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Competitiveness as an
                                          Engine for Economic Growth:
                                          Implications for Saudi Arabia



                                                                                                               Professor Michael E. Porter
                                                                                                                 Harvard Business School

                                                                                     The Global Competitiveness Forum 2008
                                                                                                           January 21, 2008


          This presentation draws on ideas from Professor Porter’s articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990),
          “Building the Microeconomic Foundations of Competitiveness,” in The Global Competitiveness Report 2006 (World Economic Forum, 2006), “Clusters and
          the New Competitive Agenda for Companies and Governments” in On Competition (Harvard Business School Press, 1998), and ongoing research on
          clusters and competitiveness. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means -
          electronic, mechanical, photocopying, recording, or otherwise - without the permission of Michael E. Porter. Further information on Professor Porter’s work
          and the Institute for Strategy and Competitiveness is available at www.isc.hbs.edu Version: January 18, 2008, 4pm
Competitiveness Master = 2007-11-14.ppt                                                1                                                          Copyright 2008 © Professor Michael E. Porter
Saudi Arabia’s Competitive Position in 2008

       • The dramatic increase in oil prices has created significant resources
         and rapid growth for the Saudi economy
       • There is a new level of determination to leverage this opportunity to
         build a truly competitive economy and diversify beyond natural
         resources
       • Saudi Arabia can succeed on this path, but only if it is willing to take a
         strategic approach, make multiple improvements in its business
         environment, truly open up competition and entrepreneurship in the
         private sector, and embark on a sustained effort to equip Saudi citizens
         with new skills, attitudes and mindsets



       • It will be easy to become impatient and distracted by near term
         economic growth and the ability to support uncompetitive practices and
         policies
Competitiveness Master = 2007-11-14.ppt               2                    Copyright 2008 © Professor Michael E. Porter
Saudi Arabia’s Long-Term Prosperity

Index Values,
 1980 = 1.00                              GDP per Capita                   GDP per Capita        GDP per Capita
                                           CAGR: -6.1%                     CAGR: +0.00%           CAGR: +1.4%




Source: Groningen Growth and Development Centre and The Conference Board (2007), Swivel (2007)
Competitiveness Master = 2007-11-14.ppt                                3                             Copyright 2008 © Professor Michael E. Porter
Prosperity Performance
                                                               Selected Countries
  PPP-adjusted GDP
   per Capita, 2006
     $50,000                                     Norway

     $45,000
                                                USA
                                                                           Qatar          Ireland
     $40,000                      Switzerland Denmark        Canada
                             Netherlands                                Australia
                                                                             Iceland     Singapore          Hong Kong
     $35,000                          Austria               UK         Sweden
                                       Belgium                                      Kuwait
                              Germany                     Japan           Finland
                                         France                                                      Taiwan
     $30,000                   Italy
                                           Spain
                                           Israel                 New Zealand       Bahrain         Greece
     $25,000                                                                           Slovenia
                                                                                                    Korea
     $20,000                   Portugal        United Arab Emirates                                     Czech Republic
                                                                                                        Hungary        Slovakia
                                          SAUDI ARABIA                                Argentina
     $15,000                                                          Libya Oman              Poland
                                                                            Chile  South Africa     Croatia                              Russia
     $10,000                                   Mexico                                 Malaysia      Iran
                                     Lebanon        Brazil                 Tunisia                          Turkey
                                                                                   Algeria       Thailand                   China (9.49%)
        $5,000                                               Egypt       Jordan
                              Iraq          Syria                                         Indonesia                     India
                                                                                                Pakistan                                 Vietnam
                              (-6.2%)                                 Philippines
                                           Yemen
                 $0
                       0%                   1%               2%              3%              4%               5%         6%                             7%
                                                  Growth of Real GDP per Capita (PPP-adjusted), CAGR, 2001-2006
Source: EIU (2007), authors calculations
Competitiveness Master = 2007-11-14.ppt                                         4                                       Copyright 2008 © Professor Michael E. Porter
What is Competitiveness?

   • Competitiveness is determined by the productivity with which a nation
     uses its human, capital, and natural resources.
               – Productivity sets the standard of living (wages, returns on capital, returns
                 on natural resources) that a country can sustain
               – It is not what industries a nation competes in that matters for prosperity, but
                 how it competes in those industries
               – Productivity in a national economy arises from a combination of domestic
                 and foreign firms
               – The productivity of “local” or domestic industries is fundamental to
                 competitiveness, not just that of export industries



    • Nations compete in offering the most productive environment for business
    • The public and private sectors play different but interrelated roles in creating a
      productive economy


Competitiveness Master = 2007-11-14.ppt              5                              Copyright 2008 © Professor Michael E. Porter
Sources of Prosperity

                         Inherited Prosperity
                          Inherited Prosperity                    Created Prosperity
                                                                  Created Prosperity

  •• Prosperity is derived from selling or
     Prosperity is derived from selling or              •• Prosperity is derived from creating
                                                           Prosperity is derived from creating
     exploiting inherited natural resources
     exploiting inherited natural resources                valuable products and services
                                                           valuable products and services

  •• Prosperity is constrained
     Prosperity is constrained                          •• Prosperity is unlimited
                                                           Prosperity is unlimited




  •• Government is the central actor in the
      Government is the central actor in the            •• Companies are the central actors in the
                                                           Companies are the central actors in the
     economy as the owner and distributor of
      economy as the owner and distributor of              economy
                                                           economy
     resource wealth
      resource wealth                                        – Prosperity can only be created by
                                                              – Prosperity can only be created by
     – Resource revenues allow
      – Resource revenues allow                                 firms
                                                                 firms
        unproductive policies and practices
         unproductive policies and practices
        to persist
         to persist
  •• Government’s role gravitates towards the
      Government’s role gravitates towards the          •• Government’s role is to create the
                                                           Government’s role is to create the
     distribution of wealth as interest groups
      distribution of wealth as interest groups            enabling conditions for productivity
                                                           enabling conditions for productivity
     seek a bigger share of the pie
      seek a bigger share of the pie                       and foster private sector development
                                                           and foster private sector development


Competitiveness Master = 2007-11-14.ppt             6                                  Copyright 2008 © Professor Michael E. Porter
Comparative Labor Productivity
                                                                     Selected Countries
 GDP per employee
(PPP adjusted US$),
       2006
          100,000
                                                                           Norway           USA
             90,000
                                                                     Austria                    Ireland
             80,000                                                 France     Netherlands
                                              Italy        Israel                                     Greece
                                                                               Belgium                              Hong Kong
                                                           Qatar                      UK              Finland
             70,000                                          Australia                                       Taiwan           Singapore
                                                                                  Denmark             Sweden
                                                           Canada
                                          Spain              Germany                        Japan
             60,000                                                                                        Slovenia

             50,000                                                New Zealand
                                                               Portugal                      South Africa                    Hungary
                                                                                                       Czech Republic     Croatia
             40,000                       SAUDI ARABIA                                                       Slovakia           Poland
                                                                           Iran             Chile
             30,000                                                                                                                         Turkey
                                                                                                     Tunisia       Malaysia                 (6.4%)
                                                      Mexico              Algeria
             20,000                        Brazil                                   Egypt                      Thailand
                                                                                             Philippines                          China (9.0%)
             10,000                                                               Pakistan                            Indonesia
                                                                                                                                Vietnam
                                                                                                                              India (5.3%)
                          0
                          -1.0%                     0.0%               1.0%               2.0%             3.0%            4.0%                          5.0%
                                                         Compound annual growth rate (CAGR) of real GDP per employee (PPP-
                                                                              adjusted), 2001-2006
Source: EIU (2007), Saudi Arabia employee data (number persons employed) from ILO LABORSTA (2007)
Competitiveness Master = 2007-11-14.ppt                                               7                                           Copyright 2008 © Professor Michael E. Porter
Labor Force Mobilization
                                                            Selected Countries
  Employees as % of
  Population, 2006)




                                                                                                                       OECD average: 0.47

                                                                                                                  Middle East average: 0.40




Note: Use most recent year available, either 2005 or 2006
Source: The Conference Board and Groningen Growth and Development Centre, Total Economy Database, November 2007
Competitiveness Master = 2007-11-14.ppt                                     8                                               Copyright 2008 © Professor Michael E. Porter
Fixed Investment Rates
 Gross Fixed Investment                                              Selected Countries
   as % of GDP (2006)




