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The Green Rating Project in India
- A Perfect Note, but an Incomplete Symphony!
Mr. Amit Gopal Chauhan, MEM. MSc. EAE, (LSE)
Project Assistant, National Environmental Engineering Research Institute (NEERI)
89 – B. Dr. A. B. Road, Worli – 400 018, Mumbai, India
Tel: +91 (0) 22 2497 3521; 2492 6859
Fax: +91 (0) 22 2493 6635
Email: amitchauhan@mail.com
JEL Classification: K23 - Regulated Industries and Administrative Law
K32 - Environmental, Health, and Safety Law
K42 - Illegal Behavior and the Enforcement of Law
Q52 - Pollution Control Costs; Distributional Effects; Employment Effects
Q58 - Government Policy
Abstract:
A number of countries around the world have tried many variations of environmental information
disclosure programs as a regulatory tool for checking industrial pollution. Almost all of them are either
initiatives by government agencies responsible for regulating industries on environmental front or a
result of regulatory requirement. They are attempts of finding a better alternative to traditional command
and control regulatory approach. Most of them contribute very little towards enhancing environmental
performance directly. The green rating project (GRP) conducted by centre for science and environment is
similar attempt with distinction. Some distinctive qualities of the GRP are that it collects internal
information from the three industrial sectors, located all over India, by adopting a cooperative and
coordinative gesture, makes the findings public, achieves maximum participation within the sectors, and
that too way ahead before the “right to information” has any legal binding. The study attempts to take an
account of the GRP, in focus of the available literature and the Indian context. It tries to compare the
process of rating with reflexivity and infers that reflexivity is a property, which could express it self in
various societal situations not necessarily western as annexed by some authors.
1
Any ‘problem’ that persist that long without resolution should lead us to
Suspect subconscious resistance.
(Harding, Garrett, 1991)
Section 1 :Introduction
1.1 The Indian context:
Manufacturing industry is the second largest contributor to GDP after agriculture in India. Ceteris paribus,
dependence on natural resources & environmental externalities is on the rise, hinting for a judicious use of these
resources and controlling environmental pollution. Various regulations and regulating bodies are in existence to
materialize responsibilities of resource conservation and environmental pollution control.1
There is no dearth of
them in India.2
However, means do not always guarantee ends. Inefficient production processes, mostly in the
unorganized small-scale sector is the single most reason for point source pollution in India. One can blame price
sensitive character of markets on one hand and inability of the government policies to internalize environmental
costs on the other. Poor governance record over decades and sidelined environment priorities for voracious
economic growth also indicates a “subconscious resistance” in Indian society against a more responsible behavior
towards environmental issues.
As a democracy, India has long tradition of grassroots social political agitation. In recent years contribution of well-
established and widespread network of community groups, non-governmental organizations and associations have
highlighted social issues, be it of local, national or global significance in to the public forum.3
Advocacy for
environment protection & resource conservation is also common. Current trend of active judicial participation of
Indian citizens in pollution control management will continue to grow.4
However, transparency in functioning of
government and administration is low, resulting in a week governance record reflected in widespread corruption,
making state bureaucratic operations cumbersome, arbitrary, cost – ineffective and unresponsive to public needs.5
Despite of democracy, free press & media revolution, social costs due to inefficiency and mismanagement of natural
resources and unaccountable behavior towards environment by the industry is rising in the country.6
Population
growth & rising impetus on industrialization & economic growth naturally suggest the need of a pro – active role to
conserve resources and control pollution.
1.2 Rationale of regulation:
I think the goal of environmental regulation should be to enhance environmental performance of the subject
industry. Lawsuits, pressure from stakeholders, media highlight, would not directly influence industry to reduce
pollution. As it is the intrinsic ability of industry, in terms of available and adoptable technological changes, funds
available for the change, its willingness, and the willingness of consumer to pay the price for a cleaner and greener
product are the crucial potential factors for better environmental performance. Ideally, if such a holistic approach
were available it would orchestrate the industry and squeeze the maximum of its efforts leading to greener, cleaner
and safe production. Realistically however, the symphony is a bit difficult to achieve. There exist no single
institution or authority, no set of regulation in whatever combination; no financial incentive designed as
1
See http://envfor.nic.in/legis/legis.html legislative details.
2
When asked about the environmental legislation regulatory authorities in Maharashtra New Delhi, West Bengal were of the opinion that India
has ample of laws or bylaws on each environmental aspect.
3
See http://www.acdi – cida.gc.ca /cida_ind.nsf/0/2b98c9b763213f5b852568be004859c4?Open Document
4
See Sawhney Aparna (2003) highlighting the role of Public Interest Litigation in managing pollution.
5
See Jalan Bimal, (1996) for a through evaluation and discussion on the matter.
2
6
See Carter & Hommann, (1995) they estimate economic and social costs of approximately US$7 billion per year due to water and air pollution
in India.
meticulously, no perfect social and cultural context available to guarantee a complete symphony. So, what is
achievable? Who could do it? When it is possible? These are the main questions, which motivate this study.
1.3 Searching a new approach to enhance industrial environmental performance:
If traditional regulatory approach has limited utility in preventing pollution by increasing resource efficiency and
intimidating responsible behavior on part of industry then can we not challenge it? Or at least look out for a more
effective approach that would enhance industries environmental performance? There are a number of obvious and
not so obvious reasons why it could be or not done. More recently suasive instrument viz. environmental education
or provisions of information are in trial to alter behavioral pattern of polluters. They include public disclosure of
information on polluting activities of industries, which is assumed to create market pressure on manufacturers to
adopt environmentally friendly production processes or produce greener products, generate social pressure from
stakeholders and compliance pressure from enforcing agency. Evidences suggesting merits of adopting disclosure of
information as social policy is growing world over.7
More importantly, they improve transparency, inclusiveness,
and accountability in the administrative system.8
The “ Toxics release Inventory” in United States, Indonesia’s
“PROPER”, China’s Green – Watch Programme, the “Ecowatch” programme in Philippines, “Chemical Release
inventory” or “Factory Watch” in United Kingdom, are some of the few examples around the world. However, most
of them limit to coercive implications usually from stakeholders.9
Rarely a constructive edge is embedded in the
process i.e. opening opportunities for improvement and resource saving.
This study tries to assess a new approach towards achieving better environmental performance by industry. It also
tries to check out under what conditions such an approach will have a larger impact towards achieving better
environmental performance by industry.
1.4 Issues with “Freedom of Information”:
Indian parliament approved the “Freedom of Information Bill” in December 2002 followed by some states.10
India is
now among the 20 countries to have legislated a measure, which is in direction of providing transparency, openness
and accountability in government functioning.11
Yet, bureaucratic culture remains closed and secret using “the
Official Secrecy Act, 1923” to restrict information. “One hears pious platitudes about an open bureaucracy, but asks
anyone who tries to get figures on public expenditure even at the municipal level”.12
Even if it has potential for
greater openness and transparency in public administration for responsive governance, its broad application seems a
distant dream. Free flow of information for citizens and non-government institutions suffers from several
bottlenecks, including the existing legal framework, lack of infrastructure at the grass root levels and an attitude of
secrecy within the civil services. On the other hand, other intrinsic limitations of transaction cost in terms of time
and effort on the seeker, poverty, illiteracy & lack of awareness restrict access to information. Private sector
industries use jargons of “internal matter” & “trade secrete” to restrict information. Issues of their functioning, risk
associated with the facility, hazardous substances and processes in use, are some of the best-guarded secrets by the
industry even for the enforcing authority at times. Access to information about a private sector facility from
authorities is a big challenge for proactive, established non-governmental organization in the country! what chance
does an individual stakeholder have given the transaction costs involved, and time consumed?
7
See Graham, M., (2002), chapter five.
8
For example, see Karkkainen (2001). Pp 261- 262
9
The stakeholder could be a) Investors/ Insurance b) joint venture partners and suppliers, c) consumers, d) government regulatory bodies, e) civil
society, f) local communities, g) judiciary h) employees of the firm.
10
In states Goa, Tamilnadu, Karnataka, Delhi, Rajasthan, Maharashtra.
11
See The Right to Information – A cleansing effect by Thomas E. C. (2003) at http://pib.nic.in/feature/feyr2003/fjan2003/f160120031.html
3
12
See Roy Ranjan, (2004).
1.5 Organizational advantage:
One point is clear from above discussion that individuals are at a disadvantage in comparison to organizations in
respect to efforts, time and money involved in using their access to information right in the present scenario.
Secondly, transaction cost involved will dictate the source and type of information sought by the individuals. It is
obvious that only that information which affects the seeker directly for example environmental information that
affects his/her livelihood or his/her health or quality of life is actively sought. Information means differently to
different people. Receiving information does not imply behavioral change or entering appropriate transaction.
Problem in summarize and understand the received information may be constituted by “bounded rationality”.13
Highly technical information needs an unrelenting effort by an agency to interpret and communicate the risk to the
public.14
People will have a defined way of relating events to their own experience thereby limiting broader
comprehension. Values, personal interests and priorities, culture, and socio-political-economic context of their
existence play a role in shaping their decisions and nature of individual or collective action on receiving
information. An institution/organization can expand the horizons of “bounded rationality” for the people; make
information more comprehendible, widely accessible and building their capacity to take action, increasing
probability to interact, expounding societal encounters for a reflexive existence.
1.6 Subject of the Study:
Discussion from 1.2 to 1.5 brings to light the regulatory context, the socio cultural context to a certain extent, the
idealistic and realistic viewpoints, the information issue, organizational advantage to access of information and the
emphasis on environmental performance. It senses the potential of transparency and functional openness in the
operations of regulatory agencies to cleanse and disinfect the system as sunlight does it for the living world. Having
done that let us, now focus on the subject of study, the Green Rating Project (GRP), conducted by Center for
Science and Environment team, claiming to be most comprehensive exercise of evaluating environmental
performance of firms & makes it public with a constructive edge. It is first of its kind in India and adopts the “Life
Cycle Assessment (LCA)” approach, a materials accounting exercise to gauge environmental performance of the
industries with efficiency as its main attribute.
1.7 The objective of study:
The objective of the study was to check and confirm the claims of the GRP, its efficacy as a regulatory tool, to
understand the process and to explore supporting contextual attributes, which would enhance its capability as a
holistic regulatory approach. One of the objectives was also to explore its potential for gaining legitimacy from the
regulators, how far India is ready for such an approach & its dependence on traditional regulation. The literature
suggests that ordinary citizens can do what government regulators have traditionally done: encouraging industries to
improve its environmental performance.15
1.8 Structure of the paper:
Section 2 discus merit of environmental information disclosure programmes contrasting with traditional approach of
environmental regulation in India. Synthesis of a model based on literature cited on reflexive environmental
regulation is the next step. Section 3 gives detailed methodology followed during the study. Section 4 gives a brief
13
See Ogus, A (2002). In 1957, Simon, H. proposed the notion of Bounded rationality: that property of an agent that behaves in a manner that is
nearly optimal with respect to its goals, as its resources will allow. Models of bounded rationality try to answer the question of how real people
with limited time, knowledge, money, and other scarce resources make decisions. At
http://ai.eecs.umich.edu/cogarch0/common/theory/boundrat.html
14
See Rich, Conn and Owens (1993)
4
15
See for example, Titinberg, T (1998); Pargal & Wheeler (1996); Karkkainen et al. (2000)
account of the Green Rating Project (GRP) following a normative approach. Section 5 sums up field observations
and discusses them in light of the literature review.
Section 2: Literature review and Analysis
Review of literature is in three major parts. The first part covers the regulatory regime in India & access to
information status. Part 2 divides in eight sub-divisions; it focuses on “information disclosure” as regulation, typifies
the subject in light of literature, and arrives at investigation questions. Part 3 contrasts the first two parts & the
subject with reflexivity.
2.1 Regulatory realities in India:
Typically traditional regulation impose detailed, legally enforceable limits, conditions, and affirmative requirements
on industrial operations; generally controlling sources that generate pollution on individual bases.16
They seek
pollution control in two forms. Firstly, by prohibiting pollution in excess of technical limits specified in permits or
consent. Secondly, it may require use of specific technology. Violation of both lead to fines, penalties or criminal
prosecutions. In India environmental regulation is traditionally top-down form of regulation i.e. policy prescription
from a higher authority in a centralized, hierarchical structure of regulation, often named as “Command and control”
(CAC).17
Detailed laws and by laws with various amendments make a complex web and difficult for small and
medium sized industry to follow and understand.18
The central pollution control board is the central agency under
the ministry of environment and forestry, and has six zonal offices along India. The State Pollution Control Boards
(SPCB’s) constituted in almost every state share more than three forth of the regulatory responsibilities.19
The critics claim CAC as ineffective and often inefficient.20
As it is often subjective to the enthusiasm and
competence of the authority.21
It provides discretion to the administrative bureaucrats and makes the system
vulnerable to lax enforcement.22
Poor monitoring and lax enforcement by pollution control boards is justified myriad
in the literature.23
With limited transparency and public scrutiny, it is also vulnerable to “capture” by the very
industries they are supposed to regulate.24
They are also vulnerable to political influence, agency influence, and
mismatched with the situation. The type of regulation best suited for a particular problem depends on a pragmatic
assessment of circumstances. 25
Criticizing CAC as too static and leading to “environmental juridification” by being
highly technical and specific laws with exploitable loopholes, Heyes (1998) rightly observes that environmental
regulations are only useful if firms comply with them, and insofar, as they are either fully or partially self-enforcing.
The above discussion gives a fair idea of the limitations and possibilities of CAC. However, CAC is the case with
every other field, which requires regulation of any kind in India. To expect a radical change in environmental
regulation will be a bit naive. It is a system loc-in. amendment after amendments but no critical evaluation of CAC
16
See Steinzor .R.I, (1998).
17
For generic chronology of Indian environmental regulation See Kathuria & Gundimeda (2002), also Shaman .D, (1996);
http://www.pbs.org/wgbh/commamndingheights/lo/countries/in/in_env.html. See Gupta, S., (2003b); Interview comments by Sunita Narain,
Chandra Bushan. Also see Sinclair .D, (1997).
18
See http://envfor.nic.in/legis/legis.html legislative details. The regulatory tools exercised concerning pollution control in the country are
myriad.
19
See Shaman .D, (1996), & Gupta .S, (2003b).
20
See Orts, E. W., 1995.
21
See Kathuria .V and Gundimeda .H, (2002).
22
The authorities often focus only on large industries and medium size industries to get compensation for lax enforcement. The compensation-
received act as a deterrent for monitoring small – scale industries. See Gupta, S., 1996; Orts 1995; Janike & Weinder (eds.) 1995.
23
See Kathuria and Gundimeda (2002, 2001, 2000), Murty et al. (1999), Kuik et al. (1997) for an overview of regulatory instruments and their
evaluation. See Pargal, S., et al., (1997) they comment. Inspections are mainly a rent seeking activity with poorly paid inspectors, poor moral.
24
The most prominent examples of state failure is “ regulatory capture” see Stigler .G, (1971) in Pargal et al (1997)
5
25
See Orts, E. W., (1995).
for adapting a new approach for pollution control. Further, the experimentation with Market Based instruments is in
the primitive stage and scarcely exercised.26
2.2 Environmental Information access: Status in India
This section will try to contrast the existing normative literature used to justify need for access to information in a
global perspective and literature on practical observations about freedom to information debate in the Indian context.
