2. Training Instruction
• This training is in a PowerPoint format. It can be
viewed as a slide show in PowerPoint.
• You may also print the slides as Note pages format
to view the training notes at the bottom of some
slides. (Trainers copies)
• You may also print the slides as handouts with 3
slides per page and an area for notes, Make the
order of print as horizontal. (Student copies)
• Please review TRAINER’S NOTES prior to
teaching this class.
3. Three Required Trainings
• New Distributor Training (NDT) 3-4 hours
• Who are we?
• Terminology
• Requirements
• Basic Five (B5) 3-4 hours
• The fundamentals of building an
UnFranchise
Business.
• Executive Coordinator Certification Training
(ECCT) 6-8 hours
• Demonstrated knowledge of the above content.
• Demonstrated knowledge of policy and procedures.
5. Founded in 1992, ma is a Product Brokerage and Internet
Marketing company that specializes in One-to-One Marketing.
6. marketamerica
A Product Brokerage Company
• Identifies the latest market-driven products
• Eliminates the burden of manufacturing
• Moves with the marketplace
• Does not rely solely on the sales of any one
product or service
• 2,500 exclusive products and services
• Access to multibillion-dollar markets
Market America’s Mall Without Walls®
®
10. marketamerica
An Internet Marketing Company
The Web Portal combined with Market America’s people
power provides the most efficient and friendliest
experience found anywhere on the Internet.
®
11. The Web Portal
• Unlimited Shopping
• Hundreds of Exclusive
ma Brands and Products
• Custom Nutrition Services
• Travel
• Gift Cards & Certificates
• Program
• E-mail, Blogs, Video,
ma TV, ma Newsstand
• News, Weather, Sports
• Entertainment
• Social Networking
• Thousands of Partner Stores
• Quick, Accurate Product
& Content Search
13. Get Paid to Shop
• Earn up to 25 percent cash back for purchasing
Market America branded products and those from our
Partner Stores where you see the ma Cashback logo.
• Earn .5 percent on referral purchases forever
14. marketamerica
One-to-One Marketing
• New paradigm
• People hate to be sold, but love to buy
• Building share of customer: providing a greater
variety of products to a small portfolio of customers
• Match people to products and products to people
• High-tech & high-touch
• Giving customers exactly what they want
Creating the Economy of the Future
ma will be to One-to-One Marketing what McDonalds is
to franchising and what Microsoft is to computerization.
®
15. The following information provides fundamental
knowledge required to ensure Qualified
Individuals can successfully attain Financial
Independence by implementing
The UnFranchise®
Business Development System
16. Headquartered in Greensboro, North Carolina
Market America’s mission is to provide a system for
entrepreneurs to create an ongoing income, while
providing consumers worldwide with a better way to
shop. Through revolutionary technology and the power
of people, we are creating the economy of the future.
17. Approximately every 10-20 years, a
new marketing system emerges as a
better way of distributing products
to the end consumer.
marketamerica®
19. Apply
UnFranchise Owner
(Independent Distributor)
• Subscription Fee
• Buy product at Distributor Cost and
earn gross retail profit
• Participate in the Management
Performance Compensation Plan
(MPCP) and earn commissions
Sales Representative
• No Cost
• Buy product at Distributor
Cost and earn gross retail
profit
20. Apply
Business Development Center (BDC)
• Your place of business in the computer system at Market
America.
• Identified by your nine digit Distributor I.D. followed by a three
digit extension. Example: 123456789-001
• The banks for BV and IBV are located here.
21. Single Entry (1 BDC) –
Created by submitting an application with the
subscription fee.
• No initial order is required
• An upgrade to a Master UnFranchise Owner Entry (3
BDCs) is not permitted
Master UnFranchise®
Owner Entry (3 BDCs) –
Created by submitting an application with the
subscription fee and an accompanying order for at
least 300 BV of product or services.
• 200 BV placed in extension 001,
A minimum of 50 BV placed in extension 002,
and a minimum of 50 BV placed in extension 003.
