1. The Marketing of Recycling
Opportunities
David Morris
Commercial Manager
Crest Co-operative

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Crest
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Established in 1998
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After first 3 years, Crest became a Not for Profit Limited Company
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Vocational training courses introduced
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3 Recycling services introduced
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Crest is now a self sustaining Social Enterprise
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Winner of The Big Society
Some of the things we do
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FareShare North Wales
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Retail
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Fence Panels
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Training
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Work Opportunities
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Draig Tex
The Marketing of Recycling Opportunities

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What we Recycle / Reuse back into the community
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White goods / Cookers etc
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Furniture
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Beds / Mattresses
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Floor Tiles
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Textiles
The Marketing of Recycling Opportunities

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So how do we Market these areas
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Localised paid marketing in local papers
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Frequent Press Releases
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Community Funds
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Local Radio
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Leaflets
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Our retail stores
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Associations with LA’s and HA’s
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Dedicated Marketing Manager
The Marketing of Recycling Opportunities

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Marketing – sounds expensive
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Utilise your assets
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Shops
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Van signage
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Website
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Social media
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Forums & Networking
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Newsletters
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Press releases
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Local community endorsements
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Partnerships / Consortia
Doesn’t have to be
The Marketing of Recycling Opportunities

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Case Study of Furniture
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Furniture comes into Crest
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Assessed
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Placed in retail stores
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Placed On line
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Sold
The Marketing of Recycling Opportunities

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Promoted to
General public by
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Facebook
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Twitter
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Localised adverts
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PR
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Leaflets
Organisatons such as HA’s & LA’s by
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Creating ‘Preferred Supplier’ arrangements
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Networking to customer base
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Creating awareness of the product offering
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Being flexible
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Responsive
The Marketing of Recycling Opportunities

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Upsell Opportunities
So now you have a new customer
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What else do you want to promote?
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How can you promote to them?
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What details can you get from them?
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What feedback do they have?
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Recommend a friend
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Newsletters
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Incentives
You have done the hard work - so don’t waste the opportunity
The Marketing of Recycling Opportunities

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The Marketing of Recycling Opportunities

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Expanding our offering
Textile Export Centre
Why
What are the benefits
Kirbside collections
Textile Bank collections
New PR activity
Drip Drip Drip of Crest
Re promotes
Consortia Benefits
Expansion of geography
Allows us to engage
The Marketing of Recycling Opportunities

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Marketing involves
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Research
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Cold calling similar SE’s and Charities
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Leaflets to promote the offering
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Leaflets to LA’s
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Government information
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Website
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Twitter
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Facebook
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PR to SE’s as well as local, national and trade journalists
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Signage on Factory and Vans
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Official opening marketing opportunities
The Marketing of Recycling Opportunities

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Our Objectives
For Draig Tex
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To be seen as the premier Textile company in Wales
For Crest
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To increase our reputation in the sector we work
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Create more employment, training and opportunities
The Marketing of Recycling Opportunities

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Conclusion
Market your offering everywhere
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Leaflets, Social Media, Web, PR, Networking, Engagement
Develop Partnerships
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Become that ‘preferred supplier
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Let them market your business
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Let them know all of what you do OR can do
Marketing does not have to be expensive
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If you have something to say, then say it
Get the most out of all that hard work
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They have bought into you, so upsell wherever you can
The Marketing of Recycling Opportunities

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Thank you
David Morris
Commercial Manager
Crest Co-operative
david.morris@crestcooprative.co.uk
01492 596 783
The Marketing of Recycling Opportunities

15. Thank you for listening
For more information, contact us at:
01492 596783.
david.morris@crestcooperative.co.uk
Your Logo
www.crestcooperative.co.uk
2 Old College Court, 29 Priory Street, Ware, Hertfordshire, SG12 0DE