Nearly fourteen years ago, India committed itself to idea of sustainable development. Principle 10 of the Rio
declaration three “access principles” represent fundamental global norms of equitable and environmentally sound
decision – making. The three access principles are also key characteristics of good governance, a concept that has
emerged as an important element of the discourse on sustainable development in recent years. Since 1992, many
regional instruments have come up indicating a growing international consensus on the said core set of
environmental governance.27
World Resource Institute (WRI) puts forward three derivative corollaries of the
principle “access to environmental information enables citizens to make informed personal choices and encourages
improved environmental performance by industry and government”.28
In another report published by WRI identifies
public access to information from governments, business, and non – governmental organizations as a necessary
precursor to improved environmental performance.29
The argument is that information enables people and
importantly the poor communities to participate in environmental decision-making process and governance. The
report asserts that improving public access to information and decision – making is a way to ensure that
environmental and social considerations are fully integrated into economic development policies.30
However, WRI study finds that access to industrial facility information: based on air and water compliance,
monitoring and pollutant release and transfer register (PRTR) are weak, the quality and accessibility of information
is week or non – existent in India.31
Long after its commitment, the government of India was able to approve
“Freedom of Information Bill” in 2002 followed by some states.32
The access to information about environmental
performance by industries is week in all the four dimensions viz. a) Provisions in law, b) Practice of seeking
information, c) Quality of information made available, and d) accessibility to information on environmental
performance by industries.33
2.3 In focus “Information disclosure” as regulation:
Though nascent, literature on information disclosure of environmental performance of facilities products and firms
is growing. 34
Most of the literature presses that the prime motive force for success of such an approach is that it
offers “reputation incentive” along with stock market reaction.35
However, in contrast, they are a great deal of
26
See annual report MOEF, India 2002 – 2003 at http://envfor.nic.in/report/0203/chap-05.doc
27
For example, the United Nations Economic Commission for Europe (UNECE) Convention on Access to Information, Public Participation in
Decision Making and Access to Justice in Environmental Matters (Aarhus Convention) 1998, The Inter-American Strategy for the Promotion of
Public Participation in Decision-Making for Sustainable Development (ISP) 1999, Malmo Declaration of UNEP 2000, East Africa Community
Environmental Memorandum of Understanding (MOU) 2000; from, Saini .R .S et al. (2004).
28
See Petkova, E., et al. (2002), Closing The Gap, Information, Participation, and Justice in Decision making for The Environment. At
http://pubs.wri.org/pubs_pdf.cfm?pubID=3759
29
See “Decisions for the Earth: Balance, voice and power” at http://newsroom.wri.org/newsrelease_text.cfm?NewsRealseID=252
30
Ibid
31
Ibid
32
Passed by Lok Sabha on 3 December 2002 and Rajya Sabha on 17 December 2002; also see
http://www.freedominfo.org/news/india/foi2002.doc. In states Goa, Tamilnadu, Karnataka, Delhi, Rajasthan, Maharashtra
33
See Saini .R .S et al. (2004).
34
The “Toxics Release Inventory “of the US was the first approach of its kind in the world. Moreover, it is not surprising that most of the
literature is on TRI. The programme initiated the generation of literature in the US. See footnote 39, in Fiorino, D. J., (1999) for some early
literature. However there is some research on such programmes as the GRP from countries for example Indonesia, China, Mexico, Colombia,
Bangladesh, and Thailand.
6
35
See for example Graham Mary (2002), Pedersen (2001), Afsah et al., (2000), Stephen Mark (2002), Titenberg, T., (1998), Konar & Cohen
(1997), Khanna (1997), Hamilton (1995), Laplante and Lanoie (1994), Pargal et al., (1997), Fung et al., (2002), Dasgupta and Laplante (2001),
Gunnigham and Grabosky (1998), Gupta (2003).
literature indicating that resource conversion and efficient production processes lead to environmental benign
behavior.36
A fair effort is spend to appreciate relevant literature.
2.3.1 Definition:
Informational regulation means “regulation, which provides to affected stakeholders information on the operation of
regulated entities, usually with the exception that such stakeholders will then pressure on these entities to comply
with regulations in manner, which serves the interest of stakeholders”.37
2.3.2 Typifying Information Disclosure
Manufacturing industries disclose their environmental performance information of its possession, production
process or impact of its products in three generic ways. Information to the consumer about the contents of the
product and its environmental impacts is termed as “environmental labeling” (Type 1).38
This information is
disclosed either on the product or conveyed by means of a certificate accompanying the product or the service they
purchase. When companies inform its stakeholders about its environmental performance in its annual report (Type
II).39
And information to the public domain at large about their possession, consumption and discharge of hazardous
substances in the ambient environment (Type III).40
The environmental information disclosure programme discussed
in this paper is the environmental performance information collection of industries of a particular sector, its
assessment in accordance with the benchmarking criteria, and its disclosure by a public interest organization in
India. We could safely categories GRP as “Type III”.
2.3.3 Determinants of Industrial Environmental Performance
The functioning of any industrial facility is effected by factors both internal and external to it self. The level of
pollution and pollution trends from its activities over time are a function of these factors. Literature suggests that the
internal factors defining the level and nature of pollution from a facility as, its products, its production processes &
technology, characteristics of chemicals & raw material use, level of organization, quality of skilled and unskilled
employees, their understanding and functioning which characterizes their innovation capacity, the scale of
production & the cost and benefit of pollution control as assessed by the owner.41
The external factors or
stakeholders influencing level of pollution could be the materials supply, infrastructure providence, consumer,
workers, shareholder, local and national community and regulatory regime. These factors potentially play an
important role for improving environmental performance of the firms.
Let us consider the external factors first. We can classify them in three different ways. Those having direct influence
are the quality of raw material use, available infrastructure where in the facility functions, and the workers and
consumer for safety and health reasons. Secondly, the investors having their investment at stake may influence the
functioning of firm. Disclosure of any negative information may lead to legal action on firms or it may indicate their
inefficient working practices there by defining the profitability of the firm and hence levels of returns on the
36
For a famous reading see for example Porter and Linde (1995) arguing that superior environmental performance may actually improve financial
performance by reducing materials waste and process inefficiencies. Also, see theories of ecological modernization, Pedersen (2001).
37
See Orts (1998).
38
See Magat, & Viscusi (1992), Graham, (2002) chapter 3 in particular, for an excellent analysis and discussion on human behaviour and labeling
of products.
39
See Brown & Deegan (1998) on environmental information disclosure by companies in annual reports and media agenda setting theory and
legitimacy theory.
40
See The Greening Industry Report (2000) by World Bank for variants of such programme across the nations. Fung & O’Rourke (2000): See for
example how are the toxics release inventory data used? – Government, business, academic and citizen uses published by USEPA, Washington,
DC, may 2003.
7
41
See Antweiler & Harrison (2001) also Dasgupta, Hettige and Wheeler (2000) find that publicly traded firms, have more highly educated
workers, and have adopted ISO14001 – type internal management procedures are more likely to comply with environmental regulations. See
Michael E. Porter & Claas van der Linde, (1995) Fung and O’Rourke argue that the key factor in reducing pollution is that information disclosure
programmes allow for comparisons across the firms
investment. 42
Thirdly, the cause for appreciation or gain in level trust from the community surrounding the facility
or negative disclosure could cause legal action or economic and political sanctions by the community with the
operators of the facility. This logic holds true with the economic approach to environmental problems attributed to
Coase and gives a conceptual foundation for disclosure strategies.43
Coase points out inefficient pollution impose
costs on victims, which exceed the cost of controlling that pollution. However as the list of the victims could be
large victims experiencing both use and nonuse information can therefore motivate them to pressurize firms for
pollution control or minimize damage caused to them. Advocates of informational strategies argue that
government’s instead of setting rules, standards, and direct intervention should focus on collecting and
disseminating appropriate information. Such information will enable individuals, communities, market agents and
regulators to interact in ways that promote socially desirable patterns of production and consumption. That
information proves a powerful incentive for firms to reduce negative externalities from private activities.44
2.3.4 On Information cost:
Two problems generally sited by economist are the transaction costs in generating and disseminating information
and inability or limited bargaining and influencing power of the victims. They involve high transaction costs when
many small polluters are involved and unable to internalize fully external costs when these fall on third parties.45
However, regulation can make polluters responsible for supplying the information. Moreover, victims can be
empowered.46
Knowing this we could say that firstly it is required to regulate the firm to share the data secondly the
transaction costs of generating and disseminating information should be minimum & thirdly empowering victims, by
providing economic, social, political or legal power to express their preferences at their will which can lead to a
mutually antagonistic relationship between facility owner and the victim.47
Subsidizing or encouraging information
generation could be right instrument to use there by reducing the transaction.48
2.3.5 Stakeholders & Information quality
Requiring firms to disclose information is the initiation of the process of making society aware of the external costs
it incurs due to pollution.49
This may prove to be the first step towards internalizing the externalities. Another strand
of literature uses a "risk disclosure" game model to explain intricacies of disclosure programme.50
It observes that it
is possible to motivate firms to internalize the potential harm they might inflict on third parties in an efficient and
effective way. Provided the interested parties must have ability to act quickly and wisely, based on the information
they receive, and that the judicial system is readily accessible at reasonable const and it is capable of effective
implementation to alter compliance status of firms.51
Further the information generated should also be of good
quality, considering the costs of associated with producing, disseminating and processing data.52
The information
can be used for research and development to bring processes level changes and avoid misinterpretation. The degree
of criticality shown by the stakeholder in demanding information may be a good attribute for achieving precision
42
See for example Konar & Cohen (1997) and (Karkkainen (2001). Both papers confirm speculating that adverse TRI information causes
investors to re – evaluate a firm’s future cash flows, which could be affected by inefficient production methods, community pressures, consumer
boycotts, future regulatory actions, future legal liability, or the necessary to make future investments in pollution abatement measures to avoid
any of these adverse outcomes.
43
See Coase, R. H., (1960)
44
See Afsah, S. et al (1997)
45
Ibid.
46
See Titenberg, T., (1998).
47
See Kleindorfer and Orts, (1998).
48
See Titenberg, T., (1998).
49
See Pedersen (2001).
50
See Sinclair-Desgasne & Gozlan (2003)
51
See Pargal, S., et al (1997) for evidence and justification of such an adversarial and formal approach in India
8
52
Ibid.
and the accuracy of the information generated reveals the true nature of his activity.53
Lastly, with the
“sophisticated-skepticism” the stakeholder can completely discount any partial reporting, as there are little reasons
to conceal information if the firms are with safe activity.
2.3.6 Merits:
Environmental information disclosure programmes are termed as “third wave” environmental regulation often
superior to other forms.54
They immediately discipline polluting private actors, in process of collection and
publication of data, give transparency and sustainability.55
Literature advocates them to be adopted as social policy
to expand democracy and key to increase public participation in decision – making and to certain extent the
institutions of civil society (e.g., civic associations, non-governmental organizations) may be able to compensate
through ‘informational regulation’.56
Such programmes my offer “substantive” and “instrumental” benefits through
collection, compilation & dissemination of information whilst creating facilitating information rich decision-making
processes within companies. 57
For example, the materials accounting approach can revile new information and
opportunities for pollution reduction to the firm. Finally, negative environmental performance by the firms results in
poor stock valuation.58
2.3.7 Limitations:
The limitations for such a strategy are that its efficacy depends on timely access to accurate information by the
society with certain capacity to interpret and ability to react. Such a proactive role by the civil society is uncertain in
many developing countries. It requires reasonable spending in terms of effort, time, and resources. Costs and
benefits from a disclosure to the user also determine weather disclosures prompt the users to press for improvements
for transparency in policymaking process. Further type of action depends on social, economic, cultural, and political
character of the community. If it takes an adversarial stance resulting in mutually antagonistic relationship, hardly
will they contribute to enhance internal capability of the firm directly. Stakeholders may face an “informational
capture” if they are not sufficiently sophisticated in their skepticism towards the data provided by the industrial firm.
Use of disclosure strategies for regulating industry for resource efficient, pollution preventive behavior will only be
complimentary rather than substitutive with little scope for change.
Disclosure cost increases with the amount, scope, and/or level of detail of information provided to users. They have
concentrated costs and diffuse benefits. 59
Disclosure activities significantly influence changes over time in
aggregate. All such initiatives are adopted by the enforcing agency, having an upper hand by default.60
Thus far,
information disclosure has been opportunity-driven, not demand driven.61
Further, leading agencies tend to do what
is bureaucratically and politically easy, rather than what might more readily improve environmental quality. The
goals set decide benefits and costs of the exercise.62
Lastly “without constant political oversight, careful attention to
the benefits and costs surrounding disclosure and users, awareness of the impact of change in the market and
53
Ibid.
54
After traditional and market based approaches. See Titenberg, T., (1998), and Glasbergen in Fiorino, D.J., (1999).
55
See Fung & O’Rourke (2000); Fung et al (2002).
56
See Graham (2002). Also O’Connor, 1998 pp. 103-104, O’Connor, 1994, pp. 134-135
57
See Beierle (2003b)
58
See Gupta S., (2003a)
59
See Fung et al (2002)
60
See Grant (1997).
61
See Baierle (2003) pp. 54.
9
62
See Graham Mary (2002) She gives architecture of disclosure systems based on various factors including purpose, targets, scope, metrics,
vehicles, audience and enforcement.
regulatory environments surrounding the disclosure systems, and vigilant and well – funded enforcement efforts, the
disinfecting power of disclosure soon fades”.63
2.3.8 Imperfect rehearsals: For a promising strategy:
Information for information sake has little value.64
Disclosing any, information has to have a significant meaning, a
purpose. Complete, precise information, presented in a simplified way so as lay people can understand has better
value. A social cost disclosure program’s initial form rarely will present the information society needs in the most
socially useful format.65
However, a beginning is necessary. Justifications on why and how such programmes are
adapted are available. Under what conditions they will have a greater impact is not known. Success of disclosure
programmes is contextual and to expect everything working everywhere is naïve.66
Impact may be different under
compulsory or voluntary regimes.67
Level of participation across a sector and comparison, within a region or a
country plays a key role in reducing pollution within the firms.68
The strength of the reputation incentive relies on
the environmental awareness of the society. 69
The incentive for accurate information disclosure will depend on the
cost to the community for independent verification.70
The new information has greater marginal value to less
educated, poorer communities than better-educated, wealthier ones.71
The industry benefits the most, may be its
reputation or process efficiency with monitory gains or prevent coercive action from the enforcement agency or
community at large. Information disclosure programmes are capacity building tools i.e. policies and programmes
that increase the ability of people to act on their concerns.72
The theory on when such disclosure programmes work
is at best incomplete, our understanding limited.73
This paper is an attempt to contrast the process of environmental
information disclosure programmes empirically as the GRP with the theory of reflexivity and reflexive
environmental law.
The probable additions to the theory could be that reflexive assessment and disclosure process stimulate higher
environmental performance from the industry and the programmes them selves learn and improve in both an
incremental and dynamic way over time as loopholes in the previous assessment system become evident.