                                                                                                                       China         Qatar




                                               South Korea                          Iran               India

                                                                                        Jordan

                                                                                                                         Nigeria
                                                                Indonesia         Morocco
                                          Singapore                                                            Syria
                                                                            Tunisia
                                                             Algeria
                                                                 Turkey
                                                                     Pakistan       UAE
                                                                                 Lebanon                             Oman
                                             Egypt                                                 Kuwait          Yemen
                                                             Saudi Arabia           Bahrain
                                                           Brazil                         US
                                          Libya
                                             Philippines




                                                      CAGR Gross Fixed Investment (as % of GDP), 1990 - 2006
                                                                              Source: EIU, 2007.
Competitiveness Master = 2007-11-14.ppt                                                9                                           Copyright 2008 © Professor Michael E. Porter
Saudi Arabia’s Exports
                                                            Types of Goods and Services
    Exports
($ Thousands)

                                                                                                                               Semi-Processed Natural Resources
                                                                                                                               $36.4 Billion
                                                                Value of Exports, 2006           Growth Rate of                20.3% CAGR

                                          Export Type                                            Exports, CAGR
                                                                                                   1998-2006

                                Natural Resources Related            $201.2 Billion                   24.0%


                                Non-Natural Resource Related         $19.0 Billion                    11.3%




                                                                                                                                                 Processed Goods
                                                                                                                                                 $11.7 Billion
                                                                                                                                                 16.9% CAGR




                                                                                                                                                       Services
                                                                                                                                                       $7.3 Billion
                                                                                                                                                       5.6% CAGR




Source: Institute for Strategy and Competitiveness – International Cluster Competitiveness Project; UN Comtrade; IMF BOP statistics.
Competitiveness Master = 2007-11-14.ppt                                               10                                                    Copyright 2008 © Professor Michael E. Porter
Inward Foreign Direct Investment Stock
    Share of Middle East
     Inward FDI stock



                                               Saudi Arabia




                                             Other countries
                                                                              U.A.E.
                                                                    Bahrain


                                                                                                  Qatar



Source: WIR, 2007.
Competitiveness Master = 2007-11-14.ppt                        11                  Copyright 2008 © Professor Michael E. Porter
Determinants of Competitiveness
                                  Macroeconomic, Political, Legal, and Social Context

                                               Microeconomic Competitiveness

                                          Sophistication                       Quality of the
                                           of Company                         Microeconomic
                                          Operations and                         Business
                                             Strategy                          Environment



                                                           State of Cluster
                                                            Development




    • A sound macroeconomic, political, legal, and social context create the potential for
      competitiveness, but is not sufficient
    • Competitiveness ultimately depends on improving the microeconomic capability
      of the economy and the sophistication of local competition

Competitiveness Master = 2007-11-14.ppt                           12                            Copyright 2008 © Professor Michael E. Porter
Macroeconomic, Political, Legal, and Social Context

       • Saudi Arabia has registered sound macroeconomic policies, but
         transparency remains limited and inflationary pressures are rising
       • There are ongoing debates about direction and speed of political
         reforms, which limits predictability and policy stability. Government
         processes remain complex and have limited transparency
       • The Saudi legal system is in the process of modernization, but
         concerns remain about uncertainty in judicial decision making
       • Social policies have addressed poverty and basic social needs, but
         challenges arise in education, gender relations, and the large
         expatriate community




Competitiveness Master = 2007-11-14.ppt   13                        Copyright 2008 © Professor Michael E. Porter
Corruption Perception Index, 2007
                  1
                                  Deteriorating                                                                                               Improving
    Low
 corruption

                                                                                                                       Qatar
                                                                                                                       United Arab Emirates
                                                                            Bahrain
                                                                               Oman Jordan
                                                                             Tunisia
                                                                                                                                         Turkey
 Rank in
                                                                                         Brazil
  Global
Corruption
                                            SAUDI ARABIA                                                             China            India
  Index,                                       Trinidad & Tobago
   2007
                                                                                                                           Algeria
                                                         Belize


                                                                           Iran     Yemen                                            Libya
                                                Syria                             Pakistan
                                                                  Russia                                                    Indonesia
                                                                                                                                   Nigeria
   High                                                                                                                    Angola
                                                                                                  Ecuador
 corruption
                                                           Venezuela
               124                                                                Iraq


                                                    Change in Rank, Global Corruption Report, 2007 versus 2003


                                            Note:     Ranks only countries available in both years (124 countries total)
                                                             Source: Global Corruption Report, 2007
Competitiveness Master = 2007-11-14.ppt                                                    14                                                     Copyright 2008 © Professor Michael E. Porter
Improving the Business Environment: The Diamond
                                                               Context for
                                                               Context for
                                                                   Firm
                                                                    Firm
                                                                 Strategy
                                                                 Strategy
                                                               and Rivalry
                                                                and Rivalry
                                                       Local rules and incentives
                                                       that encourage investment and
                                                       productivity
                                           Factor        – e.g. salaries, incentives for
                                            Factor         capital investments,                  Demand
                                           (Input)                                               Demand
                                            (Input)        intellectual property protection     Conditions
                                          Conditions                                            Conditions
                                          Conditions
                                                       Vigorous local competition
              Access to high quality                     – Openness to foreign and local      Sophistication of local
              business inputs                              competition                        customers and needs
                 – Natural endowments                                                           – Strict quality, safety, and
                 – Human resources                             Related and
                                                               Related and                        environmental standards
                 – Capital availability                        Supporting
                                                                Supporting
                 – Physical infrastructure                      Industries
                                                                 Industries
                 – Administrative infrastructure
                   (e.g. registration, permitting)      Availability of suppliers and
                 – Information infrastructure           supporting industries
                   (e.g., transparency)                 Presence of clusters instead of
                 – Scientific and technological         isolated firms
                   infrastructure

        • Successful economic development is a process of successive upgrading, in which the business
          environment improves to enable increasingly sophisticated ways of competing
Competitiveness Master = 2007-11-14.ppt                               15                                       Copyright 2008 © Professor Michael E. Porter
Ease of Doing Business
                                                                      Saudi Arabia
  Ranking, 2007 (of
   178 countries)                                         Favorable                  Unfavorable




                   Saudi Arabia per capita GDP rank: 48




                  Saudi Arabia Doing Business rank: 23


                  Saudi Arabia 2010 goal: 10




                                                                                               Median Ranking,
                                                                                               Middle East
Source: World Bank Doing Business (2008)
Competitiveness Master = 2007-11-14.ppt                                  16                Copyright 2008 © Professor Michael E. Porter
Saudi Arabian Business Environment
                                          Selected Advantages and Disadvantages, 2007
                               Competitive Advantages                                                  Competitive Disadvantages
                              Relative to GDP per Capita                                               Relative to GDP per Capita
          Quality of electricity supply                                 40               Stringency of environmental regulations                                  101
          Quality of port infrastructure                                42               Business costs of corruption                                             89

          Air transport infrastructure quality                          43               Buyer sophistication                                                     81
                                                                                         Quality of management schools                                            73
          Reliability of police services                                45
                                                                                         Quality of private property rights                                       72
                                                                                         Absence of trade barriers                                                69
                                                                                         Decentralization of economic policymaking 69
                                                                                         Local equity market access                                               65
                                                                                         Quality of math and science education                                    65
                                                                                         Local availability of specialized research                               65
                                                                                         and training services
                                                                                         Quality of primary education                                             64
                                                                                         Financial market sophistication                                          63
                                                                                         Availability of scientists and engineers                                 57
                                                                                         Effectiveness of antitrust policy                                        57
                                                                                         Intensity of local competition                                           53
                                                                                         Quality of scientific research institutions                              51

Note:   Rank versus 127 countries; overall, Saudi Arabia ranks 48th in 2006 PPP adjusted GDP per capita and 51h in Business Competitiveness. Only 2007 data available.
Source: Institute for Strategy and Competitiveness, Harvard University (2007)
Competitiveness Master = 2007-11-14.ppt                                           17                                                       Copyright 2008 © Professor Michael E. Porter
Ranking Microeconomic Competitiveness
                                                 Business Competitiveness Index, 2007
            2006 GDP per Capita
              (PPP- adjusted)
                                                                                                                     Norway
                                          Variation in BCI score                                                                     United States
                45,000
                                             explains 82% of
                                           variation in GDP per                               Qatar
                40,000                             capita                                                           Hong Kong
                                                                                                             Iceland
                                                                                                                                Switzerland
                                                                                                        Australia                Denmark
                                                                                                  Ireland
                35,000                                                                                      Canada                Finland
                                                                              Kuwait                      France                 Sweden
                                                                                                  Taiwan                  Japan
                                                               Greece
                                                                                 Italy                                                Germany
                30,000
                                                                                         Spain        Israel
                                                                    Bahrain
                                                                                                               New Zealand
                25,000                                                     Slovenia
                                                                                  Portugal
                                                                      Cyprus                                        Korea
                                                                                         Czech Republic
                20,000                                                                            Estonia
                                                                    Hungary
                                                                                Slovakia
                                      Libya    Argentina                          Lithuania
                                                                   Latvia
                15,000                              Poland                    SAUDI ARABIA
                                                                                       Chile
                                                                                                                             Saudi Arabia’s Ranking
                                                     Russia        South Africa
                10,000                   Ukraine                     Costa Rica
                                                             Brazil                                    Malaysia          Global                Business
                                   Venezuela             Colombia
                                                                               Thailand
                                                                                                                      Competitiveness        Competitiveness
                                                    Peru      China                    Tunisia                            Index                  Index
                   5,000                                              Jordan
                                                                                     India                                    35                           51
                                                   Pakistan Philippines       Indonesia
                                                            Kenya
                           0                Nigeria
                                                  Tanzania

