
Changing Perceptions with Social Media
Changing Perceptions with Social MediaChanging Perceptions with Social Media
Changing Perceptions with Social MediaGeben Communication
 
Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...akhileshKumar86166
 

Similar to The SWOT of Social Media (20)

Social Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park UniversitySocial Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park University
 
BOLO2010 Lawrence
BOLO2010 LawrenceBOLO2010 Lawrence
BOLO2010 Lawrence
 
Fundraising and Social Media - Davethecfre at CLPGH Foundation Center
Fundraising and Social Media - Davethecfre at CLPGH Foundation CenterFundraising and Social Media - Davethecfre at CLPGH Foundation Center
Fundraising and Social Media - Davethecfre at CLPGH Foundation Center
 
Why Social Media
Why Social MediaWhy Social Media
Why Social Media
 
AFP WPA Social Media and Fundraising
AFP WPA Social Media and FundraisingAFP WPA Social Media and Fundraising
AFP WPA Social Media and Fundraising
 
Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12
 
Why Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsWhy Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified Firms
 
You have a friend request for nspra12
You have a friend request for nspra12You have a friend request for nspra12
You have a friend request for nspra12
 
Iowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessIowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readiness
 
SSPR.2011
SSPR.2011SSPR.2011
SSPR.2011
 
Pharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
Pharmaceutical Companies Are Not Yet a Meaningful Part of the ConversationPharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
Pharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
 
Effects of Social Media on Youth
Effects of Social Media on YouthEffects of Social Media on Youth
Effects of Social Media on Youth
 
Leveraging Social Media with Peter and KiKi
Leveraging Social Media with Peter and KiKiLeveraging Social Media with Peter and KiKi
Leveraging Social Media with Peter and KiKi
 
Social Media for Public Affairs
Social Media for Public AffairsSocial Media for Public Affairs
Social Media for Public Affairs
 
Connecting with Customers Through Social
Connecting with Customers Through SocialConnecting with Customers Through Social
Connecting with Customers Through Social
 
Power of social media
Power of social mediaPower of social media
Power of social media
 
Social dilemma
Social dilemmaSocial dilemma
Social dilemma
 
Changing Perceptions with Social Media
Changing Perceptions with Social MediaChanging Perceptions with Social Media
Changing Perceptions with Social Media
 
Using Social Media for Gift Shops
Using Social Media for Gift ShopsUsing Social Media for Gift Shops
Using Social Media for Gift Shops
 
Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...
 

More from Amy Grace Wells

Confab Higher Ed: Nested Content Strategy
Confab Higher Ed: Nested Content StrategyConfab Higher Ed: Nested Content Strategy
Confab Higher Ed: Nested Content StrategyAmy Grace Wells
 
Content Strategy and User Experience: Combination in Practice
Content Strategy and User Experience: Combination in PracticeContent Strategy and User Experience: Combination in Practice
Content Strategy and User Experience: Combination in PracticeAmy Grace Wells
 
Nested Content Strategy: adding layers to rally content teams
Nested Content Strategy: adding layers to rally content teamsNested Content Strategy: adding layers to rally content teams
Nested Content Strategy: adding layers to rally content teamsAmy Grace Wells
 
PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...
PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...
PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...Amy Grace Wells
 
Curing your Social Media of Shiny Object Syndrome
Curing your Social Media of Shiny Object SyndromeCuring your Social Media of Shiny Object Syndrome
Curing your Social Media of Shiny Object SyndromeAmy Grace Wells
 
A No-Zombie Zone: managing people in content strategy
A No-Zombie Zone: managing people in content strategyA No-Zombie Zone: managing people in content strategy
A No-Zombie Zone: managing people in content strategyAmy Grace Wells
 
Con fab lightning a wells
Con fab lightning a wellsCon fab lightning a wells
Con fab lightning a wellsAmy Grace Wells
 

More from Amy Grace Wells (10)

Confab Higher Ed: Nested Content Strategy
Confab Higher Ed: Nested Content StrategyConfab Higher Ed: Nested Content Strategy
Confab Higher Ed: Nested Content Strategy
 
Content Strategy and User Experience: Combination in Practice
Content Strategy and User Experience: Combination in PracticeContent Strategy and User Experience: Combination in Practice
Content Strategy and User Experience: Combination in Practice
 
Nested Content Strategy: adding layers to rally content teams
Nested Content Strategy: adding layers to rally content teamsNested Content Strategy: adding layers to rally content teams
Nested Content Strategy: adding layers to rally content teams
 
PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...
PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...
PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...
 
Curing your Social Media of Shiny Object Syndrome
Curing your Social Media of Shiny Object SyndromeCuring your Social Media of Shiny Object Syndrome
Curing your Social Media of Shiny Object Syndrome
 
Heweb social
Heweb socialHeweb social
Heweb social
 
A No-Zombie Zone: managing people in content strategy
A No-Zombie Zone: managing people in content strategyA No-Zombie Zone: managing people in content strategy
A No-Zombie Zone: managing people in content strategy
 
Con fab lightning a wells
Con fab lightning a wellsCon fab lightning a wells
Con fab lightning a wells
 
Blogging
BloggingBlogging
Blogging
 
Web Content Myths
Web Content MythsWeb Content Myths
Web Content Myths
 

Recently uploaded

CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 

Recently uploaded (20)

CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 

The SWOT of Social Media

  • 1. The SWOT of #SocialMedia Amy Grace Wells, Texas A&M AgriLife Communications amy.wells@tamu.edu December 2011
  • 2. Social Media in 2011 • 50% of the world’s population is under 30. These people are growing up with technology and integrating it into their lives daily. • Smartphone owners are twice more active on social media as non-smartphone owners. • 90% of consumers trust peer recommendations. Only 14% trust advertisements. Sources: Social Media Revolution: http://youtu.be/x0EnhXn5boM The World of Social Media: http://youtu.be/H61WvxOm1AM
  • 3. Facebook • Facebook has surpassed Google for weekly traffic in the U.S. • If Facebook were a country it would be the 3rd largest. • 50% of users log onto Facebook daily. • The average user has 130 friends.
  • 4. Twitter, LinkedIn, YouTube, Flickr  The average Twitter user has 115 followers.  A new member joins LinkedIn every second.  YouTube is the second largest search engine in the world.  More video is uploaded to YouTube in 60 days than the 3 major U.S. networks created in 60 years.  3500 photos are uploaded each second on Flickr.
  • 5. What does this mean for your organization? Image source: wikipedia.org/wiki/Swot_analysis
  • 6. Strengths  Provides venue to communicate directly with stakeholders  Allows for easy distribution of information and news  Provides for brand building
  • 7.
  • 8. Weaknesses  Confidentiality issues (FERPA, HIPPA, legal, proprietary)  Staff turnover and ongoing training  Facebook pages admins linked to personal accounts  Maintenance and technology upgrades  Constantly emerging new media outlets
  • 9.
  • 10. Opportunities  Provides a listening venue  Positioning as experts (#agchat)  Crisis Communications  Expand your network/sharing expertise with other counties and states  Reach people where they are (farmers and ranchers in the field)
  • 11.
  • 12.
  • 13.
  • 14. Threats  Spammers  Rant-ers  Abuse by employees (rare)
  • 15. Recommendations  Don’t be afraid of Social Media because of the cons or seemingly lack of control. The positives of its use outweigh any negatives.  Utilize web resources for training and maintenance.  Create an editorial calendar.  Trust employees. Set expectations and then let them self monitor.
  • 16. Questions? Amy Wells, Texas A&M AgriLife Communications amy.wells@tamu.edu