2.4 The link between reflexivity and information disclosure
Reflexivity refers to the process by which people learn from and change behavior based on information they
receive.74
Reflexivity has two components, namely reflection and reflexion. In the present context, the first is to
gather information by self-critical confrontation of the industry in a process of self-reflection and gathering
information about its performance. Second is to put that information in to the public domain which will then
according to its pragmatic capability will reflect on the collected information provided and changes its own
behavior. Environmental information disclosure programme is described as a policy tool, which is based on
reflexive legal rationality used often to compliment a well-developed regulatory regime and at times replaced as a
regulatory instrument for pollution control.75
63
See Fung et al (2002).
64
See Abkowitz et al (1999), pp. 423.
65
See Pedersen (2001).
66
See Mark Stephen (2002), page 202
67
See Kleindorfer and Orts (1999).
68
Fung and O’Rourke (2000). Hear they argue for the advantage of comparison.
69
Comments in O’Connor (1998).
70
See Karkkainen (2001).
71
See Titenberg (1998) also see Pargal and Wheeler (1996)
72
See Schineider and Ingram (1990)
73
Ibid.
74
Though Giddens and Beck critically claim that reflexivity should be unique characteristics of the developed world, this paper will try to link it
with the programme in focus of the study.
10
75
See Fiorino, D. J., (1999).
A reflexive strategy creates incentives and procedures that induce entities to act in certain ways and to engage in
internal reflection about what form that behavior should take. It places legal controls in an “Indirect and abstract”
form to control behavior and aims to strengthen “reflexion mechanisms” within the entity to encourage the desired
behavior.76
The mechanism which environmental information disclosure programmes try to induce within the
industry and its stakeholder is similar to the concept of reflexivity.
Fig1: Reflexivity and Information Disclosure
Reputational
Incentive
Reflexion
Environmental
Performance
Internal assessment
Reflection
Interaction
With Institution/
Organization
Information
Collection
Self- Critical
Confrontation
Behaviour
Change
Information
Collection
from Public
Domain
Disclosing
Processed
Information
/ Rating
Behaviour
Change
Information
Collection
Activity /
Industry
External Pressure
Financial Gain Resource Efficiency
This tells us that the reflexivity mechanism involves (a) the entity i.e. the industry, (b) the society, (c) the regulator
or the regulation and (d) the activity i.e. (i) reflection –(ii) interaction – (iii) information – (iv) behavior changes
(optional) – (v) disclosure – (vi) receiving information from public domain – (vii) behavior changes (compulsory) -
(i) reflection activity cycle. A relationship where the entity is responsible to reflect upon its activity, generate
information and provide to the society and the society interprets this information changes its behavior, take action in
its self-interest, and try to induce behavioral change in the industry’s activity by interaction. Rather then following
the initial activity of (i) intervention – (ii) behaviour change (optional) – (i) intervention activity cycle which is often
seen in traditional forms of regulation.
11
76
Ibid.
In United States as in India, environmental degradation is traditionally a collective action problem restricted to
intervention through bureaucratic regulation response.77
Governing consists of a relation or interaction between the
state and the society with complexity of problems and interdependence among public and private actors, creating
need for cooperation.78
Interaction and communication among actors should result in policy based on Social
learning.79
First, the social learning induces structural openness. Sharing of information helps development of new
technology and management practices, multiplies opportunities for improvement. Secondly, it changes the nature of
participant role. The regulator becomes facilitator. Industry participates for the collective good. Third, social
learning assumes a different approach to implementation i.e. a cooperative model where the government and
industry share responsibility for achieving mutually defined policy goals by replacing the hierarchical and control
model. This constructive model of regulation helps building capacity of industry, regulator, and society, at large to
be a part of innovation process.
The figure represents an “in synch” between the various strands of literature in focus. It also gives a conceptual flow
of the GRP exercise. The two hemispheres of the sphere symbolize to components of reflexivity i.e. reflection and
reflexion representing the internal and external pressure points and benefits of the GRP exercise to mobilize industry
to boost its environmental performance. The stages in the cycle depict various conceptual stages of the GRP exercise
in assessing, rating, processing, disclosing various aspects of a single activity within and out side the industry. The
exercise is able to contribute positively because of transparency & intrinsic property of reflexivity. Next section
deals with methodology.
Section 3: Methodology
3.1 Selecting subject of study and literature review:
At first, it was an idea to use information disclosure of environmental performance as a tool for checking pollution
from point sources in India. Later, it came to my knowledge that GRP was functional in India. The link between the
literature and the on going process was soon realized. With extended cooperation by CSE, the study was initiated.
Its correlation with similar exercises around the world was established. After outlining the study, proposal
preliminary preparation for interviews began. Publications by CSE and other documents included internal reports,
newspaper and magazines clippings, were assessed from CSE library. Literature with the participating industry
helped to some extent. Some of the evidence of GRP causing a political stir in the country was made accessible by
one of the company.80
The study did not critically evaluate industrial performance nor did it challenge the rating
methodology. The only purpose was to observe the rating process and collect information on its efficacy as a
regulatory exercise. Later it contrasted the study with reflexivity and gauges its importance as a potential approach
to regulate industries by enforcement authority at the center and the state.
3.2 Justification for qualitative approach:
An exercise to gather quantitative evidence to support or question GRP would not have clearly able to highlight the
subtle qualities of GRP as a process and its impacts by large. Qualitative approach to research was a more reliable
method, as it is known for its richness of analysis and more probable to reach the heart of issues. Efforts were made
to refine the questions to bring the actual perceptions of the interviewee participants. Flexibility was the key
77
Ibid. While quoting Martijn Van Vliet. This was a common feeling of members of the GRP and CSE, interviewed and in informal discussions
as well. Dr. Trivedi was also pressing the same during his interview
78
Ibid.
79
See Glasbergen, P (1996) in Fiorino, D. J., (1999). 457 – 460
12
80
See Singh Dilip. (2003), “Answer to the un starred question no. 5287 raised in the Lok Sabha (House of Commons)”, Minister of State,
Ministry of Environment and Forests, Government of India.
attribute to put forward the questions, as it required a broad spectrum of participants with different training and
viewpoint because of their subjective evolution. Framing of open-ended questions with the ethics, protocol with long
sessions of interview was an inspiration from Grant Mc Cracken (1988). Selection of participants was on the
assistance and information shared by CSE. The preliminary interviews were chosen on the basis of their role in
designing, conducting, involvement in the rating process and those who had an out of the frame perspective, mainly
authorities and personnel from government enforcement agency and industrial institutions sharing similar concerns
with the CSE. The proceeding of the events and interviews was such that the technique evolved can be termed as
“Snowball sampling” which involves using each interview and interviewee to help identify further interview
subjects (Jones 1996). Conducting semi-structured long interview seemed to be an appropriate tool for my study as
its contextual and subjective merits for this study were obvious in comparison with other techniques given the short
period available for research and scope of investigation possible with the technique.81
This form was chosen as
almost all the interviewees were experts or professionals in their fields with different backgrounds and perspectives.
Such an approach also allows one to avoid such risks as that of failing fully to explore important questions because
of lack of experience. Based on information collected from the previous interview the goals for next interviews were
targeted and preparations done accordingly.
Caution was taken not to guide the interviewee during interview. Body language was used create an atmosphere of
ethical enquiry. Distance was maintained by restricting writing up during the interview. Dictaphone was used.
Reactions of agreement and disagreement on a point were kept only moderate. It could give an impression of a
confident enquirer, which could generalize the arguments for issue under investigation. The literature review section
of the study elaborates more on conceptual basis for analysis of interviews and other contextual evidences gathered
during the study. Appointments received were kept timely.
3.4 The research questions:
Why disclosure programmes? Why CSE? Is the manner in which CSE conducts the ratings appropriate? What are
its achievements? What is missing? How did the rating exercise work? How does it correlate with sociological
debates of reflexivity? Under what conditions environmental information disclosure programmes will give
maximum output in terms of enhanced environmental performance from the industry?
Section 4: Getting Familiar with the Green Rating Project (GRP)
4.1 About CSE:
Center for Science and Environment (CSE), New Delhi is a registered society under the Societies Registration Act
XXI, India, 1860. It is a public interest organization. Late Shri. Anil Agarwal an engineer by profession and a well-
known environmentalist was the founder. It is known for its fuming battles with corporate world and government for
issues relating to environment conservation & won many. It has built some very stable and productive bridges. For
around 20 years now it is premier NGO in India forwarding the environmental causes into the public debate.82
4.2 The Green Rating Project:
Long before “Freedom to Information bill” was passed, even before central and state pollution control boards could
direct the industry to prepare an inventory for hazardous waste generation and handling, CSE initiated a unique
81 As I was lacking any economics background, it was disheartening to realize my inability to carry out an economic model evaluation sort of
study. Neither it’s been feasible to gather data and study it, as it was very contextual and subjective. Reliability of the data could also be
challenged. The theory of reflexive modernization appealed me. It was possible however to do a qualitative research by accessing the findings of
the project, talk to people, as I had few reservations. My personal emotive zeal and attribute of not letting things go so easily, I think, supported
me for an intense discussion.
13
82
Interview with Narain Sunita, (2003).
experiment for mobilizing and improving environmental performance of Indian industry by adopting disclosure
strategy. “The Green Rating Project” (GRP) as it claims is most comprehensive exercise unlike other environmental
information disclosure programmes or environmental performance benchmarking exercise around the world.83
It has
a positive influence on industry, enforcement agencies, financial agencies, and public.84
It is a premier effort from
developing world to rate industrial firms on their environmental performance.85
Enforcement agencies in India lack systematic data maintenance on industries environmental performance.86
In such
context, cost of creating a database and operational, legal, logistical and financial limitations were impracticable to
overcome.87
HOWEVER, CSE weighed the benefits of such an exercise superscript costs.88
Voluntary disclosure by
industries would save the cost. Careful strategies were designed and implemented to gain maximum participation
from the industry. A benchmarking system formulated with rigorous consultations with national & international
experts. Data collection is from primary as well as secondary sources.89
It takes help of experts and “Pollution
Inspectors” to crosscheck primary data provided by the industry. 90
The level of detail and authenticity of collected
data largely characterizes rating exercise outcome.91
A committee comprising competent technical people subjects
collected data to vigorous analysis. Compiled data along with expert suggestions shapes first draft. First reader of
report is the industry itself and it gets a chance to make its own comments that are incorporated in final report. So
far, CSE has rated firms in pulp and paper, automobile manufacturing and chemicals (chlor-alkali) sectors. The
rating takes a “life cycle assessment” approach in assessing environmental performances of the industrial sector.92
The exercise is an extensive study. Beginning from raw material procurement to product recycling is used to study
the environmental impact of a firm. For a brief idea, the environmental impact at the following stages of the life
cycle is analyzed: (a) during sourcing of raw materials, (b) during production, i.e. processing of raw material into
final products, (c) during product use phase and (d) during disposal of the products.93
Please follow CSE website for
a detailed review on the methodology, achievements, and recommendations of the GRP for all the three sectors at
http://www.cseindia.org/misc/2004paper.htm The level of transparency showed by the industry is high and evident
from the fact that companies are increasingly becoming more transparent in the second phase. The level of
confidence in the exercise by the industry has shot up tremendously. The benchmarks are against ‘theoretical best
practice’ for the various components/criteria. Accordance of theoretical components with global best practices in the
particular sector is in focus. Alternatively, companies/plants/products rating were not against current environmental
norms, standards or regulation but against an ideal best practice. The final rating are simplified and communicated,
in a way, which a layman can understand and comprehend. The companies receive “green leaves” awards. The top
performer receives the leaf award according to its performance. The five-leaf award goes to the ideal performer,
however no one has reserved it yet. The lowest is zero. While such ratings are a subject to usual index number
problems, they are fairly consistent and careful evaluation of firm level performance.94
83
See Bhushan Chandra, (2001), (2003)
84
See Agrawal Anil, (1999).
85
See http://www.cseindia.org/misc/2004paper.htm for more information.
86
Whatever data available has little credibility
87
Interview with Bhushan Chandra, Monali Zeya-Hazra, 2003
88
See CSE website. Also evident from literature at CSE and interview with participants.
89
Like the department of excise, customs, pollution controls boards
90
The inspectors are screened volunteers who undergo a thorough process of short-listing, briefing and training with absolute caution and
consciousness. See Down To Earth issues vol. 8 No. 5, vol. 10 No. 13 vol. 11 No. 8, for detail.
91
Interviews with Dr. N.J. Rao and Prof. M.M. Mehta
92
Life Cycle Assessment (LCA) is a decision cum management tool, which provides information on the environmental effect of various products
and processes to arrive at necessary corrective measures to make the entire process efficient with optimal utilization of resources, and minimal
waste generation or resource conservation. See www.cseindia.org/htm/eyou/grp/grp_rating_method.htm
93
This approach is in operation through the six broad criteria and their components listed in annexure I.
14
94
See Gupta Shreekant, (2003).
Section 5: Results and Discussion:
5.1 Implementation issues
This study started by questioning traditional environmental regulatory approach in India.95
Insights from literature
review and critical interviews with participants discussed below. In general, the information from interviews can be
linked very well with the literature. Almost all interviewee noted that India has sufficient provisions in law to ensure
environment protection. The problem is with the implementation. Facts highlighting the lax regulatory enforcements
in various parts of the country came to knowledge as expected. For example, two Pulp and Paper industries in the
state of Kerala and Punjab were operating without consent for more than two decades.96
The exercise of rating and
the whole evaluation process had no regulatory significance as such.97
The bureaucrats expressed their difficulty to
uphold their decision and disciplining industries under political pressure. They also expressed monitory limitations
to carry their duties and implementation drive. The large numbers of illegal industries in small and medium scale
were the most difficult to gain a significant implementation impact. 98
5.2 Gains for industry!
Most of the industrial participants from paper and pulp industry acknowledge the resource conservation benefit of
the exercise and insightful for further research and development with respect to cultivation practices, process change
and new technology adoption. It made them more responsible towards environment conservation.99
The activity
spurs abatement by improving factory manager’s information about their own plant emissions and abatement
opportunities by either redesigning its process or inserting physical release controls into the process.100
With the
institutional tie-up, it resulted in new, better & efficient manufacturing processes & products. For the chlor-alkalye
industry, the exercise was a catalyst to shift the manufacturing process to a safer and less polluting one.101
The
regulators also took serious of the observations and recommendations of the rating team during and after the
completion of the exercise.102
A couple of industries acknowledged the benefits in terms of better management,
resource efficiency, and reputation and financial gain after the rating process.103
The automobile industry responded
well after the rating by incorporating and adopting “Environment Management Systems” in their day-to-day
activity.104
The pulp and paper industry showed the greatest impact by implementing EMS, adopting farm forestry,
& technological change. This was not only done to gain scores in the rating but also to reflect a serious commitment
towards environmental concerns. Although they impressed that any technological leap i.e. dynamic changes in fuel
and superior technology is subjected to other factors such as existing regulation, consumer demand coupled with
their willingness to pay, available resources with the firm, and peer performance approach as it faces tough
competition. However, they promise to take a proactive role but caution not to expect too much very fast.105
All the
participants recollected that while collecting, compiling, disseminating of information created a more information
rich decision making environment in the companies. However, the most interesting part is that the LCA exercise
95
See section 1.1, 2.1 and 2.1.1
96
See page 30, 46 Down To Earth vol. 8 No. 5 for issues and details of some key findings of the Pulp and Paper industry rating process.