                            Low                                      Business Competitiveness Index                                          High
           Source: Global Competitiveness Report 2007
Competitiveness Master = 2007-11-14.ppt                                                  18                                             Copyright 2008 © Professor Michael E. Porter
Enhancing Cluster Development
                                             Tourism Cluster in Cairns, Australia
           Public Relations &
           Public Relations &                                                                                    Local retail,
                                                                                                                 Local retail,
            Market Research
            Market Research                        Travel agents                    Tour operators             health care, and
                                                                                                               health care, and
                                                   Travel agents                    Tour operators
                Services
                 Services                                                                                       other services
                                                                                                                other services

                      Food
                       Food                                                                                        Local
                                                                                                                   Local
                     Suppliers
                     Suppliers                                                      Attractions and
                                                                                    Attractions and            Transportation
                                                                                                               Transportation
                                                     Restaurants                       Activities
                                                                                        Activities
                                                     Restaurants                    e.g., theme parks,
                                                                                    e.g., theme parks,
                                                                                      casinos, sports
                                                                                      casinos, sports
                      Property
                      Property                                                                                   Souvenirs,
                                                                                                                 Souvenirs,
                      Services
                      Services                                                                                   Duty Free
                                                                                                                  Duty Free

                                                                                        Airlines,
                                                                                        Airlines,
                                                          Hotels
                                                          Hotels                                                   Banks,
                                                                                                                    Banks,
                Maintenance
                Maintenance                                                           Cruise Ships
                                                                                      Cruise Ships
                                                                                                                   Foreign
                                                                                                                   Foreign
                 Services
                  Services                                                                                        Exchange
                                                                                                                  Exchange



                  Government agencies
                  Government agencies                          Educational Institutions
                                                               Educational Institutions                    Industry Groups
                                                                                                            Industry Groups
         e.g. Australian Tourism Commission,
         e.g. Australian Tourism Commission,                     e.g. James Cook University,
                                                                 e.g. James Cook University,             e.g. Queensland Tourism
                                                                                                         e.g. Queensland Tourism
              Great Barrier Reef Authority
               Great Barrier Reef Authority                        Cairns College of TAFE
                                                                    Cairns College of TAFE                    Industry Council
                                                                                                               Industry Council

Sources: HBS student team research (2003) - Peter Tynan, Chai McConnell, Alexandra West, Jean Hayden
Competitiveness Master = 2007-11-14.ppt                                        19                                    Copyright 2007 © Professor Michael E. Porter
The Houston Oil and Gas Cluster
                                          Upstream                                                                         Downstream

                                                                                               Oil                                                    Oil                 Oil
                                                                                                            Oil          Oil          Oil
                                                                                             Trans-                                                Wholesale            Retail
                                                                                                          Trading      Refining   Distribution
            Oil & Natural Gas                        Oil & Natural Gas                      portation                                              Marketing           Marketing
             Exploration &                            Completion &
              Development                                Production                           Gas                                     Gas                                Gas
                                                                                                             Gas        Gas                           Gas
                                                                                                                                   Transmis-
                                                                                            Gathering     Processing   Trading                     Distribution        Marketing
                                                                                                                                      sion




                          Oilfield Services/Engineering & Contracting Firms




      Equipment                                          Specialized                                    Subcontractors                                       Business
      Suppliers                                          Technology                                                                                          Services
                                                          Services                                      (e.g. Surveying,
      (e.g. Oil Field                                                                                    Mud Logging,                                 (e.g. MIS Services,
       Chemicals,                                        (e.g. Drilling                                   Maintenance                                     Technology
       Drilling Rigs,                                    Consultants,                                      Services)                                       Licenses,
       Drill Tools)                                   Reservoir Services,                                                                             Risk Management)
                                                      Laboratory Analysis)




                                                                          Specialized Institutions
                                                      (e.g. Academic Institutions, Training Centers, Industry Associations)

Competitiveness Master = 2007-11-14.ppt                                                20                                                        Copyright 2007 © Professor Michael E. Porter
National Cluster Export Portfolio
                                                                                               Saudi Arabia, 1997-2005
                                                 2%
                                                                                                                                                        Plastics
                                                         Saudi Arabia’s Average
                                                        World Export Share: 1.92%
Saudi Arabia’s world export market share, 2005




                                                 1.5%                           Chemical Products
                                                                                                                                                Oil and Gas
                                                                Business Services                                                             (5.49%, 14.99%)
                                                                                                                                                $162 billions




                                                 1%




                                                         Prefabricated Enclosures and Structures
                                                                                                               Processed Foods
                                                 0.5%         Construction Materials

                                                           Building Fixtures and Equipment
                                                                                                    Agricultural Products
                                                                   Metal Mining and
                                                                   Manufacturing                Textiles                                                      Change In Saudi
                                                                                                  Jewelry, Precious Metals and Collectibles                 Arabia’s Overall World
                                                              Motor Driven Products          Leather and Related Products                                   Export Share: +1.09%
                                                                                              Communications Equipment
                                                 0%     Automotive / Medical Devices         Biopharmaceuticals



                                                                            Change in Saudi Arabia’s world export market share, 1997 – 2005                     Exports of US$1.2 Billion =
Source: Prof. Michael E. Porter, International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, Harvard Business
School; Richard Bryden, Project Director. Underlying data drawn from the UN Commodity Trade Statistics Database and the IMF BOP statistics.
Competitiveness Master = 2007-11-14.ppt                                                             21                                                                  Copyright 2007 © Professor Michael E. Porter
Improving Company Sophistication
                                    Relative Position of Saudi Arabian Companies, 2007

                                 Competitive Advantages                                             Competitive Disadvantages
                                Relative to GDP per Capita                                          Relative to GDP per Capita
              Control of international distribution                     19             Extent of staff training                                            77
              Production process sophistication                         32             Reliance on professional management                                 71
              Value chain breadth                                       34             Degree of customer orientation                                      69
                                                                                       Extent of marketing                                                 68
                                                                                       Prevalence of foreign technology                                    62
                                                                                       licensing
                                                                                       Extent of regional sales                                            61
                                                                                       Extent of incentive compensation                                    56
                                                                                       Breadth of international markets                                    52
                                                                                       Capacity for innovation                                             49
                                                                                       Nature of competitive advantage                                     49
                                                                                       Willingness to delegate authority                                   47




Note:   Rank versus 127 countries; overall, Saudi Arabia ranks 48th in 2006 PPP adjusted GDP per capita and 51h in Business Competitiveness. Only 2007 data available.
Source: Institute for Strategy and Competitiveness, Harvard University (2007)
Competitiveness Master = 2007-11-14.ppt                                           22                                                       Copyright 2007 © Professor Michael E. Porter
Geographic Influences on Competitiveness

                                                     World Economy
                                                     World Economy



                                                  Broad Economic Areas
                                                   Broad Economic Areas


                                                  Groups of Neighboring
                                                   Groups of Neighboring
                                                        Nations            The Neighborhood
                                                         Nations


                                                         Nation
                                                          Nation



                                                    States, Provinces
                                                     States, Provinces



                                                   Metropolitan Areas      Regional Economies
                                                    Metropolitan Areas



                                                       Rural Areas
                                                        Rural Areas
Competitiveness Master = 2007-11-14.ppt                    23                          Copyright 2007 © Professor Michael E. Porter
Saudi Arabia’s Provinces




                                 % Social Security recipients below/above national average
                                 % Labor force participation above/below national average
                                                 Source: Saudi Arabian Monetary Authority (SAMA) report, 2007
Competitiveness Master = 2007-11-14.ppt                                             24                          Copyright 2007 © Professor Michael E. Porter
The Neighborhood
                                                 Middle East