23. Create
Business Volume (BV) and
Incentive Business Volume (IBV)
• Business Volume (BV) is the unit value (points) assigned
to exclusive ma-branded products
• Incentive Business Volume (IBV) is the unit value
(points) assigned to any of our Partner Store brands
• BV and IBV are used to calculate commissions
24. Create
• Personal Use
• Retail Sales
• Merchandising Systems
– Web Portal
– Catalogs
– Product Cards
Ways to create BV and IBV:
• Transfer Buying/AutoShip
• One-to-One Marketing
– Building Share of Customer
25. Personal Business Volume (PBV)
• All BV is PBV for the BDC it is placed in.
• PBV does not accrue in the banks of the BDC
in which it is placed
• Initially used to qualify a BDC
• Used for quarterly PBV requirements
• Used to exercise the Monthly Accrual Option
Group Business Volume (GBV)
• All PBV flows up and counts as GBV in the banks of all
Qualified BDCs it flows through.
• GBV is used to calculate Commissions and
bonuses
26. Distributor Cost –
• What you pay for products and services.
Suggested Retail Price –
• What the company suggests for retailing products, goods,
and services based on fair market value.
• A Distributor may charge more or less than
Suggested Retail Price
• The Company will charge the Distributor sales tax
based on suggested retail if the Distributor is not
registered for sales tax
27. Qualify
Accumulate 200 BV to qualify your Business
Development Center (BDC) which opens both
your left and right BV and IBV banks
• Once your Business Development Center has been
qualified it will begin to accrue Business Volume (BV)
and Incentive Business Volume (IBV)
• The sooner you qualify, the sooner you will be eligible to
earn commissions and bonuses!
28. Start Date
• The date when an application is entered at Market America and an
Independent Distributor is created in the database.
• Used to determine if an Annual Renewal is required in the
first year or not
• Acts as the Q-Date for Sales Representatives
Qualification Date (Q-Date)
• A Distributor’s Q-date is the Friday of the week in which the Distributor’s
initial BDC became Qualified.
• This is the date for which both monthly and quarterly
requirements are based
• This date will never change as long as a Distributor
remains Active
29. Quarter
For Qualified Distributors
• Based on the Distributor's Q-date; also called a “three-Q-
date period.”
For Sales Representatives And Unqualified Distributors
• Based on the Start date; also called a “three-start-date
period.”
• Periods:
• Begins on the Saturday following an anniversary date
• Ends on the Friday following an anniversary date three
months later
• The next quarter begins the next day (Saturday)
30.
31. Activate
Personally sponsor and place one qualified
Independent Distributor in your left organization
and one qualified Independent Distributor in your
right organization
32. Active Independent Distributor
• There are three requirements to remain “Active”:
1. Have a current Quarterly Sales Report (Form 1000) on file
• Must submit a Form 1000 each quarter
• At least two retail receipts totaling $200 in sales must
accompany the Form 1000
2. Have placed minimum quarterly PBV amounts
• 150 PBV in any of your BDCs
3. Have a current subscription (Annual Renewal Form)
• Renewal of your subscription is required each year
• If your Start Date is July 31 or earlier of the current year,
must renew by December 31 of that year
• If your Start Date is August 1 or later of the current year,
no need to renew until December 31 of the following
year.
33. MPCP Management / Supervisory
Responsibilities
• Distributors are paid commissions for managing, training,
supplying, supporting, and motivating their organizations
to produce retail sales volume.
• Management / Supervisory responsibilities under the
MPCP guidelines are listed in Chapter 12 Sec 1. Failure
to perform the management responsibilities is grounds
for corrective action by the company.
34. Sponsor
• The Independent Distributor who introduced you to
the business as indicated on your application.
Placement
• Where a BDC is located in the Market America
genealogy.
• Specified on the application by the new Distributor’s
Sponsor
• Also referred to as linkage
• A BDC may only be placed on the left or right side of
another BDC where no BDC currently exists (open
placement).
35. Sponsorship vs. Placement
Example: You personally sponsored Tom, Sue and Dr. Jones. Although
Dr. Jones is personally sponsored by You, notice her placement is on
the left side of Chris’s Business Development Center
36. Caused by incorrect placement information on the application.
• To correct linkage, use the “Placement Linkage Correction” Form
found in the ‘Downloads’ area under ‘Administration’
• Q-Date is not determined until the linkage is corrected
Unlinked Distributors and Business Volume
37. Teach, Manage
& Support Others
•Teaching your newly sponsored Distributors to do what you
are doing multiplies your efforts
•Teach them how to Apply, Create, Qualify and Activate
•People lead to people
•People lead to more people
•BV & IBV are generated as your organization expands
•Managing your organization increases your potential for
income and growth
39. Commission
• Dollars earned for accrued GBV & GIBV totals in
Activated BDCs.