97
Interviews with regulatory authority.
98
the authorities are always susceptible to political pressure, often based on incomplete or incorrect information.
99
A unanimous observation by the industry, CSE & expert team.
100
See Pedersen (2001), Afsah et al. (2000) & Blackman and Bannister (1998) for similar observation with the literature.
101
Please refer CSE website. Couple of industries also has the opinion along with the rating experts.
102
Ibid.
103
Shriram chemicals & Century Chemicals.
104
See CSE website for details at: http://www.cseindia.org/misc/2004paper.htm
15
105
An interview with HeroHonda, though they are the most environmentally friendly motor bike producer.
reveled to firm’s new information and opportunities for pollution reduction.106
Moreover, those firms who could not
make radical technology changes adopted a management approach.
5.3 The Rating Methodology:
All the industrial participants and two of the experts agreed on the appropriateness of “Life cycle assessment”
methodology adapted by CSE to rate the industry as it better able to focus on critical issues to that
industry/product/production process. An expert comment was that “What you don't know about, you can't manage”,
or yet more precisely, "you manage what you measure”. 107
However, such an analysis had limitations in suggesting
production process changes/ product design changes/ technology change.108
A more critical and technical survey is
required and for which, an industrial institution for example CII, or technology consultants is well equipped. 109
The
rating exercise as a whole and its LCA approach is more friendlier and positive approach then traditional
regulation.110
If the rating exercise be declared legitimate by the government then it can be coupled with some
financial incentives, promotional perks, tax relief or prioritization by private banking institutions or industrial
organizations.111
5.4 The Involvement Game: Competition brings out the best:
GRP require firms to share information on their resource efficiency, compliance, pollution potential, safety, etc.
Local expert team and voluntaries are screened, trained and appointed as “pollution inspectors” who visit the
industrial facility, question local people, collect data from government offices, and suppliers, contractors recruited
by the industry. Most of the stakeholders were involved in the rating process. To gain maximum participation from
the industrial sector in absence of any compulsion was achieved by incentivising participation it self. Other then
that it also opened its position and methodology hence facilitating mutual trust and cooperation. As after the exercise
when the information is made public & competitors of a particular industry & investors, it ingrains the feeling of
competition among the participants. The competition potential factor leads the firms for innovation.112
5.5 CSE: An appropriate Institution for rating:
Three types of agencies can do the task of carrying out the exercise. First the regulatory body it self.113
Second an
industrial organization it self.114
Lastly, a public interest organizations like CSE.115
However, none of the industries
wanted more then one-convener organization. Why CSE then? Because very little of the information can be
generated through conventional, fragmentary, frequently non-standardized, compliance-oriented environmental
reporting. The accuracy of information is subjective to the level of trust and cooperation shown by the industry. The
property of “sophisticated-skepticism” shown by the “green inspectors” and the experts along with the rating team
before believing and authenticating the data is more keenly flowed during the exercise. The other two institutions
one because of implementation problems and other with probable “regulatory capture” are less suited for such an
exercise.116
GRP India is a small step in comparison to any other disclosure programme in world. It is not an
106
This is in accordance with study by Beierle (2003b).
107
Prof. N.J.Rao.
108
Interview with HeroHonda.
109
In general all the three sector industrial participant along with CII.
110
CSE team, Industrial participants & authorities.
111
Interview with Mr. K.P. Nyati ( CII).
112
In general all the three sector industrial participant along with CII. Also see Porter, M. E. and Class van der Linde (1995).
113
In better position to command data from the industry, check it, legal access to the facility premises, large network through out the country,
receives regular funds from the nodal agency. Also see Pedersen (2001) pp. 194
114
Better access to technology, can build capacity of the industry concerning environment management. Easier to Gain cooperation from
industry, receives funds from the industry it self, technically sound human resource. Interview with Nyati .K .P (2003)
115
Credible, Committed, wide network, open to ideas and voices as a media group.
16
116
Interview with Dr. N.J. Rao, Prof. M.M. Mehta, Monali Zeya-Hazra (2003). Also see Sinclair-Desgasne & Gozlan (2003).
enforcement agency initiation.117
However, it is a neutral agency, transparent, credible, and skillful enough to
command cooperative participation and information form industry.118
Some distinctive qualities of the GRP are that
it collects internal information from the three industrial sectors, located all over India, by adopting a cooperative and
coordinative gesture, makes the findings public, achieves maximum participation within the sectors, and that too
way ahead before the “right to information” has any legal binding.
5.6 Empowering rationality:
Though the issues in relation to pollution are raised, the approach by an individual member of the society is ad hoc.
“If a person is able to assimilate the supplied information with his intellectual processes of cognition, there are fair
chances of an action or a decision in relation to the information received”.119
The Green-rating project interprets the
data through expert cognition process and provides simple, palatable information to the people at large. It also
disseminated the processed information of the exercise in a simple and easily comprehendible way with in depth
reporting.120
5.7 A chord Struck! Or Stuck?
The passing of “Freedom of Information” by the Indian parliament is referred as “a momentous engagement with the
possibilities of freedom” by Amartya Sen.121
A beginning of a more inclusive development process, however
information means little if the levels of literacy and rights awareness among the people is low. Empowerment begins
with education, education can discipline minds, it can strengthen will, it can enable one to know what is to be valued
and to be sought in life, it can enable people to make choices and have a long-lasting enabling power. That is
development. That is what education did to a bunch of brilliant Indian lawyers critically are responsible largely for
India’s freedom. A combination of literacy, rights awareness, and freedom of information can expand the
opportunities to share knowledge, multiply probabilities of efficient allocation of resources, and have a cleansing
effect on the system of environmental governance.
A usual percept is that social preferences in India are low as regard to better pollution free environment and that
only investment in education to elevate it.122
People lack willingness to pay for a resource efficient product.123
They
discount the externality cost while making market choices.124
Moreover, there is no regulation to check the
accountability of the industry to post production, post sales stages of product life cycle for reuse/recycle.125
5.8 Momentous Engagements Excess: Quite Possible!
Regulation can be the most important factor for information rich governing of industry. Information providence
implies transparency, which in turn can shy away certain non-complying industries. However, it will bring new
promising opportunities for communities and institutions for an exercise similar to GRP. Transparency has potential
to remove the discretion veil.126
It has a disinfectant effect. On the flip side, focusing on the problem collectively
117
For example, PROPER of Indonesia, or TRI in US.
118
CSE has proven repeatedly in razing issues of public concerns and has been instrumental in influencing critical policy decisions taken by the
government of India (for example, CNG for three wheeler and four wheeler automobile in Delhi, recently also instrumental in drawing attention
of government of India for laying drinking water standards). See Fung et al (2002), Graham M., (2002).
119
See Ogus (2002).
120
This aspect is in conformance with the recommendation by Fung et al (2002). They recommend that “comprehensible information content –
transparency policies can require information to be conveyed in a manner that is readily interpretable by intermidiaetories and/or end users”.
Interview with Mr. Chandra Bhushan, and publications by CSE
121
See Thomas. E. C. (2003), “ The right to Information – A cleansing effect”, Feature article, Press Information Bureau, Government of India, at
http://pib.nic.in/feature/feyr2003/fjan2003/f160120031.html
122
Interview with Mr. R. Varadhan,
123
Interview with Mr. Aloke Mookherja & Gurgaon facility in charge, HeroHonda.
124
Personnel discussion with Dr. Rakesh Kumar, Scientist & Head, NEERI Mumbai.
125
Interview with Mr. K. P. Nayati.
17
126
See Graham M., (2002).
would give many opportunities to confrontation with the industry. Just as too much sunshine hurts the eyes. GRP
surly opens a forum, initiates the process and set examples for the regulatory authority to learn. The level of
transparency showed by the industry is high and evident from the fact that companies have increasingly more
transparently participated in the second phase. Curiosity about the weightings, and acceptance of increased level of
transparency surfaced from the industry during investigation. The picture would have been different if the agencies
provided the data in a least restricted way as possible. Increasing the entropy of the system, making things work, and
could blow a new life in the process of regulation. Unitizing the data and the acts for producing a database and
giving it to public, no rule stops the authority to do, it.
5.9 Summing Up:
Disclosure policies require certain circumstances in order to flourish.127
A detailed explanation is in the literature
review section. GRP has gone through various stages and produced the results. Reflexivity was its intrinsic
character.
However, evolution is often painful and slow, but survival demands it. GRP should be self-critical and evolve. The
reflexivity will only cover the society if it is able to educate it self, makes it self aware of its rights, uses the rights to
fulfill its duties towards its present and future generation. The new “Freedom of Information” law brings a new
sunrise for a corruption free, efficient and more responsible Indian industry and society. However, the tool of
“Freedom of Information” needs to be sharper by use. It needs to be more sophisticated and usable for people form
different strata of Indian society. On the other hand, it is to be kept in mind that at the heart the purpose of using this
tool is to enhance industrial environmental performance and not to create adversarial status quo between the society
and the industry. GRP has been a step forward in right direction for assessing the environmental performances of the
industries but has not been able to achieve the object in Toto. As still the legislation uses the same stick to discipline
industries. Rationalization of standards, specialized regulation for individual industrial sectors, arriving at a
comprehensive regime to understand the nitty-gritty’s of industrial functioning and then regulating to the optimal
capacity would be a concrete permanent correction in the traditional regulatory system. Institutionalization of the
rating exercise with legal binding would be the way ahead. A complete symphony requires precise law for industry
to provide information along with the government departments, with wider, systematic, periodic and regular
environmental performance evaluations. They have to be more incentives designed while rewarding successful
performers and penalizing defaulters. Alone CSE cannot achieve the horizons of achievements and therefore it can
rightly be said that, it is a perfect note but an incomplete symphony!
References:
Aalders, M. and T. Wilthagan (1997), “Moving Beyond Command and Control: Reflexivity in the Regulation of
Occupational Safety and Health and the Environment”, Law and Policy, Vol. 19, No. 4.
Agarwal, Anil (eds.) (1999), “The Good, The Bad and The Ugly: enter The Green Rating Project. Down To Earth”,
Vol. 8, No 5, 20 – 58. Publisher: Sunita Narain, New Delhi. India.
Agarwal, Anil (eds.) (2001), ““An Auto Dream”. The Green Rating Project: India Automobile industry”, Down To
Earth, Vol. 10, No. 13, 18 – 52. Publisher: Sunita Narain, New Delhi. India.
Anand, Umesh (2000), “Green rating must run deep”, The Financial Express on 20 August 2000, New Delhi. India
sighted in; Agarwal, Anil (eds.) (2001), ““An Auto Dream” the Green Rating Project: Indian Automobile Industry”,
Down To Earth, Vol. 10. No. 13, 18 – 52. Publisher: Sunita Narain, New Delhi. India.
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Resources for the Future, Discussion Paper 00 – 44.
18
127
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Right-to-Know?” Resources for the Future, Discussion Paper 03 – 05.
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Future, Discussion Paper 03 – 16.
Bhushan Chandra (2001), “Miles to go before ‘going green’”, Interview to statesman news service, October 2001,
New Delhi. India.
Bhushan Chandra (2003) encrypts from the interview given on 24 July 2003.
Blackman, A., and Bannister, G. J. (1998), “Community Pressure and Clean Technology in the Informal Sector: An
Econometric Analysis of the Adoption of Propane by Traditional Mexican Brick makers”, Journal of Environmental
Economics and Management Vol. 35, 1-21.
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Winter Issue.
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Environment Economics and Management, Vol. 42, 310 – 335.
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Environmental Law Review, Vol. 23, 441-469.
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Expanding the Success of the toxics release inventory”, Environmental Management, Vol. 25, No. 2, 115 – 127.
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Institute for Government Innovation, Occasional Paper, John F. Kennedy School of Government, fall, 2002.
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Institution Press, Washington, DC.
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of the Effect of right-to-sue and Right-to- Know Provisions on Industry’s Toxic Emissions”, Social Science
Quarterly, Vol. 78, 859-73.
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Gunningham, N., and P. Grabosky (1998), “Smart Regulation: Designing Environmental Policy”, New York:
Oxford.
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Working papers 116, Center for Development Economics, Delhi School of Economics.
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Data”, Journal of Environmental Economics and Management, Vol. 28, 98 – 113.
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in “Commons Without Tragedy” R. V. Anderson, (eds.) Savage, MD: Barnes and Noble.
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Canada’s National Pollution Release Inventory”.
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14, No. 4.
]
“How Are the Toxics Release Inventory Data Used? – Government, business, academic and citizen uses”, Toxic
Release Inventory Program Division, Office of Environmental Information, USEPA, Washington, DC. May 2003.
19
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Edition Sigma Berlin.
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Environmental Regulation”, American Behavioral Scientist, Vol. 44, No. 4. Sage Publication, Inc.
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Narian Sunita, (2003) encrypts from the interview given on 28 July 2003.
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Environment”, at http://pubs.wri.org/pubspdf.cfm?PubID=3759
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India, Mumbai, August 15.
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public: The Case of SARS”, Title III, Policy Studies, Vol. 21, 16 - 34.
20
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Indian Environmental Structure in Pollution Control”, Idma Foundation for Sustainable Development, Chandigarh
& Indian Council of Social Welfare-Chandigarh
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52, No. 2, 510 – 529.
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Vol. 19, No. 4.
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Environmental Economics and Management, Vol. 45, 377 – 393.
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Minister of State, Ministry of Environment and Forests, Government of India.
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control”, Harvard Environmental Law Review, Vol. 22, 103 – 202.
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Quarterly, Vol. 83, No.1.
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Weekly, Volume 38, Number 1, 32-37. Sameeksha Trust Publication.
Titenberg, T. (1998), “Disclosure Strategies for pollution control”, Environmental and Resources Economics, Vol.
11, No. 3 – 4, 587 – 602.
Wang, H. et al. (2002), “Environmental Performance Rating and Disclosure: China’s Green-Watch Program”,
World Bank Policy Research Working Paper 2889.
Zeya-Hazra Monali (2003) encrypts from the interview given on 27 July 2003.
List of interviews
1.Mr. Rakesh Baweja, Sr. Manager (Safety and Environment.) HeroHonda Motors Limited. Dharuhera, Haryana.
2.Mr. Rajeev Kapoor, General Manager & Plant Head, Hero Honda Motors Limited. Dharuhera, Haryana, India.
3.Mr. Sudhir K. Agarwal, Executive Director (Chemicals), DCM Shriram Consolidated Ltd. New Delhi, India.
4.Prof. M. M. Mehta, Advisor, Auto industry rating. The Green Rating Project, Center for Science and
Environment. New Delhi, India.
5.Mr. R. Varadhan, Vice President, Research and Development, Ballarpur Industries Limited. Gurgaon, Haryana,
India.
6.Mr. N.C. Gupta, General Manager (operations), JK Paper Ltd. New Delhi, India.
7.Mr. K. P. Nyati, Head, Environment Management Division, Confederation of Indian Industry, India Habitat
Center, New Delhi, India.