   • Economic coordination among neighboring countries can significantly enhance competitiveness
   • Integration with neighbors offers greater opportunities than participation in broader economic forums
Competitiveness Master = 2007-11-14.ppt                  25                                     Copyright 2007 © Professor Michael E. Porter
The Process of Economic Development
                                               Shifting Roles and Responsibilities


                                          Old Model
                                          Old Model                              New Model
                                                                                 New Model


        •• Government drives economic
           Government drives economic                                •• Economic development is a
                                                                        Economic development is a
           development through policy
           development through policy                                   collaborative process involving
                                                                         collaborative process involving
           decisions and incentives
           decisions and incentives                                     government at multiple levels,
                                                                         government at multiple levels,
                                                                        companies, teaching and
                                                                         companies, teaching and
                                                                        research institutions, and private
                                                                         research institutions, and private
                                                                        sector organizations
                                                                         sector organizations


          • Competitiveness must become a bottoms-up process in which many individuals,
            companies, and institutions take responsibility
          • Every community and cluster can take steps to enhance competitiveness
          • The private sector must become more engaged in competitiveness to improve
            rapidly
Competitiveness Master = 2007-11-14.ppt                         26                              Copyright 2007 © Professor Michael E. Porter
Towards a Competitiveness Agenda for Saudi Arabia
       • Create a culture of productivity in Saudi Arabia
       • Continue improving political and legal stability and transparency
       • Pursue a sustained program to upgrade the Saudi business
         environment, sequencing priorities based on binding constraints
       • Upgrade company sophistication and foster entrepreneurship and
         the development of SMEs
       • Pursue a comprehensive policy for cluster development
       • Expand information, openness, and transparency throughout the
         economy
       • Develop and implement distinct strategies for each Saudi Arabian
         province
       • Achieve regional economic coordination and integration with Arab
         neighbors


       • Achieving competitiveness will require a sustained effort over a
         decade or more
Competitiveness Master = 2007-11-14.ppt   27                        Copyright 2007 © Professor Michael E. Porter
Address the Weaknesses and Binding Constraints
                               in the Business Environment


                     • Business regulation
                     • Financial markets
                     • Stringency of quality, safety and environmental standards
                     • Openness of competition
                     • Market information
                     • Education and skills development
                     • Innovative capacity




Competitiveness Master = 2007-11-14.ppt             28                        Copyright 2007 © Professor Michael E. Porter
Upgrade Company Sophistication and
                                                Foster Entrepreneurship

       • Create a national campaign to foster entrepreneurship and
         support SME development
       • Expand corporate disclosure
       • Strengthen corporate governance
       • Introduce best practices in terms of operational efficiency
                   – Utilization of information technology
                   – Quality improvement and certification
                   – A culture of learning and innovation
       • Upgrade human resources
       • Create more focused Saudi business groups
       • Improve private sector institutions and expand the role of the
         private sector in economic development


Competitiveness Master = 2007-11-14.ppt                   29                   Copyright 2008 © Professor Michael E. Porter
Create a Comprehensive Policy for Cluster Development

       • The Industrial Development Strategy has an explicit focus on cluster
         development
       • Current cluster development policy should extend to the entire
         economy, including domestic industries and all the provinces
       • Realign government economic development policies around
         clusters




Competitiveness Master = 2007-11-14.ppt   30                       Copyright 2007 © Professor Michael E. Porter
Clusters and Economic Policy

                                          Business Attraction              Education and Workforce Training

                                                                                    Science and Technology
                                                                                    Investments
                           Export Promotion                                         (e.g., centers, university
                                                                                    departments, technology
                                                                                    transfer)
                                                                Clusters
                     Market Information                                              Standard setting
                     and Disclosure


                              Specialized Physical                         Environmental Stewardship
                              Infrastructure
                                                 Natural Resource Protection




     • Clusters provide a framework for organizing the implementation of public
       policy and public investments towards economic development
Competitiveness Master = 2007-11-14.ppt                            31                             Copyright 2008 © Professor Michael E. Porter
Create a Comprehensive Policy for Cluster Development

       • The Industrial Development Strategy has an explicit focus on cluster
         development, a major strength
       • Cluster development policy should extend to the entire economy,
         including domestic industries and all the provinces
       • Realign government economic development policies around
         clusters
       • The Economic Cities program should be directly tied to the cluster
         development program
       • Science-based clusters will be slow to develop. The focus should be
         on making existing and emerging Saudi clusters more knowledge
         intensive




Competitiveness Master = 2007-11-14.ppt   32                       Copyright 2008 © Professor Michael E. Porter
Diversifying the Saudi Arabian Economy



                                                                         Grow exports in
                                                                         related clusters


                                               Leverage unique Saudi Arabian strengths and
                                                             niche positions

                                                       Leverage the large
                                                        domestic market

                                                Widen participation in
                                                 existing clusters

                                                  Upgrade
                                          existing export products


Competitiveness Master = 2007-11-14.ppt                           33                         Copyright 2008 © Professor Michael E. Porter
Growth Opportunities within Clusters
                                                       Saudi Arabian Chemical Cluster
Strong Export
    Share




                                                                                                                   Organic Chemicals




                                                                                                                                    Chemically Based Ingredients
                                                                                                         Packaged Chemicals
                                      Inorganic Chemicals


                                                                                                                         Synthetic Fibers

                                          Misc. Crude Materials
                                                                                                            Explosives
                                                            Pesticide and Other Agricultural Chemicals
                                                                                                            Dyeing, Tanning and Coloring Materials
                                                             Miscellaneous Mineral Products

Weak Export
  Share


                                           Losing Market Share                                                                  Gaining Market Share


            Source: International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, Harvard Business School
Competitiveness Master = 2007-11-14.ppt                                                    34                                                  Copyright 2008 © Professor Michael E. Porter
Grow Current Niche Positions
            Leading Saudi Arabian Export Industries outside of Clusters, 2005

                Industry (Processed Products)                               Cluster                   Market    Change in             Export
                                                                                                      Share      Market               Volume
                                                                                                                  Share
   Carpets and other textile floor coverings, woven       Textiles                                       5.6%          3.7%                  142,479
   Sheep, lamb skin leather                               Leather and Related Products                   3.9%          2.6%                    42,787
   Other forms of unvulcanized rubber                     Construction Materials                         3.0%          2.9%                    15,971
   Drawn, blown glass in sheets                           Building Fixtures and Equipment                2.4%          1.6%                       7,020

   Asbestos-cement and fiber-cement materials             Construction Materials                         1.9%          0.2%                    47,977
   Cast, rolled glass in sheets                           Building Fixtures and Equipment                1.8%         -6.3%                    14,633
   Portland cement, aluminous cement and similar
   products                                               Construction Materials                         1.7%         -0.4%                  129,918

   Bridges and bridge-sections                            Prefabricated Enclosures and Structures        1.6%         -4.0%                       8,387
   Towers and lattice masts                               Prefabricated Enclosures and Structures        1.6%         -0.9%                    19,143
   Miscellaneous articles of pulp, paper and paperboard   Forest Products                                1.5%          0.4%                  218,347
   Other metal structures and parts                       Prefabricated Enclosures and Structures        1.4%          1.0%                  266,167

   Rubber, textile yarn, cord                             Textiles                                       1.3%          1.3%                       3,841
   Jute, other textile bast fibers                        Textiles                                       1.2%          1.2%                          105
   Preparations for hair                                  Biopharmaceuticals                             1.1%          0.3%                    86,847
   Goat or kid skin leather                               Leather and Related Products                   1.1%          0.8%                       6,561
   Silk                                                   Textiles                                       1.1%                                     3,444
   Sands, natural not metal bearing                       Construction Materials                         1.0%          0.8%                    10,976
   Paper and paperboard, corrugated, creped, crinkled     Forest Products                                1.0%          0.7%                    34,473
   Gold, non-monetary, excluding ores                     Jewelry, Precious Metals and Collectibles      0.9%          0.9%                  478,006
   Prefabricated buildings                                Prefabricated Enclosures and Structures        0.9%         -1.0%                    53,163

Competitiveness Master = 2007-11-14.ppt                                     35                                         Copyright 2008 © Professor Michael E. Porter
Growth Through Related Clusters