Management Performance Compensation Program
(MPCP)
• A Distributor must be Qualified, Active, and
Activated to be eligible to earn commissions.
• If a given GBV level is reached on the left and
right of a BDC which is not Activated, that
Commission is forfeited
40. Incentive Business Volume Compensation Program (IBVCP)
• A Distributor must be Qualified, Active, and Activated to be eligible
to earn commissions.
• The Distributor must have at least 1 Preferred Customer ordering at
least 1 BV-product per quarter through the Distributor’s Web Portal,
AutoShip, or other Market America sites (for example, maMyWorld,
Mini Websites) by the Distributor’s 3-month Q-date.
• Each of the Distributor’s Preferred Customers may satisfy this
requirement one time only.
• If this requirement is not met when commissions are earned, then the
Distributor will receive a courtesy letter from Market America informing
the Distributor that the Distributor’s commission check will be held for
four consecutive weekly commission cycles from the week the check
would have otherwise been mailed, and if the requirement has still not
been met by the end of this hold period, the check will be forfeited. If
the requirement is met by this time, the Distributor will be deemed to
have satisfied the requirement for the prior quarter only.
• If a given GBV level is reached on the left and right of a BDC which
is not Activated, that Commission is forfeited
41. Monthly BV Accrual Option
Gives Distributors the ability to continue to accrue
GBV month to month (12-month rolling accrual)
• Must maintain a subscription to the UFMS
• Must assign a minimum amount of PBV to their
BDC-001 each month
• Distributor – 50 PBV
• Coordinator – 100 PBV
• Executive Coordinator and Higher – 150 PBV
42. Monthly IBV Accrual Option
Gives Distributors the ability to continue to accrue
GIBV month to month (24-month rolling accrual)
• Completion of Getting Started Wizard
(one time only).
• Set up maChatterbox Account.
• Sign up for maBlog, FashionCents, and maMyWorld
to receive latest email updates.
• Set your Web Portal as your Home Page.
• Must maintain a subscription to the UFMS
43. Monthly IBV Accrual Option (cont.)
Gives Distributors the ability to continue to accrue GIBV month to month
(24-month rolling accrual)
• Must assign a minimum amount of PIBV to their BDC-001 each
month to accrue GIBV
• Level 1 (Distributor who has not received any IBV
commission check) – 10 IBV
• Level 2 (Distributor who has received $300 IBV commission
check) – 20 IBV
• Level 3 (Distributor who has completed one commission
cycle and received $600 [5000/5000] IBV commission check)
– 30 IBV
• Must PERSONALLY purchase $50, per month by your Q-Date, from
Partner Stores on your Web Portal and/or maMyWorld using your
Distributorship’s Personal PC ID #.
• Must generate a minimum of 50 BV of maBranded product sales to
PC’s through your Web Portal and/or AutoShip monthly by your
Q-Date.
44. How Commissions are earned
1,200 total BV from your left and right = $300 | 1,200 total IBV from your left and right = $300
2,400 total BV from your left and right = $300 | 2,400 total IBV from your left and right = $300
3,600 total BV from your left and right = $300 | 3,600 total IBV from your left and right = $300
5,000 total BV from your left and right = $600 | 5,000 total IBV from your left and right = $600
1,200
2,400
3,600
5,000
1,200
2,400
3,600
5,000
System Search System Search
45. Management Bonus
• $600 bonus paid for demonstrating management
and growth.
• In the same week that a BDC earns a
Commission check for reaching the 5000/5000
GBV pay out criteria, a BDC on the left side and a
BDC on the right side each earn Commission
checks for reaching the 5000/5000 GBV pay out
criteria.
• Also called a “Triple Flush”
46. How Bonuses are earned
Every time you and any BDC in your left sales organization plus any BDC
in your right sales organization completes the BV commission cycle
in the same week, you receive a management bonus of $600!