8. Dr. N. J. Rao, Sr. Scientist Indian Institute of Technology Roorkee, Sharanpur campus, Uttar Pradesh, India.
9. Dr. Ashok Kumar, Environmental manager, Star Paper Mills, Sharanpur, Uttar Pradesh, India.
10. Mr. Chandra Bhushan, Coordinator, Green Rating Project, Center for Science and Environment, New Delhi,
India.
11. Mr. Debadatta Basu, Sr. Environmental Scientist, Central Pollution Control Board, New Delhi, India.
12. Mrs. Monali Zeya Hazra, Assistant Coordinator, The Green Rating Project, Center for Science and Environment,
New Delhi, India.
13. Dr. R. C, Trivedi, Additional Director, Central Pollution Control Board, New Delhi, India.
14. Mrs. Usha Narain, Director, Center for Science and Environment, New Delhi, India.
15. Mr. Aloke Mookherja, Advisor, Green Rating Project, ABB – Kolkata, West Bengal, India.
16. Mr. N. V. Iyer, Technical Advisor, Bajaj auto Ltd. Pune, Maharashtra, India. Tel: + 91 – 20 – 7406265.
17. Dr. Amar Supate, Senor Scientific Officer, Zonal laboratory, Maharashtra Pollution Control Board, Navi
Mumbai, Maharashtra, India.
21

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Green Rating Project, Environmental Information Disclosure Programme

  • 1. The Green Rating Project in India - A Perfect Note, but an Incomplete Symphony! Mr. Amit Gopal Chauhan, MEM. MSc. EAE, (LSE) Project Assistant, National Environmental Engineering Research Institute (NEERI) 89 – B. Dr. A. B. Road, Worli – 400 018, Mumbai, India Tel: +91 (0) 22 2497 3521; 2492 6859 Fax: +91 (0) 22 2493 6635 Email: amitchauhan@mail.com JEL Classification: K23 - Regulated Industries and Administrative Law K32 - Environmental, Health, and Safety Law K42 - Illegal Behavior and the Enforcement of Law Q52 - Pollution Control Costs; Distributional Effects; Employment Effects Q58 - Government Policy Abstract: A number of countries around the world have tried many variations of environmental information disclosure programs as a regulatory tool for checking industrial pollution. Almost all of them are either initiatives by government agencies responsible for regulating industries on environmental front or a result of regulatory requirement. They are attempts of finding a better alternative to traditional command and control regulatory approach. Most of them contribute very little towards enhancing environmental performance directly. The green rating project (GRP) conducted by centre for science and environment is similar attempt with distinction. Some distinctive qualities of the GRP are that it collects internal information from the three industrial sectors, located all over India, by adopting a cooperative and coordinative gesture, makes the findings public, achieves maximum participation within the sectors, and that too way ahead before the “right to information” has any legal binding. The study attempts to take an account of the GRP, in focus of the available literature and the Indian context. It tries to compare the process of rating with reflexivity and infers that reflexivity is a property, which could express it self in various societal situations not necessarily western as annexed by some authors. 1
  • 2. Any ‘problem’ that persist that long without resolution should lead us to Suspect subconscious resistance. (Harding, Garrett, 1991) Section 1 :Introduction 1.1 The Indian context: Manufacturing industry is the second largest contributor to GDP after agriculture in India. Ceteris paribus, dependence on natural resources & environmental externalities is on the rise, hinting for a judicious use of these resources and controlling environmental pollution. Various regulations and regulating bodies are in existence to materialize responsibilities of resource conservation and environmental pollution control.1 There is no dearth of them in India.2 However, means do not always guarantee ends. Inefficient production processes, mostly in the unorganized small-scale sector is the single most reason for point source pollution in India. One can blame price sensitive character of markets on one hand and inability of the government policies to internalize environmental costs on the other. Poor governance record over decades and sidelined environment priorities for voracious economic growth also indicates a “subconscious resistance” in Indian society against a more responsible behavior towards environmental issues. As a democracy, India has long tradition of grassroots social political agitation. In recent years contribution of well- established and widespread network of community groups, non-governmental organizations and associations have highlighted social issues, be it of local, national or global significance in to the public forum.3 Advocacy for environment protection & resource conservation is also common. Current trend of active judicial participation of Indian citizens in pollution control management will continue to grow.4 However, transparency in functioning of government and administration is low, resulting in a week governance record reflected in widespread corruption, making state bureaucratic operations cumbersome, arbitrary, cost – ineffective and unresponsive to public needs.5 Despite of democracy, free press & media revolution, social costs due to inefficiency and mismanagement of natural resources and unaccountable behavior towards environment by the industry is rising in the country.6 Population growth & rising impetus on industrialization & economic growth naturally suggest the need of a pro – active role to conserve resources and control pollution. 1.2 Rationale of regulation: I think the goal of environmental regulation should be to enhance environmental performance of the subject industry. Lawsuits, pressure from stakeholders, media highlight, would not directly influence industry to reduce pollution. As it is the intrinsic ability of industry, in terms of available and adoptable technological changes, funds available for the change, its willingness, and the willingness of consumer to pay the price for a cleaner and greener product are the crucial potential factors for better environmental performance. Ideally, if such a holistic approach were available it would orchestrate the industry and squeeze the maximum of its efforts leading to greener, cleaner and safe production. Realistically however, the symphony is a bit difficult to achieve. There exist no single institution or authority, no set of regulation in whatever combination; no financial incentive designed as 1 See http://envfor.nic.in/legis/legis.html legislative details. 2 When asked about the environmental legislation regulatory authorities in Maharashtra New Delhi, West Bengal were of the opinion that India has ample of laws or bylaws on each environmental aspect. 3 See http://www.acdi – cida.gc.ca /cida_ind.nsf/0/2b98c9b763213f5b852568be004859c4?Open Document 4 See Sawhney Aparna (2003) highlighting the role of Public Interest Litigation in managing pollution. 5 See Jalan Bimal, (1996) for a through evaluation and discussion on the matter. 2 6 See Carter & Hommann, (1995) they estimate economic and social costs of approximately US$7 billion per year due to water and air pollution in India.
  • 3. meticulously, no perfect social and cultural context available to guarantee a complete symphony. So, what is achievable? Who could do it? When it is possible? These are the main questions, which motivate this study. 1.3 Searching a new approach to enhance industrial environmental performance: If traditional regulatory approach has limited utility in preventing pollution by increasing resource efficiency and intimidating responsible behavior on part of industry then can we not challenge it? Or at least look out for a more effective approach that would enhance industries environmental performance? There are a number of obvious and not so obvious reasons why it could be or not done. More recently suasive instrument viz. environmental education or provisions of information are in trial to alter behavioral pattern of polluters. They include public disclosure of information on polluting activities of industries, which is assumed to create market pressure on manufacturers to adopt environmentally friendly production processes or produce greener products, generate social pressure from stakeholders and compliance pressure from enforcing agency. Evidences suggesting merits of adopting disclosure of information as social policy is growing world over.7 More importantly, they improve transparency, inclusiveness, and accountability in the administrative system.8 The “ Toxics release Inventory” in United States, Indonesia’s “PROPER”, China’s Green – Watch Programme, the “Ecowatch” programme in Philippines, “Chemical Release inventory” or “Factory Watch” in United Kingdom, are some of the few examples around the world. However, most of them limit to coercive implications usually from stakeholders.9 Rarely a constructive edge is embedded in the process i.e. opening opportunities for improvement and resource saving. This study tries to assess a new approach towards achieving better environmental performance by industry. It also tries to check out under what conditions such an approach will have a larger impact towards achieving better environmental performance by industry. 1.4 Issues with “Freedom of Information”: Indian parliament approved the “Freedom of Information Bill” in December 2002 followed by some states.10 India is now among the 20 countries to have legislated a measure, which is in direction of providing transparency, openness and accountability in government functioning.11 Yet, bureaucratic culture remains closed and secret using “the Official Secrecy Act, 1923” to restrict information. “One hears pious platitudes about an open bureaucracy, but asks anyone who tries to get figures on public expenditure even at the municipal level”.12 Even if it has potential for greater openness and transparency in public administration for responsive governance, its broad application seems a distant dream. Free flow of information for citizens and non-government institutions suffers from several bottlenecks, including the existing legal framework, lack of infrastructure at the grass root levels and an attitude of secrecy within the civil services. On the other hand, other intrinsic limitations of transaction cost in terms of time and effort on the seeker, poverty, illiteracy & lack of awareness restrict access to information. Private sector industries use jargons of “internal matter” & “trade secrete” to restrict information. Issues of their functioning, risk associated with the facility, hazardous substances and processes in use, are some of the best-guarded secrets by the industry even for the enforcing authority at times. Access to information about a private sector facility from authorities is a big challenge for proactive, established non-governmental organization in the country! what chance does an individual stakeholder have given the transaction costs involved, and time consumed? 7 See Graham, M., (2002), chapter five. 8 For example, see Karkkainen (2001). Pp 261- 262 9 The stakeholder could be a) Investors/ Insurance b) joint venture partners and suppliers, c) consumers, d) government regulatory bodies, e) civil society, f) local communities, g) judiciary h) employees of the firm. 10 In states Goa, Tamilnadu, Karnataka, Delhi, Rajasthan, Maharashtra. 11 See The Right to Information – A cleansing effect by Thomas E. C. (2003) at http://pib.nic.in/feature/feyr2003/fjan2003/f160120031.html 3 12 See Roy Ranjan, (2004).
  • 4. 1.5 Organizational advantage: One point is clear from above discussion that individuals are at a disadvantage in comparison to organizations in respect to efforts, time and money involved in using their access to information right in the present scenario. Secondly, transaction cost involved will dictate the source and type of information sought by the individuals. It is obvious that only that information which affects the seeker directly for example environmental information that affects his/her livelihood or his/her health or quality of life is actively sought. Information means differently to different people. Receiving information does not imply behavioral change or entering appropriate transaction. Problem in summarize and understand the received information may be constituted by “bounded rationality”.13 Highly technical information needs an unrelenting effort by an agency to interpret and communicate the risk to the public.14 People will have a defined way of relating events to their own experience thereby limiting broader comprehension. Values, personal interests and priorities, culture, and socio-political-economic context of their existence play a role in shaping their decisions and nature of individual or collective action on receiving information. An institution/organization can expand the horizons of “bounded rationality” for the people; make information more comprehendible, widely accessible and building their capacity to take action, increasing probability to interact, expounding societal encounters for a reflexive existence. 1.6 Subject of the Study: Discussion from 1.2 to 1.5 brings to light the regulatory context, the socio cultural context to a certain extent, the idealistic and realistic viewpoints, the information issue, organizational advantage to access of information and the emphasis on environmental performance. It senses the potential of transparency and functional openness in the operations of regulatory agencies to cleanse and disinfect the system as sunlight does it for the living world. Having done that let us, now focus on the subject of study, the Green Rating Project (GRP), conducted by Center for Science and Environment team, claiming to be most comprehensive exercise of evaluating environmental performance of firms & makes it public with a constructive edge. It is first of its kind in India and adopts the “Life Cycle Assessment (LCA)” approach, a materials accounting exercise to gauge environmental performance of the industries with efficiency as its main attribute. 1.7 The objective of study: The objective of the study was to check and confirm the claims of the GRP, its efficacy as a regulatory tool, to understand the process and to explore supporting contextual attributes, which would enhance its capability as a holistic regulatory approach. One of the objectives was also to explore its potential for gaining legitimacy from the regulators, how far India is ready for such an approach & its dependence on traditional regulation. The literature suggests that ordinary citizens can do what government regulators have traditionally done: encouraging industries to improve its environmental performance.15 1.8 Structure of the paper: Section 2 discus merit of environmental information disclosure programmes contrasting with traditional approach of environmental regulation in India. Synthesis of a model based on literature cited on reflexive environmental regulation is the next step. Section 3 gives detailed methodology followed during the study. Section 4 gives a brief 13 See Ogus, A (2002). In 1957, Simon, H. proposed the notion of Bounded rationality: that property of an agent that behaves in a manner that is nearly optimal with respect to its goals, as its resources will allow. Models of bounded rationality try to answer the question of how real people with limited time, knowledge, money, and other scarce resources make decisions. At http://ai.eecs.umich.edu/cogarch0/common/theory/boundrat.html 14 See Rich, Conn and Owens (1993) 4 15 See for example, Titinberg, T (1998); Pargal & Wheeler (1996); Karkkainen et al. (2000)
  • 5. account of the Green Rating Project (GRP) following a normative approach. Section 5 sums up field observations and discusses them in light of the literature review. Section 2: Literature review and Analysis Review of literature is in three major parts. The first part covers the regulatory regime in India & access to information status. Part 2 divides in eight sub-divisions; it focuses on “information disclosure” as regulation, typifies the subject in light of literature, and arrives at investigation questions. Part 3 contrasts the first two parts & the subject with reflexivity. 2.1 Regulatory realities in India: Typically traditional regulation impose detailed, legally enforceable limits, conditions, and affirmative requirements on industrial operations; generally controlling sources that generate pollution on individual bases.16 They seek pollution control in two forms. Firstly, by prohibiting pollution in excess of technical limits specified in permits or consent. Secondly, it may require use of specific technology. Violation of both lead to fines, penalties or criminal prosecutions. In India environmental regulation is traditionally top-down form of regulation i.e. policy prescription from a higher authority in a centralized, hierarchical structure of regulation, often named as “Command and control” (CAC).17 Detailed laws and by laws with various amendments make a complex web and difficult for small and medium sized industry to follow and understand.18 The central pollution control board is the central agency under the ministry of environment and forestry, and has six zonal offices along India. The State Pollution Control Boards (SPCB’s) constituted in almost every state share more than three forth of the regulatory responsibilities.19 The critics claim CAC as ineffective and often inefficient.20 As it is often subjective to the enthusiasm and competence of the authority.21 It provides discretion to the administrative bureaucrats and makes the system vulnerable to lax enforcement.22 Poor monitoring and lax enforcement by pollution control boards is justified myriad in the literature.23 With limited transparency and public scrutiny, it is also vulnerable to “capture” by the very industries they are supposed to regulate.24 They are also vulnerable to political influence, agency influence, and mismatched with the situation. The type of regulation best suited for a particular problem depends on a pragmatic assessment of circumstances. 25 Criticizing CAC as too static and leading to “environmental juridification” by being highly technical and specific laws with exploitable loopholes, Heyes (1998) rightly observes that environmental regulations are only useful if firms comply with them, and insofar, as they are either fully or partially self-enforcing. The above discussion gives a fair idea of the limitations and possibilities of CAC. However, CAC is the case with every other field, which requires regulation of any kind in India. To expect a radical change in environmental regulation will be a bit naive. It is a system loc-in. amendment after amendments but no critical evaluation of CAC 16 See Steinzor .R.I, (1998). 17 For generic chronology of Indian environmental regulation See Kathuria & Gundimeda (2002), also Shaman .D, (1996); http://www.pbs.org/wgbh/commamndingheights/lo/countries/in/in_env.html. See Gupta, S., (2003b); Interview comments by Sunita Narain, Chandra Bushan. Also see Sinclair .D, (1997). 18 See http://envfor.nic.in/legis/legis.html legislative details. The regulatory tools exercised concerning pollution control in the country are myriad. 19 See Shaman .D, (1996), & Gupta .S, (2003b). 20 See Orts, E. W., 1995. 21 See Kathuria .V and Gundimeda .H, (2002). 22 The authorities often focus only on large industries and medium size industries to get compensation for lax enforcement. The compensation- received act as a deterrent for monitoring small – scale industries. See Gupta, S., 1996; Orts 1995; Janike & Weinder (eds.) 1995. 23 See Kathuria and Gundimeda (2002, 2001, 2000), Murty et al. (1999), Kuik et al. (1997) for an overview of regulatory instruments and their evaluation. See Pargal, S., et al., (1997) they comment. Inspections are mainly a rent seeking activity with poorly paid inspectors, poor moral. 24 The most prominent examples of state failure is “ regulatory capture” see Stigler .G, (1971) in Pargal et al (1997) 5 25 See Orts, E. W., (1995).
