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If you’ve ever asked for information online about a product or service, or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply.
2. What is an Autoresponder?
Autoresponders are e-mail programs that
send out a preset message in response to
every e-mail received
Autoresponders are the most powerful
Internet marketing tools available
When you use autoresponders, your
Internet business runs itself 24 hours a
day
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3. Kinds of Autoresponders
Sign-up services
for e-groups and
forums
◦ one-shot deals
◦ a single response
for every message
received
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4. Kinds of Autoresponders
Multiple autoresponders send a series of
messages to received e-mail addresses on a
predetermined, timed basis
◦ Can be used to send an instant response
◦ Then a follow-up message
◦ It can be programmed to send in any interval
that satisfies the purpose of the message series.
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5. Making Money with Autoresponder
Your
autoresponder is
your marketing
tool that will sell
your well-
developed product
far more
effectively than
any other form of
advertising
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6. Making Money with Autoresponder
Pick a topic
◦ You need a product.
Something that
appelas to a wide
auience
an e-book
print book
e-course
e-zine or newsletter
CD
downloadable audio
program
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7. Making Money with Autoresponder
Jumpstart your topic decision
◦ Here’s a partial list of topics to choose from:
Making money
Investing money
Saving money (on consumer purchases)
Starting a business (online or offline)
Running a profitable web site
Dieting and weight loss
Time management
Relationships and dating
Finding a dream job
Working from home
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8. Making Money with Autoresponder
Research your market
◦ determine who will buy your product
◦ where they hang out both on and offline
◦ how you can best reach them through
advertising your autoresponder program
◦ The more you can pinpoint your target
market, the better success (and profits) you
will see
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9. Making Money with Autoresponder
Methods of
performing market
research
◦ Internet Searches
Google
E-bay
Amazon
◦ Groups and Forums
◦ Marketing Surveys
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10. Making Money with Autoresponder
Create content
◦ Your content is your product
your book, e-book, e-course, CD or downloadable
audio program
◦ Those are the information people will pay you
to receive
◦ You must offer high quality information on
your topic that would be otherwise unavailable
without purchasing your product or a similar
competitive product.
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11. Making Money with Autoresponder
Craft your
autoresponder
messages
◦ Creating a great
autoresponder
message series is the
key to making
serious money on the
internet
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12. Making Money with Autoresponder
Set up your site
◦ Your web site will serve double duty as a sign-
up point for opt-in subscribers and a sales point
for subscribers who have decided to buy.
◦ Name your domain
◦ Web hosting: free or fee?
◦ Accounts to think about
PayPal
ClickBank
NameStick
◦ A note on content
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13. Making Money with Autoresponder
Build your opt-in list
◦ Free Methods
Articles
E-books
Mini e-courses
Pop-up ads
◦ Paid Methods
PPC (Pay Per Click) Campaign
Classifieds ads
Co-registration lists
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14. Making Money with Autoresponder
Drive traffic to your
site
◦ Keywords: Optimize,
don’t stuff
◦ Keep visitors coming
back
◦ Avoid blacklisting
◦ Launch your list-
building campaign
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