1. Social Media
Amritha Chottakurien

2. Presenter
Amritha Chottakurien
2

3. What I Will Cover
3

4. Why does Social Media
interest me?
4

5. What is Social Media?
 Literature review “HBR - Effective Communication”
 Online content created by people
 Shift in mannerism
 Monologue to dialogue
 Content readers
into contributors and
publishers
 No expensive equipment or a government-granted license 5

6. Types of Social Media
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7. Which Are The Most Popular?
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Source: M. Stelzner. (2012, Apr). How Marketers Are Using Social Media to Grow Their Businesses. 2012 Social Media Marketing Industry Report.

8. History of Social Media
The history of social media traces back as far as the late 1970s, when
computer hobbyists Ward Christensen and Randy Suess invented the
bulletin board system (BBS)
1971 1979 1984 1988 1991 1995 1998 -2004
Email Usenet Listservs IRC Personal Web Sites 1st Social Blogs
Discussion Groups Networking Site Podcast
Chat Clasmates.com Wikis
2005 and beyond>>
Web 2.0 apps and
Social Media’s Timeline User-generated content
take over
Source: Bennett, S. (2012, Feb 17). The History Of Social Media (1978-2012) [INFOGRAPHIC]. Retrieved from 8
http://www.mediabistro.com/alltwitter/social-media-history_b18776

9. Industry Leader
Company Founded Usage Revenue Employees
(2011)
Facebook Feb 4, 2004 955 million 3.71 billion 3000+
users
LinkedIn May 5, 2003 175 million 522 million 2450+
subscribers
Twitter Mar 21, 2006 555 million 145 million 900+
users
*All figures as of June 1, 2012 9
Source: Social Media Companies: A Cheat Sheet [INFOGRAPHIC]. Retrieved from http://mashable.com/2012/06/01/social-media-ranking/

10. Demographics
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Source: Larson, D. (2012, May 15). Infographic: Spring 2012 Social Media User Statistics. Retrieved from
http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/

11. Demographics
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Source: Larson, D. (2012, May 15). Infographic: Spring 2012 Social Media User Statistics. Retrieved from
http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/

12. Social Media Financials
 Estimated social media revenue - $16.9 billion
 $8.8 billion to come from advertising.
 Rise of 43 percent over last year
 Social media services revenue - $11.8 billion
 Estimated social games revenue - $6.2 billion
 Social media marketing in 2010 spent $716 million
 Estimated social media marketing spend to reach $3.1 billion by
2014 12
Source: Lunden, I. (2012, Jul 25). Social Networking Watch. Retrieved from http://www.socialnetworkingwatch.com/all_social_networking_statistics/

13.  Social Mobile  Online Global Magazines
 Socialization of Search and Super Blogs
 Location Based
 Global Micro Niche
Marketing with Social Business
 Social Commerce
 Social Apps
 Social Gaming
 Visual Social Web
Convergence of Social and Traditional Media
Convergence of Social and Traditional Media
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Source: http://www.slideshare.net/jeffbullas/the-top-10-trends-in-social-media-how-to-adapt-and-use-them-to-your-advantage-for-your-business

14. Pitfalls
 Confidentiality issues
 Potentially damaging information
 Engaging the Wrong Audience
 Untapped Markets
 Government Regulations
 Having unrealistic expectations
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Source: http://socialmediatoday.com/index.php?q=SMC/184916
Source: http://www.slideshare.net/infusionsoft/7-pitfalls-of-using-social-media-as-a-lead-source-and-how-to-avoid-them

15. References
 Bennett, S. (2012, Feb 17). The History Of Social Media (1978-
2012) [INFOGRAPHIC]. Retrieved from
http://www.mediabistro.com/alltwitter/social-media-history_b18776
 Armano, D. (2011, Dec12).Six Social Media Trends for 2012. HBR
Blog Network. Retrieved from
http://blogs.hbr.org/cs/2011/12/six_social_media_trends_for_20.html
 Larson, D. (2012, May 15). Infographic: Spring 2012 Social Media
User Statistics. Retrieved from http://blog.tweetsmarter.com/social-
media/spring-2012-social-media-user-statistics/
 Lunden, I. (2012, Jul 25). Social Networking Watch. Retrieved from
http://www.socialnetworkingwatch.com/all_social_networking_statisti
cs/ 15

16. Thank You
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