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Impact of radio on Business Opportunity
1. Impact of Radio on Business Opportunity Presented By, Amitabh Chaitanya PGDMA- NAARM Rajendra Nagar, Hyderabad
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10. Pie diagram showing the profile of advertisers (Source: www.televisionpoint.com) Graph showing the revenue composition of radio
11. Graph showing the ad spend across countries (Source: www.sebi.gov.in) Table showing media spends in the total ad spend (Source: www.sebi.gov.in) Year Print TV Radio Cinema Outdoor Internet 2000 49.0% 39.3% 2.5% 0.5% 8.4% 0.3% 2001 48.4% 40.6% 2.7% 0.4% 7.5% 0.4% 2002 47.2% 41.9% 2.9% 0.7% 7.0% 0.4% 2003 46.6% 43.0% 2.9% 0.7% 6.5% 0.4% 2004 2010 46.3% 45.7% 43.7% 49.5% 2.9% 4.7% 0.6% 1.0% 6.0% 10.0% 0.3% 2.5% Media Spends as % of Total Ad Spend
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