  • 6. for adapting a new approach for pollution control. Further, the experimentation with Market Based instruments is in the primitive stage and scarcely exercised.26 2.2 Environmental Information access: Status in India This section will try to contrast the existing normative literature used to justify need for access to information in a global perspective and literature on practical observations about freedom to information debate in the Indian context. Nearly fourteen years ago, India committed itself to idea of sustainable development. Principle 10 of the Rio declaration three “access principles” represent fundamental global norms of equitable and environmentally sound decision – making. The three access principles are also key characteristics of good governance, a concept that has emerged as an important element of the discourse on sustainable development in recent years. Since 1992, many regional instruments have come up indicating a growing international consensus on the said core set of environmental governance.27 World Resource Institute (WRI) puts forward three derivative corollaries of the principle “access to environmental information enables citizens to make informed personal choices and encourages improved environmental performance by industry and government”.28 In another report published by WRI identifies public access to information from governments, business, and non – governmental organizations as a necessary precursor to improved environmental performance.29 The argument is that information enables people and importantly the poor communities to participate in environmental decision-making process and governance. The report asserts that improving public access to information and decision – making is a way to ensure that environmental and social considerations are fully integrated into economic development policies.30 However, WRI study finds that access to industrial facility information: based on air and water compliance, monitoring and pollutant release and transfer register (PRTR) are weak, the quality and accessibility of information is week or non – existent in India.31 Long after its commitment, the government of India was able to approve “Freedom of Information Bill” in 2002 followed by some states.32 The access to information about environmental performance by industries is week in all the four dimensions viz. a) Provisions in law, b) Practice of seeking information, c) Quality of information made available, and d) accessibility to information on environmental performance by industries.33 2.3 In focus “Information disclosure” as regulation: Though nascent, literature on information disclosure of environmental performance of facilities products and firms is growing. 34 Most of the literature presses that the prime motive force for success of such an approach is that it offers “reputation incentive” along with stock market reaction.35 However, in contrast, they are a great deal of 26 See annual report MOEF, India 2002 – 2003 at http://envfor.nic.in/report/0203/chap-05.doc 27 For example, the United Nations Economic Commission for Europe (UNECE) Convention on Access to Information, Public Participation in Decision Making and Access to Justice in Environmental Matters (Aarhus Convention) 1998, The Inter-American Strategy for the Promotion of Public Participation in Decision-Making for Sustainable Development (ISP) 1999, Malmo Declaration of UNEP 2000, East Africa Community Environmental Memorandum of Understanding (MOU) 2000; from, Saini .R .S et al. (2004). 28 See Petkova, E., et al. (2002), Closing The Gap, Information, Participation, and Justice in Decision making for The Environment. At http://pubs.wri.org/pubs_pdf.cfm?pubID=3759 29 See “Decisions for the Earth: Balance, voice and power” at http://newsroom.wri.org/newsrelease_text.cfm?NewsRealseID=252 30 Ibid 31 Ibid 32 Passed by Lok Sabha on 3 December 2002 and Rajya Sabha on 17 December 2002; also see http://www.freedominfo.org/news/india/foi2002.doc. In states Goa, Tamilnadu, Karnataka, Delhi, Rajasthan, Maharashtra 33 See Saini .R .S et al. (2004). 34 The “Toxics Release Inventory “of the US was the first approach of its kind in the world. Moreover, it is not surprising that most of the literature is on TRI. The programme initiated the generation of literature in the US. See footnote 39, in Fiorino, D. J., (1999) for some early literature. However there is some research on such programmes as the GRP from countries for example Indonesia, China, Mexico, Colombia, Bangladesh, and Thailand. 6 35 See for example Graham Mary (2002), Pedersen (2001), Afsah et al., (2000), Stephen Mark (2002), Titenberg, T., (1998), Konar & Cohen (1997), Khanna (1997), Hamilton (1995), Laplante and Lanoie (1994), Pargal et al., (1997), Fung et al., (2002), Dasgupta and Laplante (2001), Gunnigham and Grabosky (1998), Gupta (2003).
  • 7. literature indicating that resource conversion and efficient production processes lead to environmental benign behavior.36 A fair effort is spend to appreciate relevant literature. 2.3.1 Definition: Informational regulation means “regulation, which provides to affected stakeholders information on the operation of regulated entities, usually with the exception that such stakeholders will then pressure on these entities to comply with regulations in manner, which serves the interest of stakeholders”.37 2.3.2 Typifying Information Disclosure Manufacturing industries disclose their environmental performance information of its possession, production process or impact of its products in three generic ways. Information to the consumer about the contents of the product and its environmental impacts is termed as “environmental labeling” (Type 1).38 This information is disclosed either on the product or conveyed by means of a certificate accompanying the product or the service they purchase. When companies inform its stakeholders about its environmental performance in its annual report (Type II).39 And information to the public domain at large about their possession, consumption and discharge of hazardous substances in the ambient environment (Type III).40 The environmental information disclosure programme discussed in this paper is the environmental performance information collection of industries of a particular sector, its assessment in accordance with the benchmarking criteria, and its disclosure by a public interest organization in India. We could safely categories GRP as “Type III”. 2.3.3 Determinants of Industrial Environmental Performance The functioning of any industrial facility is effected by factors both internal and external to it self. The level of pollution and pollution trends from its activities over time are a function of these factors. Literature suggests that the internal factors defining the level and nature of pollution from a facility as, its products, its production processes & technology, characteristics of chemicals & raw material use, level of organization, quality of skilled and unskilled employees, their understanding and functioning which characterizes their innovation capacity, the scale of production & the cost and benefit of pollution control as assessed by the owner.41 The external factors or stakeholders influencing level of pollution could be the materials supply, infrastructure providence, consumer, workers, shareholder, local and national community and regulatory regime. These factors potentially play an important role for improving environmental performance of the firms. Let us consider the external factors first. We can classify them in three different ways. Those having direct influence are the quality of raw material use, available infrastructure where in the facility functions, and the workers and consumer for safety and health reasons. Secondly, the investors having their investment at stake may influence the functioning of firm. Disclosure of any negative information may lead to legal action on firms or it may indicate their inefficient working practices there by defining the profitability of the firm and hence levels of returns on the 36 For a famous reading see for example Porter and Linde (1995) arguing that superior environmental performance may actually improve financial performance by reducing materials waste and process inefficiencies. Also, see theories of ecological modernization, Pedersen (2001). 37 See Orts (1998). 38 See Magat, & Viscusi (1992), Graham, (2002) chapter 3 in particular, for an excellent analysis and discussion on human behaviour and labeling of products. 39 See Brown & Deegan (1998) on environmental information disclosure by companies in annual reports and media agenda setting theory and legitimacy theory. 40 See The Greening Industry Report (2000) by World Bank for variants of such programme across the nations. Fung & O’Rourke (2000): See for example how are the toxics release inventory data used? – Government, business, academic and citizen uses published by USEPA, Washington, DC, may 2003. 7 41 See Antweiler & Harrison (2001) also Dasgupta, Hettige and Wheeler (2000) find that publicly traded firms, have more highly educated workers, and have adopted ISO14001 – type internal management procedures are more likely to comply with environmental regulations. See Michael E. Porter & Claas van der Linde, (1995) Fung and O’Rourke argue that the key factor in reducing pollution is that information disclosure programmes allow for comparisons across the firms
  • 8. investment. 42 Thirdly, the cause for appreciation or gain in level trust from the community surrounding the facility or negative disclosure could cause legal action or economic and political sanctions by the community with the operators of the facility. This logic holds true with the economic approach to environmental problems attributed to Coase and gives a conceptual foundation for disclosure strategies.43 Coase points out inefficient pollution impose costs on victims, which exceed the cost of controlling that pollution. However as the list of the victims could be large victims experiencing both use and nonuse information can therefore motivate them to pressurize firms for pollution control or minimize damage caused to them. Advocates of informational strategies argue that government’s instead of setting rules, standards, and direct intervention should focus on collecting and disseminating appropriate information. Such information will enable individuals, communities, market agents and regulators to interact in ways that promote socially desirable patterns of production and consumption. That information proves a powerful incentive for firms to reduce negative externalities from private activities.44 2.3.4 On Information cost: Two problems generally sited by economist are the transaction costs in generating and disseminating information and inability or limited bargaining and influencing power of the victims. They involve high transaction costs when many small polluters are involved and unable to internalize fully external costs when these fall on third parties.45 However, regulation can make polluters responsible for supplying the information. Moreover, victims can be empowered.46 Knowing this we could say that firstly it is required to regulate the firm to share the data secondly the transaction costs of generating and disseminating information should be minimum & thirdly empowering victims, by providing economic, social, political or legal power to express their preferences at their will which can lead to a mutually antagonistic relationship between facility owner and the victim.47 Subsidizing or encouraging information generation could be right instrument to use there by reducing the transaction.48 2.3.5 Stakeholders & Information quality Requiring firms to disclose information is the initiation of the process of making society aware of the external costs it incurs due to pollution.49 This may prove to be the first step towards internalizing the externalities. Another strand of literature uses a "risk disclosure" game model to explain intricacies of disclosure programme.50 It observes that it is possible to motivate firms to internalize the potential harm they might inflict on third parties in an efficient and effective way. Provided the interested parties must have ability to act quickly and wisely, based on the information they receive, and that the judicial system is readily accessible at reasonable const and it is capable of effective implementation to alter compliance status of firms.51 Further the information generated should also be of good quality, considering the costs of associated with producing, disseminating and processing data.52 The information can be used for research and development to bring processes level changes and avoid misinterpretation. The degree of criticality shown by the stakeholder in demanding information may be a good attribute for achieving precision 42 See for example Konar & Cohen (1997) and (Karkkainen (2001). Both papers confirm speculating that adverse TRI information causes investors to re – evaluate a firm’s future cash flows, which could be affected by inefficient production methods, community pressures, consumer boycotts, future regulatory actions, future legal liability, or the necessary to make future investments in pollution abatement measures to avoid any of these adverse outcomes. 43 See Coase, R. H., (1960) 44 See Afsah, S. et al (1997) 45 Ibid. 46 See Titenberg, T., (1998). 47 See Kleindorfer and Orts, (1998). 48 See Titenberg, T., (1998). 49 See Pedersen (2001). 50 See Sinclair-Desgasne & Gozlan (2003) 51 See Pargal, S., et al (1997) for evidence and justification of such an adversarial and formal approach in India 8 52 Ibid.
  • 9. and the accuracy of the information generated reveals the true nature of his activity.53 Lastly, with the “sophisticated-skepticism” the stakeholder can completely discount any partial reporting, as there are little reasons to conceal information if the firms are with safe activity. 2.3.6 Merits: Environmental information disclosure programmes are termed as “third wave” environmental regulation often superior to other forms.54 They immediately discipline polluting private actors, in process of collection and publication of data, give transparency and sustainability.55 Literature advocates them to be adopted as social policy to expand democracy and key to increase public participation in decision – making and to certain extent the institutions of civil society (e.g., civic associations, non-governmental organizations) may be able to compensate through ‘informational regulation’.56 Such programmes my offer “substantive” and “instrumental” benefits through collection, compilation & dissemination of information whilst creating facilitating information rich decision-making processes within companies. 57 For example, the materials accounting approach can revile new information and opportunities for pollution reduction to the firm. Finally, negative environmental performance by the firms results in poor stock valuation.58 2.3.7 Limitations: The limitations for such a strategy are that its efficacy depends on timely access to accurate information by the society with certain capacity to interpret and ability to react. Such a proactive role by the civil society is uncertain in many developing countries. It requires reasonable spending in terms of effort, time, and resources. Costs and benefits from a disclosure to the user also determine weather disclosures prompt the users to press for improvements for transparency in policymaking process. Further type of action depends on social, economic, cultural, and political character of the community. If it takes an adversarial stance resulting in mutually antagonistic relationship, hardly will they contribute to enhance internal capability of the firm directly. Stakeholders may face an “informational capture” if they are not sufficiently sophisticated in their skepticism towards the data provided by the industrial firm. Use of disclosure strategies for regulating industry for resource efficient, pollution preventive behavior will only be complimentary rather than substitutive with little scope for change. Disclosure cost increases with the amount, scope, and/or level of detail of information provided to users. They have concentrated costs and diffuse benefits. 59 Disclosure activities significantly influence changes over time in aggregate. All such initiatives are adopted by the enforcing agency, having an upper hand by default.60 Thus far, information disclosure has been opportunity-driven, not demand driven.61 Further, leading agencies tend to do what is bureaucratically and politically easy, rather than what might more readily improve environmental quality. The goals set decide benefits and costs of the exercise.62 Lastly “without constant political oversight, careful attention to the benefits and costs surrounding disclosure and users, awareness of the impact of change in the market and 53 Ibid. 54 After traditional and market based approaches. See Titenberg, T., (1998), and Glasbergen in Fiorino, D.J., (1999). 55 See Fung & O’Rourke (2000); Fung et al (2002). 56 See Graham (2002). Also O’Connor, 1998 pp. 103-104, O’Connor, 1994, pp. 134-135 57 See Beierle (2003b) 58 See Gupta S., (2003a) 59 See Fung et al (2002) 60 See Grant (1997). 61 See Baierle (2003) pp. 54. 9 62 See Graham Mary (2002) She gives architecture of disclosure systems based on various factors including purpose, targets, scope, metrics, vehicles, audience and enforcement.