47. • Gives a Distributor the ability to place another BDC in their
organization.
• Earned when a BDC earns the check for reaching
the 5000/5000 pay level the first time
• Only awarded once per BDC
• Must be placed according to policy
Re-Entry
49. • Selling more products to fewer people is more
efficient and more profitable than the time-
honored mass marketing rules of pitching
products to the greatest number of people.
• Establishing, sustaining, and maintaining
dialogue and obtaining feedback with and from
these customers.
• Concentrating on building unique relationships
with individual customers on a 1 to 1 basis.
Building Share of Customer
50. Building Share of Customer
• Offer existing customers more products/services
through the Mall Without WallsTM
and Web Portal
• Match products to people, and people to products
• program allows customers to get paid
for shopping
10-15 Customers shopping regularly
51. Principle #1:Principle #1: Selling more products toSelling more products to
fewer people is easierfewer people is easier
• Within the Product LineWithin the Product Line
• Within the StoreWithin the Store
• Within the MallWithin the Mall
• Within the Partner StoresWithin the Partner Stores
Customer of CustomerCustomer of Customer
Building Share of Customer
52. Principle #2:Principle #2: Sustaining dialogue andSustaining dialogue and
obtaining feedbackobtaining feedback
• What do your customers really want?What do your customers really want?
• What doesWhat does thisthis individual customer reallyindividual customer really
want?want?
• What would theyWhat would they purchasepurchase
from you, if you had it?from you, if you had it?
Building Share of Customer
53. Principle #3:Principle #3: Building unique relationshipsBuilding unique relationships
with these customerswith these customers
• Demonstrate anDemonstrate an active interest ininterest in
customers ascustomers as individuals.individuals.
• Communicate on a periodic and frequentCommunicate on a periodic and frequent
basis –basis – Not Just The Sale.Not Just The Sale.
• Utilize mail, faxes, telephone,Utilize mail, faxes, telephone,
voicemail, email,voicemail, email,
and website.and website.
Building Share of Customer
54. • Survey, collect, warehouse, data mine, andSurvey, collect, warehouse, data mine, and
analyze information to identify products goodsanalyze information to identify products goods
and services Preferred Customers wouldand services Preferred Customers would
purchase, if it were made available!purchase, if it were made available!
• Find those products, goods,Find those products, goods,
and services and bring themand services and bring them
to the customer…instead ofto the customer…instead of
the customer to the product!the customer to the product!
Building Share of Customer
56. Pin Levels and Requirements
Coordinator
A Distributor who is qualified, activated, and has earned at least
their first Commission check.
• Must submit Form 1001 - Executive Coordinator
Qualification and Application Form
Agreement to accept responsibility of Executive Coordinator
• Must submit Form 925 - Executive Coordinator
Acknowledgement & Agreement
Agreement to certify your attending all three required trainings and
complied with the 70% rule proving a Form 1000 (Distributor Sales
Report) with at least $200 in retail sales.
Both of these forms are part of the Online Sign-Up Wizard
and have probably already been done.
57. Pin Levels and Requirements
Executive Coordinator
A Distributor who has accrued a minimum of 5000
GBV on both the left and right sides of a BDC and has
earned that $600.00 Commission check.
• Must attend an Executive Coordinator
Certification Training (ECCT) – within 28 days of
earning the $600 commission check
• Prerequisites for the ECCT are attendance/completion
of a NDT and a Basic Five
• UFMS is a requirement for Executive Coordinator
and above
59. Pin Levels and Requirements
All Pin Levels beyond Master Coordinator are based on
commissions and bonuses received from the MPCP in a
four week pay cycle.
We are not employees of Market America. We are
Independent Distributors. Our income should not be
advertised.
