Ways of improving web traffic & page rank of your site.

1. Search Engine
Optimization
Improving Web Traffic & Page Rank
Amit Solanki
http://amitsolanki.com

2. Why do we need SEO
Higher ranking in search engine result pages (SERPs)
 increases site traffic
 increases perceived relevance
 increases trust
 increases conversion rates

4. Definition
“Search engine optimization (SEO) is the process of
improving the volume or quality of traffic to a web site from
search engines via ‘natural’ (‘organic’ or ‘algorithmic’) search
results.”

5. Target Audience
Humans Search Engines

6. Page Titles
DOS
 keep it short (only 40-60
characters displayed by search
engines)
 include your keywords
 include your name/company
name
 unique titles for each page
DON’T
 assume slogan does the job
 excessive repetition of
keywords
 duplicate site navigation

7. Your Domain/Url
 contain relevant keywords
E.g. go for property.com instead of xyz.com unless xyz is famous
 plain english and smart url
E.g. property.com => delhiproperties.com
 focus target location
E.g. delhiproperties.in

8. Inbound Links
 a site without inbound relevant links is a dead site !!!
 link your site from other sites
 referral links
 need to be non-reciprocal
 do not get into exchange links
 may be penalized by search engines
 sites linking to your site google with link:yourdomain

9. Whois Record
Do not hide your whois record
 search engines may ignore if registrant details can’t be seen

10. Google Page Rank(PR)
 wait time ~ 3-6 months
 rank between 1- 6 out of 10
 10/10 excellent - very rare

11. Holding Page
 recommended during planning and building
 relevant data with suitable content
 inbound links
 reduces wait time to increase google PR

12. Meta Tags
 Important in cases where
 no html, all flash based sites
 searches your site using your url not keywords
 when off page factors make your site relevant match for a
search but no exact match is found on your site’s text
 less sophisticated search engines use description tag as a
workaround for their inability to display snippets
 search engines display about 150 chars. in description
listing - lot of space

13. Meta Tags
 hidden tag
 keep it informative
 pair it with page title - don’t repeat
 include your keywords - don’t overdo
 make it unique - similar to page titles

14. Meta Tags
 four valid attributes
 content - only required attributes
 http-equiv
 name
 scheme
 Examples
<meta http-equiv="Content-Type" content="text/html" />
<meta name="keywords" content="villa,plots,flats" />
<meta name="description" content="A place to buy/sell/rent all types of
residential and commercial properties" />
<meta name="robots" content="nofollow" />

15. Category/Product URLs
 Sensible inner page urls
E.g. delhiproperties.in/property123.html ✗
delhiproperties.in/residential/3bhk-flat-at-patel-nagar.html ✓

16. Other SEO Strategies
 swap out less-effective generic terms for keywords on a
case-by-case basis
 make sure your company name exists in text form once
on every page
 include keywords in links wherever possible
 add keyword-rich captions to photos
 add a keyword-rich tagline at the bottom of the page
 add keywords to page headers

17. Robots
aka bot, webbot, crawler, spider

18. Robot Walkthrough
Reasons why robot may not index your page
 can’t follow links created by fancy drop down, JS
 use text links on all pages to connect to home/landing page
 no standalone landing page
 built in flash on iframe
 too much info asked from visitors
 eliminate excessive requirements such as cookies
 robots doesn’t have javascript

19. Robot Walkthrough
Reasons why robot may not index your page
 server outage interrupted indexing
 get a reliable host and setup monitoring services
 site is too big
 robots do not index all pages
 add links not more than two clicks away from homepage
 meta tag to keep away bots
 <meta name="robots" content="noindex" />
 site penalized for violating search engine guidelines

20. Robots Exclusion Standard
Also known as Robots Exclusion Protocol or robots.txt
protocol
 allows all robots to visit all files
User-agent: *
Disallow:
 specific robot to keep out of a directory
User-agent: BadBot
Allow: /profiles/default.html
Disallow: /profiles/
Crawl-delay: 10
Sitemap: http://delhiproperties.in/news/sitemap_index.xml

21. References
 Search Engine Optimization: An Hour a Day, 2nd
Edition, Wiley Publishing, Inc
 http://www.webstore.co.uk/document.aspx?
id=GoogleTips.htm

22. Thanks
Amit Solanki
amitkssolanki@gmail.com