  • 10. regulatory environments surrounding the disclosure systems, and vigilant and well – funded enforcement efforts, the disinfecting power of disclosure soon fades”.63 2.3.8 Imperfect rehearsals: For a promising strategy: Information for information sake has little value.64 Disclosing any, information has to have a significant meaning, a purpose. Complete, precise information, presented in a simplified way so as lay people can understand has better value. A social cost disclosure program’s initial form rarely will present the information society needs in the most socially useful format.65 However, a beginning is necessary. Justifications on why and how such programmes are adapted are available. Under what conditions they will have a greater impact is not known. Success of disclosure programmes is contextual and to expect everything working everywhere is naïve.66 Impact may be different under compulsory or voluntary regimes.67 Level of participation across a sector and comparison, within a region or a country plays a key role in reducing pollution within the firms.68 The strength of the reputation incentive relies on the environmental awareness of the society. 69 The incentive for accurate information disclosure will depend on the cost to the community for independent verification.70 The new information has greater marginal value to less educated, poorer communities than better-educated, wealthier ones.71 The industry benefits the most, may be its reputation or process efficiency with monitory gains or prevent coercive action from the enforcement agency or community at large. Information disclosure programmes are capacity building tools i.e. policies and programmes that increase the ability of people to act on their concerns.72 The theory on when such disclosure programmes work is at best incomplete, our understanding limited.73 This paper is an attempt to contrast the process of environmental information disclosure programmes empirically as the GRP with the theory of reflexivity and reflexive environmental law. The probable additions to the theory could be that reflexive assessment and disclosure process stimulate higher environmental performance from the industry and the programmes them selves learn and improve in both an incremental and dynamic way over time as loopholes in the previous assessment system become evident. 2.4 The link between reflexivity and information disclosure Reflexivity refers to the process by which people learn from and change behavior based on information they receive.74 Reflexivity has two components, namely reflection and reflexion. In the present context, the first is to gather information by self-critical confrontation of the industry in a process of self-reflection and gathering information about its performance. Second is to put that information in to the public domain which will then according to its pragmatic capability will reflect on the collected information provided and changes its own behavior. Environmental information disclosure programme is described as a policy tool, which is based on reflexive legal rationality used often to compliment a well-developed regulatory regime and at times replaced as a regulatory instrument for pollution control.75 63 See Fung et al (2002). 64 See Abkowitz et al (1999), pp. 423. 65 See Pedersen (2001). 66 See Mark Stephen (2002), page 202 67 See Kleindorfer and Orts (1999). 68 Fung and O’Rourke (2000). Hear they argue for the advantage of comparison. 69 Comments in O’Connor (1998). 70 See Karkkainen (2001). 71 See Titenberg (1998) also see Pargal and Wheeler (1996) 72 See Schineider and Ingram (1990) 73 Ibid. 74 Though Giddens and Beck critically claim that reflexivity should be unique characteristics of the developed world, this paper will try to link it with the programme in focus of the study. 10 75 See Fiorino, D. J., (1999).
  • 11. A reflexive strategy creates incentives and procedures that induce entities to act in certain ways and to engage in internal reflection about what form that behavior should take. It places legal controls in an “Indirect and abstract” form to control behavior and aims to strengthen “reflexion mechanisms” within the entity to encourage the desired behavior.76 The mechanism which environmental information disclosure programmes try to induce within the industry and its stakeholder is similar to the concept of reflexivity. Fig1: Reflexivity and Information Disclosure Reputational Incentive Reflexion Environmental Performance Internal assessment Reflection Interaction With Institution/ Organization Information Collection Self- Critical Confrontation Behaviour Change Information Collection from Public Domain Disclosing Processed Information / Rating Behaviour Change Information Collection Activity / Industry External Pressure Financial Gain Resource Efficiency This tells us that the reflexivity mechanism involves (a) the entity i.e. the industry, (b) the society, (c) the regulator or the regulation and (d) the activity i.e. (i) reflection –(ii) interaction – (iii) information – (iv) behavior changes (optional) – (v) disclosure – (vi) receiving information from public domain – (vii) behavior changes (compulsory) - (i) reflection activity cycle. A relationship where the entity is responsible to reflect upon its activity, generate information and provide to the society and the society interprets this information changes its behavior, take action in its self-interest, and try to induce behavioral change in the industry’s activity by interaction. Rather then following the initial activity of (i) intervention – (ii) behaviour change (optional) – (i) intervention activity cycle which is often seen in traditional forms of regulation. 11 76 Ibid.
  • 12. In United States as in India, environmental degradation is traditionally a collective action problem restricted to intervention through bureaucratic regulation response.77 Governing consists of a relation or interaction between the state and the society with complexity of problems and interdependence among public and private actors, creating need for cooperation.78 Interaction and communication among actors should result in policy based on Social learning.79 First, the social learning induces structural openness. Sharing of information helps development of new technology and management practices, multiplies opportunities for improvement. Secondly, it changes the nature of participant role. The regulator becomes facilitator. Industry participates for the collective good. Third, social learning assumes a different approach to implementation i.e. a cooperative model where the government and industry share responsibility for achieving mutually defined policy goals by replacing the hierarchical and control model. This constructive model of regulation helps building capacity of industry, regulator, and society, at large to be a part of innovation process. The figure represents an “in synch” between the various strands of literature in focus. It also gives a conceptual flow of the GRP exercise. The two hemispheres of the sphere symbolize to components of reflexivity i.e. reflection and reflexion representing the internal and external pressure points and benefits of the GRP exercise to mobilize industry to boost its environmental performance. The stages in the cycle depict various conceptual stages of the GRP exercise in assessing, rating, processing, disclosing various aspects of a single activity within and out side the industry. The exercise is able to contribute positively because of transparency & intrinsic property of reflexivity. Next section deals with methodology. Section 3: Methodology 3.1 Selecting subject of study and literature review: At first, it was an idea to use information disclosure of environmental performance as a tool for checking pollution from point sources in India. Later, it came to my knowledge that GRP was functional in India. The link between the literature and the on going process was soon realized. With extended cooperation by CSE, the study was initiated. Its correlation with similar exercises around the world was established. After outlining the study, proposal preliminary preparation for interviews began. Publications by CSE and other documents included internal reports, newspaper and magazines clippings, were assessed from CSE library. Literature with the participating industry helped to some extent. Some of the evidence of GRP causing a political stir in the country was made accessible by one of the company.80 The study did not critically evaluate industrial performance nor did it challenge the rating methodology. The only purpose was to observe the rating process and collect information on its efficacy as a regulatory exercise. Later it contrasted the study with reflexivity and gauges its importance as a potential approach to regulate industries by enforcement authority at the center and the state. 3.2 Justification for qualitative approach: An exercise to gather quantitative evidence to support or question GRP would not have clearly able to highlight the subtle qualities of GRP as a process and its impacts by large. Qualitative approach to research was a more reliable method, as it is known for its richness of analysis and more probable to reach the heart of issues. Efforts were made to refine the questions to bring the actual perceptions of the interviewee participants. Flexibility was the key 77 Ibid. While quoting Martijn Van Vliet. This was a common feeling of members of the GRP and CSE, interviewed and in informal discussions as well. Dr. Trivedi was also pressing the same during his interview 78 Ibid. 79 See Glasbergen, P (1996) in Fiorino, D. J., (1999). 457 – 460 12 80 See Singh Dilip. (2003), “Answer to the un starred question no. 5287 raised in the Lok Sabha (House of Commons)”, Minister of State, Ministry of Environment and Forests, Government of India.
  • 13. attribute to put forward the questions, as it required a broad spectrum of participants with different training and viewpoint because of their subjective evolution. Framing of open-ended questions with the ethics, protocol with long sessions of interview was an inspiration from Grant Mc Cracken (1988). Selection of participants was on the assistance and information shared by CSE. The preliminary interviews were chosen on the basis of their role in designing, conducting, involvement in the rating process and those who had an out of the frame perspective, mainly authorities and personnel from government enforcement agency and industrial institutions sharing similar concerns with the CSE. The proceeding of the events and interviews was such that the technique evolved can be termed as “Snowball sampling” which involves using each interview and interviewee to help identify further interview subjects (Jones 1996). Conducting semi-structured long interview seemed to be an appropriate tool for my study as its contextual and subjective merits for this study were obvious in comparison with other techniques given the short period available for research and scope of investigation possible with the technique.81 This form was chosen as almost all the interviewees were experts or professionals in their fields with different backgrounds and perspectives. Such an approach also allows one to avoid such risks as that of failing fully to explore important questions because of lack of experience. Based on information collected from the previous interview the goals for next interviews were targeted and preparations done accordingly. Caution was taken not to guide the interviewee during interview. Body language was used create an atmosphere of ethical enquiry. Distance was maintained by restricting writing up during the interview. Dictaphone was used. Reactions of agreement and disagreement on a point were kept only moderate. It could give an impression of a confident enquirer, which could generalize the arguments for issue under investigation. The literature review section of the study elaborates more on conceptual basis for analysis of interviews and other contextual evidences gathered during the study. Appointments received were kept timely. 3.4 The research questions: Why disclosure programmes? Why CSE? Is the manner in which CSE conducts the ratings appropriate? What are its achievements? What is missing? How did the rating exercise work? How does it correlate with sociological debates of reflexivity? Under what conditions environmental information disclosure programmes will give maximum output in terms of enhanced environmental performance from the industry? Section 4: Getting Familiar with the Green Rating Project (GRP) 4.1 About CSE: Center for Science and Environment (CSE), New Delhi is a registered society under the Societies Registration Act XXI, India, 1860. It is a public interest organization. Late Shri. Anil Agarwal an engineer by profession and a well- known environmentalist was the founder. It is known for its fuming battles with corporate world and government for issues relating to environment conservation & won many. It has built some very stable and productive bridges. For around 20 years now it is premier NGO in India forwarding the environmental causes into the public debate.82 4.2 The Green Rating Project: Long before “Freedom to Information bill” was passed, even before central and state pollution control boards could direct the industry to prepare an inventory for hazardous waste generation and handling, CSE initiated a unique 81 As I was lacking any economics background, it was disheartening to realize my inability to carry out an economic model evaluation sort of study. Neither it’s been feasible to gather data and study it, as it was very contextual and subjective. Reliability of the data could also be challenged. The theory of reflexive modernization appealed me. It was possible however to do a qualitative research by accessing the findings of the project, talk to people, as I had few reservations. My personal emotive zeal and attribute of not letting things go so easily, I think, supported me for an intense discussion. 13 82 Interview with Narain Sunita, (2003).
  • 14. experiment for mobilizing and improving environmental performance of Indian industry by adopting disclosure strategy. “The Green Rating Project” (GRP) as it claims is most comprehensive exercise unlike other environmental information disclosure programmes or environmental performance benchmarking exercise around the world.83 It has a positive influence on industry, enforcement agencies, financial agencies, and public.84 It is a premier effort from developing world to rate industrial firms on their environmental performance.85 Enforcement agencies in India lack systematic data maintenance on industries environmental performance.86 In such context, cost of creating a database and operational, legal, logistical and financial limitations were impracticable to overcome.87 HOWEVER, CSE weighed the benefits of such an exercise superscript costs.88 Voluntary disclosure by industries would save the cost. Careful strategies were designed and implemented to gain maximum participation from the industry. A benchmarking system formulated with rigorous consultations with national & international experts. Data collection is from primary as well as secondary sources.89 It takes help of experts and “Pollution Inspectors” to crosscheck primary data provided by the industry. 90 The level of detail and authenticity of collected data largely characterizes rating exercise outcome.91 A committee comprising competent technical people subjects collected data to vigorous analysis. Compiled data along with expert suggestions shapes first draft. First reader of report is the industry itself and it gets a chance to make its own comments that are incorporated in final report. So far, CSE has rated firms in pulp and paper, automobile manufacturing and chemicals (chlor-alkali) sectors. The rating takes a “life cycle assessment” approach in assessing environmental performances of the industrial sector.92 The exercise is an extensive study. Beginning from raw material procurement to product recycling is used to study the environmental impact of a firm. For a brief idea, the environmental impact at the following stages of the life cycle is analyzed: (a) during sourcing of raw materials, (b) during production, i.e. processing of raw material into final products, (c) during product use phase and (d) during disposal of the products.93 Please follow CSE website for a detailed review on the methodology, achievements, and recommendations of the GRP for all the three sectors at http://www.cseindia.org/misc/2004paper.htm The level of transparency showed by the industry is high and evident from the fact that companies are increasingly becoming more transparent in the second phase. The level of confidence in the exercise by the industry has shot up tremendously. The benchmarks are against ‘theoretical best practice’ for the various components/criteria. Accordance of theoretical components with global best practices in the particular sector is in focus. Alternatively, companies/plants/products rating were not against current environmental norms, standards or regulation but against an ideal best practice. The final rating are simplified and communicated, in a way, which a layman can understand and comprehend. The companies receive “green leaves” awards. The top performer receives the leaf award according to its performance. The five-leaf award goes to the ideal performer, however no one has reserved it yet. The lowest is zero. While such ratings are a subject to usual index number problems, they are fairly consistent and careful evaluation of firm level performance.94 83 See Bhushan Chandra, (2001), (2003) 84 See Agrawal Anil, (1999). 85 See http://www.cseindia.org/misc/2004paper.htm for more information. 86 Whatever data available has little credibility 87 Interview with Bhushan Chandra, Monali Zeya-Hazra, 2003 88 See CSE website. Also evident from literature at CSE and interview with participants. 89 Like the department of excise, customs, pollution controls boards 90 The inspectors are screened volunteers who undergo a thorough process of short-listing, briefing and training with absolute caution and consciousness. See Down To Earth issues vol. 8 No. 5, vol. 10 No. 13 vol. 11 No. 8, for detail. 91 Interviews with Dr. N.J. Rao and Prof. M.M. Mehta 92 Life Cycle Assessment (LCA) is a decision cum management tool, which provides information on the environmental effect of various products and processes to arrive at necessary corrective measures to make the entire process efficient with optimal utilization of resources, and minimal waste generation or resource conservation. See www.cseindia.org/htm/eyou/grp/grp_rating_method.htm 93 This approach is in operation through the six broad criteria and their components listed in annexure I. 14 94 See Gupta Shreekant, (2003).
  • 15. Section 5: Results and Discussion: 5.1 Implementation issues This study started by questioning traditional environmental regulatory approach in India.95 Insights from literature review and critical interviews with participants discussed below. In general, the information from interviews can be linked very well with the literature. Almost all interviewee noted that India has sufficient provisions in law to ensure environment protection. The problem is with the implementation. Facts highlighting the lax regulatory enforcements in various parts of the country came to knowledge as expected. For example, two Pulp and Paper industries in the state of Kerala and Punjab were operating without consent for more than two decades.96 The exercise of rating and the whole evaluation process had no regulatory significance as such.97 The bureaucrats expressed their difficulty to uphold their decision and disciplining industries under political pressure. They also expressed monitory limitations to carry their duties and implementation drive. The large numbers of illegal industries in small and medium scale were the most difficult to gain a significant implementation impact. 98 5.2 Gains for industry! Most of the industrial participants from paper and pulp industry acknowledge the resource conservation benefit of the exercise and insightful for further research and development with respect to cultivation practices, process change and new technology adoption. It made them more responsible towards environment conservation.99 The activity spurs abatement by improving factory manager’s information about their own plant emissions and abatement opportunities by either redesigning its process or inserting physical release controls into the process.100 With the institutional tie-up, it resulted in new, better & efficient manufacturing processes & products. For the chlor-alkalye industry, the exercise was a catalyst to shift the manufacturing process to a safer and less polluting one.101 The regulators also took serious of the observations and recommendations of the rating team during and after the completion of the exercise.102 A couple of industries acknowledged the benefits in terms of better management, resource efficiency, and reputation and financial gain after the rating process.103 The automobile industry responded well after the rating by incorporating and adopting “Environment Management Systems” in their day-to-day activity.104 The pulp and paper industry showed the greatest impact by implementing EMS, adopting farm forestry, & technological change. This was not only done to gain scores in the rating but also to reflect a serious commitment towards environmental concerns. Although they impressed that any technological leap i.e. dynamic changes in fuel and superior technology is subjected to other factors such as existing regulation, consumer demand coupled with their willingness to pay, available resources with the firm, and peer performance approach as it faces tough competition. However, they promise to take a proactive role but caution not to expect too much very fast.105 All the participants recollected that while collecting, compiling, disseminating of information created a more information rich decision making environment in the companies. However, the most interesting part is that the LCA exercise 95 See section 1.1, 2.1 and 2.1.1 96 See page 30, 46 Down To Earth vol. 8 No. 5 for issues and details of some key findings of the Pulp and Paper industry rating process. 97 Interviews with regulatory authority. 98 the authorities are always susceptible to political pressure, often based on incomplete or incorrect information. 99 A unanimous observation by the industry, CSE & expert team. 100 See Pedersen (2001), Afsah et al. (2000) & Blackman and Bannister (1998) for similar observation with the literature. 101 Please refer CSE website. Couple of industries also has the opinion along with the rating experts. 102 Ibid. 103 Shriram chemicals & Century Chemicals. 104 See CSE website for details at: http://www.cseindia.org/misc/2004paper.htm 15 105 An interview with HeroHonda, though they are the most environmentally friendly motor bike producer.