Recognition statement of Income earned:
“has earned in excess of ________ in a 4 week pay cycle”
60. Pin Levels and Requirements
• Professional Coordinator –
earned ≥ $4,500 in a 4 week pay cycle
• Supervising Coordinator –
earned ≥ $7,500 in a 4 week pay cycle
• National Supervising Coordinator –
earned ≥ $10,000 in a 4 week pay cycle
• Executive Supervising Coordinator –
earned ≥ $15,000 in a 4 week pay cycle
• Director –
earned ≥ $18,000 in a 4 week pay cycle
• Executive Director –
earned ≥ $25,000 in a 4 week pay cycle
61. • Field Vice-President –
earned ≥ $36,000 in a 4 week pay cycle
• Executive Field Vice-President –
earned ≥ $45,000 in a 4 week pay cycle
• Senior Executive Field Vice-President –
earned ≥ $63,000 in a 4 week pay cycle
• Field President –
earned ≥ $80,000 in a 4 week pay cycle
• International Field President –
earned ≥ $100,000 in a 4 week pay cycle
Pin Levels and Requirements
62. Tools and Requirements
UnFranchise Management System (UFMS)
A system of management services and tools designed to help
manage your sales organizations, maximize your time, and
grow your UnFranchise
business.
* Monthly Subscription Charge for UFMS $20.
Features of UFMS
• UFMS – Management Reports
• Credit Card ordering services
• Management training CD’s
• MARVIN – Market America Responsive Voice Information
Network.
• Powerline Voice Link (PVL)
• PATLive Messaging System
63. Tools
MARVIN - Market America Responsive Voice
Information Network
Designed to answer your basic inquiries pertaining
to your Distributorship
• Voice response system
• Q-date, Annual Renewal date, the date that your Form
1000 was received, etc.
• Simply call 336-605-5556 to experience the ease and
convenience of MARVIN
64. Tools
PowerLine Voice Link (PVL)
A telephone service that enables a Distributor to access
weekly sales volume and commissions earned
information 24 hours a day, 7 days a week
336-605-5556 (Same as MARVIN)
PATLive Messaging System
Market America’s voicemail system provider.
• Enroll by calling 800-775-7790 or by logging on to the
UnFranchise
Business Account (“Back Office”).
• You receive 30 days of free PatLive Messaging
system when you purchase UFMS at the Sign-in
process.
65. Tools
Transfer Buying –
• A standing order that is shipped monthly
automatically.
• Paid for by bank draft or credit card.
• Set-up two weeks prior to Q-date.
• Can be changed as needed
• Designed to satisfy the minimum PBV/IBV and
UFMS requirements.
• Maintains the Monthly Accrual Option.
66. Forfeit
• This means you have enough volume on the left
and right of a BDC to meet a given pay out criteria
but you do not get the check..
Terms & Conditions
67. Reasons for Forfeit
• You do not have your 2 personally sponsored
Distributors (one on the left and one on the right)
when you reach a payout increment.
Example: Reaching 1200 BV on the left and 1200 BV on
the right before becoming activated.
• You have not had one PC place a BV product order
through your Web Portal, AutoShip program or
other ma affiliated websites each quarter based on
your 3 month Q-date period (IBV commissions
only)
Terms & Conditions
68. Reasons for Forfeit (cont.)
• You have not sent in the required forms 925, 1001.
They both must be completed after you earn your
first $300 BV commission check.
• You have not completed the three required
trainings NDT, B5 and ECCT, All three must be
completed after you complete the BV pay cycle the
first time (5000 BV/5000 BV).
Terms & Conditions
69. Flush
• Flushing resets your GBV (or GIBV) banks to zero (0).
Good (Green) Flush – Your banks reset because you
accumulated 5000 GBV (or GIBV) in the left and right banks
of that BDC and received the $600 Commission check.
Bad (Red) Flush – All of your banks reset because you
choose to not exercise the Monthly Accrual Option
(BV or IBV).
Reasons for Red (bad) Flush
• You did not meet your Monthly BV Accrual Option.
• You did not meet your UFMS subscription requirement.
• You did not meet your Monthly IBV Accrual Option.
*Only your IBV (not your BV) totals will be effected if
you do not meet your monthly IBV requirements.
Terms & Conditions
70. Purge
• Your BV and IBV totals on the left and right reset to zero in
all BDC’s.
• The Distributor becomes Inactive
• Must re-qualify BDCs with 200 PBV before they will
begin to accrue GBV again.
• All PBV disappears from upline GBV banks.
NOTE: This affects everyone upline who has not been paid on
your volumes as this purge volume flushes out of their GBV totals.
Reasons for Purge
• You did not meet your Minimum Activity Requirements of
at least 150BV for the quarter.
