2. Introduction on Parle
products pvt. Ltd.
Established in 1929
1st brands – Parle Glucose
and Parle Monaco
Market leader in many
products
Won acclaim at the Monde
selection since 1970
35% share of the total biscuit
market
15% share of the total
confectionery market
14 manufacturing units for
biscuits & 5 manufacturing
units for confectioneries
Parle has largest such
manufacturing units in India
Annual turnover 2000 crores
11. Performance Analysis
73-year-old biscuit pioneer, Parle-G
becomes India first homegrown Rs 5K
crore FMCG brand
In 2012, Parle Products sold Rs 5,010
crore worth of its flagship glucose
biscuit brand at retail price
Sales of more than 100 crore packets
across sizes every month, or 14,600
crore biscuits in the entire year,
Parle-G increased its share from 67
per cent in 2002 to 79 per cent in 2012
Between FY06 and FY11, Parle
Biscuits' EBITDA margin declined by
720 bps to 2.9 per cent in FY11 and
Britannia's EBITDA margin declined by
550 bps to 5.5 per cent, despite Parle
seeing the highest revenue CAGR of
32 per cent during the period, the
highest among FMCG companies