  • 16. reveled to firm’s new information and opportunities for pollution reduction.106 Moreover, those firms who could not make radical technology changes adopted a management approach. 5.3 The Rating Methodology: All the industrial participants and two of the experts agreed on the appropriateness of “Life cycle assessment” methodology adapted by CSE to rate the industry as it better able to focus on critical issues to that industry/product/production process. An expert comment was that “What you don't know about, you can't manage”, or yet more precisely, "you manage what you measure”. 107 However, such an analysis had limitations in suggesting production process changes/ product design changes/ technology change.108 A more critical and technical survey is required and for which, an industrial institution for example CII, or technology consultants is well equipped. 109 The rating exercise as a whole and its LCA approach is more friendlier and positive approach then traditional regulation.110 If the rating exercise be declared legitimate by the government then it can be coupled with some financial incentives, promotional perks, tax relief or prioritization by private banking institutions or industrial organizations.111 5.4 The Involvement Game: Competition brings out the best: GRP require firms to share information on their resource efficiency, compliance, pollution potential, safety, etc. Local expert team and voluntaries are screened, trained and appointed as “pollution inspectors” who visit the industrial facility, question local people, collect data from government offices, and suppliers, contractors recruited by the industry. Most of the stakeholders were involved in the rating process. To gain maximum participation from the industrial sector in absence of any compulsion was achieved by incentivising participation it self. Other then that it also opened its position and methodology hence facilitating mutual trust and cooperation. As after the exercise when the information is made public & competitors of a particular industry & investors, it ingrains the feeling of competition among the participants. The competition potential factor leads the firms for innovation.112 5.5 CSE: An appropriate Institution for rating: Three types of agencies can do the task of carrying out the exercise. First the regulatory body it self.113 Second an industrial organization it self.114 Lastly, a public interest organizations like CSE.115 However, none of the industries wanted more then one-convener organization. Why CSE then? Because very little of the information can be generated through conventional, fragmentary, frequently non-standardized, compliance-oriented environmental reporting. The accuracy of information is subjective to the level of trust and cooperation shown by the industry. The property of “sophisticated-skepticism” shown by the “green inspectors” and the experts along with the rating team before believing and authenticating the data is more keenly flowed during the exercise. The other two institutions one because of implementation problems and other with probable “regulatory capture” are less suited for such an exercise.116 GRP India is a small step in comparison to any other disclosure programme in world. It is not an 106 This is in accordance with study by Beierle (2003b). 107 Prof. N.J.Rao. 108 Interview with HeroHonda. 109 In general all the three sector industrial participant along with CII. 110 CSE team, Industrial participants & authorities. 111 Interview with Mr. K.P. Nyati ( CII). 112 In general all the three sector industrial participant along with CII. Also see Porter, M. E. and Class van der Linde (1995). 113 In better position to command data from the industry, check it, legal access to the facility premises, large network through out the country, receives regular funds from the nodal agency. Also see Pedersen (2001) pp. 194 114 Better access to technology, can build capacity of the industry concerning environment management. Easier to Gain cooperation from industry, receives funds from the industry it self, technically sound human resource. Interview with Nyati .K .P (2003) 115 Credible, Committed, wide network, open to ideas and voices as a media group. 16 116 Interview with Dr. N.J. Rao, Prof. M.M. Mehta, Monali Zeya-Hazra (2003). Also see Sinclair-Desgasne & Gozlan (2003).
  • 17. enforcement agency initiation.117 However, it is a neutral agency, transparent, credible, and skillful enough to command cooperative participation and information form industry.118 Some distinctive qualities of the GRP are that it collects internal information from the three industrial sectors, located all over India, by adopting a cooperative and coordinative gesture, makes the findings public, achieves maximum participation within the sectors, and that too way ahead before the “right to information” has any legal binding. 5.6 Empowering rationality: Though the issues in relation to pollution are raised, the approach by an individual member of the society is ad hoc. “If a person is able to assimilate the supplied information with his intellectual processes of cognition, there are fair chances of an action or a decision in relation to the information received”.119 The Green-rating project interprets the data through expert cognition process and provides simple, palatable information to the people at large. It also disseminated the processed information of the exercise in a simple and easily comprehendible way with in depth reporting.120 5.7 A chord Struck! Or Stuck? The passing of “Freedom of Information” by the Indian parliament is referred as “a momentous engagement with the possibilities of freedom” by Amartya Sen.121 A beginning of a more inclusive development process, however information means little if the levels of literacy and rights awareness among the people is low. Empowerment begins with education, education can discipline minds, it can strengthen will, it can enable one to know what is to be valued and to be sought in life, it can enable people to make choices and have a long-lasting enabling power. That is development. That is what education did to a bunch of brilliant Indian lawyers critically are responsible largely for India’s freedom. A combination of literacy, rights awareness, and freedom of information can expand the opportunities to share knowledge, multiply probabilities of efficient allocation of resources, and have a cleansing effect on the system of environmental governance. A usual percept is that social preferences in India are low as regard to better pollution free environment and that only investment in education to elevate it.122 People lack willingness to pay for a resource efficient product.123 They discount the externality cost while making market choices.124 Moreover, there is no regulation to check the accountability of the industry to post production, post sales stages of product life cycle for reuse/recycle.125 5.8 Momentous Engagements Excess: Quite Possible! Regulation can be the most important factor for information rich governing of industry. Information providence implies transparency, which in turn can shy away certain non-complying industries. However, it will bring new promising opportunities for communities and institutions for an exercise similar to GRP. Transparency has potential to remove the discretion veil.126 It has a disinfectant effect. On the flip side, focusing on the problem collectively 117 For example, PROPER of Indonesia, or TRI in US. 118 CSE has proven repeatedly in razing issues of public concerns and has been instrumental in influencing critical policy decisions taken by the government of India (for example, CNG for three wheeler and four wheeler automobile in Delhi, recently also instrumental in drawing attention of government of India for laying drinking water standards). See Fung et al (2002), Graham M., (2002). 119 See Ogus (2002). 120 This aspect is in conformance with the recommendation by Fung et al (2002). They recommend that “comprehensible information content – transparency policies can require information to be conveyed in a manner that is readily interpretable by intermidiaetories and/or end users”. Interview with Mr. Chandra Bhushan, and publications by CSE 121 See Thomas. E. C. (2003), “ The right to Information – A cleansing effect”, Feature article, Press Information Bureau, Government of India, at http://pib.nic.in/feature/feyr2003/fjan2003/f160120031.html 122 Interview with Mr. R. Varadhan, 123 Interview with Mr. Aloke Mookherja & Gurgaon facility in charge, HeroHonda. 124 Personnel discussion with Dr. Rakesh Kumar, Scientist & Head, NEERI Mumbai. 125 Interview with Mr. K. P. Nayati. 17 126 See Graham M., (2002).
  • 18. would give many opportunities to confrontation with the industry. Just as too much sunshine hurts the eyes. GRP surly opens a forum, initiates the process and set examples for the regulatory authority to learn. The level of transparency showed by the industry is high and evident from the fact that companies have increasingly more transparently participated in the second phase. Curiosity about the weightings, and acceptance of increased level of transparency surfaced from the industry during investigation. The picture would have been different if the agencies provided the data in a least restricted way as possible. Increasing the entropy of the system, making things work, and could blow a new life in the process of regulation. Unitizing the data and the acts for producing a database and giving it to public, no rule stops the authority to do, it. 5.9 Summing Up: Disclosure policies require certain circumstances in order to flourish.127 A detailed explanation is in the literature review section. GRP has gone through various stages and produced the results. Reflexivity was its intrinsic character. However, evolution is often painful and slow, but survival demands it. GRP should be self-critical and evolve. The reflexivity will only cover the society if it is able to educate it self, makes it self aware of its rights, uses the rights to fulfill its duties towards its present and future generation. The new “Freedom of Information” law brings a new sunrise for a corruption free, efficient and more responsible Indian industry and society. However, the tool of “Freedom of Information” needs to be sharper by use. It needs to be more sophisticated and usable for people form different strata of Indian society. On the other hand, it is to be kept in mind that at the heart the purpose of using this tool is to enhance industrial environmental performance and not to create adversarial status quo between the society and the industry. GRP has been a step forward in right direction for assessing the environmental performances of the industries but has not been able to achieve the object in Toto. As still the legislation uses the same stick to discipline industries. Rationalization of standards, specialized regulation for individual industrial sectors, arriving at a comprehensive regime to understand the nitty-gritty’s of industrial functioning and then regulating to the optimal capacity would be a concrete permanent correction in the traditional regulatory system. Institutionalization of the rating exercise with legal binding would be the way ahead. A complete symphony requires precise law for industry to provide information along with the government departments, with wider, systematic, periodic and regular environmental performance evaluations. They have to be more incentives designed while rewarding successful performers and penalizing defaulters. Alone CSE cannot achieve the horizons of achievements and therefore it can rightly be said that, it is a perfect note but an incomplete symphony! References: Aalders, M. and T. Wilthagan (1997), “Moving Beyond Command and Control: Reflexivity in the Regulation of Occupational Safety and Health and the Environment”, Law and Policy, Vol. 19, No. 4. Agarwal, Anil (eds.) (1999), “The Good, The Bad and The Ugly: enter The Green Rating Project. Down To Earth”, Vol. 8, No 5, 20 – 58. Publisher: Sunita Narain, New Delhi. India. Agarwal, Anil (eds.) (2001), ““An Auto Dream”. The Green Rating Project: India Automobile industry”, Down To Earth, Vol. 10, No. 13, 18 – 52. Publisher: Sunita Narain, New Delhi. India. Anand, Umesh (2000), “Green rating must run deep”, The Financial Express on 20 August 2000, New Delhi. India sighted in; Agarwal, Anil (eds.) (2001), ““An Auto Dream” the Green Rating Project: Indian Automobile Industry”, Down To Earth, Vol. 10. No. 13, 18 – 52. Publisher: Sunita Narain, New Delhi. India. Afash, S., et al. (2000), “How do Public Disclosure Pollution Control Programs Work? Evidence from Indonesia”, Resources for the Future, Discussion Paper 00 – 44. 18 127 See Fung et al (2002), Graham M., (2002).
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  • 21. Saini .R .S et al. (2004), “Capturing Progress in Implementing Access to Information, Participation and Justice in Indian Environmental Structure in Pollution Control”, Idma Foundation for Sustainable Development, Chandigarh & Indian Council of Social Welfare-Chandigarh Schneiberg, Anne. and Ingram Helen, (1990), “Behavioral Assumptions of policy tools”, Journal of Politics, Vol. 52, No. 2, 510 – 529. Sinclair, D. (1997), “Self-Regulation versus Command and Control? Beyond False Dichotomies”, Law and Policy, Vol. 19, No. 4. Sinclair-Desgange, B. and E. Gozlan (2003), “A Theory of Environmental risk disclosure”, Journal of Environmental Economics and Management, Vol. 45, 377 – 393. Singh Dilip. (2003), “Answer to the un starred question no. 5287 raised in the Lok Sabha (House of Commons)”, Minister of State, Ministry of Environment and Forests, Government of India. Steinzor, R. I. (1998), “Reinventing Environmental Regulation: The Dangerous Journey from Command to Self- control”, Harvard Environmental Law Review, Vol. 22, 103 – 202. Stephen, M. (2002), “Environmental Information Disclosure Programs: They Work, but Why?”, Social Science Quarterly, Vol. 83, No.1. Sawhney Aparna. (2003), “Managing Pollution: PIL as Indirect Market-based Tool”, Economic and Political Weekly, Volume 38, Number 1, 32-37. Sameeksha Trust Publication. Titenberg, T. (1998), “Disclosure Strategies for pollution control”, Environmental and Resources Economics, Vol. 11, No. 3 – 4, 587 – 602. Wang, H. et al. (2002), “Environmental Performance Rating and Disclosure: China’s Green-Watch Program”, World Bank Policy Research Working Paper 2889. Zeya-Hazra Monali (2003) encrypts from the interview given on 27 July 2003. List of interviews 1.Mr. Rakesh Baweja, Sr. Manager (Safety and Environment.) HeroHonda Motors Limited. Dharuhera, Haryana. 2.Mr. Rajeev Kapoor, General Manager & Plant Head, Hero Honda Motors Limited. Dharuhera, Haryana, India. 3.Mr. Sudhir K. Agarwal, Executive Director (Chemicals), DCM Shriram Consolidated Ltd. New Delhi, India. 4.Prof. M. M. Mehta, Advisor, Auto industry rating. The Green Rating Project, Center for Science and Environment. New Delhi, India. 5.Mr. R. Varadhan, Vice President, Research and Development, Ballarpur Industries Limited. Gurgaon, Haryana, India. 6.Mr. N.C. Gupta, General Manager (operations), JK Paper Ltd. New Delhi, India. 7.Mr. K. P. Nyati, Head, Environment Management Division, Confederation of Indian Industry, India Habitat Center, New Delhi, India. 8. Dr. N. J. Rao, Sr. Scientist Indian Institute of Technology Roorkee, Sharanpur campus, Uttar Pradesh, India. 9. Dr. Ashok Kumar, Environmental manager, Star Paper Mills, Sharanpur, Uttar Pradesh, India. 10. Mr. Chandra Bhushan, Coordinator, Green Rating Project, Center for Science and Environment, New Delhi, India. 11. Mr. Debadatta Basu, Sr. Environmental Scientist, Central Pollution Control Board, New Delhi, India. 12. Mrs. Monali Zeya Hazra, Assistant Coordinator, The Green Rating Project, Center for Science and Environment, New Delhi, India. 13. Dr. R. C, Trivedi, Additional Director, Central Pollution Control Board, New Delhi, India. 14. Mrs. Usha Narain, Director, Center for Science and Environment, New Delhi, India. 15. Mr. Aloke Mookherja, Advisor, Green Rating Project, ABB – Kolkata, West Bengal, India. 16. Mr. N. V. Iyer, Technical Advisor, Bajaj auto Ltd. Pune, Maharashtra, India. Tel: + 91 – 20 – 7406265. 17. Dr. Amar Supate, Senor Scientific Officer, Zonal laboratory, Maharashtra Pollution Control Board, Navi Mumbai, Maharashtra, India. 21