• You did not submit your Form 1000 (quarterly sales report)
in a timely manner.
• You did not submit your Annual Renewal in a timely
Terms & Conditions
71. Terms & Conditions
Sales Tax
• To avoid having Market America charge sales tax on an
order, the paying distributor must have appropriate sales tax
documentation on file with Market America for the
state/territory to which the product is being shipped.
• Distributors are completely responsible for collecting,
remitting and reporting their own sales tax.
• Market America Sales Tax Agreement: This form must be
mailed / faxed to Market America along with a copy of your
sales tax license and certificate. It may be printed via
UnFranchise
Business Account > Downloads >
Administration
72. Record Keeping - Expenses
• Advertising & promotional materials
• Automobile expenses (mileage)
• Travel expenses (airfare)
• Lodging and meals
• Entertainment of prospects and downline
• Trainings and admission fees (tickets)
• Freight, Administrative, shipping costs
• Postal charges
• Business equipment (computer, fax, furniture)
• Office supplies (paper, ink)
• Professional fees (tax preparation etc.)
Terms & Conditions
73. Record Keeping - Income
• Profit from retail sales of products
• Commissions and bonuses received from the
Management Performance Compensation
Program. (Tax Form 1099)
TERMS & CONDITIONS
75. The Objective For
Every New Distributor
• Create a cash flow through building a repeat
customer base. Base 10 Seven Strong
• Create distribution through other Distributors – earn
$300 monthly in commission
• Short-term goal – Personally sponsor 2 who sponsor
2 each and attain Base 10
76. Business Goals Begin with Base 10
• Personally purchase and usePersonally purchase and use >> 100 BV per100 BV per
monthmonth
• Establish 10 Repeat Customers – Base ofEstablish 10 Repeat Customers – Base of
>> 10 purchasing a minimum of 30 BV10 purchasing a minimum of 30 BV
monthly within 90 days (2 per week, first 12monthly within 90 days (2 per week, first 12
weeks)weeks)
77. EarnEarn >> $300/Monthly after Three-Six Months$300/Monthly after Three-Six Months
Business Goal – Base 10, Seven StrongBusiness Goal – Base 10, Seven Strong
400 BV400 BV
400 BV400 BV 400 BV400 BV
400 BV400 BV 400 BV400 BV400 BV400 BV 400 BV400 BV
79. The UnFranchise
Business Account (“Back Office”)
It is the Distributor-only Web site that provides you
with all of the tools necessary to measure, monitor,
adjust and control your business.
Your Profile, Company Information, Customer Data,
Order History, Forms, Reports, Marketing Tools, and
much more are found on the UnFranchise
Business
Account.
Your Rep ID or Email and password are required to
login to the UnFranchise
Business Account at your
Web Portal
80. To Access the
UnFranchise®
Business Account
(“Back Office”):
There is a link in the lower
left corner of your Web
Portal -
“UnFranchise
Business
Login”
81. The UnFranchise Business Account
(Back Office”) Login
Enter your Rep ID
(7 digit) or the E-
mail address that is
on file with market
America
Enter your
password
Click “Go!”
94. NDT Review Questions
• What are the three required trainings?
• What is the difference between a Single entry & Master
UnFranchise Owner entry?
• How do you Qualify your BDC?
• What does the term BV mean?
• What is your start date?
• What is your Q-Date?
• What are your Q-Date Quarter periods?
• What does it mean to Activate?
95. NDT Review Questions
• What do you need to do to remain “Active”?
• What is MPCP?
• How do you earn a Management Bonus?
• When do you earn a Re-entry?
• Where do you find the training modules?
• What do you need to login to the UnFranchise
Business
Account (“Back Office”)?
• Why did you start your UnFranchise
Business?
• What is Market America?
96. Your Next Step
• Develop your “What is it?”
• Develop your 2 minute commercial.
• Develop you Goal Statement.
• Purchase products for personal use.
• Develop a customer base of 10 Preferred Customers.
• Attend all three required trainings.
’ “” … Once activated you become eligible to earn commissions and bonuses based on the accrued BV & IBV from your left and right organizations Q: Why just two sales and distribution organizations? A: The number 2 is the smallest multiplier for the highest profit. Statistics show that the average person successfully develops 2.8 organizations ––’