                                   Fishing &                                                                                           Textiles
                                    Fishing                                              Entertainment
                                                                                                         Prefabricated
                                   Products                             Hospitality
                                                                                                          Enclosures
                                                                        & Tourism
                                               Agricultural
                                                Products
                                                             Transportation                                                Furniture
                          Distribution                         & Logistics                                    Building
                           Services                                             Aerospace                    Fixtures,                       Construction
                                                                                Vehicles &                  Equipment &                       Materials
    Jewelry &                                                       Information  Defense                      Services
    Precious                                                           Tech.
                                                                                                                               Heavy                                  Processed
     Metals                                                                                         Lightning &
                                           Business                                                                         Construction                                 Food
                                           Services                                    Analytical    Electrical
                                                                                                     Equipment                Services
                                                          Education &                 Instruments
                                                          Knowledge                                           Power                                 Forest
                        Financial                                         Medical                                                                  Products
                                                           Creation                                          Generation
                        Services                                          Devices            Communi-
                                             Publishing                                       cations
                                             & Printing                                      Equipment
                                                                 Biopharma-                                                    Heavy
                                                                  ceuticals                                                   Machinery
                                                                                                            Motor Driven                      Production
             Apparel                                        Chemicl                                          Products                        Technology
                                                            Products              Tobacco
                        Leather &                  Oil &
                         Related                   Gas                                                                            Metal
                                                                                                                                             Automotive
                        Products                               Plastics                                              Aerospace Manufacturing
                                                                                                                      Engines
     Footwear
                                                                                                                                          Sporting
                                                                                                                                        & Recreation
                                                                                                                                           Goods
Note: Clusters with overlapping borders or identical shading have at least 20% overlap
(by number of industries) in both directions.
 Competitiveness Master = 2007-11-14.ppt                                                    36                                                    Copyright 2007 © Professor Michael E. Porter
Develop Distinctive Strategies in
                                            each Saudi Arabia Province

       • Regional development should follow a hub and spoke model to link
         rural areas to the nearest urban center
       • Improving social service delivery and physical infrastructure across
         all provinces are important preconditions for regional economic
         development
       • Each region needs a distinctive economic plan that reflects its
         location, assets, and existing economic activity
       • Economic policy formulation and implementation should be gradually
         decentralized
       • Government capability in each province needs to be upgrading over
         time




Competitiveness Master = 2007-11-14.ppt                  37                   Copyright 2008 © Professor Michael E. Porter
Enhancing the Economic Cities Concept

     • The economic cities can become an                                                      Proposed Locations for
                                                                                                 Economic Cities
       important tool for Saudi Arabian
       development
     • However, they also symbolize                                                       Al Jowf       Northern
       the challenges that the        Tabuk
                                                                                                        Borders
                                                                               Tabuk
       country needs to address Economic City
                                                                                                            Prince Abdulaziz bin Musaid
                                                                                                    Ha'il   Economic City

                                                                                                            Qassim
                                                                             Knowledge
                                                                          Economic City                                                          Eastern Province
                                                                                          Madinah                                                Economic City
     • They have been planned centrally,                                                                                            Eastern Province
                                                                                                                      Riyadh
       not by the regions themselves
                                                                          King Abdullah         Makkah
     • They focus on infrastructure                                       Economic City
                                                                                                Al-
       rather than skills and institutions                                                      Baha
                                                                                                             Asir
                                                                                                                               Najran
     • Economic cities have an unclear
       relation to clusters and the                                               Jizan Economic City
                                                                                                            Jizan


       surrounding regional economy
     • They ask for private sector action but
       have been designed by the
       government
Note: Exact physical location of Economic Cities still to be determined
  Competitiveness Master = 2007-11-14.ppt                                        38                                                        Copyright 2008 © Professor Michael E. Porter
Develop a Regional Competitiveness Strategy
                                          with Arab Neighbors

       • The Gulf Cooperation Council can be an important complement to
         competitiveness efforts at the national level
       • Many aspects of the business environment can be enhanced by
         coordination and integration with neighboring countries
       • The region needs to shift from rhetoric to action
       • Due to its size and resources, Saudi Arabia should take a leadership
         role




Competitiveness Master = 2007-11-14.ppt           39                  Copyright 2008 © Professor Michael E. Porter
Defining an Economic Strategy for Saudi Arabia


                                                      National Value Proposition



                                          • What is the unique competitive position of
                                            Saudi Arabia given its location, legacy, existing
                                            strengths, and potential strengths?
                                             – What roles in the world, the broad economic area,
                                               and the neighborhood?
                                             – What unique value as a business location?
                                             – For what range and types of businesses, activities
                                               in the value chain, and clusters can Saudi Arabia
                                               be competitive?




Competitiveness Master = 2007-11-14.ppt                             40                              Copyright 2007 © Professor Michael E. Porter
Towards a Strategic Positioning for Saudi Arabia

                                          Strengths to Build Upon
       • Natural resource endowments
       • Largest and most populous economy in the Middle East
       • Location between Europe, Asia, and Africa
       • Distinct cultural traditions
       • Significant accumulated capital




         • Saudi Arabia has outlined an ambitious action agenda to enhance
           competitiveness
         • It will be important to set priorities and sequence steps to reflect the
           realities of Saudi Arabia’s economy
         • Fundamental changes in the capabilities and attitudes of many Saudi
           citizens will be needed to achieve the desired transformation of the
           Saudi Arabian economy
Competitiveness Master = 2007-11-14.ppt             41                   Copyright 2007 © Professor Michael E. Porter

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Competition: KSA

  • 1. Competitiveness as an Engine for Economic Growth: Implications for Saudi Arabia Professor Michael E. Porter Harvard Business School The Global Competitiveness Forum 2008 January 21, 2008 This presentation draws on ideas from Professor Porter’s articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), “Building the Microeconomic Foundations of Competitiveness,” in The Global Competitiveness Report 2006 (World Economic Forum, 2006), “Clusters and the New Competitive Agenda for Companies and Governments” in On Competition (Harvard Business School Press, 1998), and ongoing research on clusters and competitiveness. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means - electronic, mechanical, photocopying, recording, or otherwise - without the permission of Michael E. Porter. Further information on Professor Porter’s work and the Institute for Strategy and Competitiveness is available at www.isc.hbs.edu Version: January 18, 2008, 4pm Competitiveness Master = 2007-11-14.ppt 1 Copyright 2008 © Professor Michael E. Porter
  • 2. Saudi Arabia’s Competitive Position in 2008 • The dramatic increase in oil prices has created significant resources and rapid growth for the Saudi economy • There is a new level of determination to leverage this opportunity to build a truly competitive economy and diversify beyond natural resources • Saudi Arabia can succeed on this path, but only if it is willing to take a strategic approach, make multiple improvements in its business environment, truly open up competition and entrepreneurship in the private sector, and embark on a sustained effort to equip Saudi citizens with new skills, attitudes and mindsets • It will be easy to become impatient and distracted by near term economic growth and the ability to support uncompetitive practices and policies Competitiveness Master = 2007-11-14.ppt 2 Copyright 2008 © Professor Michael E. Porter
  • 3. Saudi Arabia’s Long-Term Prosperity Index Values, 1980 = 1.00 GDP per Capita GDP per Capita GDP per Capita CAGR: -6.1% CAGR: +0.00% CAGR: +1.4% Source: Groningen Growth and Development Centre and The Conference Board (2007), Swivel (2007) Competitiveness Master = 2007-11-14.ppt 3 Copyright 2008 © Professor Michael E. Porter
  • 4. Prosperity Performance Selected Countries PPP-adjusted GDP per Capita, 2006 $50,000 Norway $45,000 USA Qatar Ireland $40,000 Switzerland Denmark Canada Netherlands Australia Iceland Singapore Hong Kong $35,000 Austria UK Sweden Belgium Kuwait Germany Japan Finland France Taiwan $30,000 Italy Spain Israel New Zealand Bahrain Greece $25,000 Slovenia Korea $20,000 Portugal United Arab Emirates Czech Republic Hungary Slovakia SAUDI ARABIA Argentina $15,000 Libya Oman Poland Chile South Africa Croatia Russia $10,000 Mexico Malaysia Iran Lebanon Brazil Tunisia Turkey Algeria Thailand China (9.49%) $5,000 Egypt Jordan Iraq Syria Indonesia India Pakistan Vietnam (-6.2%) Philippines Yemen $0 0% 1% 2% 3% 4% 5% 6% 7% Growth of Real GDP per Capita (PPP-adjusted), CAGR, 2001-2006 Source: EIU (2007), authors calculations Competitiveness Master = 2007-11-14.ppt 4 Copyright 2008 © Professor Michael E. Porter
  • 5. What is Competitiveness? • Competitiveness is determined by the productivity with which a nation uses its human, capital, and natural resources. – Productivity sets the standard of living (wages, returns on capital, returns on natural resources) that a country can sustain – It is not what industries a nation competes in that matters for prosperity, but how it competes in those industries – Productivity in a national economy arises from a combination of domestic and foreign firms – The productivity of “local” or domestic industries is fundamental to competitiveness, not just that of export industries • Nations compete in offering the most productive environment for business • The public and private sectors play different but interrelated roles in creating a productive economy Competitiveness Master = 2007-11-14.ppt 5 Copyright 2008 © Professor Michael E. Porter
  • 6. Sources of Prosperity Inherited Prosperity Inherited Prosperity Created Prosperity Created Prosperity •• Prosperity is derived from selling or Prosperity is derived from selling or •• Prosperity is derived from creating Prosperity is derived from creating exploiting inherited natural resources exploiting inherited natural resources valuable products and services valuable products and services •• Prosperity is constrained Prosperity is constrained •• Prosperity is unlimited Prosperity is unlimited •• Government is the central actor in the Government is the central actor in the •• Companies are the central actors in the Companies are the central actors in the economy as the owner and distributor of economy as the owner and distributor of economy economy resource wealth resource wealth – Prosperity can only be created by – Prosperity can only be created by – Resource revenues allow – Resource revenues allow firms firms unproductive policies and practices unproductive policies and practices to persist to persist •• Government’s role gravitates towards the Government’s role gravitates towards the •• Government’s role is to create the Government’s role is to create the distribution of wealth as interest groups distribution of wealth as interest groups enabling conditions for productivity enabling conditions for productivity seek a bigger share of the pie seek a bigger share of the pie and foster private sector development and foster private sector development Competitiveness Master = 2007-11-14.ppt 6 Copyright 2008 © Professor Michael E. Porter
  • 7. Comparative Labor Productivity Selected Countries GDP per employee (PPP adjusted US$), 2006 100,000 Norway USA 90,000 Austria Ireland 80,000 France Netherlands Italy Israel Greece Belgium Hong Kong Qatar UK Finland 70,000 Australia Taiwan Singapore Denmark Sweden Canada Spain Germany Japan 60,000 Slovenia 50,000 New Zealand Portugal South Africa Hungary Czech Republic Croatia 40,000 SAUDI ARABIA Slovakia Poland Iran Chile 30,000 Turkey Tunisia Malaysia (6.4%) Mexico Algeria 20,000 Brazil Egypt Thailand Philippines China (9.0%) 10,000 Pakistan Indonesia Vietnam India (5.3%) 0 -1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% Compound annual growth rate (CAGR) of real GDP per employee (PPP- adjusted), 2001-2006 Source: EIU (2007), Saudi Arabia employee data (number persons employed) from ILO LABORSTA (2007) Competitiveness Master = 2007-11-14.ppt 7 Copyright 2008 © Professor Michael E. Porter
  • 8. Labor Force Mobilization Selected Countries Employees as % of Population, 2006) OECD average: 0.47 Middle East average: 0.40 Note: Use most recent year available, either 2005 or 2006 Source: The Conference Board and Groningen Growth and Development Centre, Total Economy Database, November 2007 Competitiveness Master = 2007-11-14.ppt 8 Copyright 2008 © Professor Michael E. Porter
  • 9. Fixed Investment Rates Gross Fixed Investment Selected Countries as % of GDP (2006) China Qatar South Korea Iran India Jordan Nigeria Indonesia Morocco Singapore Syria Tunisia Algeria Turkey Pakistan UAE Lebanon Oman Egypt Kuwait Yemen Saudi Arabia Bahrain Brazil US Libya Philippines CAGR Gross Fixed Investment (as % of GDP), 1990 - 2006 Source: EIU, 2007. Competitiveness Master = 2007-11-14.ppt 9 Copyright 2008 © Professor Michael E. Porter
  • 10. Saudi Arabia’s Exports Types of Goods and Services Exports ($ Thousands) Semi-Processed Natural Resources $36.4 Billion Value of Exports, 2006 Growth Rate of 20.3% CAGR Export Type Exports, CAGR 1998-2006 Natural Resources Related $201.2 Billion 24.0% Non-Natural Resource Related $19.0 Billion 11.3% Processed Goods $11.7 Billion 16.9% CAGR Services $7.3 Billion 5.6% CAGR Source: Institute for Strategy and Competitiveness – International Cluster Competitiveness Project; UN Comtrade; IMF BOP statistics. Competitiveness Master = 2007-11-14.ppt 10 Copyright 2008 © Professor Michael E. Porter
  • 11. Inward Foreign Direct Investment Stock Share of Middle East Inward FDI stock Saudi Arabia Other countries U.A.E. Bahrain Qatar Source: WIR, 2007. Competitiveness Master = 2007-11-14.ppt 11 Copyright 2008 © Professor Michael E. Porter
  • 12. Determinants of Competitiveness Macroeconomic, Political, Legal, and Social Context Microeconomic Competitiveness Sophistication Quality of the of Company Microeconomic Operations and Business Strategy Environment State of Cluster Development • A sound macroeconomic, political, legal, and social context create the potential for competitiveness, but is not sufficient • Competitiveness ultimately depends on improving the microeconomic capability of the economy and the sophistication of local competition Competitiveness Master = 2007-11-14.ppt 12 Copyright 2008 © Professor Michael E. Porter
  • 13. Macroeconomic, Political, Legal, and Social Context • Saudi Arabia has registered sound macroeconomic policies, but transparency remains limited and inflationary pressures are rising • There are ongoing debates about direction and speed of political reforms, which limits predictability and policy stability. Government processes remain complex and have limited transparency • The Saudi legal system is in the process of modernization, but concerns remain about uncertainty in judicial decision making • Social policies have addressed poverty and basic social needs, but challenges arise in education, gender relations, and the large expatriate community Competitiveness Master = 2007-11-14.ppt 13 Copyright 2008 © Professor Michael E. Porter
  • 14. Corruption Perception Index, 2007 1 Deteriorating Improving Low corruption Qatar United Arab Emirates Bahrain Oman Jordan Tunisia Turkey Rank in Brazil Global Corruption SAUDI ARABIA China India Index, Trinidad & Tobago 2007 Algeria Belize Iran Yemen Libya Syria Pakistan Russia Indonesia Nigeria High Angola Ecuador corruption Venezuela 124 Iraq Change in Rank, Global Corruption Report, 2007 versus 2003 Note: Ranks only countries available in both years (124 countries total) Source: Global Corruption Report, 2007 Competitiveness Master = 2007-11-14.ppt 14 Copyright 2008 © Professor Michael E. Porter
  • 15. Improving the Business Environment: The Diamond Context for Context for Firm Firm Strategy Strategy and Rivalry and Rivalry Local rules and incentives that encourage investment and productivity Factor – e.g. salaries, incentives for Factor capital investments, Demand (Input) Demand (Input) intellectual property protection Conditions Conditions Conditions Conditions Vigorous local competition Access to high quality – Openness to foreign and local Sophistication of local business inputs competition customers and needs – Natural endowments – Strict quality, safety, and – Human resources Related and Related and environmental standards – Capital availability Supporting Supporting – Physical infrastructure Industries Industries – Administrative infrastructure (e.g. registration, permitting) Availability of suppliers and – Information infrastructure supporting industries (e.g., transparency) Presence of clusters instead of – Scientific and technological isolated firms infrastructure • Successful economic development is a process of successive upgrading, in which the business environment improves to enable increasingly sophisticated ways of competing Competitiveness Master = 2007-11-14.ppt 15 Copyright 2008 © Professor Michael E. Porter
  • 16. Ease of Doing Business Saudi Arabia Ranking, 2007 (of 178 countries) Favorable Unfavorable Saudi Arabia per capita GDP rank: 48 Saudi Arabia Doing Business rank: 23 Saudi Arabia 2010 goal: 10 Median Ranking, Middle East Source: World Bank Doing Business (2008) Competitiveness Master = 2007-11-14.ppt 16 Copyright 2008 © Professor Michael E. Porter
  • 17. Saudi Arabian Business Environment Selected Advantages and Disadvantages, 2007 Competitive Advantages Competitive Disadvantages Relative to GDP per Capita Relative to GDP per Capita Quality of electricity supply 40 Stringency of environmental regulations 101 Quality of port infrastructure 42 Business costs of corruption 89 Air transport infrastructure quality 43 Buyer sophistication 81 Quality of management schools 73 Reliability of police services 45 Quality of private property rights 72 Absence of trade barriers 69 Decentralization of economic policymaking 69 Local equity market access 65 Quality of math and science education 65 Local availability of specialized research 65 and training services Quality of primary education 64 Financial market sophistication 63 Availability of scientists and engineers 57 Effectiveness of antitrust policy 57 Intensity of local competition 53 Quality of scientific research institutions 51 Note: Rank versus 127 countries; overall, Saudi Arabia ranks 48th in 2006 PPP adjusted GDP per capita and 51h in Business Competitiveness. Only 2007 data available. Source: Institute for Strategy and Competitiveness, Harvard University (2007) Competitiveness Master = 2007-11-14.ppt 17 Copyright 2008 © Professor Michael E. Porter
  • 18. Ranking Microeconomic Competitiveness Business Competitiveness Index, 2007 2006 GDP per Capita (PPP- adjusted) Norway Variation in BCI score United States 45,000 explains 82% of variation in GDP per Qatar 40,000 capita Hong Kong Iceland Switzerland Australia Denmark Ireland 35,000 Canada Finland Kuwait France Sweden Taiwan Japan Greece Italy Germany 30,000 Spain Israel Bahrain New Zealand 25,000 Slovenia Portugal Cyprus Korea Czech Republic 20,000 Estonia Hungary Slovakia Libya Argentina Lithuania Latvia 15,000 Poland SAUDI ARABIA Chile Saudi Arabia’s Ranking Russia South Africa 10,000 Ukraine Costa Rica Brazil Malaysia Global Business Venezuela Colombia Thailand Competitiveness Competitiveness Peru China Tunisia Index Index 5,000 Jordan India 35 51 Pakistan Philippines Indonesia Kenya 0 Nigeria Tanzania Low Business Competitiveness Index High Source: Global Competitiveness Report 2007 Competitiveness Master = 2007-11-14.ppt 18 Copyright 2008 © Professor Michael E. Porter
  • 19. Enhancing Cluster Development Tourism Cluster in Cairns, Australia Public Relations & Public Relations & Local retail, Local retail, Market Research Market Research Travel agents Tour operators health care, and health care, and Travel agents Tour operators Services Services other services other services Food Food Local Local Suppliers Suppliers Attractions and Attractions and Transportation Transportation Restaurants Activities Activities Restaurants e.g., theme parks, e.g., theme parks, casinos, sports casinos, sports Property Property Souvenirs, Souvenirs, Services Services Duty Free Duty Free Airlines, Airlines, Hotels Hotels Banks, Banks, Maintenance Maintenance Cruise Ships Cruise Ships Foreign Foreign Services Services Exchange Exchange Government agencies Government agencies Educational Institutions Educational Institutions Industry Groups Industry Groups e.g. Australian Tourism Commission, e.g. Australian Tourism Commission, e.g. James Cook University, e.g. James Cook University, e.g. Queensland Tourism e.g. Queensland Tourism Great Barrier Reef Authority Great Barrier Reef Authority Cairns College of TAFE Cairns College of TAFE Industry Council Industry Council Sources: HBS student team research (2003) - Peter Tynan, Chai McConnell, Alexandra West, Jean Hayden Competitiveness Master = 2007-11-14.ppt 19 Copyright 2007 © Professor Michael E. Porter
  • 20. The Houston Oil and Gas Cluster Upstream Downstream Oil Oil Oil Oil Oil Oil Trans- Wholesale Retail Trading Refining Distribution Oil & Natural Gas Oil & Natural Gas portation Marketing Marketing Exploration & Completion & Development Production Gas Gas Gas Gas Gas Gas Transmis- Gathering Processing Trading Distribution Marketing sion Oilfield Services/Engineering & Contracting Firms Equipment Specialized Subcontractors Business Suppliers Technology Services Services (e.g. Surveying, (e.g. Oil Field Mud Logging, (e.g. MIS Services, Chemicals, (e.g. Drilling Maintenance Technology Drilling Rigs, Consultants, Services) Licenses, Drill Tools) Reservoir Services, Risk Management) Laboratory Analysis) Specialized Institutions (e.g. Academic Institutions, Training Centers, Industry Associations) Competitiveness Master = 2007-11-14.ppt 20 Copyright 2007 © Professor Michael E. Porter
  • 21. National Cluster Export Portfolio Saudi Arabia, 1997-2005 2% Plastics Saudi Arabia’s Average World Export Share: 1.92% Saudi Arabia’s world export market share, 2005 1.5% Chemical Products Oil and Gas Business Services (5.49%, 14.99%) $162 billions 1% Prefabricated Enclosures and Structures Processed Foods 0.5% Construction Materials Building Fixtures and Equipment Agricultural Products Metal Mining and Manufacturing Textiles Change In Saudi Jewelry, Precious Metals and Collectibles Arabia’s Overall World Motor Driven Products Leather and Related Products Export Share: +1.09% Communications Equipment 0% Automotive / Medical Devices Biopharmaceuticals Change in Saudi Arabia’s world export market share, 1997 – 2005 Exports of US$1.2 Billion = Source: Prof. Michael E. Porter, International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Underlying data drawn from the UN Commodity Trade Statistics Database and the IMF BOP statistics. Competitiveness Master = 2007-11-14.ppt 21 Copyright 2007 © Professor Michael E. Porter
  • 22. Improving Company Sophistication Relative Position of Saudi Arabian Companies, 2007 Competitive Advantages Competitive Disadvantages Relative to GDP per Capita Relative to GDP per Capita Control of international distribution 19 Extent of staff training 77 Production process sophistication 32 Reliance on professional management 71 Value chain breadth 34 Degree of customer orientation 69 Extent of marketing 68 Prevalence of foreign technology 62 licensing Extent of regional sales 61 Extent of incentive compensation 56 Breadth of international markets 52 Capacity for innovation 49 Nature of competitive advantage 49 Willingness to delegate authority 47 Note: Rank versus 127 countries; overall, Saudi Arabia ranks 48th in 2006 PPP adjusted GDP per capita and 51h in Business Competitiveness. Only 2007 data available. Source: Institute for Strategy and Competitiveness, Harvard University (2007) Competitiveness Master = 2007-11-14.ppt 22 Copyright 2007 © Professor Michael E. Porter
  • 23. Geographic Influences on Competitiveness World Economy World Economy Broad Economic Areas Broad Economic Areas Groups of Neighboring Groups of Neighboring Nations The Neighborhood Nations Nation Nation States, Provinces States, Provinces Metropolitan Areas Regional Economies Metropolitan Areas Rural Areas Rural Areas Competitiveness Master = 2007-11-14.ppt 23 Copyright 2007 © Professor Michael E. Porter
  • 24. Saudi Arabia’s Provinces % Social Security recipients below/above national average % Labor force participation above/below national average Source: Saudi Arabian Monetary Authority (SAMA) report, 2007 Competitiveness Master = 2007-11-14.ppt 24 Copyright 2007 © Professor Michael E. Porter
  • 25. The Neighborhood Middle East • Economic coordination among neighboring countries can significantly enhance competitiveness • Integration with neighbors offers greater opportunities than participation in broader economic forums Competitiveness Master = 2007-11-14.ppt 25 Copyright 2007 © Professor Michael E. Porter
  • 26. The Process of Economic Development Shifting Roles and Responsibilities Old Model Old Model New Model New Model •• Government drives economic Government drives economic •• Economic development is a Economic development is a development through policy development through policy collaborative process involving collaborative process involving decisions and incentives decisions and incentives government at multiple levels, government at multiple levels, companies, teaching and companies, teaching and research institutions, and private research institutions, and private sector organizations sector organizations • Competitiveness must become a bottoms-up process in which many individuals, companies, and institutions take responsibility • Every community and cluster can take steps to enhance competitiveness • The private sector must become more engaged in competitiveness to improve rapidly Competitiveness Master = 2007-11-14.ppt 26 Copyright 2007 © Professor Michael E. Porter
  • 27. Towards a Competitiveness Agenda for Saudi Arabia • Create a culture of productivity in Saudi Arabia • Continue improving political and legal stability and transparency • Pursue a sustained program to upgrade the Saudi business environment, sequencing priorities based on binding constraints • Upgrade company sophistication and foster entrepreneurship and the development of SMEs • Pursue a comprehensive policy for cluster development • Expand information, openness, and transparency throughout the economy • Develop and implement distinct strategies for each Saudi Arabian province • Achieve regional economic coordination and integration with Arab neighbors • Achieving competitiveness will require a sustained effort over a decade or more Competitiveness Master = 2007-11-14.ppt 27 Copyright 2007 © Professor Michael E. Porter
  • 28. Address the Weaknesses and Binding Constraints in the Business Environment • Business regulation • Financial markets • Stringency of quality, safety and environmental standards • Openness of competition • Market information • Education and skills development • Innovative capacity Competitiveness Master = 2007-11-14.ppt 28 Copyright 2007 © Professor Michael E. Porter
  • 29. Upgrade Company Sophistication and Foster Entrepreneurship • Create a national campaign to foster entrepreneurship and support SME development • Expand corporate disclosure • Strengthen corporate governance • Introduce best practices in terms of operational efficiency – Utilization of information technology – Quality improvement and certification – A culture of learning and innovation • Upgrade human resources • Create more focused Saudi business groups • Improve private sector institutions and expand the role of the private sector in economic development Competitiveness Master = 2007-11-14.ppt 29 Copyright 2008 © Professor Michael E. Porter
  • 30. Create a Comprehensive Policy for Cluster Development • The Industrial Development Strategy has an explicit focus on cluster development • Current cluster development policy should extend to the entire economy, including domestic industries and all the provinces • Realign government economic development policies around clusters Competitiveness Master = 2007-11-14.ppt 30 Copyright 2007 © Professor Michael E. Porter
  • 31. Clusters and Economic Policy Business Attraction Education and Workforce Training Science and Technology Investments Export Promotion (e.g., centers, university departments, technology transfer) Clusters Market Information Standard setting and Disclosure Specialized Physical Environmental Stewardship Infrastructure Natural Resource Protection • Clusters provide a framework for organizing the implementation of public policy and public investments towards economic development Competitiveness Master = 2007-11-14.ppt 31 Copyright 2008 © Professor Michael E. Porter
  • 32. Create a Comprehensive Policy for Cluster Development • The Industrial Development Strategy has an explicit focus on cluster development, a major strength • Cluster development policy should extend to the entire economy, including domestic industries and all the provinces • Realign government economic development policies around clusters • The Economic Cities program should be directly tied to the cluster development program • Science-based clusters will be slow to develop. The focus should be on making existing and emerging Saudi clusters more knowledge intensive Competitiveness Master = 2007-11-14.ppt 32 Copyright 2008 © Professor Michael E. Porter
  • 33. Diversifying the Saudi Arabian Economy Grow exports in related clusters Leverage unique Saudi Arabian strengths and niche positions Leverage the large domestic market Widen participation in existing clusters Upgrade existing export products Competitiveness Master = 2007-11-14.ppt 33 Copyright 2008 © Professor Michael E. Porter
  • 34. Growth Opportunities within Clusters Saudi Arabian Chemical Cluster Strong Export Share Organic Chemicals Chemically Based Ingredients Packaged Chemicals Inorganic Chemicals Synthetic Fibers Misc. Crude Materials Explosives Pesticide and Other Agricultural Chemicals Dyeing, Tanning and Coloring Materials Miscellaneous Mineral Products Weak Export Share Losing Market Share Gaining Market Share Source: International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, Harvard Business School Competitiveness Master = 2007-11-14.ppt 34 Copyright 2008 © Professor Michael E. Porter
  • 35. Grow Current Niche Positions Leading Saudi Arabian Export Industries outside of Clusters, 2005 Industry (Processed Products) Cluster Market Change in Export Share Market Volume Share Carpets and other textile floor coverings, woven Textiles 5.6% 3.7% 142,479 Sheep, lamb skin leather Leather and Related Products 3.9% 2.6% 42,787 Other forms of unvulcanized rubber Construction Materials 3.0% 2.9% 15,971 Drawn, blown glass in sheets Building Fixtures and Equipment 2.4% 1.6% 7,020 Asbestos-cement and fiber-cement materials Construction Materials 1.9% 0.2% 47,977 Cast, rolled glass in sheets Building Fixtures and Equipment 1.8% -6.3% 14,633 Portland cement, aluminous cement and similar products Construction Materials 1.7% -0.4% 129,918 Bridges and bridge-sections Prefabricated Enclosures and Structures 1.6% -4.0% 8,387 Towers and lattice masts Prefabricated Enclosures and Structures 1.6% -0.9% 19,143 Miscellaneous articles of pulp, paper and paperboard Forest Products 1.5% 0.4% 218,347 Other metal structures and parts Prefabricated Enclosures and Structures 1.4% 1.0% 266,167 Rubber, textile yarn, cord Textiles 1.3% 1.3% 3,841 Jute, other textile bast fibers Textiles 1.2% 1.2% 105 Preparations for hair Biopharmaceuticals 1.1% 0.3% 86,847 Goat or kid skin leather Leather and Related Products 1.1% 0.8% 6,561 Silk Textiles 1.1% 3,444 Sands, natural not metal bearing Construction Materials 1.0% 0.8% 10,976 Paper and paperboard, corrugated, creped, crinkled Forest Products 1.0% 0.7% 34,473 Gold, non-monetary, excluding ores Jewelry, Precious Metals and Collectibles 0.9% 0.9% 478,006 Prefabricated buildings Prefabricated Enclosures and Structures 0.9% -1.0% 53,163 Competitiveness Master = 2007-11-14.ppt 35 Copyright 2008 © Professor Michael E. Porter
  • 36. Growth Through Related Clusters Fishing & Textiles Fishing Entertainment Prefabricated Products Hospitality Enclosures & Tourism Agricultural Products Transportation Furniture Distribution & Logistics Building Services Aerospace Fixtures, Construction Vehicles & Equipment & Materials Jewelry & Information Defense Services Precious Tech. Heavy Processed Metals Lightning & Business Construction Food Services Analytical Electrical Equipment Services Education & Instruments Knowledge Power Forest Financial Medical Products Creation Generation Services Devices Communi- Publishing cations & Printing Equipment Biopharma- Heavy ceuticals Machinery Motor Driven Production Apparel Chemicl Products Technology Products Tobacco Leather & Oil & Related Gas Metal Automotive Products Plastics Aerospace Manufacturing Engines Footwear Sporting & Recreation Goods Note: Clusters with overlapping borders or identical shading have at least 20% overlap (by number of industries) in both directions. Competitiveness Master = 2007-11-14.ppt 36 Copyright 2007 © Professor Michael E. Porter
  • 37. Develop Distinctive Strategies in each Saudi Arabia Province • Regional development should follow a hub and spoke model to link rural areas to the nearest urban center • Improving social service delivery and physical infrastructure across all provinces are important preconditions for regional economic development • Each region needs a distinctive economic plan that reflects its location, assets, and existing economic activity • Economic policy formulation and implementation should be gradually decentralized • Government capability in each province needs to be upgrading over time Competitiveness Master = 2007-11-14.ppt 37 Copyright 2008 © Professor Michael E. Porter
  • 38. Enhancing the Economic Cities Concept • The economic cities can become an Proposed Locations for Economic Cities important tool for Saudi Arabian development • However, they also symbolize Al Jowf Northern the challenges that the Tabuk Borders Tabuk country needs to address Economic City Prince Abdulaziz bin Musaid Ha'il Economic City Qassim Knowledge Economic City Eastern Province Madinah Economic City • They have been planned centrally, Eastern Province Riyadh not by the regions themselves King Abdullah Makkah • They focus on infrastructure Economic City Al- rather than skills and institutions Baha Asir Najran • Economic cities have an unclear relation to clusters and the Jizan Economic City Jizan surrounding regional economy • They ask for private sector action but have been designed by the government Note: Exact physical location of Economic Cities still to be determined Competitiveness Master = 2007-11-14.ppt 38 Copyright 2008 © Professor Michael E. Porter
  • 39. Develop a Regional Competitiveness Strategy with Arab Neighbors • The Gulf Cooperation Council can be an important complement to competitiveness efforts at the national level • Many aspects of the business environment can be enhanced by coordination and integration with neighboring countries • The region needs to shift from rhetoric to action • Due to its size and resources, Saudi Arabia should take a leadership role Competitiveness Master = 2007-11-14.ppt 39 Copyright 2008 © Professor Michael E. Porter
  • 40. Defining an Economic Strategy for Saudi Arabia National Value Proposition • What is the unique competitive position of Saudi Arabia given its location, legacy, existing strengths, and potential strengths? – What roles in the world, the broad economic area, and the neighborhood? – What unique value as a business location? – For what range and types of businesses, activities in the value chain, and clusters can Saudi Arabia be competitive? Competitiveness Master = 2007-11-14.ppt 40 Copyright 2007 © Professor Michael E. Porter
  • 41. Towards a Strategic Positioning for Saudi Arabia Strengths to Build Upon • Natural resource endowments • Largest and most populous economy in the Middle East • Location between Europe, Asia, and Africa • Distinct cultural traditions • Significant accumulated capital • Saudi Arabia has outlined an ambitious action agenda to enhance competitiveness • It will be important to set priorities and sequence steps to reflect the realities of Saudi Arabia’s economy • Fundamental changes in the capabilities and attitudes of many Saudi citizens will be needed to achieve the desired transformation of the Saudi Arabian economy Competitiveness Master = 2007-11-14.ppt 41 Copyright 2007 © Professor Michael E. Porter